Partnering with the corporate sector

Kempinski Hotel Bristol Berlin, 14 November 2010

Anne Marie Bettex-Baars, Director of Research & Organisational Planning

Corporate Social Responsibility

Kempinski is an international company, that is in the people business, and yet has local economic & social impact through

the guests we attract to our hotels

our role as an employer

our training and educational efforts for staff

our operations

the use of local products

Business has an impact on local society, while social conditions have an impact on business interdependence

Each company definitively is affected by infectious diseases; this means that people’s health is a shared value between the local community and corporations

Kempinski is in the service industry which is a « people business » where health, both for customers and employees, is essential.

. is active

in the public health domain

on a truly international level

Why STOP TB Partnership as the group’s first global partner?

. can offer its support

in reaching an international market of high potential donors for the STOP TB Partnership

in helping in the fight against TB through staff education and raising awareness amongst customers

Stop TB Campaign – The Ambassador

Kempinski has become an official partner of the Stop TB partnership and we will

support the Stop TB Campaign on a global level – our role is to act as a facilitator

between donating guests and the Stop TB Partnership

2008 - 2009 2010 - 2011

W H A T & H O W ?

How we do it …

The campaign postcard is put in rooms during the turndown service

a postcard is placed on the guest’s pillow

How much material has been distributed to hotel staff, guests, and others?

577'300 postcards distributed during the campaign

How many employees have been trained?

19’000

How many members of local communities have been affected?

13,044 guest rooms, meaning 3.3 Mio guests

… these are the figures

CSR - Further steps

We want health to be contagious

BE is an independent, self-funding and non-profit association whose

mission is to

protect employees, their households and local communities from infectious diseases by facilitating health care support & services.

What does BE do?

Creates a network of peer educators by training and mobilising

employees to spread health and well-being in their local community and at their

workplace

Facilitates detection and treatment of infectious diseases amongst

employees, their household and local community

Facilitates and manages projects which support prevention, detection

and treatment of infectious diseases

BE is for mid-sized companies

BE aspires to mobilise the corporate sector & to assist mid-sized companies in implementing prevention activities at their workplace mid-sized companies become member of BE

BE has an entrepreneurial approach, and the workplace is meant to be a springboard to reach the local community.

HouseholdsCommunity

Employee

How does it work?

All funds collected in a developing country will remain and be spent locally, while funds from developed countries will be allocated to projects in developing countries

Individual - institutional - company donations & fundraising

&

€

Medical educational knowledge - curricula

&Health care support &

services (including diagnosis and treatment)

EmployeeHouseholdsCommunity

© 2010 Kempinski

Contact:

Kempinski Hotels S.A.c/o Strategic Planning Anne-Marie Bettex-Baars – Director of Research & Organizational Planning

28, Boulevard du Pont- d’Arve1205 Geneva - Switzerland

T +41 22 809 88 17F +41 22 809 88 09