Partnering with TSCRA - Texas and Southwestern Cattle...

Partnering with TSCRA

Reaching the right audience at the right time with the right information about your company or

organization and the products and services you offer is critical to success in today’s competitive business

environment. Likewise, ranching suppliers are a vital component of TSCRA’s success, not just through

your monetary support, but by helping our members with their product and service needs.

This brochure presents a snapshot of the many partnership opportunities available in 2015 – speaking,

sponsoring, networking – with prices to fit any budget. You’ll receive the best return on your investment

and optimum exposure – we’ll help you make the connection!

If you would like more detailed information about a specific event or activity, please let us know. Please

keep in mind that prices are subject to change.

Thanks for thinking TSCRA!

About TSCRA

Founded in 1877, TSCRA is an established, trusted, high-profile brand within the agricultural community.

TSCRA is a unique trade association because, in addition to traditional member advocacy, education,

and communications programs, we also have a significant law enforcement presence through our staff

of commissioned Special Rangers.

TSCRA values include a reputation built on integrity and heritage; bold, rational, and informed industry

leadership; protection of property and individual rights; and improving the business of ranching. Our

strategic partners share these values and provide the resources to assist in advancing the association.

TSCRA Facts:

� TSCRA represents more than 17,000 beef cattle producers, ranching families and businesses

� Members own or manage 30% of the cattle in our trade area

� Members own or manage more than 76 million acres of range and pasture land

� Members annually purchase more than $864 million in consumables, land and pasture

management services, fencing, and rolling stock

For More Information

For additional details on any sponsorship, please contact Tim Niedecken, Executive Director of

Association Services, at 817-332-7064 or [email protected].

Texas and Southwestern Cattle Raisers Association

1301 West 7th, Suite 201

Fort Worth, TX 76102

www.tscra.org

TSCRA reserves the right to refuse any sponsorship which may be detrimental to TSCRA’s mission.

Cattle Raisers Convention and Expo

The Cattle Raisers Convention and Expo is the largest annual ranching event in Texas and Oklahoma. The

event combines an industry-leading Expo, School for Successful Ranching, renowned speakers, and great

parties into a single, action-packed weekend.

More than 4,000 cattle raisers, landowners, and allied industry professionals from Texas and Oklahoma

attend the event. The Expo features more than 225 companies in 130,000 square feet of Expo space.

The Expo is also home to the Learning Lounge and cattle handling demonstrations, all available to Expo

attendees.

The 2016 Cattle Raisers Convention and Expo will be held April 8 - 10, 2016 at the Fort Worth

Convention Center in Fort Worth, Texas.

Full information on the Cattle Raisers Convention and Expo is available online at

www.cattleraisersconvention.com.

Critical Deadlines

November 1, 2015 January Outsert deadline

February 18, 2016 Convention Handbook Deadline

March 15, 2016 General sponsorship deadline

Attendee Profile

Total Attendees: 4,000 attendees

Day Pass Traffic: 1,477 attendees

Combined School Attendance: 2,046 attendees

Total Expo Visits: 10,733 visits

First-Time Visitors: 35% of attendees

TSCRA Members: 79%

Non-members: 21%

States Represented: 32 states

Texas Representatives: 88%

Oklahoma Representatives: 4%

Net Promoter Score: 64 (comparable to Apple, Southwest Airlines)

Program Sponsorships

Opening General Session - $10,000 SOLD

Closing General Session Brunch Amount: $7,000

The final event of the Cattle Raisers Convention. Attendees will enjoy a hearty Sunday morning brunch

and hear our friends Evelyn Browning-Garriss and her son, James Garriss, historical climatologists, tell us

what the weather may have in store for ranchers in 2016. Then, share a moment with President Pete

Bonds as he hands the president’s gavel to his successor.

Full sponsors will be entitled to a private audience with Ms. Garriss to discuss the potential impact of the

climate on their business.

Information Sessions

Information sessions are conducted with the purpose of bringing the latest information to our

attendees. Each session provides an opportunity for the sponsor to introduce the speaker, distribute

items to session attendees, and brand the meeting room. Some sessions may also provide an

opportunity for a private session with the speaker and small, private groups.

Sustainability: A Great and Global Concept, but What Does It Mean for Ranching? Amount: $4,000

There’s a global discussion among beef producers, industry leaders, scientists, beef retailers and others

about keeping beef on the plate in developed countries, and about getting more beef in the meals

among developing countries. The speaker is Cameron Bruett, past chairman of the Global Roundtable

for Sustainable Beef.

