Partnering Social Media And Your Schools Web Site
47
Social Media and Your School’s Site Lorrie Jackson Marketing Director Lausanne Collegiate School http:www.lausanneschool.com [email protected]
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July 9th Opening Keynote at finalsiteu - http://www.finalsiteu.com - Hartford, CT.
Transcript of Partnering Social Media And Your Schools Web Site
Social Media and Your Schoolrsquos Site
Lorrie Jackson
Marketing DirectorLausanne Collegiate School
httpwwwlausanneschoolcom
ljacksonlausanneschoolcom
why are we here
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
lausanneschoolcom
Presenter
Presentation Notes
Raise hand if about to launch havenrsquot launched yet itrsquos okay it will go just fine1313Lausanne Collegiate School ndash httpwwwlausanneschoolcom 13Launched with finalsite in August 200813All modules eNotify enews every week robust use of media gallery13Great feedback great ROI13
Presenter
Presentation Notes
Challenge ndash a schoolrsquos Web site is not just one of many places our constituents are going for information about our school1313
Core Message
Presenter
Presentation Notes
Social media sites such as Facebook Twitter YouTube and LinkedIn give space for conversation about our schools and we need to be there13Listening13Participating13Sharing our story13Generating buzz13Building community13Directing traffic back to our school site13
why social media
Where Users are in Control
bull Share content (Digg delicious)
bull Publish content (Flickr YouTube)
bull Connect with others (Facebook LinkedIn)
Presenter
Presentation Notes
How many of your schools have13-Facebook presence13-Twitter presence13-Flickr13-YouTube13-LinkedIn
Presenter
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
why are we here
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
lausanneschoolcom
Presenter
Presentation Notes
Raise hand if about to launch havenrsquot launched yet itrsquos okay it will go just fine1313Lausanne Collegiate School ndash httpwwwlausanneschoolcom 13Launched with finalsite in August 200813All modules eNotify enews every week robust use of media gallery13Great feedback great ROI13
Presenter
Presentation Notes
Challenge ndash a schoolrsquos Web site is not just one of many places our constituents are going for information about our school1313
Core Message
Presenter
Presentation Notes
Social media sites such as Facebook Twitter YouTube and LinkedIn give space for conversation about our schools and we need to be there13Listening13Participating13Sharing our story13Generating buzz13Building community13Directing traffic back to our school site13
why social media
Where Users are in Control
bull Share content (Digg delicious)
bull Publish content (Flickr YouTube)
bull Connect with others (Facebook LinkedIn)
Presenter
Presentation Notes
How many of your schools have13-Facebook presence13-Twitter presence13-Flickr13-YouTube13-LinkedIn
Presenter
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
lausanneschoolcom
Presenter
Presentation Notes
Raise hand if about to launch havenrsquot launched yet itrsquos okay it will go just fine1313Lausanne Collegiate School ndash httpwwwlausanneschoolcom 13Launched with finalsite in August 200813All modules eNotify enews every week robust use of media gallery13Great feedback great ROI13
Presenter
Presentation Notes
Challenge ndash a schoolrsquos Web site is not just one of many places our constituents are going for information about our school1313
Core Message
Presenter
Presentation Notes
Social media sites such as Facebook Twitter YouTube and LinkedIn give space for conversation about our schools and we need to be there13Listening13Participating13Sharing our story13Generating buzz13Building community13Directing traffic back to our school site13
why social media
Where Users are in Control
bull Share content (Digg delicious)
bull Publish content (Flickr YouTube)
bull Connect with others (Facebook LinkedIn)
Presenter
Presentation Notes
How many of your schools have13-Facebook presence13-Twitter presence13-Flickr13-YouTube13-LinkedIn
Presenter
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Challenge ndash a schoolrsquos Web site is not just one of many places our constituents are going for information about our school1313
Core Message
Presenter
Presentation Notes
Social media sites such as Facebook Twitter YouTube and LinkedIn give space for conversation about our schools and we need to be there13Listening13Participating13Sharing our story13Generating buzz13Building community13Directing traffic back to our school site13
why social media
Where Users are in Control
bull Share content (Digg delicious)
bull Publish content (Flickr YouTube)
bull Connect with others (Facebook LinkedIn)
Presenter
Presentation Notes
How many of your schools have13-Facebook presence13-Twitter presence13-Flickr13-YouTube13-LinkedIn
Presenter
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Core Message
Presenter
Presentation Notes
Social media sites such as Facebook Twitter YouTube and LinkedIn give space for conversation about our schools and we need to be there13Listening13Participating13Sharing our story13Generating buzz13Building community13Directing traffic back to our school site13
why social media
Where Users are in Control
bull Share content (Digg delicious)
bull Publish content (Flickr YouTube)
bull Connect with others (Facebook LinkedIn)
Presenter
Presentation Notes
How many of your schools have13-Facebook presence13-Twitter presence13-Flickr13-YouTube13-LinkedIn
Presenter
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
why social media
Where Users are in Control
bull Share content (Digg delicious)
bull Publish content (Flickr YouTube)
bull Connect with others (Facebook LinkedIn)
Presenter
Presentation Notes
How many of your schools have13-Facebook presence13-Twitter presence13-Flickr13-YouTube13-LinkedIn
Presenter
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Where Users are in Control
bull Share content (Digg delicious)
bull Publish content (Flickr YouTube)
bull Connect with others (Facebook LinkedIn)
Presenter
Presentation Notes
How many of your schools have13-Facebook presence13-Twitter presence13-Flickr13-YouTube13-LinkedIn
Presenter
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Election in Iran and Hudson plane crash are just two examples of how messages by the people can instantly be shared without official sanction and how those messages are accepted at face value13
Presenter
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Consumerscitizens are making decisions today based upon these online conversations and not just upon what is being officially delivered to them13
