Partner Guidelines - R-Co BrandPartner Use of M2006 Composite Brandmark Toacknowledge your...

Partner Guidelines

PARTNER GUIDELINES

PA.1Melbourne 2006 Commonwealth Games Visual Identity Guidelines December 2003 © Melbourne 2006 Commonwealth Games Corporation

Overview

Your Commonwealth Games IdentityYour access to the M2006 Brandmark is designed to reflect the close association and strong sense of commitment to theMelbourne 2006 Commonwealth Games.

These specifically developed guidelines will provide the necessary tools for you to convey a unified image to maximizethe benefits of associating your company logos with M2006 Brandmark and Images.

Custodians of the Commonwealth Games BrandAs a Partner you have the opportunity to develop a unique alliance with the next biggest event in Australia’s history. You will be able to differentiate yourself from your competitors, thereby adding value to your position in the market.

The marketing rights expire on 30 June 2006. Therefore you have exclusive association with the event and yourpartnership will be protected by specific brand protection regulations.

Associated Images and PropertiesYou have rights to use the M2006 Brandmark in a composite form, as detailed in your specific approvedsponsorship agreement. You are also able to use the basic visual identity elements (below) as detailed in part in thissection and in the appropriate sections of the M2006 Visual Identity Guidelines.

Partners’ Visual Standards ManualsEvery organisation with rights to use the M2006 Brandmark and associated images is encouraged to develop its ownVisual Identity Guidelines for endorsement by the Melbourne 2006 Commonwealth Games Corporation. The guidelinesoutlined here should be used as reference in developing your own manual.

Australian Commonwealth Games Association Identity and ImagesPartners are entitled to the use of a composite and stand-alone form of the Australian Commonwealth Games Association(ACGA) Brandmark and associated images. For reference please refer to the ACGA Visual Identity manual. The use of theACGA identity and images are also subject to review by the ACGA via the M2006 Partner Activity Endorsement Program.

Partner Use of M2006 Composite Brandmark

To acknowledge your support and commitment to the staging of the Melbourne 2006 Commonwealth Games, you areable to form a M2006 Composite Brandmark for use in all your corporate communication, marketing and promotionalactivities. Two versions are available, as shown on page S.2, for constructing the M2006 Composite Brandmark: ahorizontal and vertical configuration. Also shown is the mono version, the clear space requirements and recommendedminimum size for both versions.

The M2006 Composite Brandmark incorporates the M2006 Brandmark, the Partner’s corporate logo, a separation deviceand the approved designation as per your Games sponsorship agreement. No other elements, such as advertisingslogans, should be included.

Any other configurations are to be submitted for review by the Melbourne 2006 Commonwealth Games Corporation on acase-by-case basis.

DesignationThe preferred colour for the separation device is M2006 mid green or black. The designation typeface for Partners isMeta Medium LF Roman in capitals. Other fonts can be used and should be submitted for review on case-by-case basis.

Composite Brandmarks Colur Palette Subgraphics Pictograms Mascot

M2006 Visual Identity elements that can be used by Partners

M2006Silver

Mascotcoming soon.

OFFICIAL PARTNER

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PARTNER GUIDELINES (2)


The designation should appear in black. When reversing the M2006 Composite Brandmark, the separation device anddesignation should be reversed out in white.

Size RatioWherever possible the M2006 Brandmark and your logo should be visually equal in size. However, a Partner logo may beup to 3.5 times the width of the M2006 Brandmark to accommodate those with a strong horizontal format.

ReproductionThe M2006 Brandmark must be reproduced in its entirety. No single element of the M2006 Brandmark may be usedalone. All elements should be scaled proportionally. For information of colour specifications, reversing out andreproduction please see section 2 and 3 of these guidelines.

Partner Use of the M2006 Stand-Alone Brandmark

The M2006 Stand-alone Brandmark (see page S.2) can be used for applications where separation of the M2006Brandmark and the Partner logo is required. This can be used in full colour or one colour versions.

The approved designation, as per your specific sponsorship agreement, accompanied with the separation device, shouldappear below the M2006 Brandmark. The approved designation is positioned centred under the separation device. Itshould be scaled in size in relation to the M2006 Brandmark and can run over two lines. The preferred colour for theseparation device is M2006 mid green or black.

The designation typeface for Partners is Meta Medium LF Roman (all caps). Other fonts can be used and should besubmitted for review on a case-by-case basis. The designation should appear in black. When reversing the M2006 Stand-alone Brandmark, the separation device and designation should be reversed out in white.

Partner Corporate Logo AssociationThe M2006 Stand-alone Brandmark must appear on the same visual plane as your corporate logo. Clear visual separationis required between the M2006 Stand-alone Brandmark and Partner logo.

The M2006 Stand-alone Brandmark should always sit above or to the left of your logo. At all times, it is best to ensurethat your logo and M2006 Stand-alone Brandmark are similar in size.

ReproductionThe M2006 Brandmark must be reproduced in its entirety. No single element of the M2006 Brandmark may be usedalone. All elements should be scaled proportionally. For information of colour specifications, reversing out andreproduction please see section 2 of these guidelines.

Basic Visual Identity Elements

You are encouraged to use the M2006 Visual Elements as part of your own Games look. (See overview – ‘Audience Looks’section 1.6 - 1.12)

Colour paletteYou are entitled to use the complete colour palette and specific combinations and ratios. Please refer to section 3 for further information on recommended use relevant to specific audiences.

SubgraphicsSpecifically developed Athlete Spirit and Halo subgraphics, add a further dimension to the look of the Melbourne 2006Commonwealth Games. Both versions can be used by you in your marketing activity. These subgraphics should always becombined with your composite or M2006 Stand-alone Brandmark. You should not imply ownership of the subgraphics.The subgraphic should only be used where relevant i.e. on M2006 branded communication activity. Usage will bereviewed on a case by case basis via the Sponsor Activity Endorsement Program. For more information on the use of thesubgraphics please refer to section 5.

PictogramsYou are entitled to use the M2006 Sporting Pictograms. The Sporting Pictograms should be used for publiccommunication to perform instructional or informational roles and should be depicted on the same visual plane as your

PARTNER GUIDELINES (3)


composite or M2006 Stand-alone Brandmark. All use will be reviewed via the Sponsor Activity Endorsement Program on acase by case basis. For more information on the sporting pictogramsplease see section 7.

Guidelines for TV end frame

Ideally, you should use your approved M2006 Composite Brandmark on the TVC end frame. If this is not possible then theuse of the approved M2006 Stand-alone Brandmark can be used provided there is enough clear space separationbetween the M2006 Stand-alone and your corporate logo. For example, if the television screen is divided into thirds,vertically or horizontally, the requirement is that there needs to be one third clear-space between the M2006 Stand-aloneBrandmark and your logo. An advertising slogan can be used as long as a composite logo is not created. Therecommended M2006 Brandmark application for end frames is the full colour M2006 Brandmark in reverse against anM2006 blue background (see section 2.4). For use of the M2006 Brandmark against other backgrounds please refer tosection 2.9. The Partner composite or M2006 Stand-alone Brandmark must appear full screen (not dissolved) for theminimum required time i.e.

60 second TVC – 3 seconds30 second TVC – 3 seconds15 second TVC – 2 seconds

Partner use of mascot

You are entitled to use the M2006 mascot in Games related marketing activity. For information and guidelines about theuse of mascot in marketing activities please refer to section 8 of these guidelines.

Partner Premiums

A premium is an item of merchandise used to promote your M2006 association. It bears the approved M2006 CompositeBrandmark or M2006 Stand-alone (with your corporate logo) and is given or sold on a subsidised basis.

You should ensure that your premium products are manufactured by an official M2006 licensee, environmentallyresponsible and use their ‘best endeavours’ to source Australian made products.

All premium merchandise, along with catalogue layouts and designs must be submitted for endorsement via the PartnerActivity Endorsement Program prior to production and distribution.

Non–Commonwealth Games events and unrelated sponsorships

In order to keep the integrity of the M2006 Brandmark relevant and exclusive to the Commonwealth Games, the use bythe Partner of the M2006 Composite or Stand-alone Brandmark for non-Commonwealth Games sponsorships is notpermitted. The non-Commonwealth Games event should not receive any Commonwealth Games association ascompanies involved may be competitors to M2006 Partners, Sponsors and Providers.

Partner Activity Endorsement Program

Written endorsement from Melbourne 2006 Commonwealth Games Corporation for the use of all M2006 Brandmarks andimages must be received prior to the start of production. Further information is available via the M2006 website.

Questions concerning endorsement of the M2006 Brandmark and Design Elements and the Partner Activity EndorsementProgram should be referred to:

Chris Barnum, Group Manager Sponsor ServicesMelbourne 2006 Commonwealth Games CorporationWorld Trade Centre, Concourse LevelSiddeley StreetMelbourne, Victoria 3000 AustraliaPhone: 61 3 9613 2006Fax: 61 3 9613 [email protected]. melbourne2006.com.au

Additional copies of these Visual IdentityGuidelines are available from Melbourne 2006Commonwealth Games Corporation to approvedPartners on CD and in hard copy for a fee.

Visual Identity Guidelines

The 2006 Commonwealth Games will be a landmark in Melbourne’s

history, creating long-term benefits for Victorians, Australians and

the Commonwealth.

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3Melbourne 2006 Commonwealth Games Visual Identity Guidelines December 2003 © Melbourne 2006 Commonwealth Games Corporation

VISUAL IDENTITY OVERVIEWHow to use these guidelines

Visual Identity strategyVisual Identity concept

Visual Identity overviewVisual Identity Audience Looks

BRANDMARKIntroductionColour specificationsConfigurationsUse by AudienceLookOn tonalbackgroundsClearspaceMinimum sizeIncorrect useTM and © useDates of Event usePlacement

TYPOGRAPHYGeneral specificationsMarketing typefaceInformation typefaceUse by Audience Look

PHOTOGRAPHYSelection theoryUse by AudienceLook

DIGITAL ARTWORKTechnical Specifications

Brandmark artwork availableSubgraphic artwork availablePictograms artwork available

Date of Event artwork availableSponsorship Brandmark artwork available

COLOUR PALETTEColour specifications

Use by Audience LookCombinations

Ratios

SUBGRAPHICSAthletic Spirit Subgraphic use

Athletic Spirit Subgraphic colourAthletic Spirit Subgraphic cropping

Halo Subgraphic useHalo Subgraphic colour

Halo Subgraphic croppingUse by Audience Look

PICTOGRAMSUse

ColourClearspace

Minimum size

SPONSORSHIPSponsorship Brandmarks

MASCOT

PLEASE READ CAREFULLY

4Melbourne 2006 Commonwealth Games Visual Identity Guidelines December 2003 © Melbourne 2006 Commonwealth Games Corporation

The M2006 Commonwealth Games Brandmark/Symbol/Logo, Trade Marks andother Intellectual Property (Intellectual Property) depicted in these Guidelinesare the exclusive property of, or used under licence by Melbourne 2006Commonwealth Games Corporation (M2006) for the Melbourne 2006Commonwealth Games. They are protected under trademark and copyright laws.

