Global EntrepreneurshipDeveloping Global Mindset for Entrepreneurs

Brian David Butler

TeachingBrian Butler is currently a professor with Forum-Nexus which is co-sponsored by the IQS Business School of the Ramon Llull University in Barcelona and the Catholic University of Milan He teaches classes on International Finance and Global Entrepreneurship in Europe every July and January

In Miami Brian has taught Finance Economics and Global Trade at Thunderbirdrsquos Global MBA program in Miami

He previously worked as a research analyst at the Columbia University Business School in New York City

brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler

Brian David Butler

TeachingBrian Butler is currently a professor with Forum-Nexus which is co-sponsored by the IQS Business School of the Ramon Llull University in Barcelona and the Catholic University of Milan He teaches classes on International Finance and Global Entrepreneurship in Europe every July and January

In Miami Brian has taught Finance Economics and Global Trade at Thunderbirdrsquos Global MBA program in Miami

He previously worked as a research analyst at the Columbia University Business School in New York City

brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler

Brian David Butler

InternationalA global citizen Brian was born in Canada raised in Switzerland (where he attended international British school) educated through university in the US started his career with a Japanese company moved to New York to work as an analyst married a Brazilian and has traveled extensively in Latin America Asia Europe and North America

Brian currently lives in Recife Brazil where he is teaching classes on ldquoGlobal Entrepreneurshiprdquo at the university ldquoFaculdade Boa Viagemrdquo

brianbutlerforum-nexuscombriandbutlergmailcomLinkedInbriandbutlerSkype briandbutler

Intros

Entrepreneurial Experience

KookyPlan ndash wiki for Entrepreneurs

WhyBrasilcom ndash wordpress MU

GloboTrends ndash wiki + blog

Introductions All students introduce themselves

bullLevel interest in Entrepreneurship

Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo

How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$

Introductions All students introduce themselves

bullLevel of international exposure

Experience traveling abroad At what age Frequency Duration

Ever lived abroad Any interest in living abroad Where Why Study Abroad

How often do you read international newspapers Watch international news Blogs Other

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Entrepreneurial Experience

KookyPlan ndash wiki for Entrepreneurs

WhyBrasilcom ndash wordpress MU

GloboTrends ndash wiki + blog

Introductions All students introduce themselves

bullLevel interest in Entrepreneurship

Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo

How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$

Introductions All students introduce themselves

bullLevel of international exposure

Experience traveling abroad At what age Frequency Duration

Ever lived abroad Any interest in living abroad Where Why Study Abroad

How often do you read international newspapers Watch international news Blogs Other

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

KookyPlan ndash wiki for Entrepreneurs

WhyBrasilcom ndash wordpress MU

GloboTrends ndash wiki + blog

Introductions All students introduce themselves

bullLevel interest in Entrepreneurship

Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo

How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$

Introductions All students introduce themselves

bullLevel of international exposure

Experience traveling abroad At what age Frequency Duration

Ever lived abroad Any interest in living abroad Where Why Study Abroad

How often do you read international newspapers Watch international news Blogs Other

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

WhyBrasilcom ndash wordpress MU

GloboTrends ndash wiki + blog

Introductions All students introduce themselves

bullLevel interest in Entrepreneurship

Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo

How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$

Introductions All students introduce themselves

bullLevel of international exposure

Experience traveling abroad At what age Frequency Duration

Ever lived abroad Any interest in living abroad Where Why Study Abroad

How often do you read international newspapers Watch international news Blogs Other

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

GloboTrends ndash wiki + blog

Introductions All students introduce themselves

bullLevel interest in Entrepreneurship

Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo

How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$

Introductions All students introduce themselves

bullLevel of international exposure

Experience traveling abroad At what age Frequency Duration

Ever lived abroad Any interest in living abroad Where Why Study Abroad

How often do you read international newspapers Watch international news Blogs Other

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Introductions All students introduce themselves

bullLevel interest in Entrepreneurship

Ever opened a company before Why not (fear of failure Waiting for ldquoright ideardquo

How strong is your interest in opening a company (1-10) 1 ndash not sure 10 ndash sure will already know idea have $$

Introductions All students introduce themselves

bullLevel of international exposure

Experience traveling abroad At what age Frequency Duration

Ever lived abroad Any interest in living abroad Where Why Study Abroad

How often do you read international newspapers Watch international news Blogs Other

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Introductions All students introduce themselves

bullLevel of international exposure

Experience traveling abroad At what age Frequency Duration

Ever lived abroad Any interest in living abroad Where Why Study Abroad

How often do you read international newspapers Watch international news Blogs Other

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Introductions All students introduce themselves

bullLevel of comfort with social media - technology

Tech phobic ndash or ndash tech geekExperience with blogs twitter facebook

other social mediaWeb designer Programmers

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Description

Syllabus

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Description

bullThis course presents a systematic overview of the opportunities for global entrepreneurship

bullThere will be an integrated progression of topics ranging from understanding the political economic cultural and economic influences on international trade and investment flows to the analysis of the strategic and operational alternatives when conducting international business

