PARTNERING FOR SUCCESS IN AN INNOVATIVE DIGITAL WORLD

PARTNERING FOR SUCCESS IN ANINNOVATIVE DIGITAL WORLD18TH ANNUAL

23-24 SEPTEMBER 2013CONRAD DUBAI, UAE

TWO CO-LOCATED EVENTS: 80+

SPEAKERS

REGISTER TODAY: WWW.COMWORLDSERIES.COM/ME

COME & HEAR FROM THE MOVERS AND SHAKERS OF THE TELECOMS, MEDIA AND ICT INDUSTRY:

MohamadMouradRegional Manager– GulfGoogle

Hassan KabbaniAdvisor and BoardMemberOger Telecom

Walid DrissClient PartnerFacebook

Ross CormackCEONawras

ScottGegenheimerCEOZain Group

Rashid AbdullaCEOBatelco

HE Minister Nicolas SehnaouiMinster ofTelecommunicationsLebanon

Dr. Alkahtani Saad ZaferMember, UN Broadband Commission for Global Digital DevelopmentUN Broadband Commission

FEATURING:

55% C-LEVEL/DIRECTORS

FREE ATTENDANCE FOR MIDDLE EASTERNOPERATORS & REGULATORS, MVNOS, CIO’S,

BROADCASTERS & APP DEVELOPERS.

1000+ ATTENDEES

LEAD STREAM & VIPBAG SPONSOR:

SENIOR EVENT SPONSOR: EVENT SPONSORS:TUTORIAL HOST –TRANSFORMATION ANDMANAGED SERVICES:

PROGRAMMEPARTNER:

NETWORKINGLUNCH SPONSOR:

12598 ME COM brochure_Layout 1 24/06/2013 13:37

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HEAR FROM LEADING EXPERTSRESPONSIBLE FOR SHAPING THEFUTURE OF THE MIDDLE EAST

HE Minister Nicolas Sehnaoui Minster ofTelecommunications Lebanon

Scott Gegenheimer CEO Zain Group

Ross Cormack CEO Nawras

Hassan Kabbani Advisor and Board Member Oger Telecom

Rashid Abdulla CEO Batelco

Dr. Alkahtani Saad Zafer Member, UN BroadbandCommission for Global DigitalDevelopment UN Broadband Commission

Imad Hoballah Acting CEOTRA Lebanon

Mohamad Mourad Regional Manager – Gulf Google

Ahmed ElHefnawy Advisor to PresidentNational TelecommunicationRegulatory Authority – Egypt

Khalifa Al Shamsi Chief Digital Services Officer Etisalat

Walid Driss Client Partner Facebook

Mikkel Vinter CEO Virgin Mobile MiddleEast and Africa

Kashif BaigHead of Customer Experience& Digital-Social MediaGrameenphone

Wolfgang Wemhoff CTO Nawras

Hany Moneim Head Of CustomerCare – Consumer Vodafone Egypt

Rafael Gomez Bertrand Senior Advisor STC

Luis Manuel Díaz de TeránSenior Director of StrategyAltran Middle East

Ahsan Aziz Khan EVP Information Systems PTCL

Nick JotischkyPrincipal AnalystInforma Telecoms & Media

Shady Fouad Group Director M2M Etisalat

Ethem Eldem Director Product andPartner Management Turkcell

Abdulla Ahmed Jasmi Senior Procurement Manager Ooredoo

Souhail Haddaji VP of Marketing du

Hatim Badawi Advisor, Minister ofInvestment Egypt, andformer Customer CareDirector Etisalat Egypt

Khurram Shahzad Technology Strategy Etisalat UAE

Saiful Alam General Manager and Head ofInternal Strategy and RegulatoryCompliance Regulatory Affairs Grameenphone

Mohamad El Madhoun Chief Commercial Officer QNBN

Paul O’Kirwan IT Director Dubai MercantileExchange

Mario Hachem CEO Apps2You

Mark NewmanChief Research OfficerInforma Telecoms & Media

Mohamad Khawaja CEO Startappz.com

Samer Abdin CEO Istikana TV

Samer Ali Founder Faselty

Hasan Sharif Senior ManagerSpectrum Strategy TRA UAE

Samer Al-Dameri Senior Vice President,Consumer Marketing Mobily

Bilal Ehsan Manager Marketingand Business Analysis American GardenPakistan

Ayman Irshaid CEO AreebaAreeba

Stefan Sieber Vice President Middle East Comverse

Matthew ReedPrincipal AnalystInforma Telecoms & Media

Jean Luc Lasnier Vice President andGeneral Manager MEA Orange BusinessServices

Badr Ward CEO Lamsa – Arabic Kids World

Hayssam Balach Senior Vice President –Business DevelopmentTechnology Investment Dubai Silicon OasisAuthority

Irfan Malik Advisor to President STC

Ceri Jones Manager Analysys Mason

Adrien JosephDirector ofSolution SalesTellabs

Ismail PatelResearch AnalystInforma Telecoms& Media

Santanu Biswas E Health ServiceDirector du

Azfar Jamal Head of BranchlessBanking Habib Bank

Abe NasserCEOCastglobe

Yves KammererBusiness Developmentand SalesLumata Group

Ahmed Seemab Head of Service Lines, ManagedServices Practice Ericsson Region Middle East

Antonio Rodriguez-Moral Managing Director Altran Business Consulting

Stephen FosterDirector MobileFinancial Servicesdu

Jerry Verschoorede la Houssaye SolutionSales Manager EMEATellabs

Furqan Ahmed HashmiIT ArchitectEmirates InvestmentAuthority

Mohamed AbdelbassitManaging Director MENABICS

Fatih Otluoglu Senior Manager,Business Development Vodafone Turkey

Mike Greening VP CSMG

Alfonso MartínezCEOAltran Middle East

Fady EliasDirector WW Partners


“MIDDLE EAST COM HAS AN ENVIABLE RECORD AS THE MOST IMPORTANT REGULARINDUSTRY MEETING PLACE FOR EXCELLENT NETWORKING AND KNOWLEDGESHARING REGARDING MOBILE COMMUNICATIONS DEVELOPMENTS, CHALLENGESAND BUSINESS OPPORTUNITIES IN THIS HIGHLY INNOVATIVE REGION” ALAN HADDEN, PRESIDENT, GSA - GLOBAL MOBILE SUPPLIERS ASSOCIATION

TO REGISTER FOR YOUR FREE EXHIBITION TICKET VISIT WWW.COMWORLDSERIES.COM/ME

JOIN US ATALLABOUTCOM

MIDDLE EAST COMBRINGS TOGETHERVISIONARIES FROMALL AREAS OF THEDIGITAL WORLD

BRAND NEW FEATURES FOR 2013

INFORMA TELECOMS & MEDIA ANALYSIS

NEW Focus on the Power of Partnerships

NEW Focus on GovernmentICT Initiatives

NEW Discussion on MHealthInnovations in the Middle East

Enhanced Speed NetworkingOpportunities

The Latest News from theSaudi MVNO Licensing Process

NEW Tutorials onTransforming NetworkEconomics

Focussed Workshopon MVNOs

NEW Course from the TelecomsAcademy: Customer Focus –Advanced Business Diploma

Welcome to the Middle East’s largest and most diverse telecoms conference. The 18th annual Middle East Com features dedicated conference tracks, top level keynote presentations, incisive interviews with industry leaders, interactive discussion and outstanding opportunities for networking during the 2 day conference and exhibition.

