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Part 0
Project Report
TheUser interface design involves highlighting all the various points of interest in Jamaica as follows:
Political, Cultural, Sports, Entertainment, Agriculture, Business and Historical aspects of the country
just by clicking on the town of interest.
The User interface presents the map of Jamaica along with the marked parishes. Hovering the mouse at
a parish launches a pop-up with the different areas of interest. When the area of interest is selected then
the user is redirected to either a web link to the requisite information or proper documentation is
launched on the subject.
SPECIFICATIONS
The system should provide a means of accessing a list of information on Jamaica on all the
industries in Jamaica including the history of the island.
The interface should be exciting and easy to navigate.
The system should have general and specific information about the island and its activities
(present and past).
The system should allow for choice of events based on preference and location.
List the topics and subtopics in alphabetic order. Parishes are displayed as the Jamaican map
presents them.
The solution is created for additional features which be relevant and important, like telephone
directory listing.
The information should be internet based/Internet Solution with the ability run offline.
The response time should be 1 millisecond per transaction
The system should be built with redundancy so there is 99% availability
The type of machines used to host the site should be server class machines and client servers to
access the site
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The system will be implemented with the use of Adobe Flash and Python programming
language.
METHODS OF DATA GATHERING
Interviews will be sought with representatives of the Jamaica Information Service (JIS) and the Jamaica
Tourist Board.
Potential users of the system will also be surveyed to determine other desired attributes not initially
thought of.
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Understanding the Problem
Background
Tourism is one of Jamaica's largest industries accounting for approximately 12% of the Gross Domestic
Product (GDP). Since recently, there has been a lot of expansion and diversification of the tourism
product. However there remains a deficiency in information systems which provide a user-friendly
means of exploring the facets of the local culture.
The System: i-JIS
The Interactive Jamaica Information System (i-JIS) will provide a central dock for exploration and
discovery of all the institutions of Jamaica and their activities perfomered through out the year. Thesystem will be enriched with data and information to serve the individual institutions. This will increase
awareness, visibility and also serve as an educational format to both tourists and locals about the
happenings in the Jamaican society.
The successful implementation of i-JIS is expected to be realized upon the consideration of usability
prinicples. Such principles are outlined below in relation to the proposed system:
Visibility of system status
The system is expected to always be in dialogue with the user, such that each task
performed will always yield some form of feedback to indicate its process.
Eg. UserA selects a video feed or a node on the graph, a blinker and a status bar is used
to indicate that the task has been accepted and the final results from the process,
respectively.
Match between system and the real world
The system is expected to be fluent in its operation so has to ensure that the layman can
understand, grasp and identify concepts simiilar to the user.
User control and freedom
Provide users with the ease of navigation so to ensure that if an mistake is made they
could easily return to the previous section or proceed with the correct area of interest.
Consistency and standards
The system is expected to remain constant in its visibility tasks, such as providing set
images to indicate a specific function right throughout.
Error prevention
i-JIS is based on the prinicples of providing a GUI to accomodate all user type hence a
emphasis is place on keeping errors at a minimal.
Recognition rather than recall
Each action or task that the system is programmed to do will be visible to the user at
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every level.
Aesthetic and minimalistic design
i-Jis is expected to be pleasing to the eyes, one such way the system is expected to
achieve this is the use of the Flash designs to gravitate and encapture a visionary image
to the user.
Help and documentationThe i-JIS site is expected to provide adequate and up-todate information on any possible
queries the user might have.
Such desired ways are QNA or FAQ, contact information and a schedule seasonal live
help.
The system is expected to be supported with a extensive database on each respectable
institution, which will be accessable with the use of weblinks throughout the site to
facilitate its documentation.
Need for the System
Apart from an optimistic increase in visitor arrivals to the island, the system is needed to give travellers a inviting
or welcoming feeling to the country. It will be represented as a guide and it will fill doubtly expectations towads
their interaction with the people from a culturalistic perspective based on the identified institutions when they
arrive to the island. The system will be used as a measure to compete with other tourist boards to become the
destination spot. Also, the system is needed as an updated real time version as opposed to its existing system.
Characteristics of the Users
The introduction of any new system brings with it a learning curve. That is, the progression of users
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from a beginner, to intermediate and finally an advance stage. Most designers will agree that most users
are "Perpetual Intermediates". In other words they stay at the intermediate stage and rarely ever get to
advance. The beginner stage is inevitably unavoidable and the aim of designers is to reduce the time
users take to pass this stage. This is can be accomplished through research to ascertain user's mental
models of specific tasks and by designing in line without previously understood systems.
