Mobile Village. SERVING TRANSPORTATION DEPENDENT POPULATIONS Mobile Village.
Part 2 serving spanish-speaking populations
39
Serving Spanish-Speaking Populations: an Introduction Part 2 Milly C. Lugo, M.L.S. and Radames Suarez, M.L.S. ALA Editions Workshop January 2013
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Transcript of Part 2 serving spanish-speaking populations
Serving Spanish-Speaking
Populations: an IntroductionPart 2
Milly C. Lugo, M.L.S.
and Radames Suarez, M.L.S.
ALA Editions Workshop
January 2013
Part 2
• Needs Assessment
• Collection Development
• Outreach
• Programming
• Resources
• Q & A
January 2013 2
January 2013 3
Needs
Interests
Ethnicity Education
Employment
Income
Level
Identity
Family Unit
Wants
4January 2013
January 2013 5
Needs Assessment Process
1. Who will perform the study?
January 2013 6
Needs Assessment Process
2. Gather background data
Census, Local Government
Library Circulation Records
Other
January 2013 7
Needs Assessment Process
3. Decide on a method.
Focus Groups
Questionnaires
Informal Interviews
Before you begin…
January 2013 8
Needs Assessment Process
4. Gather information
5. Evaluate & recommend
COLLECTION DEVELOPMENT
January 2013 9
Collection
Development
• You must invest time in:
Knowing your community
Knowing your collection policy
Maximizing your budget
Communicating
Identifying vendors
Expanding your Latino knowledge
Merchandising, marketing, and weeding
Collection development is an ongoing process.
January 2013 10
Collection
Development
January 2013 11
Collection
Development
January 2013 12
Become familiar with popular authors and best sellers
As well as popular magazines and newspapers
Collection
Development
January 2013 13
…and new titles… Novedades
Collection
Development
January 2013 14
Other sources of new titles and popular authors
Collection
Development
January 2013 15
DVDs
Collection
Development
January 2013 16
CDs and Audio Books
Collection
Development
January 2013 17
Vendors
Collection
Development
January 2013 18
Use Vendor Selection Tools such as:
Special Collection Lists
Catalogs
Subscription newsletters
Collection evelopment
January 2013 19
Points to consider when working with vendors:
Experience and expertise
Inventory
Details regarding books, cds, dvds, etc.
Order administration
Processing services (e.g. cataloging)
Discounts
Book fair participation
Extras
Collection
Development
January 2013 20
How about e-books in Spanish?
Book Fairs
January 2013 21
A final word
On collection development
January 2013 22
What is wrong with this picture?
Source: http://www.mymcpl.org/blog-tags/displays?page=7 Accessed: 01/05/2013
Outreach
January 2013 23
Services to Latino communities should
be an integral part of all library
planning efforts
Outreach
• Key Steps:
o Determine community needs and prioritize
o Determine target audience
o Identify potential partnerships
o Develop an action plan
oMarketing
o Evaluate results from outreach efforts
January 2013 24
Source: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013
Outreach
• Examples:
January 2013 25
Source: InfoPeople Archived Webinar. 2012.
Outreach to Hispanic/Latino Populations - Tu
Biblioteca! http://infopeople.org/training/outreach-
hispaniclatino-populations Retrieved: 01/02/2013
USTED Y SU BIBLIOTECA(You and Your Library)
An Information Literacy Program for adult ESL students
by: Milly C. Lugo
March 2012 1
ProgrammingJanuary 2013 26
Programming:
January 2013 27
Planning
Format – Theme -Tie-ins
Audience
Funding
Collaboration
Library Staff
Community Leaders
Local artists, schools, colleges
Marketing and PR
Programming:
January 2013 28
Cultural Film
Art
Crafts
Oral History
Book Clubs
January 2013 29
Programming:
January 2013 30
Life skills Health
Finances
Parenting
Career Fairs
Citizenship
Gang Prevention
Self-Improvement
January 2013 31
Programming:
January 2013 32
Literacy
English as a Second Language
Computer
Information & Language Literacy
January 2013 33
Programming:
January 2013 34
OtherPUERTO-RICAN
FOOD
PREPARATION
Programming:
January 2013 35
Other
GAY PRIDE
MONTH
Programming:
January 2013 36
Other
DIA DE LOS
NIÑOS/DIA DE
LOS LIBROS
Resources
January 2013 37
January 2013 38
• There is an increase in Hispanic population in ‘non-
traditional’ areas.
• Migratory families are drawn to programs dealing
with basic needs.
• Librarians able to serve Hispanic and multicultural
populations are needed…we mean
Conclusion
YOU!
END OF PART 2
January 2013 39
Milly C. Lugo
Radames Suarez
