RESTAURANT MENU PHOTOGRAPHY A how-to guide for Restaurant Partners

1 | July 2020 | Restaurant Menu Photography

2 | July 2020 | Restaurant Menu Photography

Restaurant Menu Photos

This guide will help you take better photos of your dishes to help attract hungry customers to your restaurant.

Research shows that having menu photos helps customers understand more about the ingredients and care that goes into preparing their food.

If you need any help, please contact your Account Manager or send us a message through Partner Centre.

3 | July 2020 | Restaurant Menu Photography

Photos You Can Send InMenu header & SERP photoThis appears on the search results page and at the top of your restaurant listing. It should show at least three or more dishes from your menu.

Dish PhotosThese appear next to each item on your menu.

Restaurant listing (website)

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Search results (SERP) page

Restaurant listing

Restaurant listing Restaurant listing (app)

Menu Header Photos

4 | July 2020 | Restaurant Menu Photography

5 | July 2020 | Restaurant Menu Photography

✅ Show a range of your dishes (ideally three or more) in landscape orientation

✅ Take the photo from above or at a 45 degree angle

✅ Make sure the food is well lit, neatly presented with no drips and spills

✅ You can use takeaway containers or plates

✅ The photo will display differently on the app, website and search results page so space the dishes across the photo

How To Take A Great Menu Header Photo

6 | July 2020 | Restaurant Menu Photography

Menu Header Photos: Things To Avoid

❌ Don’t use single dish photos as your menu header photo – it must show more than one dish

❌ Please don’t send photos with people/hands or a photo of your restaurant storefront

❌ No illustrations/ drawings/ graphics/ screenshots

❌ Avoid blurry photos – make sure the whole photo is in focus

❌ No logos, text or watermarks over the photo

❌ Don’t use stock photos - only use photos of your food

X XXShot from the wrong angle and some dishes aren’t in focus

Shows hands Only shows one dish

7 | July 2020 | Restaurant Menu Photography

Menu Header Photo Size

✅ Landscape orientation (not portrait or square)

✅ At least 2400w x 1600h pixels

✅ Use a 3:2 format Object of photo goes here

Size

✅ All photos must be in .jpg or .png format

✅ Between 1MB - 10MB file size

Format

Dish Photos

8 | July 2020 | Restaurant Menu Photography

9 | July 2020 | Restaurant Menu Photography

✅ Show one dish in the centre of the photo. Use a clear or plain background

✅ Take the photo from a 45 degree angle or from the side for tall items like burgers and drinkscan include✅ You can include your branding if it is on the packaging or wrapper that the food is served in

✅ Take photos of as many items on your menu as you like, including side dishes, drinks and sauces if they are available to buy on your menu

✅ Make sure the food is well lit, and neatly presented

✅ You can use takeaway containers or plates

How To Take A Great Dish Photo

10 | July 2020 | Restaurant Menu Photography

❌ Don’t include multiple dishes - only show one at a time

❌ It must not include any extra accompaniments like chips, rice or dips unless they’re sold as part of the dish

❌ No people/hands/storefronts/cutlery

❌ No logos or text over the photo

❌ No stock photos - only use photos you own the copyright for

Food is spilled on the plate Poorly presented and unable to clearly see the dish

Uncooked foodShows extra items - chips are sold separately

Dish Photos: Things To Avoid

11 | July 2020 | Restaurant Menu Photography

Dish Photo Size

✅ Landscape orientation (not portrait or square)

✅ At least 1024 x 768 pixels (8 x 6 inches)

✅ Use a 4:3 format.

Size

✅ All photos must be in .jpg or .png format

✅ Between 1MB - 10MB file size

✅ It will help if you save your photo with the name of the ` dish, exactly as it appears on your menu e.g. LargeChickenNuggetsAndChips

Format

Object of photo goes here

Ensure image ratio is 4:3 (all smart phones can edit a photo to 4:3)Place dish in centre of focus area (green dotted line)

12 | July 2020 | Restaurant Menu Photography

How To Send Your Photos

1 Save your photos to your camera roll or your computer● Make sure they’re the right size and format

2 Log in to the Photo Uploader ● You can log in using your Partner Centre login details: https://partner.menulog.com.au/photo-uploader

3 Upload your photos● You can upload one menu header photo and up to 100 dish photos at a time● We’ll check the photos and arrange for them to be uploaded

○ If your photo doesn’t meet our quality guidelines we’ll let you know why and ask you to send another one○ Dish photos will go live within one-three weeks. ○ Menu header photos will go live within 48 hours.

4 Keep your photos updated● If you add new dishes to your menu you can log in and upload new photos● If you want to replace a photo, log in and upload a new photo with the same dish name so we can replace it.

You can send your photos in using our photo uploader