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Partnering and Competing Partnering and Competing in the Portal Marketplacein the Portal Marketplace
Gytis BarzdukasGytis BarzdukasGroup Product ManagerGroup Product ManagerSharePoint Portal Business UnitSharePoint Portal Business UnitMicrosoft CorporationMicrosoft Corporation
AgendaAgenda Portal Market OverviewPortal Market Overview
Metrics and opportunityMetrics and opportunity Customer requirementsCustomer requirements FuturesFutures
Microsoft StrategyMicrosoft Strategy How we winHow we win SharePoint Portal ServerSharePoint Portal Server
CompetitionCompetition Competitive contextCompetitive context Competitor strategiesCompetitor strategies
The role of partnersThe role of partners What to look for at MGBWhat to look for at MGB
The Portal MarketThe Portal MarketKey metricsKey metrics
$ 2 billion WW market by 2004 $ 2 billion WW market by 2004 [Merrill Lynch][Merrill Lynch] 76% of F500 will implement portal within 2 76% of F500 will implement portal within 2
years years [Delphi, 2000][Delphi, 2000] 18% of companies have corporate portals, 18% of companies have corporate portals,
32% plan to build in the next 2 years 32% plan to build in the next 2 years [IDC, 2000][IDC, 2000]
Organizations are targeting B2E first Organizations are targeting B2E first [Meta Group, 8/00][Meta Group, 8/00] 78% employees78% employees 53% customers53% customers 32% suppliers32% suppliers
The Portal MarketThe Portal MarketMultiple portals within an enterpriseMultiple portals within an enterprise
Targeted at the business unitTargeted at the business unit At times coming from different vendorsAt times coming from different vendors Customers want to keep total at five or six Customers want to keep total at five or six
Strong role for business decision-makersStrong role for business decision-makers 63% of portal efforts are driven by IT 63% of portal efforts are driven by IT [Meta [Meta
Group, 8/00]Group, 8/00] 52% of portal efforts are driven by IT 52% of portal efforts are driven by IT
[Delphi, 9/00][Delphi, 9/00]
Customer Portal RequirementsCustomer Portal Requirements Application AggregationApplication Aggregation
Presentation integration via web parts, portlets, gadgets, etc.Presentation integration via web parts, portlets, gadgets, etc. Schema integrationSchema integration Cross-app workflowCross-app workflow
Content AggregationContent Aggregation Search, Topics, CatalogsSearch, Topics, Catalogs Publishing / Information SharingPublishing / Information Sharing
Personal ExperiencePersonal Experience User and Role-based personalizatonUser and Role-based personalizaton Role-based customizationRole-based customization
Integration with CollaborationIntegration with Collaboration CommunitiesCommunities
Management/deploymentManagement/deployment ScaleScale SecuritySecurity Extranet accessExtranet access
Portal Market FuturesPortal Market FuturesShake out
v1[Gartner Group,
9/00]
Consolidation [Meta Group, 12/00]
2001 2002 2003 2004 2005
Two or three viable players[Meta Group, 12/00]
•Opportunity for organic growth
–40% of portals are being driven by BDMs
–Most organizations have multiple portals
• IT has increasing control
–Smaller set of portal efforts will be driven by BDMs (20%?)