This year’s keynote topic on Government Investment and Initiatives Involving ICT has drawn participation from Dr Saad Al Qahtani,Member of the UN Broadband Commission for Digital Development, and former CEO of Strategic Operations at STC. Dr Saad will detail therole of governments and the private sector in promoting ICT infrastructure in the Middle East. The socioeconomic impact of broadband forall will be identified, together with the key opportunities this brings for solution providers. We are honoured to welcome Minster ofTelecoms in the Lebanon, Nicolas Sehnaoui to a panel discussion on the same topic, bringing first hand detail of government involvement inthe promotion of ICT.

Interest continues in the impact of OTT players on the telecoms industry. While several operators have established their own DigitalServices teams, to counteract the threat posed by the OTT players, others are embracing the opportunities resulting from partnershipswith the likes of Whatsapp, Viber, Twitter, Facebook and Google. Questions remain about the optimum business models for thesepartnerships and the options will be weighed up and discussed during the sessions.

The focussed streams for this year’s event will provide detailed discussion and expertise on: Customer Experience Management, LTE,Network Economics and Digital Services. With the MVNOs Middle East Summit co-located with the conference, and the diverse natureof both speakers and delegates in the audience, the Congress provides the ultimate meeting place for telecoms executives in the region.

Middle East Com 2012 saw 750 attendees through the door, representing 298 companies from 41 countries. The free passesfor operators, regulators, OTT players and content providers guarantee a large and operator-focussed audience. With 54%operator attendance last year, from 62 operator companies and 55% at C-level or Director Level, Middle East Com also drawstop level decision-makers to the well-established conference and exhibition.

Caroline Broderick Research Director Informa Telecoms and Media

NEW GROWTH OPPORTUNITIES EMERGEAS MIDDLE EAST MARKETS MATUREThe Middle East is a diverse region, and its telecoms markets are similarlyvaried in terms of technology deployment, service penetration,macroeconomic profile and infrastructural development.

Despite these variations, the significant liberalization of the Middle Easttelecoms sector over the past few years has resulted in competitivetelecoms markets and this is reflected in subscription growth. The numberof mobile subscriptions in the Middle East doubled between 2007 and 2012,rising from 164.1 million at end-2007 to 331.7 million at end-2012 (see fig.).

This article has been written by Matthew Reed, who cover Informa Telecoms & Media’s research for the Middle East including the Middle East and Africa Intelligence Centre http://www.informatandm.com/ic/ © Informa UK Ltd 2013. All rights reserved For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm

Matthew Reed Principal Analyst, MEA Informa Telecoms & Media

Note: Figures refer to end of period. Source: Informa Telecoms & Media

Middle East, mobile subscriptions by country, 2007-2012

Join me on Twitter @mattreed1

NEW Updates on M2M

NEW VENUE! Conrad Dubai

MORNING

CUSTOMER EXPERIENCEMANAGEMENT FOCUS DAY

MORNING

TRANSFORMING NETWORKECONOMICS FOCUS DAY

ALL NEW AGENDA AT A GLANCEDAY ONE – 23RD SEPTEMBER DAY TWO – 24TH SEPTEMBER

Join the debate#MECOM@allaboutcom

OperatorRoundtable:Redefining theOffering

Zain interview

Google Interview –YouTube and NewContent for Telcos

Government ICTInitiatives

Device Interview

Enterprise Discussion –New Opportunities forTelcos in the Enterprise

Regulation Roundtable

UN BroadbandCommission forDevelopment The Power ofPartnerships!


FOR PROGRAMME ENQUIRIES Caroline Broderick, Research Director: [email protected], TEL: + 44 (20) 701 75439


MONDAY 23RD SEPTEMBER 2013 CONFERENCE DAY ONE

09.00 Chairman’s Opening RemarksMark Newman, Chief Research Officer,Informa Telecoms & Media

09.10 The Role of Governments and Private Sector toPromote ICT Infrastructure in their RespectiveCountries• Infrastructure developments and open access to all• Ecosystem Development• Socioeconomic impact• Broadband for all• Social inclusionDr Alkahtani Saad Zafer, Member of UN Broadband Commission forGlobal Digital Development, UN Broadband Commission

09.30 Revitalising the Zain GrouopInterview with Scott Gegenheimer, CEO, Zain Group

09.45 Operator Panel : How are Operators Redefining Offeringsto Take the Consumer Experience to the Next Level?Forging new partnerships, launching innovative services, redefiningthe customer proposition. How are the region’s operators taking theconsumer experience to the next level and fighting the battle toincrease profits while voice revenues decline?Ross Cormack, CEO, Nawras Hassan Kabbani, Advisor and Board Member, Oger Telecom Rashid Abdulla, CEO, Batelco

10.30 Youtube and the Role of New Content for TelcosInterview with Mohamad Mourad, Regional Manager – Gulf, Google

10.45 The Power of Partnerships : Maximising Opportunitiesand Minimising Threats

1) Facebook • What Type of Partnerships are Facebook Proposing?• Why do the partnerships make sense for telcos?• Innovations for Telcos• How can services help with subscriber acquisition and ARPU

stimulation?Walid Driss, Facebook

2) Mobily• How does Mobily select new partners?• What is Mobily looking for from a partnership?• Partnership models?Samer Al-Dameri, Senior Vice President, Consumer Marketing, Mobily

11.20 Speed Networking, Exhibition Visit and Refreshments

Chairman: Nick Jotischky, Principal Analyst, Informa Telecoms & Media

12.30 The Importance of an Optimum Customer Experiencein a Highly Competitive Market• Market status – detailing the competitive nature of the Bangladesh

market• The increasing importance of a strong customer experience as the

market becomes more competitive• How are Grameenphone enhancing their customer experience?• What is the impact on the competition?Kashif Baig, Head of Customer Experience & Digital-Social Media,Grameenphone

12.50 How can Data, Technology and Skill Deliver SuperiorCustomer Experience?• Can rightly delivered “Moments of Truth” impact the bottom line• Is Customer Experience the new Battle ground of Business Competition• Can Personalised contextual services deliver superior Customer

Experience?A Representative, Comviva

13.10 Measuring and Monitoring the Customer Experience• What systems are in place to assess the customer experience?• How are results recorded and acted on?• How are Orange Jordan enhancing their customer experience?Nisreen Abu Hadba, Quality & Customer Experience Director,Orange – Jordan

13.30 Lunch

14.45 What Can Operators Do To Take the CustomerExperience Up a Level?• Detailing customer experience activity at Vodafone Egypt• Have the projects been successful?• Are operators placing enough focus on enhancing the customer

experience?• What more could be done?Hany Moneim, Head Of Customer Care – Consumer, Vodafone Egypt

15.05 Panel Discussion: How Is Customer ExperienceContributing to Greater Customer Loyalty?• Operators have been increasing the focus on the consumer, but has

there been a noticeable improvement in customer loyalty?• Are consumers more interested in the QoS or the price of the

service?• Detailing success stories for enhancing the customer experience• Do operators need to step-up the focus?Yves Kammerer, Business Development Director, Lumata GroupKashif Baig, Head of Customer Experience & Digital-Social Media,GrameenphoneNisreen Abu Hadba, Quality and Customer Experience Director,Orange – Jordan

15.35 Focus on Customer Experience as a Key Differentiator• As operators compete to offer the most attractive and innovative

services, how does can the customer experience be leveraged as akey differentiator?

