Partnering 101: Partnerships, Businesses & Cloud Foundry (Cloud Foundry Summit 2014)
Partnering with Local Businesses
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Transcript of Partnering with Local Businesses
Partnering with Local Businesses
Desiree FraserEbe Randeree
PartnershipsWhat constitutes a partnership?
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What is a Partnership• Evolving relationship• Sustainable and Long Term•Meets a business need•Meets a College need• Benefits STUDENTS!• It is also STRATEGIC!
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Business Partnerships• College courses provide limited
information about the needs of employers• Academics sometimes are “academics”
and not very business savvy•Why its important…Bridge the employer-student gapMake connections/NetworkingExchange information
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Business Partnerships
• Business needs are always changing and students need to be able to understand business needs• How do I get these skills•What are the relevant skill sets•What is the industry outlook• How can I compete• How can both partners benefit• How do I find out about jobs and
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Business Partnerships
• Every university has a Career Center – the problem is that these centers provide “general information” and limited information about local and regional employers, future market needs, access to these employers, etc.• They also serve the entire University
and are not always responsive to your students
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AchievementsWhat have we done?
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Many channels1. Feed Your Brain2. WISE3. Career Fair4. Internship Talks5. Industry Panels6. Meet with CEO7. Company Tours8. Mentors
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Many channelsEvent Employer
Participation (# companies)
Student Participation(# students)
STARS involvement
Career Fair – Fall 52 250 STARS organized and led the event
Fall Feed Your Brain Event 5 120+ STARS partnered with Leadership Class
Fall Company visits (Recruiting)
3 90 STARS organized the event
Fall Tours of Companies (group visits)
1 35 STARS and AITP organized the event
Fall Visits with CEOs 1 12 STARS and WISE organized the event
Career Fair – Spring 49 281 STARS organized and led the event
Spring Feed Your Brain Event
5 170+ STARS partnered with Leadership Class
Spring Company visits (Recruiting)
3 200 STARS organized the event
Spring Tours of Companies (group visits)
3 38 STARS and AITP organized the event
Spring Visits with CEOs 3 27 STARS and WISE organized the event
Summer Feed Your Brain Event
1 75 STARS and Professor organized the event
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1. Feed Your Brain5-6 per semesterVarious topics (students polled)Student RUNSome include food (great
incentive)
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2. WISE (Women in IT/ICT Sharing Experiences)
Female EmpowermentMentorship Strategies for SuccessMixersPeer sessionsCEO Breakfasts
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Attracting Young Women and Faculty
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3. InternshipsPosted on relevant sitesCompanies invited to speak
when they are looking for people
In class (10 minutes)
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Jim Reed - talking about TMH (HIT jobs)
4. Career FairsMore formal2 per year Recruitment of companies
50+ companies attending250+ students coming to the event
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Spring and Fall Fairs
5. Industry Panels2-3 per year“Social Media”“Status of
Healthcare/Technology”“Interview skills”
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6. Company VisitsEach Semester we go out and take tours and sit down with company CEOs to discuss:LeadershipEntrepreneurshipMentorshipIndustry Outlook
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6. Company VisitsLarge groupsMore of overviewGreat place to network
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7. Meet the CEO
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Small groupsVery focusedMentors and jobs/interns1-2 hours
8. MentorsUse 1-7 to identify mentorsProvide meeting spaceFacilitate introductions1-3 students per mentor
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Many channels1. Feed Your Brain2. WISE3. Career Fair4. Internship Talks5. Industry Panels6. Meet with CEO7. Company Tours8. Mentors
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ProcessSo how do you build these
partnerships?
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Making Partnerships
1. Starting Out2. Building a
Relationship3. Communication4. Take Away
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1. Starting Out Target audience
Which companies will be partners? New entrants Industry Leaders
What is the long term plan for this partnership This semester This year Next 3 years
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1. Starting OutGet information:Career CenterAlumniProminent CompaniesNew companies
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1. Starting Out
Identify
• Get Information
Contact
• Keep communication open
Vetting• Make sure it’s a right fit
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2. Building a relationshipWhy should they partner with you?Provide a serviceAccess to students and faculty
Promote business, service or products
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2. Building a relationshipFind ways to build contacts and networkLinkedInAlumniFacultyProfessional groups
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3. CommunicationWhen building relationships its best to first meet in person. Shows interestCommitmentMore personableBe prepared
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3. CommunicationKeep communication open.LinkedInEmailsPhone callsVisits
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3. CommunicationBe courteous. Following any event make sure give a proper thank you.CardsLettersEmails
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4. Take AwayWhat you will get out of it…Industry updatesEmployment opportunitiesMentorsInternshipsSpeakersSwag
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Other Considerations University Buy-In Show your results Talk about your results Tweet your results Start small
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Your Ideas?Questions, Suggestions, whats
worked for you?