The Intellectual Property may only be used in a manner consistent with theseguidelines.

M2006 reserves the right to withdraw at any time and for any reason your rightto use the Intellectual Property, (subject to any other agreement you may haveentered into with M2006.)

Your use of these guidelines does not constitute approval or endorsement byM2006 of any Intellectual Property other than M2006’s used in your material,products or services, or any claims or representations contained in yourmaterials, products or services. M2006 is not liable for any claims, actions,liability or loss relating to your material, goods or services.

You are solely responsible for and should take all appropriate action to ensurethat content and use of any material, product or service does not infringeapplicable statutes or laws or any rights of third parties.

These guidelines should be used in connection with those marks and imagesto which contractual access has been granted to you. Images presented inthese Guidelines are not necessarily accessible to all parties due to variationsin contractual rights and your use and possession of these Guidelines does notgive you any right, title or interest in any of the Intellectual Property depicted inthe Guidelines.

M2006 may alter or amend these Guidelines at any time and to the extentallowed by law M2006 will not be liable for any reliance you placed upon theseGuidelines.

To ensure integrity of all images, applications must be submitted for approvalby M2006 by following the steps set out in these guidelines or in accordancewith any contract you have entered into with M2006 before any use of theIntellectual Property.

For any queries on these matters, please contact:

Christine HarmanGroup Manager LegalMelbourne 2006 Commonwealth Games CorporationWorld Trade Centre - Concourse LevelSiddeley Street Melbourne 3000Phone: 61 3 9613 2006Fax: 61 3 9613 2000Email: [email protected]: www.melbourne2006.com.au

VISUAL IDENTITY OVERVIEW

1.1

1

Understanding this document and its contents

HOW TO USE THESE GUIDELINES

1.2Melbourne 2006 Commonwealth Games Visual Identity Guidelines December 2003 © Melbourne 2006 Commonwealth Games Corporation

This document explains theMelbourne 2006 CommonwealthGames (M2006) creative concept andprovides detailed guidelines forapplication of the M2006 VisualIdentity.

The initial sections outline thecreative strategy and overview corecomponents of the Visual Identity.They explain how to adapt the corecreative concept to specific brandingand communications briefs and howto apply the Visual Identity to specificcreative tasks.

The creative idea that underpins theVisual Identity embraces every aspectof the M2006 experience. It providesthe flexible, inspirational startingpoint for developing powerful and

original executions from the mostelite and glossy to the most basic andearthy. Every creative developmentassociated with M2006 must beevolved from this one starting point,to ensure overall integrity and clarityof the M2006 Visual Identity.

The guidelines consistentlydistinguish between Official,Corporate and Marketing Looks (seepage 1.6). This three tier system isintegral to the Visual Identity andM2006 should be consulted if thereis any uncertainty about which tier isappropriate in a particularcircumstance.

Please refer to the table below toidentify the most relevant section ofthe guidelines for particular needs.

‘Preferred’ icon:

‘Preferred’ tick icons appear

throughout these guidelines. These

icons indicate the preferred option

(Brandmark, colour combination,

etc.) to choose when designing an

application. By correctly using

‘preferred’ options, proposed

applications will be approved more

efficiently.

‘More information’ icon:

‘More information’ magnifying glassicons accompanied by adjoining pagenumber references also appearthroughout these guidelines. Theseicons give suggestions for where tolook for further information on detailsof use or specifications.

What is the M2006 brand essence and how should this be creatively interpreted?What are the visual elements that make up the M2006 Visual Identity?How does the Visual Identity differ across different audience types?How to determine which type of Audience Look is appropriate

What does the Brandmark and its component elements represent? Which one of the different Brandmark versions should be used?Where should the Brandmark be placed and how should it be positioned in relation to other visual elements?

What colours are available and how and when should they be used?

What typefaces are available and how and when should they be used?

What other visual elements are available and how and when should they be used?

What selection criteria of photography should be used?How should photography be treated as a visual element?

When and how should pictograms be used?How do the pictograms differ from the subgraphics?

What digital artwork files are available?

What visual elements can partners, sponsors and providers use?

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BRANDMARK

COLOUR PALETTE

TYPOGRAPHY

SUBGRAPHICS

PHOTOGRAPHY

PICTOGRAMS

DIGITAL ARTWORK

SPONSORSHIIP

SeePage 1.11

Brand Attributes and Values

Elite SportYouthful optimism

Sportsmanship

CommonwealthDiverse origins

Shared values

AustraliaFriendly

Outdoors

MelbournePassion for participation

Worldly style

M2006CA new level of enthusiasm

A celebration of sport and culture

Part

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Youthfuloptimism

Sportsmanship

Core Brand Values

Winning Together

Brand Positioning

Brand Essence

Defining the M2006 brand essence

VISUAL IDENTITY STRATEGY


M2006 will be positioned as acelebration of sport andculture.

As an elite sporting event, theCommonwealth Games have longprovided a unique opportunity foraspiring young sports people to competealongside some of the world’s best.

They are also distinguished by their uniquespirit of sportsmanship, which reflects theCommonwealth values of fair play and mutualrespect – values shared by all its membersdespite their diverse origins and histories.

M2006 will extend Australia’s proud traditionof hospitality, which underpins our reputationas the most friendly and welcoming of hosts,always eager for visitors to experience thepleasures of our relaxed, outdoors lifestyle.

Set within Australia’s sporting and culturalcapital, M2006 will be invigorated byMelburnians’ passion for sporting and culturalparticipation, and enhanced by Melbourne’sworldly style.

M2006 aims to set a new standard forexcellence and excitement; to reawaken anenthusiasm for the Commonwealth Gamesthat will endure long after the event itself.

M2006 is all about celebrating our sharedpassion for participation, our common idealof sportsmanship and the enduring spirit ofyouthful optimism that drives us all to strive for excellence.

In essence, M2006 celebrates the opportunityfor everyone to win, by embracing the idealof Winning Together.

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Winning TogetherShared passion

Burning motivationBrilliant performanceIntense experiences

Brand Essence

UnifyingSpirit

Creative idea

Emotional Heart

Visual Inspirations

Thermal imaging

Motion analysis

Youthful optimism Melbourne sporting passion

Melbourne contemporary style

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The creative expression of Winning Together

VISUAL IDENTITY CONCEPT


The M2006 Visual Identityconcept encapsulatesthe emotional heart ofWinning Together.

The shared passion that motivatesbrilliant performance is portrayedas a glowing inner spirit.

The intense experience ofachieving excellence is capturedas vital moments in time.

We refer to this creative idea asUnifying Spirit.

Brandmark Colour Palette Typography

Subgraphics Photography Pictograms

M2006 Visual Identity elements

MarketingTypeface

InformationTypeface

M2006Silver

The six visual elements of the Visual Identity



The M2006 Visual Identity consistsof six visual elements. These visualelements are the Brandmark, ColourPalette, Typography, Subgraphics,Photography and Pictograms.

These six visual elements have beendesigned so they can be combined increative ways whilst remainingdistinctive parts of the broaderM2006 Visual Identity. Someapplications may require the use ofonly one element whilst others mayutilise all six.

These guidelines give detailedspecifications for the six visualelements and include applicationexamples to demonstrate ‘bestpractice’ of how they should becombined under differentcircumstances.

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Brandmark Colour Palette Typography Subgraphics Photography Pictograms

M2006 Silver or full colour brandmarks only.

Restricted palette, predominantly unique M2006 Silver and white.

Information typeface only including unique Caps and Small Caps treatment.

Subgraphics must not be used.

Unique M2006 Silver and black duotoned photographs only.

Pictograms must not be used.

Full colour positive and reverse brandmarks only.

Restricted palette, predominantly white. M2006 Silver must not be used.

Information typeface only.

Only restricted 'halo' subgraphics can be used.

Both full colour and unique M2006 Blue duotoned photos can be used.

Pictograms must not be used.

Full colour and one colour white reverse brandmarks are preferred.

Full palette. M2006 Silver must not be used.

Marketing and Information typefaces can be used.

All subgraphics can be used.

Only full colour photography can be used.

Pictograms can be used.

Information

Typeface in

Caps and Small Caps

InformationTypeface

InformationTypeface

MarketingTypeface

InformationTypeface

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M2006Silver

Choosing the appropriate Look for particular audiences

VISUAL IDENTITY ‘AUDIENCE LOOKS’


‘Official Look’The Official Look is appropriate to all ceremonial and officialcommunications, including plaques,commemorative pins, invitations,stationery, etc.

‘Corporate Look’The Corporate Look is appropriate to all business to businesscommunications, including reports,newsletters, staff uniforms, etc.

‘Marketing Look’The Marketing Look is appropriate toall public communications, includingadvertising, ticketing campaigns,websites, brochures, merchandise, etc.

The matrix below outlines which of thevisual elements can be used for eachAudience Look. Refer to guidelines forspecific details on each visual element.

Examples for each Audience Lookappear on the following pages.

When designing an application theaudience to whom the communicationis targeted must firstly be identified.This is important as it will determinewhich visual elements are availableand how to use them to create yourcommunication.

Three broad audience types have beenidentified. By combining availablevisual elements the appropriate ‘Look’for each audience will becommunicated.

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Official brochure – Embossed silver cover

Official lapel pin

Official banners

Combining appropriate visual elements to achieve the Official Look

OFFICIAL LOOK – BEST PRACTICE EXAMPLES


As the premium expression of theVisual Identity, the Official Lookacknowledges the stature andhistoric significance of theCommonwealth Games.

Dignified and classic in appearance, theOfficial Look is achieved by combiningvisual elements in a considered way.

Typical situations where the OfficialLook is appropriate include facilityopenings, award ceremonies,dignitary functions and official gifts.

All Official Look applications must beelegant, understated designsdominated by large areas of solidM2006 Silver or white. As the primaryidentifying element of Official Look,the size and placement of the

M2006 Brandmark must be carefullyconsidered. M2006 Silver Brandmarksmay be used where appropriate.

High quality embellishments such asmetallic inks, foil stamping, embossingand premium paper stocks areencouraged for the Official Look.