• Driving customer acquisition and retention• Demonstrating the benefit of increased customer satisfaction in

enhancing corporate performanceHatim Badawi, Advisor to the Minister of Investment, Egypt andformerly Customer Care Director, Etisalat Egypt

15.55 Networking Break, Exhibition Visit and Refreshments

16.30 Re-Defining the Customer Experience• Learning from the retail industry• How do customer-facing issues translate to the telecoms industry?• What works for enhancing the user experience?Bilal Ehsan, Manager Marketing and Business Analysis, American Garden Pakistan

16.50 How Can Social Media Enhance the CustomerExperience?• How can social media be used to enhance the customer experience?• Using social media to get closer to the customer and personalise

the service• Using information from social media to tailor services• How is AreebaAreeba impacting customer experience?Ayman Irshaid, CEO, AreebaAreeba

17.10 Free Internet Access – Impact on Customer Experience• The challenges of working with consumers who are used to getting

some services FREE• How to adapt to this ethos• Is it possible to be competitive when offering paid for services,

against Free services?• Developing a model to offer free services and restrict customer churnAbdulla Ahmed Jassmi, Senior Procurement Manager, Ooredoo

17.30 Close of Day One

CUSTOMER EXPERIENCEMANAGEMENTFOCUS DAY

Chairman: Alan Hadden, President, GSA

12.30 Assessing LTE Take-Up in the Middle East andIntroducing Strategies to Increase Demand• The status of LTE in the Middle East• Where are LTE networks deployed or in trial?• Assessing customer take-up – is it meeting expectation?• What strategies are in place to increase demand?Souhail Haddaji, VP of Marketing, du

12.50 Evolving Operator Services to LTE and the DigitalWorld: A Holistic ApproachOperators can expand beyond traditional telecom boundaries andcreate new value for themselves and their subscribers in the digitaldomain. A holistic approach enables the operator to• Safeguard revenues by modernizing and enhancing traditional

services • Introduce new rich services for mass market take-up – enabled by

all-IP environments • Leverage social intelligence to improve marketing and business

performanceIt is not enough to merely digitize your services. A holistic approachenables you to enhance the customer experience and become part ofyour subscribers' digital lives.Stefan Sieber, Vice President Middle East, Comverse

13.10 Ensuring Optimum QoS for LTE Customers• Positioning LTE as a premium service• Delivering a high quality, feature-rich service• Enhancing the customer experience and providing a noticeable

difference to 3G servicesWolfgang Wemhoff, CTO, Nawras

13.30 Lunch

14.45 Migrating to an IP Backhaul Network for LTEHow to migrate to a single, converged mobile backhaul infrastructureto carry voice, data and video for LTE• How to ensure the new infrastructure is scalable and flexible while

keeping cost per bit low • How intelligent network management supports service delivery• Other aspects to consider when planning a migrationAdrien Joseph, Director of Solution Sales, Tellabs

15.05 Panel Discussion: LTE Deployment and ExpansionStrategies• Assessing the status of LTE in the region• What will accelerate take-up?• Keeping investment to a reasonable level• What are the options for network sharing?• Devices • Is there sufficient demand for investment in rural areas?Jerry Verschoore de la Houssaye, Solution Sales Manager EMEA,Tellabs Khurram Shahzad, Technology Strategy, Etisalat UAE

15.35 LTE SignallingMohamed Abdelbassit, Managing Director- MENA, BICS


16.30 LTE and HSPA/HSPA+ Market Update• HSPA/HSPA+ and 4G/LTE network deployments and service launches• Devices ecosystem maturity and trends• Spectrum situation, options, international developments • When and how to offer voice service to LTE users?• LTE for professional usersAlan Hadden, President, GSA

16.50 Harmonising Spectrum for LTE and AchievingInternational RoamingHasan Sherif, TRA UAE

17.10 LTE and Digital Services Coming Together• Maximising faster speeds, better coverage and lower latency• Developing improved solutions based on IMS and RCS – avoiding

cannibalisation by OTT players• Partnering with OTT players to develop innovative services for

verticals• Boosting digitalisation with LTE in vertical sectorsRafael Gomez Bertrand, Senior Advisor, STC

17.30 Backhaul Strategies for LTE Network• Evolution of mobile backhaul from 2G/3G to LTE • Evaluation of current backhaul technology options• Requirements for LTE-Advanced, Small Cells & Cloud-RAN.• Challenges for future mobile backhaul networksKhurram Shahzad, Technology Strategy, Etisalat UAE


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Chairman: Matthew Reed, Principal Analyst, Informa Telecoms & Media

12.30 MVNOs Middle East Keynote Presentation:• Key Drivers for Continued Success in the MVNOs Space• What has kept Virgin Mobile at the forefront of MVNO success?• What have been the key challenges in the Middle East?• Where to future opportunities lie?Mikkel Vinter, CEO, Virgin Mobile Middle East and Africa

12.55 MVNOs Business Dynamics• Network charge and glide path• MVNE platform considerations eg Radio Access, Customer Billing,

Sale and distribution• Status of network infrastructure• Pricing models and its impact on wholesale pricing model such as

retain minus, hybrid, cost etc• Key agreements and what to focus on: SLAs,branding, white

labelling potential, current offering of wholesale operator Irfan Malik, Advisor to the President, STC

13.15 MNO strategies for the MVNO challenge – A Perspectiveon the Emerging Middle East MVNO market • How are changes for MVNOs in the Middle East affecting the market?• What is the impact for MNOs?• Developing new strategies for MVNOsAntonio Rodriguez-Moral, Managing Director, Altran BusinessConsulting

13.35 Lunch

MVNO Market Developments in Saudi Arabia

14.45 Group Analysis of MVNO Developments in Saudi Arabia• Licensing developments• Opportunities• Regulatory decisions• ChallengesMikkel Vinter, CEO, Virgin Mobile Middle East and AfricaMazen Aldawood, Director Carrier Marketing, MVNO and 3rd Party,Mobily Yasser Alobaidan, Advisor – MVNOs

15.15 Leveraging Opportunities for MNOs to Partner withMVNOs• What are the benefits for the MNO?• Selecting the best MVNO fit for your MNO• Maximising the partnership potentialMazen Aldawood, Director Carrier Marketing, MVNO and 3rd Party,Mobily

15.40 Setting up an MVNO in Saudi Arabia - critique of theprocess• The application process - description and requirement of the bidders• Wholesale access agreement - requirements and best practice• Management agreement - contents• Restrictions on outcomes• Will it be a success?Mike Conradi, Partner, DLA Piper


Maximising Opportunities for MVNOs

16.30 Challenges and Opportunities Faced by MVNOs WhenDeploying International Roaming and Messaging• What challenges are MVNOs facing with their roaming customers?• Benefits of dual- IMSI, single IMSI, one-stop shop for roaming• Increasing revenues with new messaging servicesMohamed Abdelbassit, Managing Director MENA, BICS

16.50 Panel Discussion: Capitalising on Opportunities toTarget a Niche Segment - Marketing Strategies • Maximising opportunities for the MVNO to focus on a very targeted

niche market• Finely tuned, narrowly targeted marketing strategies• Which niche segments are well suited to MVNOs?• Which niche segments will work well in the Middle East?Rafael Gomez Bertrand, Senior Advisor, STCCeri Jones, Manager, Analysys MasonFatih Otluoglu, Senior Manager, Business Development, Vodafone TurkeyFady Elias, Director, WW Partners

