Partnership Opportunities 2020 Rev 1 - Oakville Family Ribfest · 2020. 2. 18. · Partnership...

June 26 to 28 2020Sheridan College, Trafalgar Road Campus

June 26 to 28 2020

PARTNERSHIP OPPORTUNITIES

Ribfest adver�singtopping 2.1 million in

Brand impressions

Website visits, a 1000% increase

over 2018

Over 200,000 peoplereached on

Facebook, Instagram& Twi�er

A GREAT PARTNERSHIPFOR SUCCESS

Feature advertising in Oakville, Halton, Hamilton and the western GTA ensures our sponsors are highlighted during the weeks leading up to the event. Advertisements are found in the printed and online versions of the Oakville Beaver, Burlington Post, Milton Canadian Champion, Hamilton Spectator, Home Digest, and City Parent with additional support provided with brochures and lawn signs strategically placed throughout Oakville. Oakville town exposure was present in the 6 billboards around town and further exposure through TV Cogeco who promoted the event, before, during and after. Social media is an important component in our advertising mix and our increased advertising on social media recorded increases of 300—400% for the total number of people reached.

Samples of Media Coverage from 2019:Festivals Ontario, The Oakville Beaver, Snapd Oakville, Inside Halton, Hamilton Spectator Events, The Record.

Marketing & Promotion

Partnership opportunities for The Oakville Family Ribfest are designed to benefit your business, attract local audiences, and to maximize brand exposure with our media partners and onsite at the event. The warm, sunny weather attracts 35,000+ guests, generating a high volume of sponsor recognition on people movers, tents, event entrances, and on the stage. The VIP tent provides the optimal venue for sponsors to enjoy the event and to entertain guests and clients, with over 95% of sponsor VIP tickets redeemed. We are grateful that our sponsors support the event and enjoy it too!

FAST FACTS

● 3-day weekend event draws an average of 35,000+ visitors.

● 9 award-winning Ribbers.

● Over 300 volunteers donating 3,000 hours to Ribfest.

● Live performances by up and coming & recognized bands on centre stage.

● Amusement park with games and rides.

● Artisan and Vendor Marketplace.

● Children's PlayZone.

● Amenities offered like bicycle parking, bank machines and people movers

from all parking lots.

● So much food including Tiny Tom Donuts, Harrison's Ice Cream, Pappy's

old Fashioned Soda, Bill Bob's Bloomin Onion, ICEE and Tornado Potatoes.

● Over 50 sponsors supporting Ribfest!

TARGETING SUCCESSFOR YOUR BUSINESS

Audience Development

Corporate Entertaining

Marketing and PromotionOakville, Halton and the western GTA will be blanketed with advertising during the weeks leading up to the event and your corporate logo can be featured prominently as a proud Ribfest partner. A number of Sample ads and publications from the 2019 event are included with this package and the full list of advertising planned for the 2020 event can be found on the following page.

Our target audience provides you with tremendous opportunity to generate new leads for your business. Hold a contest; offer an incentive or book follow-up appointments to build your client list.

Volunteer Partnership

s Support a major Rotary fundraiser—100% of proceeds help hundreds in need.

s Use our volunteer website to sign up—it's quick and easy to pick the jobs and shifts you want at:

Treat your customers to a different type of appreciation event - the best ribs and an outstanding family atmosphere. Or, recognize the hard work and contributions of your staff by hosting an employee recognition event at Ribfest

s Enjoy free food and refreshments (donated by sponsors like Le Dome, Montfort, Cobs Bread, and more)

s Help bring our community together at Oakville's biggest outdoor summer festival.

www.oakvillefamilyribfest.com/volunteers/

s Be welcomed and take a break in our tented area dedicated to our amazing volunteers.

The western GTA is blanketed by advertising approaching Ribfest to ensure the event is well publicized and attended. Results from our annual surveys indicate that guests attending Ribfest were aware of and recognized the advertising vehicles that were used.

● Ribfest Website & Social Media

● Oakville Beaver ads, Insert and Digest

● Burlington Post

● Milton Canadian Champion

● Home Digest

● Oakville Tourism Visitor’s Guide

● City Parent

● Festivals and Events Ontario

● Oakville Transit Bus posters and ads

● Film.ca screens

● Billboards in Oakville

ADVERTISINGTOTAL IMPRESSIONS 2.1 MILLION

AVAILABLE FOR 2020

●Opportunity to distribute approved items and/or

●Opportunity for President or designate to give

logo to your corporate site

●Inclusion in press releases and photo

●Inclusion in theatre advertisements

● Prominence on the Ribfest home page and linked

opportunities

literature at Ribfest

welcome remarks at the opening ceremonies and to serve as a Ribfest judge

●Exclusive advertising on two sides of one people mover

● Logo on stage banner – exclusive

●Logo on volunteer t-shirts (400 printed)

