Partner Masterclass - Digital Leadership

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Serco Internal Partnership Masterclass Ali Cox
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    14-Sep-2014
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Transcript of Partner Masterclass - Digital Leadership

Slide 1

Partnership Masterclass

Ali Cox

Serco InternalBusiness advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.Benefits for businesses can include:Competitive advantage through take-up and exploitation of SFBBIncreased productivityImprove access to new markets and business opportunitiesIncrease competitive advantage for businesses in rural locationsMore flexible and environmentally friendly working practicesIncreased opportunity for innovationEfficiency and timesaving

Eligibility criteria apply to businesses accessing the serviceSuperfast Business SupportSerco Internal2http://www.youtube.com/watch?v=G7KZR9NwKQQ

The Connectivity Revolution

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Support Available 12 hours of supportSerco Internal4Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materialsCheck your eligibilityLet us know what areas of ICT and technology you might be interested in

Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers

Next Steps for businessesDeveloping an ICT strategyDeveloping your ICT network/ infrastructureEngaging new and existing customersCollaboration Client Relationship Management Systems Flexible working Moving your business to the CloudBusiness Continuity Serco Internal5http://www.youtube.com/watch?v=G7KZR9NwKQQ

Serco Internalwww.superfastbusiness.co.uktwitter @superfastbizFacebook www.facebook.com/superfastbiz join our LinkedIn group 'Superfast Business SW'[email protected] 0845 603 8593

Stay up to dateSerco Internal7

Digital Leadership

Kate DoodsonCosmic@cosmickated

Serco InternalLeadershipLeaders in business are primarily focused on

Continuous Learning (their own and others, but also the business)Communication we all need to be experts People supporting, motivating, inspiring Improvement continually striving to improve qualityInnovation the next big thing

BUT what about digital technology how many people would say that they are digital leaders ?

Serco InternalLeaders in business are primarily focussed on

Continuous Learning (their own and others, but also the business)Communication we all need to be experts People supporting, motivating, inspiring Improvement continually striving to improve qualityInnovation the next big thing

BUT what about digital technology how many people would say that they are digital leaders ?

9The World has ChangedInstantaneous response

Accessibility

Transparency

Accountability

The World is Changing .Serco InternalAnd of course the world changes and keeps on changing all the time but not just in technology terms. The world and society has changed its expectations how we are now expected to work and lead is also changing rapidly10People ChangeGen XGen YGen Z

Baby Boomers Millennials Digital NativesSerco InternalAnd with each age-group the use of digital technology advances we may well still have issues about digital engagement and effective use of technology in our businesses now but think of 5 and 10 years from now and the sort of people youll be working with employees, customers11Employment is Changing

Serco InternalPortfolio employment online support for sub-contracting and casual employment models are growing but is your business equipped to deal with employing people in these ways yet .

Have you got the skills needed for a leader of a business which can switch-up to the new models trading strongly online, investing in digital skills development, employing people in fluid, flexible ways?12Business with no change?

Serco InternalWe all recognise very clearly whats happening to those businesses which are not investing in good use of the web especially retail businesses13% of sales online

6% of UK Sales 2.6 billion33% of UK Sales 2 billion digital Serco InternalTesco 6% of UK Sales (2.8 bn)

Pearson 33% - 2 bn digital (Penguin books 17% - book revenues online and Financial Times subscriptions : 316k digital versus 286k print)

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Is this your business?Time wasting, a distraction?Does it offer effective promotion, engagement and advertising? UK is in many cases ahead of game on this - Real resistance among CEOs Serco InternalReal resistance among CEOs to engage with social media fully time wasting, distractions, low skills and understanding this is still a very common situation

Another common situation is that we dont believe that platforms like Facebook really do offer effective promotion, engagement and advertising and they dont in the old-school sense

But they really do in terms of now many people now use these systems as their updates, contacts systems, regular drop-in space online . And UK is in many cases ahead of game on this - 15

Serco InternalLONDON is the No.1 english speaking city on Facebook by number of users - in fact it the only english-speaking city in the top 10 and New York comes down at no. 1216

Serco InternalQuestions for leadersHow can you lead your business in the digital world?How can you be strategic around digital?How can you stand out as leader ?How can your organisation gain advantage?Serco InternalGaining the digital advantageDigital transformation is causing a tectonic shift in how companies are structured and led, and how they perform and compete.