17.20 Global MVNO Trends• Analysing global trends for MVNOs – which direction are they taking?• Where are the success stories?• Where do opportunities lie for MVNO success in the Middle East?Mike Greening, VP, CSMG


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AGENDA DAY TWO

DOWNLOAD THE LATEST AGENDA ONLINE WWW.COMWORLDSERIES.COM/ME


TUESDAY 24TH SEPTEMBER 2013 CONFERENCE DAY TWO

09.00 Chairman’s Opening RemarksMark Newman, Chief Research Officer, Informa Telecoms & Media

09.10 Panel Discussion: Government ICT Initiatives –Advancing Telecommunications Innovation• How are the region’s governments encouraging ICT deployments?• Outlining the benefits of ICT for advancement and future prosperity

for the region. • Detailing projects and initiatives to develop innovation and knowledge

throughout the region and to demonstrate technology innovations.Panel Moderator: Imad Hoballah, Acting CEO, TRA LebanonNicolas Sehnaoui, Minster of Telecommunications, Lebanon Dr. Alkahtani Saad Zafer, Member, UN Broadband Commission forGlobal Digital Development, UN Broadband Commission Hayssam Balach, Senior Vice President – Business DevelopmentTechnology Investment, Dubai Silicon Oasis AuthorityMohamed Madhoun, CCO, QNBN

09.40 Panel Discussion: How Can Telcos Increase their Shareof Enterprise Telecoms/IT BudgetsWith Middle East IT spending projected to total $192.9 billion in 2013,are telecoms operators doing all they can to claim their share of thepie? As IT demand increases from Middle East enterprises, telecomsoperators must re-define their strategies to demonstrate their abilityto fulfil enterprise requirements. What are telcos doing to meetdemand from the enterprise and how can market share be increased?What is the role of Telcos in the Cloud?Panellists include: Furqan Ahmed Hashmi, IT Architect, Emirates Investment AuthorityPaul O’Kirwan, IT Director, Dubai Mercantile Exchange

10.10 Interview: Defining Device Strategies A Representative, Nokia

10.25 Regulation Roundtable: How Are Regulators DrivingInnovation and Encouraging Sustainable Competitionin the Middle East?• What are the region’s regulators doing to drive innovation across the

Middle East?• What more could be done to encourage competition and innovation?Imad Hoballah, Acting CEO, TRA Lebanon Ahmed ElHefnawy, Advisor to President at NationalTelecommunication Regulatory Authority – Egypt Saiful Alam, General Manager and Head of Internal Strategy andRegulatory Compliance, Regulatory Affairs, Grameenphone


Chairman: Alfonso Martínez, CEO, Altran Middle East

12.00 Enabling Technologies for Next Generation ServicesLuis Manuel Díaz de Terán, Senior Director of Strategy, AltranMiddle East

12.20 Inspiring the Middle East with Innovative Digital Services• Detailing Mobily’s strategies for innovation and development• Which new services are proving most popular with consumers?• How is Mobily counteracting the challenge from OTT players?Samer Al-Dameri, Senior Vice President Consumer Marketing,Mobily

12.40 Panel Discussion: Meeting Customer Expectation withExciting, Enticing Content• How is the region progressing with the provision of Arabic content?• What content do subscribers find attractive?• What is the preferred device for viewing content?• Are content providers and operators working together closely enough?Moderator: Matthew Reed, Principal Analyst, Informa Telecoms and MediaSamer Abdin, Co-founder, Istikana TV Ayman Irshaid, CEO, AreebaAreeba Badr Ward, CEO, Lamsa- Arabic Kids World

13.10 Lunch

14.20 Mitigating and Managing Transformation Risks in theDigital Telcos world• Digital services need transformation in Business models, network

and IT• Transformation programs are critical for the survival• How changing the Business model adds to the risk• Risk of High failure rate in such programs and projects – Why???• How to manage and mitigate these Risks?• Standards based approach – The best way.• How standards help?Ahsan Aziz Khan, EVP Information Systems, PTCL

14.40 Mhealth Innovations• How are Mhealth services evolving in the Middle East?• Where do opportunities lie for future development?• Facilitating digital healthcare through connected communitiesJean Luc Lasnier, Vice President and General Manager ME , Orange Business Services Abe Nasser, CEO, Castglobe Santanu Biswas, Director of eHealth Services, duSamar Ali, Founder, Faselty

15.10 How M2M Enhances Operator Revenues and CustomerExperience• How is M2M gaining traction in the Middle East?• Which applications are being deployed?• How are subscribers benefitting?• How are operators increasing revenues from M2M?• Where do further opportunities lie?Shady Fouad, Group Director M2M, Etisalat Ethem Eldem, Director Product and Partner Management, Turkcell


16.10 Mobile Money Panel: Are Mobile Money ServicesTaking Off as Strongly as Expected?• are mobile money services taking off as expected?• which services are the most popular?• what is inhibiting take-up?• focus on ease of use and consumer satisfactionSaiful Alam, General Manager and Head of Internal Strategy andRegulatory Compliance, Regulatory Affairs, Grameenphone Azfar Jamal, Head of Branchless Banking, Habib Bank Stephen Foster, Director Mobile Financial Services, du

16.40 Developing Mobile Apps for a Digital WorldMario Hachem, CEO, apps2you

17.10 Telco’s: Innovative Business Models• Finding the Right Non-Telco Partner• Challenges & Opportunities for each Segment of MENA ( Payment,

Content & Commerce)• Tackling Regulators Limitations While Innovating New Product &

ServicesMohamad Khawaja, CEO, Startappz.com

17.30 Close of Conference

TRANSFORMINGNETWORK ECONOMICSFOCUS DAY

Maintaining a Top Quality Network and Minimal CostAs voice revenues decline, the focus turns to data. With the increase in datatraffic, comes the requirement for extra investment in the network. Operatorsare juggling the need to meet customer expectation for a high quality networkwith shareholders restricting the budget. Strategies are being revised tomanage this balance, and maintain a top quality service at minimal cost.This year’s Transforming Network Economics, with a series of tutorials led byindustry experts. The tutorial format will provide more detailed informationand expertise on selected niche topics. Delegates will have the opportunity toattend the tutorial as part of their event experience.