The following two pages of examplesdemonstrate how the visual elementsof the Official Look can be combined toachieve a distinguished look.

SeePage 1.6

Official business card

Official invitation

Official commemorative plaque

Melbourne 2006 Commonwealth Games

World Trade Centre

Concourse Level, Siddeley Street

Melbourne 3000

Telephone +61 3 9613 2006

Facsimile +61 3 9613 2000

[email protected]

Saturday, January 14, 2006

10am – 12.30pm

Federation Square

Forecourt

Melbourne

Dress Lounge Suit

RSVP January 14, 2006

To Xxxx Xxxxx

Fax: 9613 2000

Name of Person

Person's Title

The Honourable Steve Bracks MLA

Premier of Victoria

has the pleasure of inviting

to the launch of the Queen's Baton Relay

Combining appropriate visual elements to achieve the Official Look

OFFICIAL LOOK – BEST PRACTICE EXAMPLES


SeePage 1.6

BOARD MEETING No. 13

10.30am FRIDAY 8 NOVEMBER, 2003

VENUE: WORLD TRADE CENTRE

MELBOURNE VIC 3000

Corporate report cover

Corporate lapel pin

Corporate banners

Combining appropriate visual elements to achieve the Corporate Look

CORPORATE LOOK – BEST PRACTICE EXAMPLES


A confident, considered expressionof the Visual Identity, the CorporateLook is the business face of M2006.

Energetic in appearance, theCorporate Look is distinguished byusing a balance of dynamic visualelements such as the Halosubgraphic and core M2006 visualelements such as the M2006 Blue.

Typical situations where theCorporate Look is appropriate includereports, newsletters, courtesyvehicles and staff uniforms.

All Corporate applications must bepractical, purposeful designs. M2006Blue or white must be used as thedominant colours, whilst M2006Orange and Green can add livelyaccents. The Halo subgraphic can be

used in either a subtle manner (seereport cover below), or with vitalitywhen combined and overlapped, asshown in the banners below.

The following two pages of examplesdemonstrate how the visual elementsdetermined for the Corporate Lookcan be combined to achieve adynamic and professional look.

SeePage 1.6

Corporate fact sheet – front

Corporate newsletter

Corporate fact sheet – back

NEWS006JUNE 2003

UNITED BY DREAMSCATHY FREEMAN – THE FACEOF MELBOURNE 2006Led by Australian national treasure, Cathy Freeman, athletes past, present

and future gathered at Melbourne’s Federation Square to celebrate three

years to go until the Melbourne 2006 Commonwealth Games.

YOUNG DESIGNERSMAKE THEIR MARKTen young designers have usedMelbourne’s landmarks, Australianicons, sportsmanship and friend-ship as their inspiration to developtheir own designs for the Melbourne2006 Commonwealth Games.

Entries were received from primaryand secondary schools throughoutVictoria.

The ten winning designs have beenshowcased in a poster, launchedrecently at the MCG by Australianbasketball legend Andrew Gaze.

The poster has been sent toprimary and secondary schoolsacross Victoria in the first of arange of community involvementactivities designed to involve andexcite all Victorians in the lead upto the Games.

Design Winners

Annabelle Willis, Kew PrimarySchool; James Langworthy, Drouin Primary School; MerricFrench, Mentone Grammar; Tam Tran, St Gerard’s PrimarySchool; Pavita Parathan, St Gerard’s Primary School; Terri Coad, Derrinallum College;Kallan Bishop, LyndhurstSecondary College; AndrewJohnson, Newhaven College;Shannon George, St Bernard’sCollege; Michael Mois, CarolineChisholm Catholic College.

Andrew Gaze with Andrew Johnson ofNewhaven College

Freeman joined 1982 BrisbaneCommonwealth Games legends RaeleneBoyle (athletics) and Michelle Ford-Eriksson(swimming) to unveil the Melbourne 2006Commonwealth Games visual identity.

The occasion also heralded the announcement of Cathy Freeman as the face of the Melbourne 2006 Commonwealth Games.

In launching the visual identity Minister forthe Commonwealth Games, Mr Justin Madden, said the Games will continue Melbourne’s unrivalled tradition of staging world class sporting events.

“The Melbourne 2006 Commonwealth Gameswill be the largest sporting and communityevent in our State’s history,” Mr Madden said.

“Melbourne’s bid for the CommonwealthGames was based on our passion for sport,great venues and a magnificent city. We havea passion for sport, for hosting major eventsand for ensuring all Victorians share thebenefits with a range of lasting sporting andcommunity legacies,” Mr Madden said.

Commonwealth, World and OlympicChampion, Cathy Freeman, said she was“overwhelmed, but proud and happy” to bea Games ambassador adding it was likelyMelbourne would be her swansong fromcompetition.

“It’s going to be the perfect conclusion to myrunning career. It’s going to be magnificent,spectacular. Just thinking about running infront of 100,000 people at the MCG isamazing.”

THIS EDITION …CATHY FREEMAN -THE FACE OF MELBOURNE 2006 …

Combining appropriate visual elements to achieve the Corporate Look

CORPORATE LOOK – BEST PRACTICE EXAMPLES


SeePage 1.6

FACTSHEETFor more information please refer to www.melbourne2006.com.au

16 SPORTS, 24 DISCIPLINES, 72 COUNTRIES 15 – 26 MARCH 2006

THE FRIENDLY GAMESMelbourne will proudly host the XVIII Commonwealth Games in 2006 and isdetermined to enhance the event’s reputation as ‘the friendly Games’.

The 2006 Commonwealth Games will be the largest sporting event to be staged in Melbourne since the 1956 Olympic Games.

Games OverviewGames Period

• 15 – 26 March 2006

• 12 days (inclusive of Opening Ceremony)

Climate

• March is typically a month of mild,

fine and stable weather

• Average daily temperature 240C

• Average daytime humidity 68%

• Average monthly rainfall 40 – 45mm

Expected Attendance Profile

• Countries 72

• Athletes 4,500

• Team Officials 1,500

• Technical Officials 1,200

Media

• Host Broadcast and Rights Holders 1,400

• Non-Rights Holders 1,700

Sports Program

• 16 sports, 24 disciplines

Entertainment

• Opening and Closing Ceremonies will

utilise the MCG and adjoining Yarra River

parkland precinct

• Cultural Program in Melbourne’s Cultural

Precinct, including Federation Square,

Birrarung Marr, Alexandra Gardens and

Southbank

Games Village

• Open for 25 days; 5 – 29 March 2006

• Parkville, 3km from CBD

• 20 hectare site

• Medium density design

• 6,000 capacity in Games mode

• High level of athlete comfort –

international zone & residential zone

• Less than 15 minutes to city centre

For more information please refer to:

www.melbourne2006.com.au

Or contact us via:

Telephone: 61 3 9613 2006

Facsimile: 61 3 9613 2000

Email: [email protected]

Melbourne Cricket Ground (MCG)

Melbourne Park and Rod Laver Arena

Yarra River

Sports and Proposed VenuesThe Melbourne 2006 Commonwealth Games will present 16 sports involving 24 disciplines.

SPORT DISCIPLINE PROPOSED VENUEAquatics Diving Melbourne Sports and Aquatic Centre

Swimming Melbourne Sports and Aquatic CentreSynchronised Swimming Melbourne Sports and Aquatic Centre

Athletics Various Disciplines Melbourne Cricket GroundMarathon Bayside to the MCGWalks Docklands Stadium (TBC)

Badminton Melbourne Exhibition Centre

Basketball Regional Venues (TBC) and Multi-Purpose Venue at Melbourne Park

Boxing State Netball and/or Hockey Centre and Rod Laver Arena (TBC)

Cycling Track Multi-Purpose Venue at Melbourne ParkRoad Domain ParkMountain Bike Lysterfield Park (TBC)

Gymnastics Artistic Melbourne Exhibition CentreRhythmic Melbourne Exhibition Centre

Hockey State Netball and Hockey Centre

Lawn Bowls State Lawn Bowls Centre, Darebin

Netball State Netball and Hockey Centre and/or Rod Laver Arena (TBC)

Rugby 7’s Docklands Stadium (TBC)

Shooting Clay Target Melbourne Gun Club, LilydaleFull Bore Wellsford Rifle Range, BendigoPistol, Small Bore Melbourne International Shooting Club, Port Melbourne

Squash Melbourne Sports and Aquatic Centre

Table Tennis Melbourne Sports and Aquatic Centre

Triathlon St Kilda

Weightlifting Melbourne Exhibition Centre

Events for Elite Athletes TBC Specified EAD events integrated into overall program (events TBC)with a Disability (EAD)

Melbourne 2006 Commonwealth Games is committedto providing:

• the opportunity for athletes to perform at their best

• a unique and friendly atmosphere

• world class facilities

• outstanding spectator support

For more information please refer to www.melbourne2006.com.au

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AlbertParkLake

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FederationSquare

FlindersStreet

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Port Melbourne

SouthYarra

Carlton

Parkville

Docklands CITY CENTRE

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DISTANCE FROM CITY CENTREVenue in minutes by car

1 State Netball & Hockey Centre 92 Docklands Stadium 33 Melbourne Exhibition Centre 24 Rod Laver Arena 35 Multi-Purpose Venue 36 Melbourne Cricket Ground 37 Olympic Park 38 Melbourne International Shooting Club 159 Melbourne Sports & Aquatic Centre 710 Triathlon, St Kilda 1011 Cycling Road Course, Domain Park 3

Outer City Centre & Regional VenuesState Lawn Bowls Centre, Darebin 12Melbourne Gun Club, Lilydale 60Wellsford Range, Bendigo 100

Marketing brochure

Collectable pins

Marketing banners Program Schedule and venues

Combining appropriate visual elements to achieve the Marketing Look

MARKETING LOOK – BEST PRACTICE EXAMPLES


Vibrant and lively, the MarketingLook is the youthful, optimistic faceof M2006. In the lead up to M2006the Marketing Look will generateexcitement and vitality for the event,enveloping Melbourne in swathes ofcolour and movement.

The Marketing Look combines theAthletic Spirit Subgraphics with

dynamic colour schemes to createenergetic communications.

The Marketing Look is appropriate forapplications including public areabanners, websites, advertising,brochures and programmes.

All Marketing applications shouldgenerate a sense of infectiousenthusiasm by using large areas of

bold colour, dynamic combinations ofthe Athletic Spirit Subgraphic andconsidered placement of theBrandmark. Pictograms may be usedfor public way-finding, signage, etc.

The following two pages of examplesdemonstrate how the visual elementsof the Marketing Look can be combined.