This i-JIS system will be designed based on web navigational principles and as such any user with web
experience should advance quite quickly. Here are the specific characteristics of the user:
1. Familiar with the language of the system (English)
2. Demographic Characteristics
Gender - the system is expected to cater to individuals of both sexes.
Age - while there is no limit on the age group, the earliest estimated range is from 6-8 yrs old.
3. Possess basic cognitive abilities such as:
Processing information
Applying knowledge
Memorizing tasks
Mental imagery
Characteristics of the Tasks
From our task analysis with the existing system, we decide to take the approach ofKnowledge based techniques
which involves the user, what they need to know about the objects and actions involved in a task which is
outlined below in a hierarchies of objects.
Navigation Control
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Forward - going to an advanced area of the page
Backward - going to a previous page
Reload - reconnect the page for fresh update
Stop - stop a task from executing
Home - returning to the home page of the site
Mulitmedia Features Volume Control
Pause Control
Play Control
Skip Control
Previous section Control
Cancel Control
Characteristics of the Task Environment
The task environment is divided into physical environment, task conditions and artifacts.
Physical Environment: For our users, there are actually more than one different environment in which his/her
task can be performed. The task can be done wherever there is an available computer with internet access. This
environment can be either quiet or noisy, closed (with or without air conditioning) or open.
The i-JIS upon successful completion is recommended to be place in airports islandwide, where passengers can
be aware of all the facilities and services the island offers.
Artifacts: Monitor, mouse, keyboard, system unit, chair (and its associated comfort controls), computer desk, ear
phones, and personal effects.
Task Conditions: High speed internet access Up-to-date computer system (should be able to display the high
resolution of the system within a couple of minutes or less)
Contextual Diagram
SEQUENCE FLOW DIAGRAM
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Intent: Accessing the Interactive Jamaica information Site
User Access Site
|
IJIS System
|Request Page
|
Access Page Database
|
User decides to continue
|
Reads information on Page
|
Response required from user|
Response is entered
|
Page displays information
|
User needs satisfied
Intent: Searching the i-JIS Site for specific information
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User Access Site
|
IJIS System
|Request Page
|
Access Page Database
|
Page returned to user
|
Text entered in search column
|
Database receives request
|
Query on database
|
Page displays best responses
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Information is appropriate
|
User click on link for more detail
|
Page is loaded
ARTIFACT MODEL
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PAST FUTURE
Seldomused Frequent hits
Scope limited Wide range of topics
Limited online help Help database expanded
Refresh Rate is slow Refresh Rate increased
No redundancy Backup site created
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Screen shot of JTB Interactive map accessible athttp://www.visitjamaica.com
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Analysis of the Existing System
We have identified similarities in our product and an aspect the one currently offered by the Jamaica Tourist
Board (JTB). In order to gain further insight we have embarked on a study of their existing system. Our analysis
and surveys yielded the following:
The system was created to cater to a tourism need for greater knowledge of the Jamaican tourism product; it
offers suggestions for vacation sites and advertises destination accommodations, events, restaurants and other
attractions. This information is accessible via a web interface. Featured venues are accessible through direct links
as well as a more comprehensive means via an interactive map, containing key points which are links to
attractions. The key points represent major towns over the country.
The major users of the system are tourists, travel agents and researchers. The web administrators at JTB are
solely responsible for maintaining the system. Destination information are stored in a database and retrieved
when requested by the client (users).
The interface offers direct visits to attraction sites as well as brief descriptions of featured attractions and other
tourism inclined topics. The interactive map is accessed by a link at the top right hand corner of the page. This
being the closest in design to our intended system, we have analyzed it in greater detail.
It adequately satisfies all the key usability features of an interface design excepting the goal of efficiency. At
present JTB does not provide attraction guides for all its key points usually denoted by the message "No
Attractions or Activities located around were found in the database.
This may deter tourist from visiting these places though they offer great scenic adventures and countryside
attractions. Hence does not efficiently advertise the venues accessible by the map.
The colour coordination of the site is appropriate and aesthetically pleasing. Although this offers virtual mobility
to the unaware visitor it falls short or maximising some user experience goals, such as being helpful to the non-
technical person or motivating.
An ideal example to prove this point comes from how attractions are featured when found in the database. Once
an attraction is found, JTB displays information on the attraction in a small panel approximately 2 inches * 4
inches at the bottom of the screen, the user may choose to see more detail on the attraction by clicking on a link
however, this link redirects the tourist to a JTB webpage which displays the same introduction on the attraction
that was initially given below the interactive map. A link for the actual attraction is now available at this stage.