Water and Surface Rights: Strategies and Tactics to Protect Your Property Rights Amount: $4,000

Joseph B.C. Fitzsimons, with Uhl, Fitzsimons, Jewett & Burton, is an expert in water and surface rights,

especially as they pertain to oil and gas companies and eminent domain. Attendees will hear about

things that landowners need to know, directly from the oil and gas world and from battles with water

users.

Beef’s Bad Rap: Dispelled Myths Beef Producers Should Know Amount: $4,000

Dr. Shalene McNeill will present attendees with the latest information on beef nutrition research.

Common myths will be dispelled and attendees will leave with important nutrition nuggets they can use

to share with others about why beef is a food for health.

Eminent Domain Reform Amount: $4,000

When you spend your days,

weeks and months as an

attorney representing

landowners who want to

fight the taking of their land

by eminent domain, you

develop a keen

understanding of what it

takes to protect landowner

interests. Zach Brady, with

Brady & Hamilton, will

discuss how landowners can

succeed in an eminent

domain battle, and what

our state might face if we

fail to reform the eminent

domain laws of Texas.

Cattle & Beef Marketing Forum Amount: $5,000

Cassandra Fish, author of The Beef newsletter, and Herb Meischen, HM Consulting, will team up to look

at current market conditions, market volatility, and the market outlook for 2016. They will also take a

look at the retail case and what challenges retailers face in getting consumers to purchase more beef.

Of Things That Concern Cattle Raisers Amount: $2,500

For nearly 100 years, the “Of Things That Concern Cattle Raisers” department in the front of The

Cattleman has been a news digest of issues important to ranchers. Attendees will about TSCRA’s stance

on critical and emerging issues that drive today’s ranching operations.

Cowboy Church - $1,000 SOLD

Educational Programs

School for Successful Ranching Amount: $5,000; non-exclusive sponsorship

Sponsors at the School for Successful Ranching enjoy unique recognition with School attendees.

Attendees can choose from 32 hours of practical classroom instruction and may earn up to 19 hours of

Beef Quality Credits.

The 2016 School program has been expanded to include additional classrooms sessions on Saturday. In

2016, the School programs are open to all convention attendees. This means more value for the

sponsorship.

Your School sponsorship includes the following:

� Recognition pre- and post-event in print, online, in mailings

� Opportunity to place one popup banner in each School meeting room

� A limited number of complimentary School registrations, to be made available to your

customers or employees

School topics include:

� Top 10 Traits of Successful Grazing-Land Managers

� Key Performance Indicator Targets for Cow-Calf Operations

� When to Call the Vet

� Mineral Supplementation: What’s Right for My Operation?

� Calving Problems: Recognizing, Handling and Avoiding

� Responsible Antibiotic Use in Cattle

� Negotiating and Enforcing Surface Use Agreements

� Planning for a Drought

� Fence Building: Where to Start?

� Keys to Successful Record Keeping

� Top Laws Texas Landowners Should Know

� Choosing the Right Breed

� Improved Vaccine Response to Save Time and Money

� Economic Impact of Calf and Reproductive Management Practices

� Hiring on the Ranch

� Herd Expansion: Where to Start?

Cattle Handling Demonstrations Area - $10,000 SOLD

Learning Lounge Amount: $2,000; non-exclusive sponsorship

The Learning Lounge is home to nine hours of hands-on demonstrations and instruction. The lounge is

open to all Expo attendees, more than 10,000 visitors in 2015. Sponsors will be recognized in several

ways both in the booth and in promotional materials.

Entertainment Options These sponsorships may be split between multiple companies. Please call for details.

Cattle Raisers Dance - $25,000 SOLD Belles of Cowtown Heifer Sale - $15,000 SOLD Young People’s After Party - $15,000 SOLD

Welcome Reception - $10,000 SOLD

Saturday Expo Reception Amount: $5,000

On Saturday of Cattle Raisers Convention, the

Expo floor is home to receptions with

thousands of ranchers. If you want to drive

traffic to your booth, this is an excellent

opportunity to bring attendees to your

location. This sponsor will be placed front and

center for all attendees to notice.

Expo Entertainment Amount: $1,000 per day

Sponsorship of the entertainment in the Expo begins with strolling acts and bands during the welcome

reception. The sponsorship continues with entertainers in open areas throughout the Expo hours. This

sponsorship may be structured to help draw traffic into your exhibit.