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Description

bullThis course introduces a way of thinking called ldquoglobal mindset for entrepreneursrdquo Through practical case-studies team projects and meet-ups with local entrepreneurs and organizations the students will be exposed to the actual implementation of the topics covered in class on real-life companies

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Descriptionbull Course Objectivesbull Global Entrepreneur class has four specific goals

1 To help students learn how to systematically analyze opportunities for global entrepreneurship

2 To familiarize students with the issues and challenges facing global entrepreneurs

3 To provide students with an intensive experience studying global startups

4 To familiarize students with the power of informal networks and the importance of leveraging networks while working globally

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Descriptionbull Upon successful completion of this course students will

be able to1 Develop a solid understanding of the foundations of

international entrepreneurship and the cultural context for creating companies in diverse international environments

2 Become familiarized with the causes and consequences of the process of accelerated globalization

3 Examine the strategies and structures that young firms adopt in order to compete effectively in the international business arena

4 Examine the policies and practices of entrepreneurs regarding ethics social responsibility and the environment

5 Understand changes in technologies and the numerous opportunities they offer for international entrepreneurship

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverIntroduction definitions

Define learning objectives Learn about studentrsquos international and entrepreneurial experience and aspirations

Global entrepreneurship ndash what does it mean to be a ldquoglobal entrepreneurrdquo

What are the benefits of global entrepreneurship What are the challenges

What are some ldquoglobal industriesrdquo ndashex pharmaceuticals banking internet technology media film music travel

Understanding the difference between Global strategies International strategies Multinational strategies and transnational ones

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo frameworkldquowhat is the problem and what are you

going to do about itrdquo ldquoWhat is the trend and how are you

going to get in front of itrdquoldquowhat is great here somewhere else

and how are you going to localize itrdquo

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverThe ldquoThree Questionsrdquo frameworkbull Seeking Opportunities by solving problems bull Analyzing trends to find opportunities ie

Awareness of global trends global business models Global Trends changes risks and opportunities Global changes in technology communications capital markets

regulations consumer tastes credit availability technology and more and how they create opportunities for entrepreneurs

bull Localization and replication locally International IQ global awareness and the opportunities for

global entrepreneurs Mass-Localization vs Globalization What are ldquolocalizingrdquo

strategies Localization of foreign business models and technology A systematic approach to analyzing the risks and opportunities

looking at cultural differences regulatory differences consumer behavior tastes income levels and morehellipin the process of evaluating localizing strategies

Benchmarking and best practices ndash international inspiration

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverDeveloping the global mindset for

entrepreneursbullGlobalizing Learning to ldquothink global act

globalrdquo Going-global strategies for local entrepreneurs

bullThe challenges of thinking globally for small companies

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverEnabling global entrepreneurs with

technologybullUsing technology for global collaboration

international team-building and cross cultural entrepreneurship analyzing the challenges for entrepreneurs

bullCollaborating the global Value Chain and entrepreneurship

bullOpen source strategy (technology business models)

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverCultural aspects of entrepreneurship

and innovationbullBenefits of an open society Immigration

and innovationbullThe importance of Critical Thinking for

innovationbullldquoFail fastrdquo and ldquoglobal learningrdquobullCommunicating across borders and across

cultures challenges for entrepreneurs

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverEntering Foreign marketsbullMarket entry strategy ndash international

marketing ndash licensing franchising JVrsquos FDI -

bullOLI theory of FDIbullForeign Direct Investment bullCorporate innovation

Competing against global giantsbullMampA as strategy for building global

empiresbullHow entrepreneurs compete vs global

competitors

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverRole of global finance for entrepreneurshipbull International finance ndash Euroloans Foreign currency interest

rates ndash risks hedgingbull Venture Capital seed funding bootstrap funding

Geographical Clusters + Economic Developmentbull Centers Clusters What makes Silicon Valley workbull Is India the next emerging competitor to Silicon Valleybull VC and innovation clusters ndash Silicon Valley Boston Israel

Whatrsquos missing in Europe Latin Americabull Innovation Eco-systems ranking cities for innovative potentialbull Strategy Building national Championsbull Understanding global differences Unique Brazilian brand of

Capitalismbull The Chinese model why it works what are the risksbull Economic development through innovation and entrepreneurshipbull Do developing nations need technological innovation Or tech-

transfersbull Benefits of an open society Immigration and innovation

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Class Schedule Topics to coverSocial Entrepreneurship ndash international

focusbull Development amp Entrepreneurism Social

entrepreneurship credit to the poor bottom of the pyramid marketing making technology affordable

Management challengesbull Leadership skills time moneybull Developing international leadership skillsbull Managing across borders ndash challenges for

small companiesbull Building international teamsbull Selling in unfamiliar cultures languages