The data is clear: digitisation is increasing the pace of change throughout the economy, even in sleepy mainstream industries.

The coming years will witness digitally-driven changes in the business world that make everything thats happened so far look like a prelude.Serco Internal

Serco InternalSmall businesses still make up a very large part of UK businesses trading and employment base.

And in small businesses where high levels of web is being integrated there is very strong evidence of the success stories sales growth, more jobs = sustainable futures

Figures for high-web and low-web show very clearly the correlation between good use of digital talent and business success20Digital Leaders make strategic choices about where to investCustomer engagementInternal operationsCollaborationNew business models

Serco InternalDigital Leadership Which are you?POSITIVE BEHAVIOUR

PROACTIVE BEHAVIOURREACTIVEBEHAVIOURNEGATIVEBEHAVIOUR

Serco InternalHow about if we applied use of digital/social media skills to the Lively Leadership model what reflections do we have of the behaviours on Twitter, Facebook, Blogs, websites?

Lazy Leaders let others do the digital developments, usually stick with the tools they are most comfortable with avoid social media?

Lordly Leaders like blogging because they can present their views and ego-centric thoughts not so keen if people respond or worse-still challenge their opinions!

Lovely Leaders will be drawn to Facebook they love having more-and-more Friends and the social nature of interactions

Lively Leaders very active on Twitter? but use all social media tools to their best advantage they like engagement, thought leadership, developing online collaboration

Sideliner reading, but not interacting, lurking, RTingJoiner prolific interaction everything & anythingLeader commentators, thinkers, provocateurs

22Who do you know?: LOVELY

: LIVELY

: LAZY

: LORDLY

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It IS for you Mr Not in a Million Years!TraditionalistSerco Internal24It IS for YOU!

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Caveat - There is a difference between Being SocialSerco Internal26Versus Doing Social

Serco Internal27Social Media for LeadersListenEnhance your reputationLearnCollaborateCrisis management

Serco InternalListening to colleagues, employees, peers, competitors

Reputation being seen at ethical, experienced, thought leadership, influential

Learning including from your peers about leadership

Collaboration possibilities all around to link up with likeminded people and organisations

Crisis Management taking lead role in press management, recovery planning, risk lmitation

28ListeningSerco InternalListeningUse Social media as a listening device

colleaguesemployeespeerscompetitors

Serco InternalColleagues can you collabarate, do you know what they are working on Twitter using # for your business or Yammer internal TwitterEmployees what are they saying, are they doing well online? Are they working for your benefitPeers What about other leaders in your industry here and in the states side, what about the thought leaders in your industry ?Competitors who are they?30Example Listen - Tweetdeck

Serco InternalListen out for particular hashtags #journorequest#ExeterAny you know?

#leadership#digitalleaders#leadfromwithin#womenofpower

Sector specific?

Serco InternalGoogle Alerts

+ BrandwatchSerco Internal33Enhance your reputationSerco InternalWhat is digital reputation?What appears when you type in a keyword search.First Name Surname (if unique)First name Surname, Location First name, surname, BusinessBusiness nameReputation =First page of Google results + Reviews + real time social media

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See reviews without clicking on TA Serco InternalYour SERP real estateWhats there?Any confusion with people of the same name?Any personal/professional crossover (winning a fishing competition, planning notice?)Any bad news stories?Any bad reviews?Serco InternalImages?

