Part 2: Steve Machin, Managing Director, Stormcrowd
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Transcript of Part 2: Steve Machin, Managing Director, Stormcrowd
![Page 1: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/1.jpg)
Technology Solutions for Tourism Conference 2012Thursday 23rd February
Part 2: Steve Machin, Managing Director, Stormcrowd
Wednesday, 14 March 2012
![Page 2: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/2.jpg)
Wednesday, 14 March 2012
![Page 3: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/3.jpg)
How much of your audience can you reach? EASILY?
Wednesday, 14 March 2012
![Page 4: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/4.jpg)
Wednesday, 14 March 2012
![Page 5: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/5.jpg)
Assumptions reduce reach and audience acquisition
Wednesday, 14 March 2012
![Page 6: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/6.jpg)
Social Data = Heavy Lifting..
Wednesday, 14 March 2012
![Page 7: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/7.jpg)
The data keeps flowing… many to many..
Wednesday, 14 March 2012
![Page 8: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/8.jpg)
Can a tide of shared data help all the boats to rise?
Wednesday, 14 March 2012
![Page 9: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/9.jpg)
One Size Fits…One Some All
Wednesday, 14 March 2012
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Acquire, Segment, Communicate, Amplify, Reward
Wednesday, 14 March 2012
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Using smart e-CRM via email to increase restaurant bookings by 76%
Wednesday, 14 March 2012
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“Hands Up, Who wants a VIP upgrade?”
Wednesday, 14 March 2012
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Product Variations and Communications hit the right notes
Wednesday, 14 March 2012
![Page 14: Part 2: Steve Machin, Managing Director, Stormcrowd](https://reader033.fdocuments.net/reader033/viewer/2022052823/555919e9d8b42a3d028b4ee7/html5/thumbnails/14.jpg)
Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk
Wednesday, 14 March 2012