Whereas this may be a marketing strategy for JTB to keep the client within its site longer the additional routing
may frustrate the anxious visitor, especially if he/she chooses to visit multiple sites.
The map is accompanied by a key which differentiates main regions, towns, landmarks and major sites. This
makes it easier to access highlighted points and adds to ease of use. This current interface doesn't segment
locations based on type of attraction, the database has the capability of filtering searches based on query criteriahence additional functionality to include map modes in facilitating this would definitely increase the user
experience that the system offers.
Overall, the system is obviously designed in accordance with important user interface design goals, it displays
the featured products while maintaining the design theme and meeting the expectations of its clients. The
deficiencies exposed from the analysis can be corrected by minor tweaks to the current structure without
necessitating a complete overhaul of the initial design. This shows scope for continuity and objectivity for future
development to keep up with market needs.
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Description of the larger Social and Technical System
i-JIS is expected to be influential on the basis of both the social and technical structure from the Jamaican
society. In regards to the social system, the system is expected to provide back-end database on the social
institutions and the norms of the Jamaican people. An example of this is, if the user click on a node located in
Kingston, one of the options they would see is a review of the social ministry. This link could also outline the
various activities partaking by the citizens, whether it be a informal or formal affair.
This should impact significantly on the user providing that they are more likely from a different diverse social
background. The i-Jis system will allow them to see a birds eye view of what it is like to live and communicate
on a caribbean island in a developing, democratic country as opposed to be living in a developed, first world
democratic country.
Similarly, the design of the i-JIS which is a flash representation of the Jamaica map should indicate the role that
it plays due to the technical system in which it functions.
The implementation of the system would not have been possible without the use of Adobe Flash player,
commonly called Flash. Flash is lightweight software that can be used on several operating systems. It provides
the functions of delivering high performance and powerful client runtime.
Also, the world wide web has played a significant part in the creation and have aided to fulfill the aim of the i-
JIS. Without the web the main the information could not be accessed or viewed by the pending tourist nor the
applications needed to support the system functionalities.
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Usability Criteria
Usability goals are specifications which are quantifiable and clearly state the objectives that must be
accomplished by the design process. They fall in two categories, namely absolute and relative.
Specific Usability Goals:
1. The system should be easy to learn. (Learnability)
Test: The time to complete the same set of tasks after three (3) attempts by a new user.
2. Users should quickly re-adjust to the system after not using it for a while. (Memorability)
Test: The time a user that have not used the system in a while takes to complete a similar set of
tasks versus that of a new user.
3. Users should be able to perform multiple tasks without reference help. (Memorability)
Test: user performs an advance function without help after a demonstration.
4. Experience users should have means of completing tasks faster. (Efficiency)
Test: time taken to complete a task using one method versus another.
5. User should on average have a good experience using the system.
Test: interview users of the system for feedback.
6. System should minimize crashes.
Test: user testing and mathematical proof of code.
7. If the system crashes the user should notified and be able to recover last state. (Error Handling)
Test: user testing under normal and advance use.
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Description and Justification
Questionnaires, interviews and observations were used to compile information for this study. Ethnographic data
gathered revealed intricate details of the system not otherwise documented. Studies revealed that considering
user groups are important as these groups revealed fluctuations in the required level of usability achieved. The
study of the existing system was conducted through interviews and observation of individuals using the system.
This helped to evaluate how well the usability and user experience goals were met. Users with varying levels of
technical skill were assessed and notes were taken on how well the current system met their needs. This medium
of data collection was most suitable as it enabled us to interpret actual user responses communicated through
dispositions and facial expressions. Theses inferences will allow our designers to focus on areas of the IJIS
design such as navigation routes which could be improved to enhance the general usability and user experience
goals of the system. proper practices for graphical user interfaces.
The information gathering process entailed:
Assessing Graphics User Interface design such as the one on display. This stimulated us as to the most ideal
solution for the problem we are trying to solve. We were able to make comparison as to the best practices for
graphical user interfaces as outlined in our studies and arrive at possible ideas for our final product.
Marcus Garvey Liberty Hall - 76 King Street, Kingston.