SeePage 1.6

Website

T-shirts

Bumper sticker

15-26 MARCH 2006

Combining appropriate visual elements to achieve the Marketing Look

MARKETING LOOK– BEST PRACTICE EXAMPLES


SeePage 1.6

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2.1

BRANDMARK2

Symbol

Wordmark

Commonwealth GamesFederation Bar Emblem

encapsulating a celebration of sport and culture

M2006 BRANDMARK


The M2006 Brandmark conveys theessence of Melbourne – sophisticated,cosmopolitan, modern and friendly. Thedesign also captures Melburnians’ loveof the arts and their passion for allthings sporting.

The M2006 Brandmark is formed bythree key elements – the Symbol, theWordmark and the CommonwealthGames Federation Bar Emblem.

SymbolTwo joined figures, one leaping, onerunning, represent a celebration ofsport and culture. The illustrativestyle represents athletic spirit andenergy. The joined figures also subtlyform the letter ‘M’.

The leaping figure symbolises theexuberance and grace of culturalcelebrations – a key part of theM2006 experience.

The running figure represents athleticpower and the pursuit of excellence.Driving forward, the figure is determinedand focussed. The orange and redreflect the powerful athletic spirit.

The colours are celebratory, vibrantand optimistic, and evoke feelingsof both Melbourne and Australia.

WordmarkAlthough the typography iscontemporary, it retains a stature that reflects Melbourne’s traditionalheritage. The sea-blue of the typographyreflects the waters of Melbourne andVictoria’s southern coastlines.

Commonwealth GamesFederation Bar EmblemUnderpinning these elements is theCommonwealth Games Federation Bar Emblem. The Bar represents theCommonwealth Games’ effort to raisethe bar of sport for all humanity. The three central converging pointsrepresent the trinity of ideals theGames embraces: Humanity, Equality and Destiny.

These three key elements form aBrandmark that embodies thecharacter of Melbourne and sendsan invitation to the world to joinin the celebrations of M2006.

Colour name Pantone® 4 colour process RGB Websafe

M2006 Blue PMS 313 C C 100 M 0 Y 8 K 13 R 0 G 153 B 204 0099CC

M2006 Mid Green PMS 376 C C 50 M 0 Y 100 K 0 R 153 G 204 B 51 99CC33

M2006 Dark Green PMS 355 C C 94 M 0 Y 100 K 0 R 51 G 153 B 0 339900

M2006 Orange PMS 021 C C 0 M 53 Y 100 K 0 R 255 G 153 B 0 FF9900

M2006 Red PMS 485 C C 0 M 95 Y 100 K 0 R 204 G 51 B 0 CC3300

M2006 Yellow PMS Yellow C C 0 M 1 Y 100 K 0 R 255 G 255 B 51 FFFF33

Black PMS Process Black C C 0 M 0 Y 0 K 100 R 0 G 0 B 0 000000

M2006 Orange

M2006 Red

M2006 Mid Green

M2006 Dark Green

M2006 Blue

Black

M2006 Red

M2006 Orange

M2006 Blue

M2006 Yellow

pantone®, 4 colour process, rgb and websafe colour specifications

FULL COLOUR BRANDMARK – POSITIVE

2.3December 2003 © Melbourne 2006 Commonwealth Games Corporation

The Full Colour Brandmark on a whitebackground is the preferred versionand should be used wherever possible.

It is made up of seven colours –M2006 Blue, M2006 Mid Green,M2006 Dark Green, M2006 Orange,M2006 Red, M2006 Yellow and black.

The Full Colour Brandmark may bereproduced in Pantone® (spot) colour,4 colour process (CMYK), RGB andwebsafe values as described below.The Pantone® colours specified beloware for reproduction on coated (C)paper stock. When printed on uncoatedpaper stock, these colours must bematched to Pantone® coated colours.

Colour for all reproduction methods(vinyl, paint, fabrics, embroidery,cotton, plastics, etc.) must bematched as closely as possible toPantone® coated colours prior toprinting or production.

For information on reproducing the Full Colour Brandmark on a non-white background, refer to page 2.4 ‘Reversed’ and page 2.9‘Tonal or photographic backgrounds’.

The Full Colour Brandmark may not bereproduced in any colours other thanthose shown in these guidelines.

To assist in accurate digital colour reproduction of the M2006 master brand artwork, the RGB colour values have been modified in this VIG manual from general industry standards. This has been done to ensure that the colour contrast between the brand elements are clearly seen and visually match the PMS colours.

Further adjustments may need to be made by users due to technology and equipment variables.

Please note that in all instances, the M2006 brand colours should visually match the PMS colours specified in this VIG.

Melbourne 2006 Commonwealth Games Visual Identity Guidelines

M2006 Orange

M2006 Red

M2006 Mid Green

M2006 Dark Green

White

M2006 Blue

M2006 Yellow

The M2006 Blue field may be sized to suit the application;clearspace specificationsdetermine its minimum size(shown here)

Colour treatment and use

FULL COLOUR BRANDMARK – REVERSE


The Full Colour Brandmark - Reverseversion consists of the full colourSymbol, a white Wordmark and CGFemblem on a M2006 Blue backgroundfield. The background field may besized to suit the application – itsminimum size should adhere to theclearspace specifications detailed onpage 2.10 of these guidelines.

The Full Colour Brandmark - Reversemay also be reproduced on a tonal orphotographic background where thetones in the background enhance theBrandmark or are similar to M2006Blue – please refer to page 2.9 ofthese guidelines for examples.

The Full Colour Brandmark - Reversemay not be reproduced in any coloursother than those shown in theseguidelines. It may not be reproducedon any other solid background colourthan M2006 Blue. It may not bereproduced on tonal or photographicbackgrounds in ways other thanthose shown in these guidelines.

One Colour Brandmark – solid version in M2006 Blue

One Colour Brandmark – solid version in black

One Colour Brandmark – solid version in M2006 Silver

One Colour Brandmark – tonal version in M2006 Blue

One Colour Brandmark – tonal version in black (greyscale)

One Colour Brandmark – tonal version in M2006 Silver

solid and tonal colour

ONE COLOUR BRANDMARK – POSITIVE


The One Colour Brandmark on awhite background is used whereverreproduction methods are restrictedto one colour.

It has two versions – solid and tonal– which are made up of either M2006Blue values, black values and M2006Silver values (for Official Look use only).

The solid version is used when theBrandmark needs to have immediatevisual impact in the application. Thesolid version must also be used whenreproduced at small sizes and wherethe quality of reproduction is doubtful.

The One Colour Brandmark may not bereproduced in any colours other thanthose shown in these guidelines.

Ensure that the correct digital artworkfile is used when reproducing theBrandmark – please refer to Section Afor a list of the supplied artwork files.

Tonal versionThe tonal version of the M2006Brandmark can be used at large sizesin applications such as full pagenewspaper advertisements, or atsmaller sizes where reproductionquality can be assured. All designsthat use the tonal version must beapproved by M2006 Marketing priorto production.

*The background field may be sized to suit the application – clearspace specifications determine its minimum size

Reversed One Colour Brandmarksolid version in M2006 Blue

Reversed One Colour Brandmark solid version in black

Tonal versionon M2006 Blue background*

Tonal versionon black background*

Solid version on M2006 Orange background*

Solid version on M2006 Mid Green background*

Solid version on M2006 Mid Orange background*

Solid version on M2006 Light Green background*

Solid version on M2006 Silver background*

solid and tonal colour

ONE COLOUR BRANDMARK – REVERSE


The solid version of the One ColourBrandmark can be reversed from asolid background field of one of thepreferred M2006 colours – M2006Blue, black, M2006 Mid Green,M2006 Orange, M2006 Light Green,M2006 Mid Orange and M2006Silver (for Official Look use only).

The background field may be sized tosuit the application – its minimumsize should adhere to the clearspacespecifications detailed on page 2.10of these guidelines.

The reversed One Colour Brandmarkmay also be reproduced on a tonal orphotographic background. See page 2.9.

Tonal versionThe tonal version of the One ColourBrandmark can be reversed on a solidbackground field on M2006 Blue orblack. The tonal version can only beused when reproduction quality canbe assured. All designs that use thetonal version must be approved byM2006 Marketing prior to production.

Version A – Master, suitable forAustralian audiences

Version B – Small size or wherereproduction quality is in doubt

Version A – Master, suitable for Australian audiences

Version C – International use only

Version B – Small size or where reproduction quality is in doubt

Version C – International use only

Horizontal

Vertical (preferred)

main configurations and their use

BRANDMARK CONFIGURATIONS


There are three main configurationsof the Brandmark to suit differentapplications and audiences.

Version AVersion A of the Brandmark isconsidered the Master version andshould be used in all applicationswherever possible. It is usedprimarily for Australian audiences.

Version BVersion B of the Brandmark is usedfor small size reproduction or wherethe quality of reproduction isdoubtful – for this reason it does notdisplay the smaller type lines ‘XVIIICommonwealth Games’ or ‘Australia’.

Please note: the line ‘XVIIICommonwealth Games’ shouldappear elsewhere in the same field ofview when using Version B.

Version C – International use onlyVersion C of the Brandmark has theaddition of the word ‘Australia’. It isto be used only for internationalcommunications.

In versions A, B and C, the verticalversions are preferred and should beused wherever possible. Thehorizontal versions may be used ifthe vertical is not appropriate to theavailable space.

The M2006 Silver vertical brandmark in positive and reverse and the full colour positive brandmark are the preferred options to be used.

One colour and black & white positive and reverse brandmarks can be used where full colour reproduction is not available.

The full colour positive and reverse vertical brandmarks are the preferred options to be used.

The one colour white reverse and full colour reverse vertical brandmarks are the preferred options to be used.

All other brandmarks can be used when application constraints prevent reproduction of the preferred versions.

One colour and black & white positive and reverse brandmarks can be used where full colour reproduction is not available.

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Specific preferred colour treatmentsof the the M2006 Brandmark havebeen determined for each of thethree Audience Looks so that theyare consistent to the status and toneof voice for each Look.

Official LookThe preferred colour treatment for theOfficial Look is M2006 Silver, chosento recognise the stature of thisaudience. In instances where M2006Silver reproduction is not available,the Full Colour Positive version on awhite background should be used.

Corporate LookThe preferred colour treatment forCorporate Look is the Full ColourBrandmark in either positive orreversed. These combine well withthe dominant M2006 Blue and whiteof the Corporate Colour Palette. Thesingle colour M2006 Blue may beused in single colour applications.