●Recognition at all Rotary of Oakville

● Logo at Ribfest entrance(s)

Trafalgar events

● Your corporate identity in the Ribfest name

events (excludes lunch cost). No membership●Free membership to Rotary Oakville Trafalgar

dues for a year

million impressions for Ribfest (Oakville Beaver,

social media

● Access to the VIP Tent

Milton Champion, Burlington Post, snapd Oakville,

● Logo on large signs throughout the event

● Corporate recognition on Ribfest driven

for maximum exposure to visitors

● Inclusions in all advertisements totalling 2.1

Oakville Tourism and Visitor Guide, Home Digest, City Parent, Festivals and Events Ontario, and Oakville Voice)

● A space for tent placement at Ribfest entrance

● Logo on front cover, sponsors' page and full page advertisement in 32-page Oakville Beaver Digest

● 60 free rib dinner coupons & VIP passes

* Event sponsorship opportunities are subject to change and may include or exclude some items listed above. Every effort is made to give your business as much exposure as possible within your Sponsor level. The Oakville Family Ribfest may make available other opportunities as they are presented

In addition to having your corporate name on each and every Ribfest marketing materials your benefits include:*

PARTNER

● Linked logo on Ribfest website

● Logo at Ribfest entrances(s)

● Logo recognition at all Rotary Oakville

● Exclusive advertising on two sides of one people mover

● Free “no-dues-for-a -year” to Rotary Oakville

● Inclusion in press releases and photo opportunities

● Opportunity to distribute approved items and/or literature at Ribfest

Trafalgar (excludes cost of lunches)

Trafalgar events

● Inclusion in theatre advertisements

● Opportunity for President or designate to attend opening ceremonies



● Logo on volunteer t-shirts (400 printed)

Ontario, and Oakville Voice)

● Corporate recognition on Ribfest driven social media



● Logo on sponsors' page and ½ page advertorial

Home Digest, City Parent, Festivals and Events

● A space for tent placement at Ribfest

in 32-page Oakville Beaver Digest

Milton Champion, Burlington Post, Snapd Oakville, Oakville Tourism and Visitor Guide,




PARTNER

PARTNER

● Opportunity for President or designate to attend


● Exclusive advertising on one side of one

literature at Ribfest


● Logo recognition at all Rotary Oakville

people mover

● Inclusion in press releases and photo

● Inclusion in theatre advertisements

● Opportunity to distribute approved items and/or

opening ceremonies

Trafalgar events

opportunities

media


● A space for tent placement at Ribfest



● Corporate recognition on Ribfest driven social



● Logo on sponsors' page in 32-page Oakville



Oakville, Oakville Tourism and Visitor Guide,

Beaver Digest

Milton Champion, Burlington Post, Snapd



● Inclusion in press releases and photo


● Logo recognition at all Rotary Oakville Trafalgar events

● Corporate recognition on Ribfest driven social


opportunities


● Opportunity to distribute approved items and/or literature at Ribfest

media

● A space for tent placement at Ribfest● 20 free rib dinner coupons & VIP passes

side of the people mover for $500 or 2 sides


Beaver Digest


Milton Champion, Burlington Post, Snapd


● Logo on sponsors' page in 32-page Oakville



● Opportunity for corporate advertisement on one

Oakville, Oakville Tourism and Visitor Guide,

for $1,000.



PARTNER

YourLogo,Offer,WebQR

YourLogo,Offer,WebQR

SponsorshipOpportunity


● Digital & on Stage - Name mentions & recognition

● Second chance draw

● Title Sponsorship of the 50/50 raffle● Logo recognition on 50/50 booth, t-shirts ● Logo recognition & advertising space on tickets

● Social media

● All Gold Partnership benefits● Cheque Presentation


PARTNER

NOTE: A 10' x 10' space is also availablenext to the event you are sponsoring.This is for your use during Ribfest.


● Logo recognition at Ribfest entrance(s)

● Access to VIP Tent

● Logo recognition included in two ads in the Oakville Beaver

● Logo recognition in sponsor listing

● Opportunity for corporate advertisement, one side of the people mover for $500 or 2 sides for $1,000.