–There will be fewer portals within orgs
• LORG IT departments will be in control
–Maybe 5% of portals will be driven by BDMs
–Most orgs will have enterprise portal infrastructure
Shake out v2
[Gartner Group, 5/01]
AgendaAgenda Portal Market OverviewPortal Market Overview
Metrics and opportunityMetrics and opportunity Customer requirementsCustomer requirements FuturesFutures
Microsoft StrategyMicrosoft Strategy How we winHow we win SharePoint Portal ServerSharePoint Portal Server
CompetitionCompetition Competitive contextCompetitive context Competitor strategiesCompetitor strategies
The role of partnersThe role of partners What to look for at MGBWhat to look for at MGB
Microsoft Portal StrategyMicrosoft Portal StrategyRich integrated servicesRich integrated servicesBest end-user experience through great Best end-user experience through great
MS desktop integration MS desktop integration Differentiation through MS Research Differentiation through MS Research
investmentsinvestmentsFlexible deployment for diverse Flexible deployment for diverse
adoption scenariosadoption scenariosBest server application for the .NET Best server application for the .NET
platformplatform
SharePoint Portal ServerSharePoint Portal ServerIntranet Portal SolutionIntranet Portal Solution
Flexible portal solution that Flexible portal solution that lets you find, share and lets you find, share and publish information easilypublish information easily
Easiest and most effective Easiest and most effective way to build and customize way to build and customize intranet portalsintranet portals
Simplest access to business Simplest access to business informationinformation
Integrated document Integrated document management unleashes management unleashes portal productivityportal productivity
Feature HighlightsFeature HighlightsEasily Build Easily Build
and and CustomizeCustomize
Rapidly deploy an out-of-the-box portalEasily customizable using Web Parts technologyIntegrate into enterprise systems Internet and industry standard interfacesLeverage ASP and ADO to add web collaboration
Feature HighlightsFeature Highlights
Simplest Simplest AccessAccess
Industry-leading scalable search technologyAccess most important enterprise contentStay current using scalable persistent query services Automatically group content with auto categorizationLow latency indexing
Easily Build Easily Build and and
CustomizeCustomize
Rapidly deploy an out-of-the-box portalEasily customizable using Web Parts technologyIntegrate into enterprise systems Internet and industry standard interfacesLeverage ASP and ADO to add web collaboration
Feature HighlightsFeature Highlights
Simplest Simplest AccessAccess
Industry-leading scalable search technologyAccess most important enterprise contentStay current using scalable persistent query services Automatically group content with auto categorizationLow latency indexing
Portal Portal ProductivityProductivity
Most intuitive solution for Office and Windows usersIncorporate business processes around documentsEasily manage security and access to documentsProfile documents for better discoveryWeb browser as an alternative user interface
Easily Build Easily Build and and
CustomizeCustomize
Rapidly deploy an out-of-the-box portalEasily customizable using Web Parts technologyIntegrate into enterprise systems Internet and industry standard interfacesLeverage ASP and ADO to add web collaboration
29 November, 200029 November, 2000
““Editors' rating: Editors' rating: llllmllllm …Harnessing the information …Harnessing the information important to your company and making it centrally important to your company and making it centrally
available is the idea behind Microsoft’s newest serveravailable is the idea behind Microsoft’s newest server
““I was impressed with its features and usability…I I was impressed with its features and usability…I easily added to the base portal …moved parts easily added to the base portal …moved parts
around on the screen, customizing the look and feel around on the screen, customizing the look and feel of the portal” of the portal” 8 January, 20018 January, 2001
