Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

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Insanity: Doing the same thing over and over again and expecting different results

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Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn how premium programmatic is different from RTB and why it’s important to advertisers and agencies.

Transcript of Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Page 1: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Insanity: Doing the same thing over and over again and expecting different results

Page 2: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Only 48% of media is delivered to the right audience

Page 3: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Source: Admap, May 2013

Ad-content congruence improves purchase motivation by 15%

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Direct Sales?

Page 5: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Inside Sales?

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Fax Team?

Page 7: Partners, Not Channels: How Publishers Can Align with Agencies on Programmatic

Programmatic is about changing the results, not just automating existing processes

Publishers should focus on relationships not just transactions

Understand the true value of your assets by taking a holistic view of all demand channels


HOW IT WORKS - TipTopWebsite.com · brand awareness and affinity by matching publishers’ look and feel • Programmatic Native allows for great efficiencies, and lower costs, at

HOW IT WORKS - TipTopWebsite.com · brand awareness and affinity by matching publishers’ look and feel • Programmatic Native allows for great efficiencies, and lower costs, at

Demand Quality Report for Q1 2019- EMBARGOED · The global propagation of programmatic advertising, with its automation of buying and selling, holds significant opportunity for publishers

Demand Quality Report for Q1 2019- EMBARGOED · The global propagation of programmatic advertising, with its automation of buying and selling, holds significant opportunity for publishers

Programmatic Advertising Thesis Final3 - AdExchangercontent.adexchanger.com/rs/adexchanger/images/Programmatic... · Programmatic!Advertising:!AnIndustry!Survey!!!! MATC!Final!Project!!!

Programmatic Advertising Thesis Final3 - AdExchangercontent.adexchanger.com/rs/adexchanger/images/Programmatic... · Programmatic!Advertising:!AnIndustry!Survey!!!! MATC!Final!Project!!!

BCG the Programmatic Path to Profit for Publishers

BCG the Programmatic Path to Profit for Publishers

PROGRAMMATIC SUPPLY CHAIN TRANSPARENCYtorcai.com/pdf/executive-summary-programmatic...programmatic models) and publishers. The intention was to provide a more transparent view of the

PROGRAMMATIC SUPPLY CHAIN TRANSPARENCYtorcai.com/pdf/executive-summary-programmatic...programmatic models) and publishers. The intention was to provide a more transparent view of the

CIF14 - New opportunities for publishers: Programmatic goes Branding

CIF14 - New opportunities for publishers: Programmatic goes Branding

Your Community Foundation is planting the seeds of ...cfsaz.org/img/2019/11/CORE-Grants-2020-Brochure.pdfare important; high impact nonprofits strategically align their programmatic

Your Community Foundation is planting the seeds of ...cfsaz.org/img/2019/11/CORE-Grants-2020-Brochure.pdfare important; high impact nonprofits strategically align their programmatic

Programmatic Branding - IAB · Programmatic Branding offers opportunities for both advertisers and 2. publishers. Programmatic branding requires a different focus and skill set than

Programmatic Branding - IAB · Programmatic Branding offers opportunities for both advertisers and 2. publishers. Programmatic branding requires a different focus and skill set than

€¦ · Source: "US Video State of the Industry Report: AOL Platforms PUBLISHERS WILL START TO LEVERAGE PROGRAMMATIC PLATFORMS TO DRIVE MEANINGFUL Programmatic platforms have much

€¦ · Source: "US Video State of the Industry Report: AOL Platforms PUBLISHERS WILL START TO LEVERAGE PROGRAMMATIC PLATFORMS TO DRIVE MEANINGFUL Programmatic platforms have much

The Programmatic Path to Profit for Publishers · programmatic capa-bility, leave money on the table. The Boston Consulting Group 5. The Programmatic Opportunity. A big opportunity

The Programmatic Path to Profit for Publishers · programmatic capa-bility, leave money on the table. The Boston Consulting Group 5. The Programmatic Opportunity. A big opportunity

WTF is Cross-Device Targeting? (Digiday WTF Programmatic for Publishers - 4/30/15)

WTF is Cross-Device Targeting? (Digiday WTF Programmatic for Publishers - 4/30/15)

Reverse Engineering Gen ED: Using ePortfolios to Align Institutional and Programmatic Goals- CS40 9:15-10:30 Kathleen Langan Pusecker, Director of the.

Reverse Engineering Gen ED: Using ePortfolios to Align Institutional and Programmatic Goals- CS40 9:15-10:30 Kathleen Langan Pusecker, Director of the.

A Field Guide to Programmatic Publishers

A Field Guide to Programmatic Publishers

WHITE PAPER PROGRAMMATIC BASICS - Writer At Hartwriterathart.com/.../DWA-Programmatic-Whitepaper-Final.pdf · 2019-02-21 · PROGRAMMATIC BASICS 6 Programmatic Must-Have: Cross-Channel

WHITE PAPER PROGRAMMATIC BASICS - Writer At Hartwriterathart.com/.../DWA-Programmatic-Whitepaper-Final.pdf · 2019-02-21 · PROGRAMMATIC BASICS 6 Programmatic Must-Have: Cross-Channel

Strategically Balancing the DHS Workforce for Operational ......department needs to align its strategic planning with programmatic goals and budgetary realities to develop long- term

Strategically Balancing the DHS Workforce for Operational ......department needs to align its strategic planning with programmatic goals and budgetary realities to develop long- term

Programmatic Trading What’s in it for us? · programmatic buying › Build custom features / functionality for internal use and customers › Work with other publishers to jointly

Programmatic Trading What’s in it for us? · programmatic buying › Build custom features / functionality for internal use and customers › Work with other publishers to jointly

From Programmatic Buying to Programmatic Testing

From Programmatic Buying to Programmatic Testing

The Programmatic Path to Profit for Publishers...September 2014, and Efficiency and Effectiveness in Digital Advertising, BCG Focus, May 2013.) This report examines similar ques-tions

The Programmatic Path to Profit for Publishers...September 2014, and Efficiency and Effectiveness in Digital Advertising, BCG Focus, May 2013.) This report examines similar ques-tions

WTF is an Ad Exchange? (Digiday WTF Programmatic for Publishers - 4/30/15)

WTF is an Ad Exchange? (Digiday WTF Programmatic for Publishers - 4/30/15)

PROGRAMMATIC PUSE / WHAT MARETERS REALLY THIN ABOUT ... · PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT PROGRAMMATIC PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT

PROGRAMMATIC PUSE / WHAT MARETERS REALLY THIN ABOUT ... · PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT PROGRAMMATIC PROGRAMMATIC PULSE // WHAT MARKETERS REALLY THINK ABOUT