Marketing LookThe preferred colour treatment forMarketing Look is either the whitereversed or Full Colour ReversedBrandmark. As all Marketing

applications use a dominant singlebackground colour, the reversedBrandmarks can be incorporatedwith ease.

Although the Brandmark treatmentsoutlined are preferred, other optionsmay be used when printing orproduction processes do not permitpreferred Brandmark use.

Reversed One Colour Brandmark,solid version in white onmonotone image

Reversed One Colour Brandmark,solid version in white ongreyscale image

One Colour Brandmark, solid version in M2006 Blue on light area of monotone image

One Colour Brandmark, solid version inblack on light area of greyscale image

Reversed One Colour Brandmark,solid, on a full colour image(preferred solution)

Reversed Full Colour Brandmark, on an image which has a substantial areafree of detail

Full Colour Brandmark on a light area of a full colour image

One Colour Brandmark, solid version inM2006 Silver on light area of M2006 Silverand Black duotone image

Reversed One Colour Brandmark,solid version in white on M2006 Silverand Black duotone image

Colour treatment and use

BRANDMARK ON TONAL OR PHOTOGRAPHIC BACKGROUNDS


The M2006 Brandmark can bereproduced with care on a tonalor photographic background.

The key considerations when doing this are:• clarity and legibility of the Brandmark

are maintained at all times• no background details interfere with

the Brandmark in any way

Take care to choose the mostappropriate Brandmark for theapplication.

On full colour images the preferredsolution is to use the reversed OneColour Brandmark, in the solidversion (white).

Please note: the reversed Full ColourBrandmark should only be used onan image which is relatively free ofcontrast variation and backgrounddetail – example shown below.

Ensure that clearspace and minimumsize specifications are adhered to atall times – please refer to pages 2.10and 2.11 of these guidelines.

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Version A

Version A

1/2 x

Version B Version C

Horizontal – Applicable to full colour, tonal and solid versions of the brandmark

Vertical – Applicable to full colour, tonal and solid versions of the brandmark

x

x

1/2 x

x

x x

11/2 xx

x

1/2 x

x

x

1/2 x

x

x

x x x x

Version C

x

1/2 x

1/2 x

11/2 xx

Version B

x

1/2 x

1/2 x

11/2 xx

clearspace

BRANDMARK CLEARSPACE


Clearspace is the minimum areasurrounding the Brandmark whichmust remain clear of any other visualelements or text.

Wherever possible, create moreclearspace around the Brandmarkthan the minimum specified here.

Each of the Brandmark configurationsuses a slightly different method to determine its clearspace.

The supplied digital artwork files haveclearspace guides built into them.

These clearspace guides must beadhered to for full colour, tonal andsolid versions of the Brandmark.

Version A Version B

Version A

Version B only

Minimum size horizontal – Applicable to full colour, tonal and solid versions of the brandmark

Less than standard minimum size – Version B solid horizontal and vertical versions only

Minimum size vertical – Applicable to full colour, tonal and solid versions of the brandmark

20mm

17mm

Version B

17mm

Version C

17mm

10mm 8mm

Version C

20mm12mm

TM©

TM©

TM©

TM©

BRANDMARK MINIMUM SIZE


Minimum size specifications ensurethat the Brandmark remains clearlylegible in all applications and allmethods of reproduction.

Each of the Brandmark configurationshas a different minimum sizespecification as shown here.

These minimum sizes must beadhered to for full colour, tonal andsolid versions of the Brandmark.

Please note: In cases when theBrandmark must be reproduced at asize less than standard minimum,only Version B may be used and onlyin one solid colour or reversed towhite.

Using the symbol in isolation Using wordmark elements or CGF bar in isolation

Placing the brandmark on an angle Cropping into the brandmark

Rearranging elements Creating extra elements aroundthe brandmark

Full colour logo on a colour otherthan white or M2006 Blue

Using colours other than thosespecified

Reversing out of a high contrast image

Placing a full colour brandmarkon a detailed coloured image

Reproducing the brandmarkin a keyline

Using tones other than thosespecified

BRANDMARK INCORRECT USE


Care must be taken to avoid incorrectuse of the M2006 Brandmark,examples of which appear below.

Such use can weaken or damage theintegrity, impact and consistency ofthe Brandmark.

To ensure high quality resultsit is important to follow therecommendations set out inthese guidelines.

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Trademark shown at preferredpositioning and scale to brandmark,vertical configurations

Trademark at minimum size,vertical configurations

Trademark at minimum size,horizontal configurations

Trademark shown at preferredpositioning and scale to brandmark,horizontal configurations

3pt type 3pt type

Positioning and minimum size

‘TM’ TRADEMARK AND ‘©’ COPYRIGHT SYMBOL


The M2006 Brandmark depicted inthese guidelines is the exclusiveproperty of Melbourne 2006Commonwealth Games Corporation.It is protected under trademark andcopyright laws.

Use of the M2006 Brandmark mustcomply with the standards outlinedin these guidelines.

The digital artwork of the Brandmarkprovided with these guidelinesincludes the correct size and placementof the ‘TM’ and ‘©’ symbols. Thisartwork will be appropriate for mostapplications of the Brandmark whenused larger than minimum size.

However, in instances where theBrandmark is applied at its minimumsize, the ‘TM’ and ‘©’ in the digitalartwork must be enlarged to maintainlegibility. When altered, the ‘TM’ and‘©’ must be no smaller than 3pt.

See the examples below forrecommended sizes and placements.

Dates of event digital artwork

Vertical configuration Horizontal configuration

Extreme horizontal configuration

15-26 MARCH 2006

15-26 MARCH 2006

15-26 MARCH 2006

15-26 MARCH 2006

Use and positioning

DATES OF EVENT CONFIGURATION


M2006 Dates of Event text,‘15-26 March 2006’ has beendeveloped as a stand alone digitalartwork file that can be included onan application when dates arerequired.

The Dates of Event text must not belocked up with the Brandmark, andmust be positioned outside of theBrandmark’s clearspace.The Dates of Event text must alsoappear on a different colourbackground to the Brandmark.

The examples below demonstratepossible treatment and positioningoptions for the Dates of Event text.

BOARD MEETING No. 13

10.30am FRIDAY 8 NOVEMBER, 2003

VENUE: WORLD TRADE CENTRE

MELBOURNE VIC 3000

Brandmark placed top right hand corner

Brandmark centred

Recommended placement

BRANDMARK PLACEMENT


When positioning the M2006Brandmark on an application, it isrecommended that it is placed at thetop right hand corner for maximumvisibility.

In some circumstances such as theback of a brochure, the Brandmarkmay be centred on the page.

In instances where top right corner orcentre positioning is not appropriate,other positions are acceptable,however background details must notdetract from the Brandmark’s impact.

3.1

COLOUR PALETTE3

Colour name Pantone® 4 colour process RGB Websafe

M2006 White N/A C 0 M 0 Y 0 K 0 R 255 G 255 B 255 FFFFFF

M2006 Blue PMS 313 C C 100 M 0 Y 8 K 13 R 0 G 153 B 204 0099CC

M2006 Mid Green PMS 376 C C 50 M 0 Y 100 K 0 R 153 G 204 B 51 99CC33

M2006 Orange PMS 021 C C 0 M 53 Y 100 K 0 R 255 G 153 B 0 FF9900

M2006 Light Green PMS 381 C C 20 M 0 Y 91 K 0

M2006 Mid Orange PMS 1235 C C 0 M 29 Y91 K 0

M2006 Silver PMS 8040 C N/A N/A N/A

M2006 Yellow PMS Yellow C C 0 M 1 Y 100 K 0 R 255 G 255 B 51 FFFF33

M2006 Dark Green PMS 355 C C 94 M 0 Y 100 K 0 R 51 G 153 B 0 339900

M2006 Red PMS 485 C C 0 M 95 Y 100 K 0 R 204 G 51 B 0 CC3300

M2006 White M2006 Blue

M2006 Mid Green M2006 Orange

M2006 Light Green M2006 Mid Orange

M2006 Silver M2006 Yellow M2006 Dark Green M2006 Red

pantone®, 4 colour process, rgb and websafe colour specifications

M2006 COLOUR PALETTE SPECIFICATIONS


The M2006 Colour Palette is vibrantand celebratory. All the colours havebeen chosen for their relevance toMelbourne’s physical beauty,cultural heritage and the excitementof Melbourne at Games time.

The M2006 White represents thesophistication of Melbourne, whileM2006 Blue reflects the Bay andcoastline that surround Melbourne.M2006 Mid Green and Orange reflectMelbourne’s reputation as a parklandcity, bathed in the sun’s warm glow.M2006 Light Green and Mid Orangeare vivid and energetic, reflecting thespirit and enthusiasm of the athletesand spectators alike. M2006 Silver,dignified and restrained, recognisesthe heritage and stature of historicMelbourne. M2006 Yellow, DarkGreen and Red, are used exclusively

in the Brandmark, and complementM2006 Light Green and Mid Orange.

M2006 Blue is the primary brandcolour. It is a unique brand asset thatassists is differentiating M2006 inthe marketplace. It is vital thatprinters and manufacturers ensurethat an accurate colour match isachieved using the M2006 colourspecifications across all applicationsusing a variety of mediums (offset,digital, screen etc).

When printing or manufacturingmaterial that requires colourbalances to be manipulated, theM2006 Brand colours must remaintrue to specifications.

Pantone® (spot) colour, 4 colourprocess (CMYK), RGB and websafevalues for all colours appear below.

The Pantone® colours specified beloware for reproduction on coated (C)paper stock. When printed on uncoatedpaper stock, the colours must bematched to Pantone® coated colours.

Colour for all reproduction methods(vinyl, paint, fabrics, embroidery,cotton, plastics, etc.) must bematched as closely as possible toPantone® coated colours prior toprinting or production.

All digital media (TV, electronicscoreboards, websites, Powerpoint,projection etc.) should use the RGBvalues below as a guide only, asadjustments may need to be made tocompensate for lighting or technology-specific variances. Visually match alldigital imagery to Pantone® coatedcolours where possible.

R 204 G 255 B 0 CCFF00

R 255 G 204 B 0 FFCC00

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M2006 WhiteM2006 BlueM2006 Mid GreenM2006 Orange

Incorporated into subgraphics onlyM2006 YellowM2006 Dark GreenM2006 Red

M2006 WhiteM2006 BlueM2006 Mid GreenM2006 OrangeM2006 Light GreenM2006 Mid Orange

Incorporated into subgraphics onlyM2006 YellowM2006 Dark GreenM2006 Red

Colour Palette Colour Ratios Other colour combination examples

Dominant colour 95% Accents 5% total

Dominant colour 90% Accents 10%

Dominant colour 75% * Other combinations are acceptable in the Marketing Look

Accents 25%

*

*

Palettes, ratios and combinations

COLOUR PALETTES BY AUDIENCE LOOK


Each Audience Look has a specificColour Palette that includes a seriesof combinations and colour ratios.All palettes are derived from theM2006 Colour Palette.