4 April , 20014 April , 2001
"SharePoint's a Hit: Microsoft's "SharePoint's a Hit: Microsoft's knowledge manager adept at pulling knowledge manager adept at pulling
in data”in data”
““Microsoft SharePoint Portal is a whopper of a product” Microsoft SharePoint Portal is a whopper of a product”
4 April, 20014 April, 2001
““usability and integration with existing IT infrastructures usability and integration with existing IT infrastructures can result in higher productivity with minimal new can result in higher productivity with minimal new
investment...offers a fast ROI without additional investment...offers a fast ROI without additional infrastructure or resources” infrastructure or resources”
20 April, 200120 April, 2001
SharePoint Portal ServerSharePoint Portal Server StrengthsStrengths
Ease of deploymentEase of deployment Ease of useEase of use Value proposition for BDMsValue proposition for BDMs Flexible deploymentFlexible deployment Search technologySearch technology
WeaknessesWeaknesses Architecturally-motivated salesArchitecturally-motivated sales ScalabilityScalability Top-down enterprise salesTop-down enterprise sales Analyst community still not convincedAnalyst community still not convinced
AgendaAgenda Portal Market OverviewPortal Market Overview
Metrics and opportunityMetrics and opportunity Customer requirementsCustomer requirements FuturesFutures
Microsoft StrategyMicrosoft Strategy How we winHow we win SharePoint Portal ServerSharePoint Portal Server
CompetitionCompetition Competitive contextCompetitive context Competitor strategiesCompetitor strategies
The role of partnersThe role of partners What to look for at MGBWhat to look for at MGB
Competitive ContextCompetitive Context Market is exceedingly fragmentedMarket is exceedingly fragmented
100s of vendors in this space100s of vendors in this space Revenue of largest vendors $35-50 millionRevenue of largest vendors $35-50 million Each approaches from their technology strengthEach approaches from their technology strength Few pure play portal offeringsFew pure play portal offerings
Vendor tiersVendor tiers Tier 1: platform playersTier 1: platform players Tier 2: diversified ISVsTier 2: diversified ISVs Tier 3: pure play ISVsTier 3: pure play ISVs
ThreatsThreats Undermine the Microsoft desktopUndermine the Microsoft desktop Undermine the .NET platformUndermine the .NET platform
Office
Competitive ContextCompetitive Context
TeamWebSites
FileServers
InternalApps
(RAID)
Exchange& Notes
3rd-PartyApps
(Siebel)
InternetServices(FedEx)
NewsFeeds
(Reuters)
BISystems
(MSSales)
BrowserWindows
Portal Server• Aggregation and Organization• Structured Publishing• Role and Preference Management• Personalized Page Delivery• Search, Browse, Subscribe• Provisioning and Management
Office
Competitive ContextCompetitive Context
TeamWebSites
FileServers
InternalApps
(RAID)
Exchange& Notes
3rd-PartyApps
(Siebel)
InternetServices(FedEx)
NewsFeeds
(Reuters)
BISystems
(MSSales)
BrowserWindows
Portal Server• Aggregation and Organization• Structured Publishing• Role and Preference Management• Personalized Page Delivery• Search, Browse, Subscribe• Provisioning and Management
Office
Competitive ContextCompetitive Context
TeamWebSites
FileServers
InternalApps
(RAID)
Exchange& Notes
3rd-PartyApps
(Siebel)
InternetServices(FedEx)
NewsFeeds
(Reuters)
BISystems
(MSSales)
BrowserWindows
KM\Collaboration Play(Lotus Discovery)
LOB Play(SAP Workplace)
Internet Play(Corporate.Yahoo)
Pure Play(Plumtree,
InfoImage, etc.)
Infrastructure Play(Oracle, IPlanet, IBM)
Portal Server• Aggregation and Organization• Structured Publishing• Role and Preference Management• Personalized Page Delivery• Search, Browse, Subscribe• Provisioning and Management
Office
Competitive ContextCompetitive Context
TeamWebSites
FileServers
InternalApps
(RAID)
Exchange& Notes
3rd-PartyApps
(Siebel)
InternetServices(FedEx)
NewsFeeds
(Reuters)
BISystems
(MSSales)
BrowserWindows
KM\Collaboration Play(Lotus Discovery)
LOB Play(SAP Workplace)
Internet Play(Corporate.Yahoo)
Pure Play(Plumtree,
InfoImage, etc.)
