Part of the National County Sports Partnership Network

In partnership with

GetActiveLondon.com1) Search from over 12,000 listings to find your local sports club for free.

2) See details of the sessions and clubs, get in touch and go!

GetActiveLondon.com: Increased information = Increased participation

By Paul Cudmore

What is GetActiveLondon.com

• A free and easy-to-use online tool to help people find their local sports clubs and activities in London. Accredited by LOCOG.

• The largest and most comprehensive sports club database in London with over – 12,500 listings– 300+ different sports– 4,000 activity providers

• Managed and funded by PRO-ACTIVE London, the London County Sports Partnership (who are primarily funded by Sport England to increase sport & activity participation).

• Data sources include Sport England, Local Authorities, sports clubs and the public.• Non-profit making initiative and free to use by the public and the activity providers.

What does it do“Makes connecting you to activity opportunities free and easy leading to increasedparticipation.”

You can...• Search for your sport in your location in just 2 clicks.• Use the interactive map and click on the pin closest to your desired location and view all

the details of that listing including facilities, access, cost, contact details and more.• Refine your search by various criteria including all of the above as well as venue

amenities, date & time or only affiliated or accredited clubs.• See similar ‘suggested sports’ which appear with your search results that you may like

to choose instead.• Email the activity provider through the Get Active London website to find out any other

details you would like to know before attending a session or to book.• Register for a free weekly e-alert letting you know about new clubs and activities that

are listed matching your stated interests.• Share your favourite listings with friends across social networks and/or save them for

later in your profile.

The need is out there...The huge demand for this product represents a massive opportunity to not only positivelychange lives through physical activity but also to connect to a large market in a positiveway.

The situation• 48% of Londoners are in-active.• 33% of children in London are obese or overweight.• ‘Lack of information’ is one of the biggest barriers to sport participation.

The potential• 63% (5.1m) of Londoners are interested in doing more activity (huge potential market).• There are over 250,000 Google searches every month relating to Sport in London

(viable channel to target market)• With over 12,000 listings and 4,000 registered providers, getactivelondon.com is the

largest central resource for sports clubs and activities listings in London.

Our objectives and progressObjective for the project1. Remove ‘a lack of information’ as a barrier to any sport or activity participation by

providing a free, easy-to-use central resource for all.2. Sport for all regardless of gender, race, creed or disability.3. Provide a lasting and tangible legacy for sport in London (awarded London 2012

Inspired accreditation from LOCOG)

Our progress since launch in Jan 2011• 170,000 site visits (currently 15,000+ per month and growing)• 12,500+ listings comprising Clubs, Activities & Venues.• 4,000+ registered activity providers.• Partnerships with all 33 London Boroughs and other key partners.• Strong links with key National Governing Bodies of Sport to provide data & promote.• 66% of our users find what they’re looking for.* • 47% pursue or are likely to pursue the activity as a result of finding it on our website*.*Independent research by London Business School 2012

Who uses our websiteWhile we see getactivelondon.com as a resource for all, like all brands we have a coredemographic that we engage with the most.

47% Males and Females, 25 – 34, who take part in sport regularly and on a weekly basis. 30% Males and Females, 35 – 54, who take part in sport fairly regularly and on a weekly basis. 19% Males and females, 16 – 24, who take part in sport on a weekly to monthly basis. 4% Males and Females, over 55, who take part in sport on a weekly to monthly basis.

How we differ from Spogo.co.ukSpogo.co.uk is a project funded by Sport England and managed by UK Active (formerly the FIA). It is an attempt to be a national activity finder allowing users to find and book sessions through the site. Spogo iscommercially driven and needs to generate income in order to continue.

As of April 2013, Get Active London had roughly double the amount of London listings compared to Spogo.co.uk

Key differences about getactivelondon.com• London only listings allow ability to build meaningful brand in London.• Embedded across Local Authorities meaning greater market penetration with the benefit of a far

larger administration team.• Only our site offers Activity information down to time/date detail. 90% of customers want this level

of detailed information.• Very strong online presence by comparison with Spogo meaning greater market presence in

London and solid platform upon which to build.• Our non-profit status gives more room for better CSR opportunities and genuine ability to invest in

growing participation rates.• Benefit of London 2012 hype given the location.• Although London based, the IT behind our system is easily replicable and scalable to other parts of

the nation/continent

Opportunities for Your Brand

Benefits• Fantastic and poignant CSR opportunity highlighting commitment to social

improvement through physical activity.• Great PR opportunities to showcase commitment to health, grassroots sport

and elite performance development.• Engage hard to reach 18 – 24 market through sport / physical activity.• Build consumer relationships specific to London.• Represent the only London based activity finder and maintain contact with

individuals for years to come.• Build an on-going relationship and association with PRO-ACTIVE London – the

premier sports development agency in London responsible for getting millions of people into physical activity.

Some of our supporters & partnersAnne Milton MP – Under Secretary of State, Department of Health

“I am delighted to lend my support to Get Active London. The resources provided by Get Active London will provideLondoners with the information they need to get active close to where they live or work. As London stages the 2012Olympic and Paralympic Games, there has never been a better time to promote the benefits of regular physicalactivity.”

Carol Isherwood OBE - Regional Manager National Game (London), The FA Group

"Both in my role as London Regional Manager with the FA and as Chair of the London NGB forum, I see Get ActiveLondon as a crucial new resource when trying to engage and inform new and existing participants across London. Thewebsite is a great tool to have and gives all sports clubs and NGB's a platform to promote their opportunities to a newand increasingly online audience. With continued investment, I feel that Get Active London will play a key role inincreasing sport participation in London particularly among those participants who previously may have struggled tofind the relevant information to get them started.“

And...

Contact details

Adrian LedburyDirectora.ledbury@mdx.ac.uk07920 701 453@GetActiveLDN

Office locations: Hendon, Brunel, South Bank, Croydon, Stratford