● Logo recognition on the sponsor page in the 32 page Oakville Beaver Digest

● Logo Recognition at all Rotary Oakville Trafalgar events


In addition to having your corporate logo on a misting or charging station, or Soper Wildlife tent, your benefits include:*

PARTNER PARTNER


● Recognition at all Rotary Oakville Trafalgar events


● Opportunity for corporate advertisement on one side of a people mover for $500

Oakville Beaver Digest

● Linked logo on Ribfest website● Logo at Ribfest entrance(s) and signs at event

● A space for tent placement at Ribfest● Access to the VIP Tent● Logo on the sponsor page in the 32-page

● Name on the sponsor page in the 32-page● Access to the VIP Tent

● Opportunity for corporate advertisement on one side of a people mover for $500


arranged for a cost of $500


● Name at Ribfest entrance(s) and signs at event

● 10 x 10 space in vendor marketplace can be

Oakville Beaver Digest● Recognition at all Rotary Oakville Trafalgar events

PARTNER


● Name recognition - sponsor page in the 32-page

● Name recognition at Ribfest entrance(s)● 10 x 10 space in vendor marketplace can be



● Opportunity for corporate advertisement on one● Recognition at all Rotary Oakville Trafalgar events Oakville Beaver Digest

side of a people mover for $500

● 10 x 10 space in vendor marketplace can be


● Name recognition at Ribfest entrance(s)

● Name recognition - sponsor page in the 32-page


Oakville Beaver Digest

side of a people mover for $500


● Recognition at all Rotary Oakville Trafalgar events● Opportunity for corporate advertisement on one


VOLUNTEERPARTNERS

Volunteers are the lifeblood of a large event like the Oakville Family Ribfest. Companies who help by providing volunteers will be recognized as Please consider providing a Volunteer Team Volunteer Partners. to support your community, and enjoy the following benefits:

Volunteer duties are broken up into shifts over the weekend-long event. Teams of volunteers would oversee and staff specific festival functions, including selling beverage tickets, collecting parking fees, assisting with entertainment, supervising the kid's play-zone, marketplace, and recycling. A key need is for set-up before Ribfest opens, and tear-down on Sunday when it ends. Volunteer shifts can be seen on our website at :www.oakvillefamilyribfest.com/volunteers/

Volunteers can take a break in our tented area dedicated to them and enjoy food and refreshments donated by sponsors like Le Dome, Montfort Mediterranean cuisine, Cobs Bread, and more!

Volunteer Partners will be recognized in our promotional vehicles: print, online, and onsite signage. This recognition will be commensurate with the number of volunteer-hours committed – please see below. Onsite recognition includes signage and space - tent is not included but could be arranged at a cost.

Recognition levels

This volunteer team partnership can be in conjunction with cash sponsorship. We would be pleased to discuss any additional recognition vehicles of interest to you.

We encourage partnership in a specific area to encourage team building. For example, an organization may decide to volunteer for Recycling for a day. The stage emcee would frequently remind guests that "Volunteers from “Your organization” are staffing the Recycle function today".

Bringing ourcommunity together

at Oakville's biggest outdoorsummer festival.

100% of all proceeds go to charity

DIAMONDVOLUNTEER

PARTNER

More than 1004-hourshifts

RUBYVOLUNTEER

PARTNER


SAPHIREVOLUNTEER

PARTNER


EMERALDVOLUNTEER

PARTNER


● Giving back to the community;

● A team-building activity where your team helps and has a good time doing it;

● Being seen and recognized as a company that contributes to others.

400volunteer hours

240volunteer hours

120volunteer hours

60volunteer hours

NEWthis year!

THANK YOU

The Oakville Family Ribfest is hosted by the Rotary Oakville Trafalgar (ROT).

Our mandate is that through fellowship and service we can build a better world. ROT takes great pride in dedicating 100% of the net proceeds from our fundraising initiatives to humanitarian and charitable pursuits in our community.

Through the efforts of ROT's 60+ members and our partners working together more than �400,000 has been donated over the last two years to organizations to help those in need. Locally ROT supports Kerr Street Ministries, Oakville Fare Food Share Bank, Children's Aid Foundation of Halton, Big Brothers Big Sisters of Halton, Oakville Literacy Council, Sheridan College and the Oakville Trafalgar Memorial Hospital Foundation. Over �60,000 in bursaries is distributed annually to Oakville students set to pursue post-secondary education.

Internationally ROT supports organizations such as Sleeping Children Around the World, International Literacy Foundation, Haiti Containers for Hope, and Japan Disaster Relief. We have adopted villages in Bangladesh and Kenya, participated in water projects in South Africa, Ghana, Bolivia and Guatemala, and we have initiated and supported a library in India.

While designed to provide a fun, entertaining event Oakville family Ribfest has become ROT's main fundraising project. This dual purpose event means your support has a significant impact and helps to make Oakville the most livable town in Oakville!

Thank you to our 2019 Sponsors!

Nickel - Carpet Warehouse, First Ontario Credit Union, Flower Deco, U-PAK Disposals Ltd.

Friend - Oakville Import Auto Centre, Benefect, Optimists Milton, Longo’s, Mercedes-Benz Oakville,

Copper - Monastery Bakery, Travellers, Brian and Julia Hanna

OakvilleFamilyRibfest.com

Partnership Opportunities 2020 Rev 1 - Oakville Family Ribfest · 2020. 2. 18. · Partnership...

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