Infrastructure Play(Oracle, IPlanet, IBM)
Goal – Be The New Desktop
Undermine thePlatform
Competitor: IBMCompetitor: IBM OfferingOffering
WebSphere Portal Server WebSphere Portal Server StrengthsStrengths
Breadth of functionality across the suiteBreadth of functionality across the suite Cross-platformCross-platform
WeaknessesWeaknesses Overlapping functionality/complexity amongst serversOverlapping functionality/complexity amongst servers No proof that it works in a COM+/Windows environmentNo proof that it works in a COM+/Windows environment Requires purchase of Application ServerRequires purchase of Application Server
How we winHow we win Ease of deploymentEase of deployment Ease of useEase of use Application valueApplication value Question IBM/Lotus strategyQuestion IBM/Lotus strategy Global Services lock-inGlobal Services lock-in
Competitor: LotusCompetitor: Lotus OfferingOffering
Knowledge Discovery SystemKnowledge Discovery System StrengthsStrengths
Broad knowledge management functionalityBroad knowledge management functionality WeaknessesWeaknesses
ComplexComplex Slow; requires both DB2 and Notes databasesSlow; requires both DB2 and Notes databases Requires Domino infrastructure for securityRequires Domino infrastructure for security Auto-categorization functionality appear weak Auto-categorization functionality appear weak
How we winHow we win Ease of deploymentEase of deployment Ease of useEase of use Address real customer painAddress real customer pain PricePrice Question IBM/Lotus portal strategyQuestion IBM/Lotus portal strategy
Competitor: OracleCompetitor: Oracle OfferingOffering
Oracle Portal ServerOracle Portal Server StrengthsStrengths
Single sign onSingle sign on Scalability, speed and reliabilityScalability, speed and reliability
WeaknessesWeaknesses Requires Oracle 9iAS and Oracle 8i or 9i databaseRequires Oracle 9iAS and Oracle 8i or 9i database Complex to set upComplex to set up Lacks indexing, document management or taxonomy servicesLacks indexing, document management or taxonomy services Limited set of portletsLimited set of portlets
How we winHow we win Ease of deploymentEase of deployment Ease of useEase of use Application functionalityApplication functionality PricePrice
Competitor: SUN iPlanetCompetitor: SUN iPlanet OfferingOffering
iPlanet Portal, iPlanet DirectoryiPlanet Portal, iPlanet Directory StrengthsStrengths
Directory services for personalizationDirectory services for personalization WeaknessesWeaknesses
Buying the stackBuying the stack Limited out-of-the-box functionalityLimited out-of-the-box functionality
How we winHow we win Ease of deploymentEase of deployment Ease of useEase of use Application functionalityApplication functionality Not designed from the ground upNot designed from the ground up
Competitive PricingCompetitive Pricing Typically includes a mix of software and Typically includes a mix of software and
servicesservices Pricing largely on a per seat basisPricing largely on a per seat basis
Merrill Lynch estimates pricing at $100/userMerrill Lynch estimates pricing at $100/user Gartner estimates pricing at $100-300/userGartner estimates pricing at $100-300/user Lotus KDS is $395/user or $100,000 per processorLotus KDS is $395/user or $100,000 per processor
Does not includes document management functionalityDoes not includes document management functionality Additional cost of $41/user and $11,000/serverAdditional cost of $41/user and $11,000/server
Per processor and per MHz (and other) Per processor and per MHz (and other) alternatives are emergingalternatives are emerging
AgendaAgenda Portal Market OverviewPortal Market Overview
Metrics and opportunityMetrics and opportunity Customer requirementsCustomer requirements FuturesFutures
Microsoft StrategyMicrosoft Strategy How we winHow we win SharePoint Portal ServerSharePoint Portal Server
CompetitionCompetition Competitive contextCompetitive context Competitor strategiesCompetitor strategies
The role of partnersThe role of partners What to look for at MGBWhat to look for at MGB
Portal PartnersPortal Partners Variety of players who have built their Variety of players who have built their
offerings on Microsoft technologyofferings on Microsoft technology Have reinforced the MS platform in Have reinforced the MS platform in