Tutorial One: 12.00 – 13.00Moving With the Times as the Data Revolution TransformsNetwork Economics – Maintaining a High Quality Network atAcceptable CostWith data traffic growing at an explosive rate, and monetisation not matchingup, network operators are assessing strategies to address the balance:increasing revenues, providing a top quality network and keeping costs to aminimum. Data traffic has risen beyond expectation over fixed and mobilenetworks. Key drivers for the growth are the increased useage of mobileinternet, and the huge popularity of smartphones and tablets. The unexpected growth has led to some operators being unable to meet thedemand and consequently periods of low quality network performance. Withthe provision of top quality customer experience a key focus for operators, aless than superior network performance must be rectified – but often withconsiderable investment.This tutorial session will suggest strategies for operators to grow, and becomemore profitable.• Monetising data traffic• Assessing where to invest in network upgrades – which technologies and how?• Ensuring the quality of mobile networks is approaching fixed-line standards• Revising the operating model• Considering partnership opportunities

Tutorial 2: 14.30 – 15.30How are Managed Service Partnerships Optimising NetworkEconomics?Tutorial Presenter: Ahmed Seemab, Tutorial Host:Head of Service Lines, Managed Services Practice, Ericsson Region Middle EastManaged Services / Outsourcing Partnerships havebeen well recognised for the last few years, as keyfor managing costs and enhancing quality. With MSproviders benefitting from economies of scale andglobal experience of network deployment,management and development, many operators relyheavily on their MS partner for strategic direction in addition to technicalexpertise.As Managed Services partnerships have evolved, the impact on networkeconomics has increased. Operators are able to offer a superior service as aresult of network or customer-experience-based outsourcing, and costs canbe more easily managed. With emphasis placed on the partnership as opposed to buyer/seller model,contracts are being devised with win-win, and risk-sharing clauses toincentivise the provider as a true partner.This tutorial will outline the benefits of Managed Services and identify theirimpact on network economics:• How are operators benefitting from MS partnerships?• Reaping the rewards of vendor expertise and reduced time to market of new

services• Leveraging economies of scale and keeping costs at an acceptable level• Determining the crucial KPIs and SLAs to ensure a strong and sustainable

partnership• Key considerations for the contract• Network sharing – where do the risks lie and how can they be overcome?

Tutorial 3: 16.30 – 17.30WiFi Offloading – Ensuring a Seamless Offloading Process andOptimum CoverageWi-Fi offload is an increasingly popular solution to ease mobile networkcongestion. Wi-FI is already integrated in most smartphones, Wi-Fi isubiquitous, and it is cheap. The challenges facing operators centre around howto ensure a seamless transition to Wi-Fi and how to integrate Wi-Fi into thenetwork. It is crucial that subscribers to not experience any reduction ofservice quality as they move from broadband to Wi-Fi network. Operators must provide a consistent experience while easing the congestionon the network, and reducing costs for users. Using Wi-Fi for indoor locationsenables operators to provide a superior experience at low cost.This tutorial will explore the opportunities and challenges surrounding Wi-Fioffload:• Understanding Wi-Fi offload• Establishing the Wi-Fi footprint• How to ensure seamless offload • Improving the user experience when migrating to Wi-Fi networks• Developing the business case• Reducing costs and minimising churn

Chairman: Ismail Patel, Analyst, Informa Telecoms and Media

Partnerships

12.00 Symbiotic Relationship Potential and Synergiesbetween MNOs and MVNOs• MVNOs: A threat to MNOs or smart way to capitalize on large

investments?• Unmet customer needs that can be addressed by MVNOs• Monetizing disruptive over-the-top services potential• Fighting against unlicensed services / grey market• Opportunities for MVNOs:• Act as a social network brand• Content & ApplicationsGurkan Ozturk, CEO, Samatel

12.25 Microsoft and MVNOs – Creating New and UnseenPartnerships Which Will Open a New World ofOpportunities• Where do opportunities lie for MVNOs making new partnerships?• Going to market with a bundled offering• Experiences to date and lessons learntMichael Kogeler, COO and CMO, Microsoft Corporation Middle-East and Africa

Capitalising on Opportunities for MVNOs in the Middle East

12.50 What Will it Take for an MVNO to Succeed in the MiddleEast?• Positioning MVNOs in a competitive market• Market segmentation and focus• Enhanced services and customer care• Business modellingYasser Alobaidan, Advisor, MVNOs

13.15 Lunch

14.30 MVNO Opportunities in Turkey – MNO Viewpoint• Current MVNO market situation in Turkey • Entry barriers for potential MVNOs• Future MVNO market expectations in Turkey Fatih Otluoglu, Senior Manager, Business Development, Vodafone Turkey

14.55 Where do Opportunities Lie for MVNOs in Egypt?• Update on the status of MVNOs in Egypt• Where is the interest from potential MVNOs?• Detailing the regulator’s position on MVNOs• How will MVNOs impact the market?Ahmed ElHefnawy, Advisor to the President , NationalTelecommunication Regulatory Authority – Egypt

15.20 Opportunities for Retail MVNOs: Vision and Reality• Why should a retailer consider becoming an MVNO?• Detailing opportunities for targeting a niche market segment• Marketing to a known customer base• Lessons from outside the regionFady Elias, Director, WW Partners


Getting it Right from the Start

16.15 Panel Discussion – Getting off to a Good Start with aClearly Defined and Well Thought-out Contract• Key factors for a watertight contract• What must be included in the contract?• Avoiding the easy mistakesPanellists include:Mike Greening, VP, CSMG Mike Conradi, Partner, DLA Piper

Future MVNO Developments in the Middle East

16.45 4G MVNO Wholesale Models• using the business model to generate additional revenue streams• outlining opportunities with M2M and data• strategies for data pricingCeri Jones, Manager, Analysys Mason

17.10 Close of Conference

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DON’T MISS OUT BOOK ONE OF THE FEW REMAINING STANDS AVAILABLE BY CALLING +44 (0) 207 017 5321 or emailing [email protected]


1000 DECISION MAKERS

54% OPERATOR DELEGATE

ATTENDANCE

41 COUNTRIES

298 COMPANIES

55% C-LEVEL / DIRECTOR /SENIOR MANAGEMENT

HEAD DELEGATEATTENDANCE

SENIOR EVENT SPONSOR:Mahindra Comviva is the globalleader in providing mobile financialand VAS solutions. It’s a subsidiary ofTech Mahindra and a part of the USD15.9 billion Mahindra Group. With an

extensive portfolio of solutions spanning mobile finance, content, infotainment,messaging, mobile data and managed VAS services, Mahindra Comviva enablesservice providers to enhance customer experience, rationalize costs and acceleraterevenue growth. Its solutions are deployed by over 130 mobile service providersand financial institutions in over 90 countries and enrich the lives of over a billionpeople, globally. For more information, please visit www.mahindracomviva.com

LEAD STREAM & VIP BAG SPONSOR:As global leader in innovation and high-techengineering consulting, Altranaccompanies its clients in the creation anddevelopment of their new products and

services. Altran's Innovation Makers have been providing services for thirty years tokey players in the Telecom, Aerospace, Automotive, Energy, Railways, Finance andhealthcare sectors. Covering every stage of project development from strategicplanning to manufacturing, Altran’s offers capitalize on the Group’s technologicalknow-how in four key areas: Lifecycle Experience, Intelligent Systems, IT Systemsand Mechanical Engineering. In 2012, the Group generated revenues of €1,657m.Altran now has a staff of 20,000 employees in more than 20 countries.

PROGRAMME PARTNER:Comverse® is a leading global provider oftelecom business solutions that enablecommunication service provider success in thehyper-connected world through serviceinnovation and smart monetization. The

company’s proven and innovative product portfolio includes BSS, PolicyManagement (PCRF) and Enforcement and Digital & Value Added Services – allbacked by Managed and Professional Services. Comverse’s extensive customer basespans more than 125 countries with solutions successfully delivered to over 450communication service providers serving more than two billion subscribers.Comverse’s solutions are available in a variety of delivery models, including on-site,cloud, hosted/SaaS and managed services. For more information, visitwww.comverse.com.

