Part 2
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Meaning, Symbolism & Psychology of Color
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• The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases.
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Facts about colors
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• Ads in color are read up to 42% more often than the same ads in black and white.
• Color increases brand recognition by up to 80 percent.
• Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone
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Psychology of color: RED
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Physical Effects:• Red color is commonly associated with fire, blood,
war, danger, power, and even energy. When we think about emotions, we are looking at passion, desire, and most common one, love.
• Red color is the very first color that babies recognize.
• Increases enthusiasm• Stimulates energy and can increase the blood
pressure, respiration, heartbeat, and pulse rate• Encourages action and confidence• Provides a sense of protection from fears and
anxiety.
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Red in Business:
• Red say's powerful, passion, love, heat & strength.
• It is often used in restaurant decorating schemes because it is an appetite stimulant.
• Virgin, Vodafone and Coca Cola all rely on Red to stand out.
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Advertisement
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Red is the ultimate cure for sadness.
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Red is the ultimate cure for sadness.
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Psychology of color: Blue
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Physical Effects:
• Calms and sedates• Cools• Aids intuition.
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Blue in Business:
• the color of safety, truth & dignity. • It communicates a safe and secure place to
place your money.• A safe choice for a business building customer
loyalty.• Financial institutions, Ford ,The Gap, IBM,
Intel, Pepsi uses this color
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LOGO
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"I never get tired of the blue sky."
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Psychology of color: Green
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Physical Effects:
• Soothes• Relaxes mentally, as well as physically• Helps alleviate depression, nervousness, and
anxiety• Offers a sense of renewal, self-control, and
harmony
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Green in Business:
• Natural, Healthy, Plentiful, fertility, freedom, freshness, healing, tranquility and jealousy.
• Businesses use it to communicate status and wealth.
• BP, Heineken, Starbucks, The Masters Golf Tournament, Rolling Rock, Garnier Fructis, John Deere.
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LOGO
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"Green is the prime color of the world, and that from which its loveliness arises.”
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Psychology of color: White
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Physical Effects:
• Aids mental clarity• Encourages us to clear clutter or obstacles• Evokes purification of thoughts or actions• Enables fresh beginnings
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White in Business:
• It portrays purity, cleanliness & lightness, truthfulness.
• It's a neutral color that can imply purity in fashion and sterilization in the medical profession.
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LOGO
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White...is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white." -- G. K. Chesterton
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Physical Effects:
• makes one feel inconspicuous• provides a restful emptiness• is mysterious by evoking a sense of potential
and possibility
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Black in Business
• Power, Elegant, Secretive.• The color black can target your high-end
market or be used in youth marketing to add mystery to your image.
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LOGO
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“Black is a color of power and strength, and to see all those players, with the captains linking their arms in front - it's a powerful picture." --Hayden Fry
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Psychology of color: Purple
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Physical Effects:
• Uplifts• Calms the mind and nerves• Offers a sense of spirituality• Encourages creativity
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Purple in Business
• royalty, luxury, wealth, sophistication, authority .
• In business it is upscale and works with artistic types. It is also feminine and romantic.
• Crown Royal, 80's Purple, Purple Consultancy, Yahoo.
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PURPLE
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