Presenter
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
However we educators have traditionally marketed with viewbooks DVDs and static web sites pushing content but not opening up to the conversation13Turn your funnel into a megaphone ndash Seth Godinrsquos flipping the funnelhttpsethgodintypepadcomseths_blog200601flipping_the_fuhtml13
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
how to market with social media
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
Presenter
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Midwestern boarding school ndash South Korean student called Director of Admission for a campus tour and requested ldquoBobbyrdquo as the student tour guide Bobby was not an official guide but someone met on Facebook Student later enrolled
Presenter
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Northeastern school ndash Alumni office having trouble attracting younger crowd to annual cocktail party in Boston Added event to Facebook page and wrote ldquoFree Cocktailsrdquo across a pic of Boston Skyline Dramatic increase in attendance by young alumni
Presenter
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Southeastern high school ndash Admission office ran annual picnic for area eighth graders Office asked current high school students to create a Facebook group and invite all eighth grade friends at feeder schools 50 increase in attendance compared to previous years with no other change in marketing efforts13
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Alumni ndash Facebook personal profile
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Alumni ndash Facebook group
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Alumni ndash Facebook page
Presenter
Presentation Notes
Alumni driven
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Alumni ndash LinkedIn
Presenter
Presentation Notes
What is LinkedIn
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Alumni ndash another example LinkedIn
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Admissionndash Facebook inquiry page
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Admission ndash Facebookaccepted not yet enrolled group
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Admission ndash Enrolled not matriculated
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Affinity ndash Facebook
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Affinity ndash Twitter
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Affinity ndash Flickr
Presenter
Presentation Notes
Over 23000 photos What do you do with all your school photos
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Affinity ndash You Tube
Presenter
Presentation Notes
Includes headmaster video Lots of YouTube use
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
how to be successful
Presenter
Presentation Notes
Building or revising our schoolrsquos Web sites so that we can better serve the needs of our current and prospective families alumni donors and others13
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
1
Presenter
Presentation Notes
Define Your Digital Vision 13See Larry Weberrsquos book Marketing to the Social Web13
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
2
Presenter
Presentation Notes
Take it step by step ndash Beth Kanter expert in social media in nonprofits httpwwwbethkanterorg13Listen13Participate13Share your story13Generate buzz13Build your community13
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
3
Presenter
Presentation Notes
Drive Them Back to your schoolrsquos Web site13
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Why Lorrie has a jobhellip
Presenter
Presentation Notes
Three marketing goals13Raise money13Recruit students13Retain students13
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
We Needhellip
bull Online donation forms
bull Online applications
bull Easy-to-access forms
bull Secure collaboration between teachersstudents
bull And morehellip
Presenter
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Our schoolrsquos site not social media does this very very well
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
how to sync up
Presenter
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Presentation Notes
Sports ndash Love lsquoem Hate lsquoem13Gets parents students alumni excited about your school13May be the only way to get them involved at first13Once excited you can tell them more invite them to more get their participation in arts and other activities13
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Want to learn more or find out what to do next
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Sports Community andSchool Community
Presenter
Presentation Notes
Sports Community vs School Community
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Want to share what theyrsquove learned or encourage others to do something
1 Builds excitement2 Introduces school to new audience3 Creates buzz
1 Deepens commitment
2 Informs and engages its constituents
3 Provides substance beyond the style
Social MediaandSchool Web Site
Want to learn more or find out what to do next
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
From Social Media to School SiteFacebook
Presenter
Presentation Notes
From social media to your Web site13Tempt them back to your site ndash 13Post just a few photos on Facebook and say ldquoFor more go to our Web site athelliprdquo13
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
From Social Media to School SiteTwitter
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
From School Site to Social MediaShare This Button
Presenter
Presentation Notes
Share this button
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
From School Site to Social MediaDedicated web page with redirect
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
From School Site to Social MediaeNotify
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
From School Site to Social MediaNews Manager
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
Good luck
Presenter
Presentation Notes
Good luck Contact me for more and enjoy your conference
- Social Media and Your Schoolrsquos Site
- Slide Number 2
- why are we here
- lausanneschoolcom
- Slide Number 5
- Core Message
- why social media
- Where Users are in Control
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- how to market with social media
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- how to be successful
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- We Needhellip
- Slide Number 36
- how to sync up
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Good luck
-