TUTORIAL HOST - TRANSFORMATION AND MANAGED SERVICES:Ericsson is the world's leading provider of communicationstechnology and services. We are enabling the NetworkedSociety with efficient real-time solutions that allow us all tostudy, work and live our lives more freely, in sustainablesocieties around the world. Our offering comprises services,software and infrastructure within Information andCommunications Technology for telecom operators and other

industries. Today 40 percent of the world's mobile traffic goes through Ericssonnetworks and we manage customers' networks servicing more than 1 billionsubscribers. We operate in 180 countries and employ more than 100,000 people.Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 thecompany's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed onNASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

EVENT SPONSORS:ComzAfrica is a communication innovations companythat is adding value to GSM Operators on the AfricanContinent by empowering the population withproducts and innovations in technology that arerelevant to their day to day living. ComzAfrica’s

objective is to create the partnership for the MNO’s to increase revenues. TheAirtime Credit Service (ACS) platform allows this to happen thus optimizing theopportunity to sell additional airtime 24-7, regardless of location, availability ofairtime vendors or liquid cash, as long as they can access the network. We sayAirtime – Anytime – Anywhere! www.comzafrica.com

Tellabs innovates to enable the mobile Internetand help you succeed. Our solutions help youboost revenue, reduce expenses and optimizenetworks. That's why 80% of the top global

telecom service providers choose Tellabs mobile backhaul, packet optical, businessand services solutions. We serve telecom service providers, independent operatingcompanies, MSO/cable companies, enterprises and government agencies withnetworks in more than 90 countries around the world. Tellabs has supportedservice providers in the Middle East for more than 10 years. Our Middle Eastheadquarters are located in Dubai. Find out more at www.tellabs.com

BICS delivers best in class global solutions forVoice, Messaging, Roaming, Connectivity andMobile Financial Services to hundreds oftelecommunication providers around the world.With our passionate and creative teams located in

Brussels, Bern, Monaco, Dubai, Singapore and New York, we continuously strive toprovide our customers with the highest levels of quality, reliability andinteroperability that enable them to maximise End-user value. Our innovativeapproach is visible through our place at the forefront of the market consolidationand technology advancement. We are a joint venture of Belgacom, Swisscom andMTN, and have rolled out transformative Next Generation Networks (NGN). Thistogether with our continued focus on Value Added Services for Mobile Operatorsand our growth strategy has enabled us to reach a world-leading position both onthe International Voice and Mobile Data markets. For more information, pleasevisit: www.bics.com

NETWORKING LUNCH SPONSOR:

Emerging Markets Communications® is a prominentmission-critical, network services provider for globalorganizations with connectivity requirements in themost remote and/or challenging areas of the world,in air, on land or sea, including Africa, the MiddleEast, Central Asia, Pacific Islands, Asia, Central andSouth America. Emerging Markets

Communications® is ISO 9001 certified and is the only provider to deliver a fullyintegrated, end-to-end hardware solution, with 27 support centers to guaranteemaximum uptime of mission-critical applications and record maintenance services.For more information visit www.emc-corp.net.

WHAT YOU GET IF YOUSPONSOR OR EXHIBIT AT MIDDLEEAST COM – A GUARANTEED ROI:

1

4

5

2

3 "Great event,

very well organized and

very well attended"

MOHAMAD MOURAD, REGIONAL

MANAGER GULF, GOOGLE

"I have had the opportunity to meet many relevant people which was my reason of being here"

RAMON VALERO, SALES ACCOUNT ExECUTIVE, OPEN WAVE MOBILITY

TRUSTED BY THE INDUSTRY’S LEADERS AS THE MOSTEFFECTIVE LEAD-GENERATION OPPORTUNITY FORTHEIR BUSINESS IN THE MIDDLE EAST: PRESENT ANDPAST EXHIBITORS INCLUDE:Actix • Aexio Labs • Ascom Network Testing • Blackberry • Bluefish TechnologiesMiddle East • Celcite • Coms MEA (ITP) • Comviva • Comza • Defne • DingLiCommunications • EDCH • Evistel • GlobalSMSC Meeting Room • HuaweiTechnologies • Informa Telecoms Accademy • Intersec • Moseco Group - BazyCo. • NTSwincash • Opencode Systems • Openwave Mobility • Solar Way •StreamWIDE • Swiss Mobility Solutions • SwissQual • Sybase 365 • Tecnotree •Telecoms Review (Trace Media) Media Zone • Telenity • The WiMAX Forum •

TELECOM REVIEW – the telecom industry’s business monthly magazine – is one of the leadingtelecom publications worldwide. With its three comprehensive editions (SAMEA – South Asia,Middle East and Africa (www.telecomreview.com, North America covering USA, Canada and Mexicowww.telecomreviewna.com and French covering French speaking countries in North and WestAfrica www.telecomreview.info ); the magazine targets telecom, ICT and technology industryexecutives, as well as those who have an interest in this field. By bringing readers telecom insightsfirst and being a major media partner in global telecom events, TELECOM REVIEW has become anadded value and a reference for the whole telecom industry ecosystem.

MEET THE REGION’S LEADINGOPERATORS & REGULATORS: Afghan-Wireless • Alfa Mobile • Algerie Telecom Group *Avea • BahrainTelecommunications Company • Batelco • Banglalion • CanarTelecommunication Company Ltd • DHA • du • Elephant Talk Middle East & Africa• Etisalat Afghanistan • Etisalat UAE • e-vision • Expresso Telecom Group •Friendi Group • Injaz Telecom/Al Harthy Group • Integrated Telecom Company •Itisaluna • Kuwait Telecommunication Company • Libyana Mobile Phone •Lycamobile • MADA • Mafraq hospital • Mena telecom • Mobily • Mobinil •Mobinnet • MTN Dubai Limited • MTN Irancell • MTN Sudan • Nawras • NewZealand Consulate • Omantel Telecommunication Company • Orange Jordan •Orascom Telecom Algerie (Djezzy) • Paltel (Palestinian Telecommunication) •PTC - BRAVO • QTel Group • Renna Mobile • RighTel • Roshan • Salamfone • SaudiTelecom • Sodetel • Somtel • STC • Taliya Mobile • Tamin Telecom • TataCommunications Intl Pte Ltd • Telecommunication Regulatory Authority (TRA)• Telecommunications Regulatory CommissionTCI • Tishknet • Turkcell • Umniah• VIVA Bahrain • VIVA Kuwait • Vodafone Egypt • Vodafone Qatar • WaselTelecom • Wataniya Telecom • Zain - Saudi Arabia • Zain Bahrain • Zain Jordan •Zain Kuwait • Zain Sudan •

OFFICIAL RESEARCH PARTNER: OFFICIAL ONLINE NEWS SERVICE:

OFFICIAL DELEGATE PUBLICATION:

ASSOCIATION:

SOCIAL NETWORKING PARTNER:

PLATINUM MEDIA PARTNER:

MEDIA PARTNERS:

VIP LOUNGE A special area for our C-Level operatorattendees to network away from thebuzz of the show floor. Plus, an exclusiveroom for private scheduled 1:1 meetingsorganised by The VIP Campaign Team.Branding opportunities exist so you cantarget your message at this decision-making audience.

CONTACT US TODAY TOSPONSOR OR EXHIBIT Contact William Neil today to find out more

about our sponsorship and exhibition packages: Tel: +44 (0) 207 017 5321

Email: [email protected]

We guarantee face-to-face meetings with atleast 40 senior-level buyers or influencers fromthe region’s operators.