Serco InternalWhat should you be monitoring?First name Surname (if unique)First name Surname, Location First name, Surname, BusinessBusiness nameBusiness name, locationDirectors namesRevenue generating staffAnything else? Your competitors?Create a spreadsheet

Serco InternalManage your real estateDevelop more contentInclude more web pages about you

Upload more photos, title your nameBlog about you and your businessInclude history of the businessMore information about youPress releases (in text format)

Get listed in directories

Serco InternalAudit your Social MediaRemember Social Media ranks highly

Set up and fully populate (in your name and business name)LinkedIn profile (and business)Twitter profile Bio is really importantFacebook Page any old pages? Delete or claim

Tag yourself in Flickr

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LinkedInTwitter ACCOUNTFlickr photo tagSerco InternalStart to dominate your real estate

Serco InternalEnhance Reputation the Digital Thought Leader

Serco InternalLearningSerco InternalLearn using BlogsBlogs are great for learning from others, reflection, story sharing, facilitating connections among people, philosophising, and much more

Writing a blog is a learning activity, of course, but reading the best blogs that are available is one of my most productive learning experiences.Serco Internal

Serco InternalFollow people you want to learn from on Twitter/Facebook/LinkedIn

Subscribe to blogs (using Feedly)

Serco InternalFeedly

Serco InternalYouTubeHarvard Business SchoolMost Universities YouTube channelsKhan Academy

Any learning

YouTube Edu

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PodcastsiTunes LeadershipSerco InternalCollaborateSerco InternalWays to CollaborateArrange meetingsSet up workspaceCollaborateShare calendarsCrowdSource money, ideas, feedback

Serco InternalArrange meetings - Doodle

Serco InternalExample - Collaborate

Serco InternalPodio internal collaboration

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Serco InternalYammer

Serco InternalGoogle Apps

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Serco InternalCrowdsourcing

Serco InternalCrowdsourcing websites1. Odesk Employers post their job requirement and members apply for the job. Its just like your typical matchmaking service without the mixed signals and the requirement for dinner and flowers.2. Pickydomains Its not easy to think of a domain name that embodies your business to a T in 8 characters or less. Business owners post their requirements and contributors get to create a name for that business. Its a name game, except you dont sing bananapana. You can if you wanted to, though.3. CloudCrowd Members also apply for projects but with a referral program that makes it twice more fun. Here you can make more money when your referral completes a task. Sounds like something people do out on the streets, right? Only, this is done in the comfort of your home.4. Poptent Use this for advertising requirements. This is where you will find the next James Cameron. Ok, maybe not. But, you will find a lot of talent here.5. Amazon Mechanical Turk It is here because the list is not complete without it. Emblazoned on the banner are the words Mechanical Turk is a marketplace for work. There you go! Many have been said about this site, both positive and negative. You be the judge.

Serco InternalCrisis ManagementSerco Internal

Serco Internal71,000 followers on Twitter66River Cottage CrisisSerious Fire 7th February 2012

Badly affected HQ buildings

Serco InternalRiver Cottage CrisisPhone lines on-site were down no communication

Immediate Tweets to share info (and reassure)Twitter became the communication channel on which to develop key messages, share updates and inform audiences

Commitment to regular updates follow-upSerco InternalExample Crisis ManagementRiver CottageCommunications and PRBusiness ContinuityCommunity support

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Serco InternalFirst news breaking on Twitter Social Media lead : Murry : in South East working

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Serco InternalResponding to negative feedbackWhat to do with online criticism

Acknowledge thank them, apologiseInvestigate have all the facts and policies to handRespond address specific points include the investigation, include any action points

Serco Internal72Write it all up in Word firstKeep your tone even and professionalRespect their right to complainDont attack the personOnly respond to the issues not the sub-plots

Have your crisis plan readySerco Internal73Top Ten Tips for LeadersListen to peers, staff, competitorsLearn use blogs, YouTube and LinkedIn to learnBlog to engage colleagues share the visionAudit your reputation regularlyChoose your expert areas and dominate using Blogging Tweetdeck or Hootsuite manage content, filterAuthenticity is key ensure it comes from youKeep up-to-date dont fizzle outCreate a crisis plan ready for the crisis, respond quicklyBenchmark yourself against your peers

Serco [email protected]

@cosmickated

Serco Internal