Partials vs Buyer Data, Best Way to Monetize Leads
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Transcript of Partials vs Buyer Data, Best Way to Monetize Leads
Partials vs. Buyer Data, Best Way to Monetize Leads
Squeezing Everything Out of Everyone for Everything
Affiliate Summit East 2015 - New York
Partials vs Buyers
Partials, leads that took no action but were interested at some point that they opted in.
Buyers, obviously are buyers. They took a credit card out and purchased.
Relationships, Why
Easily increase ROI with creating relationships with partials to easily turn them into buyers.
Importance: Get paid later and later and later instead of right away. It can dilute the quality of the lead when you can build quality OF the lead
Lead Distribution
Lead distribution is allowing the distribution of the lead to other email agencies. They can clean, create and email your leads for you.
Causes: Bad and Good. It can create abuse to the Spam Act. Find good ones that will monitor open rates and responses.
Low Value, Longer Retention
Sometimes partials will not purchase because of their credit, available cash, or the product is too expensive. Easily just price point the product to a lower pricing model and receive continuous revenue. The longevity will depend on your customer care.
Funnels, Its Importance
Funnels are important in every way because of the way we can interact with the end user. The ability to upsell and downsell and even cross promote to maximize ROI in the past, present, and future.
Funnels? Car Funnels?
Funnels - analyzing prospects to eventually turn them into sales. a structured organization.
There are MORE Funnels
- Card Type Funnels- Traffic Types- Call Center Scripts- Purchase Price Sequence
Not Just about Funnels
1. Direct Mail Distribution2. eMail Marketing3. OCC Cross Sells4. Call Centers5. Sell the Data...
Going to Aggressive vs. Subtle
1. Aggressive, More Complaints2. Subtle, Longevity of Trust of Consumers3. Aggressive, Lower Retention4. Subtle, Educating the Consumer to Purchase5. Aggressive, No More Money to Squeeze6. Subtle, Consistent Income7. Call it a Day and Move on.