For sponsors, we organise confirmed individualmeetings with prospects & buyers of your choice

Middle East Com guarantees a minimumattendance of 1000 attendees. Which othertelco event in the Middle East can match that?

Speaking slots provide you and your companywith the platform to inform and deliver keymessages to a C-Level audience of MiddleEastern decision makers

Our extensive marketing campaigns help yourcompany to build its brand presence across theregion


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ENTRANCE TOEXHIBITION

MVNO’S TRACK

MEETING ROOMS

CONFERENCE ROOMPLUS COM TRACK 1 & 2

5

CONTACT WILLIAM NEIL TO SPONSOR OR EXHIBIT [email protected] or call +44 (0) 207 017 5321


"Middle East Com 2012 was really very informative and interactive. It gave me the opportunity to meet & knowoperators, delegates, vas vendors & consultantsunder the same platform. One of the most fruitfuland organized conference I have attended. Full

marks to the organizers!"WELLINGTON SIMBANDE, GM: VAS APPLICATIONS & SERVICES, GLO

"Very enriching andgood for networking"MARIA ARNAU, BUSINESSDEVELOPMENT MANAGER, GEN

EXHIBITION OPENING TIMES DAY ONE: 09:00 – 18:00

DAY TWO: 09:00 – 17:00

TO REGISTER FOR YOURFREE EXHIBITION

TICKET, VISITWWW.COMWORLDSERIES.COM/ME

TELECOMS.COM SURVEYSTap into the minds of Middle EastTelco Operators before and after theevent with a Telecoms.com Survey.These Surveys are designed to gain aclearer understanding of yourmarket by having our readers answerquestions that are carefully craftedby our Telecoms.com editorial teamin conjunction with your company.These sponsored Surveys aredistributed and promoted to ourunrivalled community of industryprofessionals including key

operators and vendors giving you a valuable insight into the market. PastSurveys have generated 100’s of valuable responses and findings which havelater been created into a Whitepaper and/or Webinar.

TELECOMS.COM TVPresent all your top news from Middle EastCom Telco Summit in video format. Thisexclusive opportunity brought to you bytelecoms.com - the official online newsservice for Middle East Com Telco Summit- allows you to present your essentialnews; showcase your company’s keystrengths and people and raise awarenessof new product launches. The packageincludes a five minute interviewprofessionally filmed and edited by our on-site team. All interviews include corporatebranding and final footage is provided to

the client for post event promotional purposes. All interviews are hosted ontelecoms.com post event putting your interview in front of an audience of over80,000 unique monthly visitors.

WHITEPAPERS AND WEBINARSLeverage your relationship with MiddleEast Com Telco Summit delegates andattendees before and after the event witha Telecoms.com whitepaper or webinar.Whitepapers and Webinars are a cost-effective marketing tool for generatinghigh-quality sales leads prior to a physicalevent. Choose from a co-brandededucational whitepaper, fully managedwebinar or both - as a combined package -to a hand picked audience of key telcodecision-makers within the Middle East.Past telecoms.com whitepapers and

webinars have generated in excess of 1,000 downloads/views. Both optionsinclude full project management and a supporting multi-channel marketingcampaign, plus the names of everyone who has registered for your content.

VIP VIP CAMPAIGNFACE-TO-FACE OPERATOR INTRODUCTIONS:

MEET ALL THE C-LEVEL DECISIONMAKERS FROM THE

REGION IN ONE ROOM

Our VIP Campaign Team builds relationships – via road-trips, meetings and attending major telecoms events -with all the CxOs from the companies vital to your business. They work with you to create a bespoke wish-listof who you want to meet at the event. The team uses our extensive database of personal contacts to ensurethe key people who you want to meet attend the event and are disposed to meeting sponsors in exclusiveone-to-one introductions on-site.Our VIP programme is successful because we attract the highest-calibre of delegates to our events byoffering them a superior event experience and value proposition. The premium package we offer includesairport welcome services, separate entries on site, VIP lounges, goodie bags, TV interviews and more. TheVIP Campaign Team also personally invites each VIP with a hand-written invitation.This VIP proposition ensures your target audience is at the event.

Aleksandra Mikula, Head of VIP Relations Tel: +971 4 407 2776Email: [email protected]

WE GUARANTEE FACE-TO-FACE MEETINGSAT OUR SPEED NETWORKING SESSIONS A guaranteed chance to pitch your most successful solutions toa CxO operator delegate. Meet with 40 Senior OperatorDecision Makers over the course of the two day event.

All exhibitors & sponsors have the option to book a table – as afree of charge value-add and have a series of quick fire sessionswith VIP operator delegates. These sessions take place duringthe late morning coffee breaks on both days of the event.

C-Level/Director/Head/Senior Management

55%

Sales/Marketing

15%

GeneralManagement

11%Press 2%

Other6%

Product/ProjectManagement 2%

Technical/Engineer 7%

ATTENDANCE FROM THE MIDDLE EAST AND BEYONDGUARANTEED EXCEPTIONAL BUSINESS DEVELOPMENT OPPORTUNITIES

Middle East77%

Europe11%Africa 3%

Asia6%

NorthAmerica

3%

Join me on Twitter@AlexisMikulaCom

"It was an excellent event

for telecom profession

als to

know each other and take

forward their business"

KAZI MD. SAIFUL ALAM, GENERAL

MANAGER, GRAMEENPHONE LTD.

OFFICIAL MEDIA OPPORTUNITIES FOR MIDDLE EAST COM TELCO SUMMIT 2013

Informa Telecoms & Media invites you to meet ouranalysts at the Middle East Telco World Summit in Dubai.Four of our senior mobile and network analysts will be chairing, presenting and attending atthis year’s event; they are Mark Newman, Nick Jotischky, Matthew Reed and Ismail Patel.

If you would like to arrange a meeting with the analysts at the event, please email us [email protected]. For more information about all our products and servicesplease visit www.informatandm.com

Mark Newman Nick Jotischky Matthew Reed Ismail Patel


To Register call the Informa Telecoms Academy on +44 (0)20 7017 5514 Email [email protected]

Research & analysis provided by In partnership with

TELECOMS

MINI MBA22-26 September 2013 Dubai 22-26 September 2013 Dubai

Join us at

Developing and aligning competencies for organisational success A customer-centric programme for mid to senior level managers

A 5 day university accredited* telecomsmanagement programme from the leaders intelecom training, analysis and research, coveringthe 5 key competency areas of:

1 Strategy/Business Environment2 Technology3 Finance4 Leadership/People Management5 Marketing /Customer Focus

This programme is highly participative, focusingon real business, technology and industry issues.It is designed to give you a critical understandingof the key competency areas required for success

within the telecommunications industry – enablingyou to make more informed and commerciallyviable strategic decisions. The business simulationis the vehicle through which we maximise thecompetency development and ensure ideas onstrategic implementation can be tested andappraised.

The programme features more focused technologymodules and a greater emphasis on the businessaspects of telecoms. The course offers delegates achallenging and rewarding experience that willequip them with the skills and knowledge theyneed to succeed in the telecoms industry in 2013and beyond.