These palettes have been developedto create clear differentiationbetween Audience Looks.

Official LookAuthoritive yet restrained, therestricted choice and dominant single

colour ratio of the Official Paletteensure that sophisticated designs areachieved. M2006 Silver as adominant colour is preferred.

Corporate LookBusiness-like and crisp, the CorporatePalette’s four colours and strongemphasis on White and M2006 Blueassures a professional designapproach. Flashes of energy areachieved with the inclusion of accentsof M2006 Mid Green and Orange.

Marketing LookSpirited and youthful, the MarketingPalette is designed to stimulatepublic engagement and add life toMelbourne’s environs.

By incorporating the Athletic SpiritSubgraphics, vibrant combinations ofcomplementary colours dissected byvivid contrasting accents can beachieved.

SeePage 1.7

4.1

TYPOGRAPHY4

Sari

Abc 123

Abc 123Meta LF

Arial

M2006 GENERAL TYPOGRAPHY SPECIFICATIONS


The M2006 typefaces have beenchosen to reflect the prestige andheritage of the Commonwealth Gamesand the optimism for its success andfuture growth.

External CommunicationsThere are two typefaces for allexternal communications. Each hasbeen selected to offer a range oftypographic expressions.

The Marketing typeface, Sari, isyouthful and friendly. It is modern andinformal in style, its smooth shapescomplement the streamlined graphicstyle of the Athletic Spirit Subgraphics.Used sparingly as a headline typefacein the Marketing Look, Sari’s uniquepersonality is a distinctive element ofthe Visual Identity.

Meta LF is the pragmatic informationtypeface for the Games. Its widerange of weights allow it to adopta number of personalities such as‘authoritative’ when used in Caps

and Small Caps or ‘friendly’ whenused in Roman styles. Meta LF isdesigned to be highly legible.

Note: Both Sari and Meta LF are‘custom’ typefaces that are notloaded as system (standard) fonts oncomputers. They must be purchasedand installed before use. They mustalso be used in the mannerdescribed in these guidelines andmust only be used competentcommunications professionalsexperienced in the technicalrequirements and uses of customtypefaces.

Application-specific system typefacealternativesAs Sari and Meta LF are not systemfonts, they may not be practical oravailable for some applications.Many internal documents such asemails, Powerpoint, memos etc. aregenerated, viewed and printed oncomputers that will not have Sari andMeta LF installed. Specificapplications such as websites usesystem fonts to display text, so Sariand Meta LF cannot be used.

In instances such as those describedabove, the typeface Arial may beused. Arial is a system font that isavailable on most PCs and willdisplay and print text consistentlyacross most digital files.

xyzabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890(.,;:?!$&-*)Sari Regular

Don’t miss out!Sari Regular is ideal for headlines

Purpose and use

MARKETING TYPEFACE


Sari Regular is the Marketingtypeface for M2006.

The purpose of the Marketing typefaceis to provide individuality and characterto headlines in advertising and otherpublic applications.

Sari Regular must not be used for anytext other than headlines, and noother weights of Sari are to be used.

Sari Regular’s unique personalityallows it to act as a memorableelement of the M2006 Visual Identity.

Both PC and Macintosh versions ofSari Regular are readily availablefrom font suppliers.

abcabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890(.,;:?!$&-*)Meta Normal LF Roman

TicketsMeta LF is ideal for Public signs

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890(.,;:?!$&-*)Meta Medium LF Roman

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890(.,;:?!$&-*)Meta Bold LF Roman

Purpose and use

INFORMATION TYPEFACE


Meta LF* is the Information typefacefor M2006.

Easily read from a distance and suitablefor large bodies of text, Meta LF* isthe ideal typeface for large scaleapplications such as signage, as wellas text-heavy documents includingbrochures, programs and forms.

The preferred weights are Normal LF*Roman, Medium LF* Roman and BoldLF* Roman as displayed below. Forthe Official Look, Caps and SmallCaps in these weights can be used.

Both PC and Macintosh versions ofMeta LF are readily available forpuchase from font suppliers.

The abbreviation ‘LF’ stands for‘Lining Figures’. It is important to use‘Lining figures’ as this cut of Metaallows numerals to sit on thebaseline of a line of texteg 1234567890Standard Meta drops numeralsbeneath the baselineeg 1234567890By using Meta LF, large bodies ofnumerals such as programs can beset perfectly.

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Typefaces Example

Information Typeface





Meta Normal LF Capitals

Meta Bold LF Capitals

Meta Normal LF Roman

Meta Medium LF Roman

Meta Bold LF Roman

Marketing Typeface




Sari Regular



Meta Bold LF Roman






Meta Bold LF Roman

Chairman’s Message

We have celebrated some significant milestones in the past

six months. Recently we announced Cathy Freeman as the

face of the Melbourne 2006 Commonwealth Games. Cathy

will be an unsurpassed ambassador for Melbourne and the

Commonwealth Games and she will take our message around

the world in a range of marketing and tourism programs.

Cathy also unveiled the visual identity for the Games as part

of our celebrations to mark three years to the Games. The

Melbourne 2006 identity celebrates sport and culture and its

many applications will provide numerous opportunities for

UNITED BY DREAMS Led by Australian national treasure, Cathy Freeman, athletes past, present and future gathered at Melbourne’s Federation Square to celebrate three years to go until the Melbourne 2006 Commonwealth Games.

Freeman joined 1982 Brisbane Commonwealth Games legends Raelene Boyle (athletics) and Michelle Ford-Eriksson (swimming) to unveil the Melbourne 2006 Commonwealth Games visual identity. The occasion also heralded the

Don’t miss it!For more information visist www.melbourne2006.com.au

Hierarchies, type weights and their use

TYPOGRAPHY USE BY AUDIENCE LOOK


Each Audience Look has a specificallydeveloped typographic hierarchy.

Official LookOnly Meta LF in the preferred weightscan be used. The treatment of headlinesin Meta LF Capitals (Caps and SmallCaps) is unique to the Official Look.

Corporate LookOnly Meta LF in the preferred weightscan be used. Meta Normal LF Romanis preferred for headlines.

Marketing LookSari Regular must be used forheadlines, but must not be used for

body copy. All Informational(signage, etc.) and body text must beset in Meta LF.

See page 4.2 for notes on alternativetypeface uses in applications thatcannot use Sari or Meta LF.

SeePage 1.7

5.1

SUBGRAPHICS5

Aquatics

Athletics

Badminton

Basketball

Table Tennis

Boxing Cycling Gymnastics Hockey Lawn Bowls Netball

Rugby 7's Shooting Squash Triathlon Weightlifting

Capturing the passion of participation

ATHLETIC SPIRIT SUBGRAPHIC


The Athletic Spirit Subgraphicsgraphically represent the energy andenthusiasm of the athletesparticipating in all 16 sports.

Inspired by thermal imaging andvideo motion capture, two moderntechnologies used by athletes intraining, the Subgraphics’ multiplelayers of radiating lines andcontrasting colour capture the innerpassion and graceful movement ofevery athlete.

As a core visual element of theMarketing Look, these Subgraphicsare designed to be used boldly andbrightly as the dominant feature in

any Marketing design. They can beused singularly or in multiples to formdynamic results.

The Athletic Spirit Subgraphicconsists of a sporting figure and two‘halo’ lines in a fixed relationship.Editable EPS digital artwork isavailable for all 16 sports, and noelement of the artwork may bedeleted, scaled or distorted.

The Athletic Spirit Subgraphic can onlybe used in the Marketing Look.

SeePage 1.11

Horizontal format multiple figure image

Square format multiple figure image

Vertical format multiple figure image

ATHLETIC SPIRIT SUBGRAPHIC – COMBINATIONS


The Athletic Spirit Subgraphics maybe combined to create dynamic andvisually striking results. Thesecombinations are ideally suited toapplications where no one sportrequires particular emphasis such asgeneral information brochures or onhoardings around a venue where anumber of sports are being held.

All Subgraphics in the one designapplication must share the samecolour treatment on a single colouredbackground. No other visual elements(text, Brandmarks, photography)should interfere with the Subgraphics,and the sporting figures must notoverlap, although the halo linesshould overlap to create interestingvisual links.

The examples below offersuggestions on combinations,but others are possible.

SeePage 1.11

‘Hero’ colour treatment – High contrast

Background M2006 White

M2006 Mid Green

M2006 Dark Green

M2006 Yellow

Body outer and inner 'layer'

Body middle 'layer'

Halo line one

Halo line two

Body lines

ATHLETIC SPIRIT SUBGRAPHIC – APPLYING COLOUR


The Athletic Spirit Subgraphics aredesigned to allow a variety of colourcombinations from the MarketingColour Palette to be applied to them.

All Subgraphics are available aseditable digital artwork files that canbe colour manipulated.

Each Subgraphic consists of anumber of separate elements thatcan be selected and re-coloured.

The Basketball example belowdemonstrates how one combinationof colours is applied to each of theelements.

Refer to page 5.5 for details of otheravailable combinations of colours.

SeePage 3.2

SeePage 5.5


‘Subtle’ colour treatment – Low contrast*

M2006 White

M2006 Mid Green

M2006 Dark Green

M2006 Yellow

M2006 White

M2006 Orange

M2006 Red

M2006 Yellow

M2006 Mid Orange

M2006 Orange

M2006 Red

M2006 Yellow

M2006 Orange

M2006 Orange

M2006 Red

M2006 Yellow

M2006 Blue

M2006 White

M2006 Light Green

* In these subtle treatments colours are applied to the subgraphic elements in slightly different ways to the ‘Hero’ treatments.Refer to the examples and accompanying colour swatches for clarification.

100% Black

M2006 White

30% Black

100% M2006 Blue

M2006 White

50% M2006 Blue

M2006 White

40% Black

70% Black

15% Black

M2006 White

50% M2006 Blue

100% M2006 Blue

25% M2006 Blue

M2006 Light Green

M2006 Mid Green

M2006 Dark Green

M2006 Yellow

M2006 Mid Green

M2006 Mid Green

M2006 Dark Green

M2006 Yellow

ATHLETIC SPIRIT SUBGRAPHIC – COLOUR COMBINATIONS


The Athletic Spirit Subgraphics canbe coloured in a variety of fixedcombinations so they can take onhigh impact ‘Hero’ or low contrast‘Subtle’ personalities.