Texas Beef Council Fun Run/Walk Amount: $1,000

Sponsor members of the Texas Beef Council BEEF Team for a fun walk/run around downtown Cowtown.

Get Noticed Convention Registration - $10,000 SOLD

Two-Week Mailing - $3,000 SOLD

Convention Bags - $20,000 SOLD Convention Handbook and Mobile Site - $4,000 SOLD Lanyards - $3,000 SOLD

Notebooks Amount: cost of notebooks; call for details; may be co-sponsored

Attendees have been asking for a dedicated convention notebook. This is your opportunity to fill their

need and provide them with an item that will definitely make the trip back to their ranch. This

sponsorship is designed to allow some flexibility to meet different budget requirements.

Wireless Internet Amount: $10,000 for a full buyout Friday through Sunday

Most convention attendees will have a smart phone or tablet and will be hungry for free wireless

internet service. This premium sponsorship includes:

� Exclusive splash page to confirm wireless access for all users

� Extensive pre-event promotion

� Complimentary half-page ad in the convention handbook

Welcome Banner Amount: $2,000

Make an impact while welcoming attendees to the Cattle Raisers Convention with this unique entrance

banner! Sponsor’s logo will appear on the directional banner flanking the convention welcome banner.

Placement opportunity at the main entrances to the convention center.

Expo Entrance Units Amount: Call for pricing

Showcase your company or product logo on the highly visible entrance units for your target audience to

see as they enter the Expo. The sponsor’s logo is displayed on entrance units positioned at the main

entrances to the exhibit hall.

Expo Column Wraps Amount: Call for pricing

Get the attention of convention attendees with custom column wraps throughout the exhibit hall.

Column locations will be chosen by show management and sponsor. A limited number of columns are

available on the Expo floor.

Floor Sticker/Foot Path Amount: call for details, cost depends on volume of floor stickers

Drive traffic directly to your booth with these unique stickers. Stickers can be in the shape of your logo,

foot prints, or even hoof prints! Stickers will be located in the aisle way leading towards your booth.

Convention Photography Amount: $3,000

The sponsorship will involve photography coverage, licensed images, and a custom website for all

Convention attendees to view event photographs. The sponsorship is high-impact and will provide

lasting promotional exposure post-event.

Attendee Charging Station Amount: $2,000

Attendees cite opportunities to network as a top reason for attending the convention. Sponsor an area

where attendees can charge their cell phones, PDAs, iPhones, and iPads. Your logo will appear on the

charging station and in the final handbook on-site.

Food and Beverage Expo Lunches – Friday or Saturday Amount: $5,000 per day

On Friday and Saturday of Cattle Raisers Convention, the Expo floor is home to lunches for exhibitors

and attendees. If you want to drive traffic to your booth, this is an excellent opportunity to bring

attendees to your location.

Convention Coffee Stations Amount: cost of coffee, please call for details; may be co-sponsored

Cattle raisers love their coffee! Your company can be the exclusive sponsor of a coffee station

throughout the convention. The cost of the sponsorship will include coffee cups made for the sponsor as

well as signage and on-site promotion. This sponsorship has been extremely popular at previous

conventions.

Drink Coolers Amount: $1,000 per cooler

We use drink coolers that provide a cleaner, brighter

distribution option for attendees. The coolers will be

highly visible in function and placement. This is a great

opportunity to get visibility in a high traffic area.

Afternoon Breaks – Friday or Saturday Amount: $1,000 per afternoon

Each afternoon during Convention we provide breaks for

attendees to grab a snack and relax between meetings.

If you want to drive traffic to your booth, this is an

excellent opportunity to bring attendees to your

location.

Booth Bars Amount: Consumption-based, call for details

Exhibitors have asked for bars in their booths and that’s

exactly what this sponsorship provides. On Friday and

Saturday, from 4:00 until closing, exhibitors may sponsor

a bar in their booth. There will be two bars apiece for beer, wine, and margaritas – a total of six bars per

night. Sponsors may select which type of bar they would like. The cost of the sponsorship is only what

attendees consume. This is a unique pass-through opportunity for exhibitors. Please note that the bar

must be within the booth so it will take away some of your exhibit space.

Hotels Hotel Key Cards - $3,000 SOLD

Hotel Room and/or Door Drops Amount: starting at $4 per room

Welcome attendees to Fort Worth with a gift placed inside their hotel rooms. Circulate your company

logo and build awareness among more than 1,500 industry professionals and invite attendees to come

by your booth. Pricing based on type of room drop (inside or outside the room).