Attend the Telecoms Mini MBA in Dubai alongside Middle East Com and GAIN FREE ENTRY TO THE EXHIBITION

SAVE €500Book by 11 August 2013

Early Bird and Group Discountsavailable

Includes a unique, practical and interactive Business Simulation group exercise throughout theprogramme. “The best case study I’ve worked on.” MM, ORACLE

The Telecoms Virtual Campus and Competency Development Journal provides ongoing learningand development

A 5-day university accredited* customer-centric programme looking at the wider contextof the telecoms business environment, but thenfocusing on developing a much deeper understanding of customers’ behaviour, valuedrivers and needs and on how to introduce theconcept of customer-centricity across theorganisation in general, and in the marketingdepartment in particular, to improve overallorganisational efficiency and effectiveness.

The course programme covers three main topicsall linked together through a specially createdcase study:

• Current and Future Telecoms BusinessEnvironment & Market Trends

• Understanding Telecoms Customers• Customer-Centric Marketing• Advanced Business Simulation Focusing on

the Customer

The programme leaves the participant muchbetter-equipped to operate and manage withinbusy telecommunications marketing departments,or to oversee complex projects that have a largecustomer-centric element – whether as part of anetwork operator, equipment vendor, or service/software provider.

“Effective, detailed, well delivered! Absolutelythe most specific, hard hitting and ‘to the point’telecoms training I have received.” TO, ERICSSON

CUSTOMER FOCUSIN TELECOMSADVANCED BUSINESS DIPLOMA

*Fully accredited by the University of Derby Corporate – Winner of the Times Higher Outstanding Employer Engagement Award 2011

SAVE €500Book by 11 August 2013

Early Bird and Group Discountsavailable

Both the Telecoms Mini MBA and theCustomer Focus – Advanced BusinessDiploma are part of the AdvancedTelecoms Management Series.Postgraduate level university accreditedtelecoms management training programmeswhich, when successfully completed,contribute to a Postgraduate Certificate inAdvanced Telecoms Management.

� � � � � � � ��

HOW TO REGISTER TO ATTEND MIDDLE EAST COM TELCO SUMMIT

18TH ANNUAL

23-24 SEPTEMBER 2013CONRAD DUBAI, UAE

*SENDYOUR TEAM3 DELEGATESFOR PRICEOF 2!

3 EASY WAYS TO REGISTER TOATTEND MIDDLE EAST COMTELCO SUMMIT1. Online: www.comworldseries.com/me2. Email: [email protected]. Telephone: +44 (0)20 7017 5506

Register FREE ExhibitionOnly Tickets at:

www.comworldseries.com/me

Please Check Which Ticket You Qualify For * Middle East Com Telco Summit - to qualify for the free ‘Operator/ ServiceProvider’ ticket, companies must meet the following criterion:Provision of telecommunications services to private/domestic/residentialconsumers and/or business/enterprise customers as the primary activity of thebusiness in the region in which a given World Series event is taking place. ‘ServiceProviders’, as we define them may or may not own and operatetelecommunications network infrastructure. MVNOs, VNOs, some resellers andother ‘virtual’ service providers therefore qualify. ‘Operators/Service Providers’ aswe define them do NOT include businesses whose principal activity is the sale ofconnectivity, bandwidth, backhaul, interconnection services etc. on a wholesale basisto other carriers/ operators/service providers. In the case of subsidiary carrierservices/ wholesale businesses whose parent companies are service providers (asdefined above) in other markets, we do not consider these to qualify for‘Operator/Service Provider’ passes. These definitions, and their application inparticular cases, are at the discretion of Informa Telecoms & Media.

Terms and ConditionsFree Places: The conference is FREE to all Regional Operators, Regulators,MVNO’s, CIO’s, Broadcasters and APP Developers as listed in the pricing options onthis page. Free attendance ONLY applies until 09/09/2013. The Exhibition isFREE to all companies.

Multiple* booking discounts will only be valid for delegates from the samecompany when booked as a group at the same time. All fees include lunch,refreshments and conference documentation

Payment information: Payment should be made by cheque, credit card in dollars.Cheques should be made payable to Informa UK Ltd. Payment must be received by09/09/2013 in order to secure your place. Please quote the delegate name andthe event I7EEX as a reference on all transactions. Informa is PCI compliant andfor security reasons now only accept credit cards payments via the event websiteand on the phone.

Cancellations: Cancellations received in writing before 09/09/2013 will besubject to a service charge of $199 for all Regional Non-Operator, InternationalOperator and International Non-Operator bookings. The full conference feesremain payable on and after 09/09/2013. Substitutions are welcome at any time.It may be necessary for reasons beyond the control of the Organiser to alter thecontent and timing of the programme or the identity of the speakers. Thiscontract is subject to English Law.

Call Monitoring: Telephone calls to Informa UK Ltd may be recorded or monitoredin order to check the quality of the service being provided.

Are you registered? You will always receive an acknowledgement of yourbooking. If you do not receive anything, please call us on +44 (0)20 7017 5506 tomake sure we have received your booking.

Data Protection: The personal information shown, and/or provided by you will beheld on a database and shared with companies in the Informa Group. It may beused to keep you, or any additional names provided by you up to date withdevelopments in your industry. Sometimes your details may be obtained from ormade available to external companies for marketing purposes. If you do not wishyour details to be used for this purpose, please write to: The Database Manager,

Informa UK Ltd, Maple House, 149 Tottenham Court Road, London, W1T 7AD orEmail: [email protected]

Conrad Dubai, P.O. Box 115143Sheikh Zayed Road, Dubai, U.A.E

Please Quote Your Event Code When Booking: I7EEX

Check www.comworldseries.com/meFor Information On Reduced Rate Accommodation

CHOOSE YOUR TICKETPlease check which ticket category your companyqualifies for below:

Regional* Operators, MVNOs,Regulators, CIO’s, Broadcasters &App Developers

GOLD TICKETIncludes access to the MiddleEast Com Telco Summit, DigitalServices Middle East, MVNOIndustry Summit Middle East,Middle East Com Telco SummitExhibition and the onlinenetworking tool

Until 9thSeptember2013

FREE

10th September2013

US$299

Regional* Non-Operators

Until 19thAugust 2013

US$1099

From 20thAugust 2013

US$1399

International Operators


US$1099


US$1399

International Non-Operators


US$2099


US$2399

EXHIBITION ONLYIncludes access to the MiddleEast Com Telco SummitExhibition

Until 9thSeptember2013

10th September2013

FREE US$299

*Regional = Afghanistan, Bahrain, Egypt,Iran, Iraq, Israel, Jordan, Kuwait, Lebanon,Oman, Qatar, Pakistan, Saudi Arabia,Syrian Arab Republic, Turkey, UnitedArab Emirates, Yemen

MORE EVENT INFORMATION:

Middle East Telecoms Group atwww.linkedin.com

Com World Series Blogwww.comworldseries.

blogspot.com

Join the debate#MECOM

@allaboutcom

Join us atAllAboutCom

www.youtube.com/user/comworldseries

Telecoms Mini MBA COURSE CODE: 17NUU22 – 26 September 2013 DUBAI

Customer Focus – Advanced Business Diploma COURSE CODE: I7VSC22 – 26 September 2013 DUBAI

CUSTOMER EXPERIENCEMANAGEMENT FOCUS DAY

To Register call the InformaTelecoms Academy on:

+44 (0)20 7017 5514, email:[email protected]

Join us on


PARTNERING FOR SUCCESS IN AN INNOVATIVE DIGITAL WORLD

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