The combinations of colours shownbelow are the only combinations thatcan be used.

Only one colour combination can beused per application.

Vertical format Square format

Horizontal format

Other cropping examples

Effective cropping

ATHLETIC SPIRIT SUBGRAPHIC – CROPPING


The Athletic Spirit Subgraphics maybe cropped to add tension anddynamism to a design.

When cropping, ensure that allassociated sporting equipment isvisible and the sport represented is

clearly recognisable. The examplebelow demonstrates that thebasketballer’s legs and torso arecropped whilst the elements thatdescribe the sport; the ball, the ringand ‘dunking’ action are visible.

No elements of the digital artworkcan be deleted regardless of howthey are cropped.

Background

Halo line 1

Halo line 2


‘Subtle’ colour treatment – Low contrast

M2006 White

M2006 Orange

M2006 Red

M2006 White

M2006 Mid green

M2006 Dark Green

M2006 White

40% Black

100% Black

M2006 Mid Orange

M2006 Mid Green

M2006 Orange

100% Black

M2006 White

30% Black

100% M2006 Blue

M2006 White

50% M2006 Blue

M2006 White

50% M2006 Blue

100% M2006 Blue

Applying colour and colour combinations

HALO SUBGRAPHIC


The Halo Subgraphic graphicallyeludes to a continuous, consistentfluid motion.

The Halo Subgraphic is used as adynamic device in the Corporate Look,and can only be reproduced fromcolours in the Corporate Colour Palettein the combinations below. Othercombinations must not be used.

Only one combination can be usedper application.

The digital artwork for the HaloSubgraphic is configured to enablethe selection and changing ofindividual line colours and weights.

SeePage 1.9

Cropping, rotating, flipping and duplicating examples

Cropping, rotating, flipping, and duplicating

HALO SUBGRAPHIC


The Halo Subgraphic allows fordesign flexibility as it may becropped, scaled, rotated, flipped,duplicated and recoloured fordynamic effect when used in theCorporate Look.

The scale and positioningrelationship between the lines of theHalo Subgraphic are fixed and mustnot be altered.

The Halo Subgraphic should alwaysappear as a fine keyline in applications.When it is scaled the line weightsmay be altered to maintain thissubtle feel.

The examples below demonstrate thedesired spatial relationships whenusing the Halo Subgraphics. In allapplications the Halo Subgraphic

must be used thoughtfully to formsimple, flowing patterns.

The editable EPS Halo Subgraphicdigital artwork file contains a seriesof Halo overlays that you can turn onand off to create approved patterns.

SeePage 1.9

Subgraphics must not be used inthe Official Look

Only Halo Subgraphics can be used inthe Corporate Look

Athletic Spirit Subgraphics, Athletic Spirit Sequences and Halo Subgraphics may all be used in the Marketing Look

Mar

keti

ng

Cor

pora

te

O

ffic

ial

Which Subgraphics can be used

SUBGRAPHIC USE BY AUDIENCE LOOK


The Subgraphics described in theseguidelines have been designed forspecific Audience Looks.

Official LookNo Subgraphics may be used for the Official Look.

Corporate LookOnly the Halo Subgraphic maybe used for the Corporate Look.

Marketing LookAthletic Spirit Subgraphics and HaloSubgraphics can be used for theMarketing Look.

See the table below for details.

SeePage 1.6

6.1

PHOTOGRAPHY6

Choosing appropriate photography

SPORTING PHOTOGRAPHY THEORY


The following photographic theory isan extract from the CommonwealthGames Federation Brand StandardsManual, a theory that M2006endorses. It articulates succinctly thetype of photographic subjects thatmust be used for communications.

Ideal ImagesTo maintain the CommonwealthGames Brand ideals – excellence,equality, joy, fair play – images thatare selected to represent theCommonwealth Games movementshould communicate these values.

Research shows that the public relatesmost with images that depict modest

heroism, real struggle and battling the odds. Ideal images are those thatshow focus, triumph, exertion, love of the game, team values and thepatriotic pride that comes fromrepresenting one’s country.

Therefore it is important that anyphotographs or images to be used in corporate communications,marketing and promotional activitiesof the Commonwealth Games clearlyportray the following attributes:

• Never-say-die nerve; not aggression

• Healthy, happy, smiling; notexhibitionist or gloating

• Honest, hard working, successful;not lucky or arrogant

• Dedicated and focused; not cold and calculating

• Funny, innocent, cheeky; not smug and cynical

• Confident; not cocky

Photograph approval and copyrightAll photographs to be used inassociation with the Brand must beapproved in writing by M2006. It isthe responsibility of the user tosecure appropriate clearances for the use of the image concerned.

all

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–

g

etty

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Mar

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ng

C

orpo

rate

Off

icia

l

DuotoneM2006 Silver and Black

DuotoneM2006 Blue and Black

Full colourM2006 Blue integrated into background image

Full colour original images

Treatment specifications Treatment examples

Creating a distinctive Look for M2006 photographic images

PHOTOGRAPHY TREATMENT BY AUDIENCE LOOK


To use distinctive photographictreatments in M2006 applications, asimple colour treatment principle hasbeen developed for all Audience Looks.

Official LookPhotography is treated in M2006Silver and black duotone.

Corporate LookPhotography is treated in either M2006Blue and black duotone or full colour.

Marketing LookOnly full colour photography ispermitted in the Marketing Look.

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7.1

PICTOGRAMS7

Aquatics

Athletics

Badminton

Basketball

Table Tennis

Boxing Cycling Gymnastics Hockey Lawn Bowls Netball

Rugby 7's Shooting Squash Triathlon Weightlifting

Purpose and use

PICTOGRAMS FOR ALL SPORTS


Pictograms have been developed toenable the immediate recognition ofall sports by athletes, officials andspectators, regardless of language.

Inspired by the Athletic SpiritSubgraphic style, these simplifiedicons represent the 16 sportscontested at M2006.

Used only for the Marketing Look,the pictograms must perform purelyinstructional or informational roles,and must not be used fordecorative purposes.

They play a vital role on signageapplications for the clearidentification of sporting venues, aswell as identifying sports in smallscale applications such as programtables and charts.

Pictogram minimum size Pictogram clearspace

10mm

10m

m

X1/4 X

1/4 X

PICTOGRAM COLOUR AND SCALING


Pictograms must always appear aswhite figures reversed out of acoloured background.

M2006 Orange is the preferredbackground colour, however M2006Mid Green, Blue and black can beused when appropriate. M2006 LightGreen and Mid Orange must not be used.

Pictograms should appear in theirshapes when used alone, but can be combined with others on a singlecoloured background when required,as shown in the examples below.

Pictograms must not overlap oneanother when combined, and mustappear in a single colour only.

The digital artwork for the pictogramsis configured to enable the selectionand changing of colours and scale, butmust not the altered in any other way.

MASCOT8

8.1

MASCOT


Mascot coming soon.

A.1

DIGITAL ARTWORKA

Software, hardware and typefaces required for digital artwork

DIGITAL ARTWORK – TECHNICAL SPECIFICATIONS

A.2Melbourne 2006 Commonwealth Games Visual Identity Guidelines December 2003 © Melbourne 2006 Commonwealth Games Corporation

The following specifications are the recommended base software and hardware platform for all authorized users of theM2006 Visual Identity Guidelines PDF document and digital artwork. Gaining the maximum benefit of the PDF documentand digital artwork can only be achieved once these specifications have been implemented. Digital artwork file formatsand typeface recommendations have also been included.

Required software

The following software is required for the manipulation of digital artwork and viewing of PDF documents:

•Adobe® Illustrator® version 8.0 or above (for manipulation of EPS files)•Adobe® Acrobat Reader® version 6 (for viewing and printing PDF files.) Acrobat Reader® is a cross-platform free

software that can be downloaded from http://www.adobe.com/products/acrobat/readstep2.html. Please ensure thatyou read and understand the 'Terms and Conditions' and system specification details for Acrobat Reader®.

Other applications such as Macromedia® Freehand® and Corel Draw® may also be capable of manipulating artwork files.

M2006 is not licensed to distribute Adobe® Illustrator® and Adobe® Acrobat Reader®. Both PC and Macintosh versions arereadily available for purchase from software suppliers.

Required hardware

The following computer hardware should be the minimum required to use the available digital artwork:

• Either a Pentium 3 PC running Windows 2000 or Macintosh iMac or G3/G4 running OS 8• Monitor colours: PC 32_bit colour or Macintosh millions of colours

Required typefaces – Sari, Meta LF and Arial

Sari and Meta LF are ‘custom’ typefaces that are not loaded as system (standard) fonts on computers. They must bepurchased and installed before use. The system font Arial must be installed.

The Sari and Meta LF typeface families consist of many different weights. Please note that the M2006 Visual Identity onlyuses the following weights for each typeface.

• Sari Regular• Meta Normal LF Capitals• Meta Bold LF Capitals• Meta Normal LF Roman• Meta Medium LF Roman• Meta Bold LF Roman

M2006 is not licensed to distribute Sari, Meta LF or Arial. Both PC and Macintosh versions of Meta LF and Sari are readilyavailable for purchase from font suppliers.

available file formats of digital artwork

Brandmark artworkThe Brandmark is supplied as vector graphic EPS formatted files and bitmap TIF and JPEG files in Spot, CMYK, RGB, onecolour M2006 Blue and Black and White, however some colour options may not be available in some formats due toreproduction requirements. There is a Brandmark artwork file to suit almost all software applications and levels of operatortechnical competency.

Subgraphic, Pictogram, Date of Event and Sponsorship artworkThis artwork is supplied as vector graphic EPS files in CMYK colour, which allows for the manipulation of size, colour andposition of the elements. All files are supplied in one colour combination only:

• Athletic Spirit subgraphics in M2006 Mid Green / M2006 Dark Green and M2006 Yellow against a white background• Halo subgraphic in M2006 Mid Green / M2006 Dark Green• Pictograms in M2006 Orange• Dates of Event in M2006 Blue• Sponsorship Brandmarks in Full colour positive colours

The manipulation of these files require operator technical competency in specific graphic software applications.