Reviewing the Jamaica Tourist Board web site - Interactive Jamaica as it is a similar concept to our proposal. The
Interactive Jamaica is an ideal comparative to our implementation and with the exception of the many additional
features that we aim to implement to bring greater functionality and user appreciation of the site.
http://www.visitjamaica.com/home/Default.aspx
Organize interviews with Mr. David Sheilds - Deputy Director of Marketing and Miss Sophia McKenzie - Web
Designer both of the Jamaica Tourist Board. The respective persons were responsible for the interactive site and
as such we seek to find out from them their intent and purpose for such design. Their plans to extend its
functionality and what has stimulated such a direction. We aim to find out if the decisions being made were a
result of user request or some information gathering process which propelled JTB to do this.Jamaica Tourist Board - 64 Knutsford Boulevard, Kingston 5
Organize interview with Jamaica Information Service with an aim to organize the information for the updated
site such that it is pertinent, relevant, organized and authentic. Based on the additional information the new
INTERACTIVE JAMAICA site will require, we thought it wise to get authentic data/information from JIS as the
site content was critical to the extensiveness of the site to capture an audience that would like to find out more
about our island at a central site.
Jamaica Information Service - 58a H-W-T Road, Kingston 10.
It is hoped that the information gathered will pave the way for a solution that has taken into consideration all the
factors to create a site and solution that balances all the principle of proper practices for graphical user interfaces.
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A sample of the Q&A interview conducted with the staff from JTB, on March 5, 2008
QuestionnaireGeneral Questions
1. What were the main objectives of the web site (emphasis on the
potential users)?
The main objective of the web site is to enhance JTB web
site and the functionality that visitors may require in terms
of navigating the many resources and attractions of the
island.
2. Were those objectives realized?
The objectives are being realized, the statistics give
information of the amount of hits that the site gets on a
daily basis. The feedback and the response from persons
locally and far regions give evidence to the type of
information being accessed.
3. If not, what were some of the hindrances to success (emphasis on
the deficiencies of the system)?
Most of the site has static information and the aim and an
objective is to bring a more interactive site that takes you
through into the Jamaican experience.
4. If yes, to what do you attribute the success (emphasis on the
strong points of the systems) and how would you measure this
success?
Jamaica has a rich tourism product because of its tropical
climate and its closeness to the north American market we
continue benefit. Person search the internet per second for
information and the site has tried to be relevant meeting
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such requirements.
5. Is the site set up to serve other organization or government entity?
Directly the site serves the JTB and indirectly it redirects to other
organization or government entity for the respective information the user
may need.
Design Questions
1. What were the stages involved in the development of the site?
Planning the aim objective of the site and what the overall
site should contain and the features(look and feel),
tendering the site for building, concluding the contract and
implementation.
2. Did potential users have an opportunity to influence the final
design?
Not really, the only users were those persons who had to
approve the site.
3. If yes, on a scale of 1 to 5 how would you rate their involvement?
They were the initiators of the project so they were highly
involved which give a rate of 5.
4. What level of expertise went into the design process?
The level of expertise that went into the design was of a
high standard as these users had the requisite skills and
were qualified, the reputation of the contractor also spoke
for the high level of competence.
Assessment Questions
1. Since implementation, has there been any means by which users
can provide feedback on the site?
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Yes, there is a Contact button at the bottom of the
screen and it allows persons to send feedback, also
displayed are the different agencies and their contacts.
2. If yes, what are some of the likes and dislikes of the system? Are
there any that stand out?
Well the system has covered most of the interest areas, it has
gotten great reviews and the only limitations is that it is not that
interactive.
3. Are any statistics being gathered to determine if objective is being met?
The main objective is being met in terms of visitors to the site, the hits are
stored for reference and determining any changes and the impact it has
had on the site.
4. What, if any, are some of the functional problems of the system?
Eg. Functions which do not behave as they should.
The site has worked, whatever was designed has worked
and therefore functionality has not been compromised.
5. How are such problems handled? How quickly are they resolved?
Depending on the nature of the problem, the normal
procedure is that it is routed through the IT Helpdesk for
JTB and if it requires design changes it is transferred to the
contractor for update.
6. Is there any functionality that you would add/remove from the site?
Currently JTB is in the process of updating the web site and
one of the plan is make it more interactive.
7. What are the top five reasons persons visit the site?
Persons visits the site for vacation planning, island
activities, facts and information about Jamaica and our
locals use it identify hotels they can book at reasonable
rates.
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8. Are there plans for further development of the site?
As indicated earlier there are plans and these plans are
underway to enhance the site.
9. If yes, what will be the focus going forward?
The focus going forward is to shift to a more interactive site with
great dynamics which will enthuse the users and make them want
to return.
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