competitive situationscompetitive situations Most have/are developing Unix and/or Most have/are developing Unix and/or
Java alternativesJava alternatives Offerings extend SharePoint Portal Server Offerings extend SharePoint Portal Server
functionalityfunctionality Long-term will provide value beyond the Long-term will provide value beyond the
platform and SharePoint Portal Serverplatform and SharePoint Portal Server
Select PartnersSelect Partners PlumtreePlumtree
Embedded SQL ServerEmbedded SQL Server Scalability on the Microsoft platformScalability on the Microsoft platform Communities and collaborationCommunities and collaboration
InfoImageInfoImage Microsoft-only technology betsMicrosoft-only technology bets Federated architectureFederated architecture Pivot PortalPivot Portal™™ Technology Technology Innovative pricingInnovative pricing
Select PartnersSelect Partners SAP/TopTierSAP/TopTier
Adoption of Web PartsAdoption of Web Parts iView Server for LOB integrationiView Server for LOB integration Unification Platform™ software Unification Platform™ software
CoreChangeCoreChange Personalization solutions based on Active Personalization solutions based on Active
Directory and SQL ServerDirectory and SQL Server Single framework for wired and wirelessSingle framework for wired and wireless Administration flexibilityAdministration flexibility
Partners and SharePoint PortalPartners and SharePoint PortalPropositionProposition
Work with partners to address customer Work with partners to address customer needsneeds
Embedded royalty programEmbedded royalty programProcessProcess
Evaluate customer requirementsEvaluate customer requirements Understand the SharePoint Portal value Understand the SharePoint Portal value
propositionproposition Work with partners to address gapsWork with partners to address gaps
AgendaAgenda Portal Market OverviewPortal Market Overview
Metrics and opportunityMetrics and opportunity Customer requirementsCustomer requirements FuturesFutures
Microsoft StrategyMicrosoft Strategy How we winHow we win SharePoint Portal ServerSharePoint Portal Server
CompetitionCompetition Competitive contextCompetitive context Competitor strategiesCompetitor strategies
The role of partnersThe role of partners What to look for at MGBWhat to look for at MGB
What to Look for at MGBWhat to Look for at MGB Additional web castAdditional web cast
Deployment Lessons Learned in RDP/JDPDeployment Lessons Learned in RDP/JDP Marketing SessionMarketing Session
Marketing the Office Solutions SellMarketing the Office Solutions Sell Sable SessionsSable Sessions
Corporate intranet scenario and othersCorporate intranet scenario and others Hands on LabsHands on Labs
Deploying and Customizing SharePoint Portal Server Deploying and Customizing SharePoint Portal Server Chalk Talks Chalk Talks
Extending SharePoint Portal Server with Web Parts and Extending SharePoint Portal Server with Web Parts and WebDav WebDav
Managing Security and Roles in an Enterprise Environment Managing Security and Roles in an Enterprise Environment Post Training Post Training
Implementing SharePoint Portal ServerImplementing SharePoint Portal Server
What to Look for at MGBWhat to Look for at MGB Competitive handbookCompetitive handbook Technical sessionsTechnical sessions
Using SharePoint Portal Server as a Corporate Portal Solution Using SharePoint Portal Server as a Corporate Portal Solution (Repeat) (Repeat)
Using Office XP with SharePoint Portal Server (Repeat) Using Office XP with SharePoint Portal Server (Repeat) Publishing with SharePoint Portal Server (Repeat) Publishing with SharePoint Portal Server (Repeat) Programming SharePoint Portal Server's Search Engine Programming SharePoint Portal Server's Search Engine Organizing Content with SharePoint Portal Server Organizing Content with SharePoint Portal Server Deploying Large Scale Search Topologies (Repeat) Deploying Large Scale Search Topologies (Repeat) SharePoint Portal Server Development: The Top 10 SharePoint Portal Server Development: The Top 10
Programming Tasks Programming Tasks Kicking the Tires on the SharePoint Portal Server Resource Kit Kicking the Tires on the SharePoint Portal Server Resource Kit Building Third Generation Digital Dashboards (Repeat)Building Third Generation Digital Dashboards (Repeat) Building Advanced Digital Dashboard Web Parts Building Advanced Digital Dashboard Web Parts