B001 _A_V_POS_FCRGB_LR.jpg

SG02 _ATHLETICS.eps

SB01 _COMP.eps

PG04 _BASKETBALL.eps

DE01 _DATES.eps

Alpha NumericIdentifier

VersionVersion A (A)Version B (B)Version C (C)

AppearancePositive (POS)Reversed (REV)

ColourFull Colour Spot (FCSPOT)Full Colour CMYK (FCCMYK)Full Colour RGB (FCRGB)One Colour Solid M2006 Blue (1CSB)One Colour Solid Black (1CSK)One Colour Tonal M2006 Blue (1CTB)One Colour Tonal Black (1CTK)

OrientationVertical (V)Horizontal (H)

File format(.eps)(.tif)(.jpg)

ResolutionLow Res (LR)High Res (HR)

OFFICIAL PARTNER

Finding the approriate digital file

DIGITAL ARTWORK – NAMING CONVENTION


A comprehensive library of digitalartwork files for the M2006Brandmark and Subgraphics isavailable on the Intranet site underthe ‘Digital Artwork’ section.

Brandmark file naming conventionTo assist in locating the appropriatefile types, a logical file namingconvention has been devised for themyriad options of the M2006Brandmark. Each file has a uniquecode that describes the alphanumeric identifier, version type,appearance, orientation, colours,resolution (where applicable), andfile format. This code will enable youto identify the type of file withoutneeding to open the file or refer tothe matrices that appear on thefollowing pages.

Subgraphics file naming conventionThe Subgraphics, Pictograms,Sponsorship Brandmark and Dates ofEvent artwork is only available in EPSformat. Each file name consists of aunique alpha numeric identifier,description and EPS file formatextension. The examples at rightdemonstrate this convention.

Referring to the matricesThe matrices on the following pagesprovide reference to all availableartwork. The matrices are organisedas follows:

• Brandmark – Version A, Vertical• Brandmark – Version A, Horizontal• Brandmark – Version B, Vertical• Brandmark – Version B, Horizontal• Brandmark – Version C, Vertical• Brandmark – Version C, Horizontal• Subgraphics• Pictograms• Other – Sponsorship Brandmarks,

Dates of Event

Full colour reproduction One colour reproduction FormatVersion AVertical SPOT Solid BlueSolid Black Tonal BlueTonal Black

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

Positive, Full Colour

Reverse, Full Colour

Positive, One Colour,Solid M2006 Blue

Reverse, One Colour,Solid M2006 Blue

Positive, One Colour,Solid Black

Reverse, One Colour,Solid Black

Positive, One Colour,Tonal M2006 Blue

Reverse, One Colour,Tonal M2006 Blue

Positive, One Colour,Tonal Black

Reverse, One Colour,Tonal Black

CMYK RGB

Please note: All Brandmarks are shown at less than minimum size for the purpose of these artwork matrices only.

B001 B002 B003

B012

B013

B014

B019

B004 B008B005 B009B006 B010B007 B011

B020 B021 B022

B023 B027B024 B028B025 B029B026 B030

B015B016B017B018

B031

B032

B033

B038

B034B035B036B037

list of available digital artwork files (1)

BRANDMARK ARTWORK – VERSION A, VERTICAL


Referring to the matrixChoose a Brandmark from the lefthand column and cross-reference itwith the colour options across the top.The unique alpha numeric identifierfor each artwork file is written in blueitalised lettering in the matrix wherethat colour option is available.

File formats availableDigital artwork files are available inEPS, TIF, and JPEG options for PC andMacintosh environments, howeversome colour options may not beavailable in some formats due toreproduction requirements. High (HR)and low (LR) resolution options areavailable in JPG and TIF formats.











Full colour reproduction One colour reproduction FormatVersion AHorizontal SPOT Solid BlueSolid Black Tonal BlueTonal Black

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

CMYK RGB


B039 B040 B041

B050

B051

B052

B057

B042 B046B043 B047B044 B048B045 B049

B058 B059 B060

B061 B065B062 B066B063 B067B064 B068

B053B054B055B056

B069

B070

B071

B076

B072B073B074B075


BRANDMARK ARTWORK – VERSION A, HORIZONTAL














Full colour reproduction One colour reproduction FormatVersion BVertical SPOT Solid BlueSolid Black Tonal BlueTonal Black

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

CMYK RGB


B077 B078 B079

B088

B093

B098

B103

B080 B084B081 B085B082 B086B083 B087

B089B090B091B092

B094B095B096B097

B108 B109 B110

B111 B115B112 B116B113 B117B114 B118

B120B121B122B123

B125B126B127B128

B099B100B101B102

B104B105B106B107

B119

B124

B129

B134

B130B131B132B133

B135B136B137B138


BRANDMARK ARTWORK – VERSION B, VERTICAL














B139 B140 B141

B150

B155

B160

B165

B142 B146B143 B147B144 B148B145 B149

B151B152B153B154

B156B157B158B159

B170 B171 B172

B173 B177B174 B178B175 B179B176 B180

B182B183B184B185

B187B188B189B190

B161B162B163B164

B166B167B168B169

B181

B186

B191

B196

B192B193B194B195

B197B198B199B200

Full colour reproduction One colour reproduction FormatVersion BHorizontal SPOT Solid BlueSolid Black Tonal BlueTonal Black

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

CMYK RGB



BRANDMARK ARTWORK – VERSION B, HORIZONTAL














Full colour reproduction One colour reproduction FormatVersion CVertical SPOT Solid BlueSolid Black Tonal BlueTonal Black

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

CMYK RGB


B201 B202 B203

B212

B213

B214

B219

B204 B208B205 B209B206 B210B207 B211

B220 B221 B222

B223 B227B224 B228B225 B229B226 B230

B215B216B217B218

B231

B232

B233

B238

B234B235B236B237


BRANDMARK ARTWORK – VERSION C, VERTICAL














Full colour reproduction One colour reproduction FormatVersion CHorizontal SPOT Solid BlueSolid Black Tonal BlueTonal Black

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

CMYK RGB


B239 B240 B241

B250

B251

B252

B257

B242 B246B243 B247B244 B248B245 B249

B258 B259 B260

B261 B265B262 B266B263 B267B264 B268

B253B254B255B256

B269

B270

B271

B276

B272B273B274B275


BRANDMARK ARTWORK – VERSION C, HORIZONTAL




SG01_AQUATICS.eps SG02_ATHLETICS.eps SG03_BADMINTON.eps SG04_BASKETBALL.eps

SG05_BOXING.eps SG06_CYCLING.eps SG07_GYMNASTICS.eps SG08_HOCKEY.eps

SG09_LAWN BOWLS.eps SG10_NETBALL.eps SG11_RUGBY 7S.eps SG12_SHOOTING.eps

SG13_SQUASH.eps SG14_TABLETENNIS.eps SG15_TRIATHLON.eps SG16_WEIGHTLIFTING.eps

SG17_HALO.eps(Multi-layered file)


SUBGRAPHIC ARTWORK


The Athletic Spirit Subgraphics for all16 sports and the Halo Subgraphicare available as digital artwork.

The matrix below describes allavailable subgraphic artwork filesand their file names.

Files are supplied in editable EPSformat for PC and Macintoshenvironments on the Intranet site.

Only one colour combination hasbeen applied to each file, howeverthe files can be manipulated to

achieve other colour combinations.See the ‘Subgraphics’ section forguidelines on colour manipulation.

PG01_AQUATICS.eps PG02_ATHLETICS.eps PG03_BADMINTON.eps PG04_BASKETBALL.eps

PG05_BOXING.eps PG06_CYCLING.eps PG07_GYMNASTICS.eps PG08_HOCKEY.eps

PG09_LAWN BOWLS.eps PG10_NETBALL.eps PG11_RUGBY 7S.eps PG12_SHOOTING.eps

PG13_SQUASH.eps PG14_TABLETENNIS.eps PG15_TRIATHLON.eps PG16_WEIGHTLIFTING.eps


PICTOGRAM ARTWORK


Pictograms for all 16 sports areavailable as digital artwork.

The matrix below describes allavailable pictogram artwork files andtheir file names.

Files are supplied in editable EPSformat for PC and Macintoshenvironments on the Intranet site.

Only one colour combination hasbeen applied to each file, however

the files can be manipulated toachieve other colour combinations.See the ‘Pictograms’ section forguidelines on colour manipulation.

Full colour reproduction One colour reproduction FormatVersion AVertical SPOT Solid BlueSolid Black Tonal BlueTonal Black

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)

.EPS

.JPG (HR)

.TIF (HR).JPG (LR)

.TIF (LR)




CMYK RGB


OP01 OP02 OP03

OP12

OP13

OP04 OP08OP05 OP09OP06 OP10OP07 OP11


BRANDMARK ARTWORK – SPONSORSHIP, OFFICIAL PARTNER

A.12Melbourne 2006 Commonwealth Games Visual Identity Guidelines June 2004 © Melbourne 2006 Commonwealth Games Corporation



SPONSORSHIPSS.1

Partner composite configurations

M2006 SPONSORSHIP BRANDMARKS

S.2Melbourne 2006 Commonwealth Games Visual Identity Guidelines May 2004 © Melbourne 2006 Commonwealth Games Corporation

The M2006 Partner relationship consists of the following elements.Only the vertical M2006 Brandmarkcan be used in this configuration.

OFFICIAL PARTNER

Partner Logo

The following pages outline their requirements for use.

OFFICIAL PARTNER

Composite Brandmarkusing full colour M2006 Brandmark

Accreditation text to be centred (Set in Meta Medium LFRoman - all caps)

Composite Brandmarkusing solid black M2006 Brandmark

Separation device

PartnerLogo

OFFICIAL PARTNER

ABBrand

If possible try and align Partner Brandmarkwith an element of the M2006 Brandmark

OFFICIAL PARTNER

AB Brand

Visually both the M2006 Brandmark and Partner Brandmarkshould have equal weight

Composite Brandmark and Partner BrandmarkSize relationship

Accreditation text to be centredunderneath Partner Brandmark

Composite configuration m

M2006 PARTNER BRANDMARK

Only the vertical M2006 Brandmark canbe used in Partner configurations.

Detailed below are clearspace guidelinesand general layout principles.

OFFICIAL PARTNER

Partner Logo

S.3Melbourne 2006 Commonwealth Games Visual Identity Guidelines May 2004 © Melbourne 2006 Commonwealth Games Corporation

X

X

0.5X

X

X

OFFICIAL PARTNER

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Working Together

The preferred background colour for the Full Colour M2006 Partner Composite Brandmark is white

The Reversed One Colour M2006Composite Brandmark, solid can be used on tonal backgrounds

OFFICIAL PARTNER

Clear space guidelines

ABBrand

ABBrand

Partner Guidelines - R-Co BrandPartner Use of M2006 Composite Brandmark Toacknowledge your...

Documents

Transcript of Partner Guidelines - R-Co BrandPartner Use of M2006 Composite Brandmark Toacknowledge your...