Youth and Children’s Opportunities

Youth Contests - $5,000 SOLD Masters of Beef Advocacy Training Amount: $2,000

On Friday of Convention, we will be

providing Masters of Beef Advocacy

training to local 4H and FFA students.

This is a unique opportunity to train

the next generation of beef advocates.

Kid’s Korral Amount: $1,000

In 2011 we introduced the Kid’s Korral

– a safe place for young cattle raisers

to play while their parents are on the

Expo floor. If you are promoting a

family-oriented business, this

sponsorship is a great place to be featured.

TSCRA Board of Directors Meeting Amount: $5,000 annually (four meetings per year)

The TSCRA Board of Directors is composed of 135 beef industry leaders throughout Texas and

Oklahoma. Your sponsorship of the board meetings provides your organization with credibility and an

audience with this influential group of ranchers. This is another opportunity to develop relationships

with TSCRA leadership.

General Sponsorship Amount: starting at $500

Show your support for ranchers and landowners! General sponsors are featured on signage and event

publications throughout Convention Weekend. We also offer complimentary event registrations to go

along with general sponsorships.

Sponsorship Benefits In addition to the sponsorship benefits listed above, TSCRA offers additional benefits for cumulative

support during the calendar year. The benefits schedule shown below is designed to give your company

maximum exposure to TSCRA members.

Platinum Sponsorship By exceeding $20,000 in total sponsorship (includes Expo, Sponsorships, and Allied Member dues),

companies will qualify as a Platinum Sponsor for the 2016 calendar year. Additional benefits for

Platinum Sponsors include:

� The opportunity to access the TSCRA mailing list twice per calendar year. The list may be

segmented by operation size, zip code, county, or other criteria. The timings and cost of the

mailings are the responsibility of the sponsor. Note that the membership list is not sold to third

parties. This is an exclusive benefit to Platinum and Gold Sponsors.

� First priority booth selection for the 2017 Cattle Raisers Expo, March 31 – April 1, 2017, in San

Antonio, Texas.

� Ten complimentary subscriptions to The Cattleman magazine.

� Monthly recognition in The Cattleman magazine.

� Recognition on the TSCRA website, at www.tscra.org.

Gold Sponsorship By exceeding $10,000 in total sponsorship (includes Expo, Sponsorships, and Allied Member dues),

companies will qualify as a Gold Sponsor for the 2016 calendar year. Additional benefits for Gold

Sponsors include:

� The opportunity to access the TSCRA mailing list once per calendar year. The list may be

segmented by operation size, zip code, county, or other criteria. The timings and cost of the

mailings are the responsibility of the sponsor. Note that the membership list is not sold to third

parties. This is an exclusive benefit to Platinum and Gold Sponsors.

� Second priority booth selection for the 2017 Cattle Raisers Expo, March 31 – April 1, 2017, in

San Antonio, Texas.

� Five complimentary subscriptions to The Cattleman magazine.

� Monthly recognition in The Cattleman magazine.


Silver Sponsorship By exceeding $5,000 in total sponsorship (includes Expo, Sponsorships, and Allied Member dues),

companies will qualify as a Silver Sponsor for the 2016 calendar year. Additional benefits for Silver

Sponsors include:

� Third priority booth selection for the 2017 Cattle Raisers Expo, March 31 – April 1, 2017, in San

Antonio, Texas.

� Two complimentary subscriptions to The Cattleman magazine.

� Annual recognition in The Cattleman magazine.


Major TSCRA Sponsors in 2015

TSCRA Contacts

TSCRA Membership Services

Tim Niedecken

Executive Director, Association Services

[email protected]

817-916-1747

Stacy Fox

Director, Member Programs (Ranch Gatherings)

[email protected]

817-916-1745

TSCRA Communications Services

Gina Bryson

Media Consultant (specializing in commercial advertising)

[email protected]

817-916-1793 office, 817-614-3830 cell

Shawn McCoy

Media Consultant (specializing in livestock, feedyards, auction markets and AI/ET services)

[email protected]

817-929-8597

Christina Sebesta

Advertising Coordinator

[email protected]

800-242-7820, ext. 131

Texas and Southwestern Cattle Raisers Association

1301 West 7th, Suite 201

Fort Worth, TX 76102

800-242-7820

www.tscra.org

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