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Description

bullCourse RequirementsbullThe course requires active student

participation Students are expected to read the assigned textbook chapters cases and articles before every class Punctual attendance is required There will be a midterm exam a midterm2 exam case studies and a team project

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Descriptionbull Teaching Procedures and Methodologybull Teaching methods used in this course include lectures

case discussions team assignments and professional visits Learning in this course requires the studentrsquos constructive participation and active involvement in both class discussions and small group discussions Small group discussions in particular are a key mechanism for facilitating learning from other team members Thus it is essential to attend all group activities inside and outside classes The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned The visits will be accompanied by individual or group assignments

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Course Descriptionbull Language Requirements

bull Professor Brian will conduct classes in English but can answer any questions doubts in Portuguese

bull Students must be able to understand spoken English and will be asked to submit assignments in English This is not however and English-language course and the purpose of the class is not to test the students English language skills Off-Class discussion among students may be conducted in either English or in Portuguese

bull The reason that English is important for this class in order for students to be able to take advantage of global entrepreneurship opportunities it should be stressed the importance of being aware of technological scientific and global business trends many of which are available first online in English-language formats For this reason globally minded entrepreneurs should have the basic ability to read and understand English

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

TEAM PROJECTbullThis team project is designed to provide you

with a sound understanding of how entrepreneurs that engage in international business apply the concepts discussed in class to make real-life business decisions Your team assumes the role of consultants that will advise the chosen company on some critical issues related to expanding into a new market Teams will be made up of 3-4 students each

bullStudents will be asked to market a good or service from one country to another country The project must include the following sections

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

TEAM PROJECTI Product and Company Selectionbull Select a product or service that at least one members of

the team has a specific knowledge about and is currently marketed in a foreign country Describe the product the manufacturer and the international business orientation of the firm

II Market Analysisbull Research the possibility of bringing that product service

to another country (localizing the foreign business) Elaborate a market analysis in which you examine the competitive economical and political environment that will impact the future success of your product and company there Focus on the aspects of these environments that are most relevant to your company and product

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

TEAM PROJECTIII Market Entry Strategybull After selecting a product and analyzing the target market

evaluate the different market entry strategies available Assume that the company does not merely want to export its product to the given market but has plans to develop a more strategic approach to entering this market

IV Locationbull As part of your analysis in part III make sure to suggest

one or more particular cities or regions that will play a role in your proposed strategy Describe the advantages of the proposed locations in terms of operations and distribution among others

bull The project report should be between 6 and 8 pages long (Font Arial 12 Line Spacing 15)

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

GradingbullComponents of Final GradebullExam a- 20bullExam b- 30bullTeam project 25bullAssignments 15bullClass participation 10

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

What is Global Entrepreneurship

Introduction

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Global entrepreneurship

ldquoEntrepreneurship is the motor of the global economyrdquo

Economistcom

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Global entrepreneurship

bullEntrepreneurship in the 21st century is evolving

bullBecause of global changes in technology communications and capital marketshellip

helliphellip todays innovative startups are building successful companies in countries around the globe in many instances with investors vendors customers and employees located thousands of miles away

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Global entrepreneurship

bullThe challenges these leading-edge companies face particularly in emerging markets are some of the most sophisticated issues both for businesses and governments alike

bullMany entrepreneurs find it difficult to expand and manage their ventures expanding into the global marketplace

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Opportunities for Global Entrepreneurs

bullNever before have there been so many interesting and exciting international business opportunities The movement of the once more controlled

economies of the former Eastern and Central Europe the former USSR and the Peoplersquos Republic of China to market orientation the expansion of the Pacific Rim and South America and the awakening of countries in the African continent hellipprovide a myriad of possibilities for entrepreneurs wanting to launch businesses in a global market as well as for businesses of existing entrepreneurs to expand globally

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

What is ldquoglobalrdquo entrepreneurship

bull Simply defined the global entrepreneur is one who conducts business activities across national boundaries (executing his or her business model in more than one country)

bull The successful global entrepreneur understands how international business differs from domestic business and is able to respond accordingly

bull Successful global entrepreneurship needs to take into account the culture political and legal environment economic system and development technology environment and the overall infrastructure

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Types of Entrepreneurs1 Local for local

Fill local void local opportunity Little education necessary Low growth expected Opportunity

based2 High growth

Disruptive innovation technology driven Examples facebook twitter google

3 Global Disrupt local but not necessarily technology nor necessarily

innovative Often copies of service in one location transplanted to another Excellent for emerging markets

Examples includes exporters importers as well as high growth technology with global focus Indian outsourcing design firms and ldquoglobal nomadsrdquo (expats with confidence to go global and startup local companies)

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Why go Global

Benefits

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Why go global1 When local market is too small

Example a high-end furniture maker in Recife Brazil would find the local market too small for scale production so might look internationally at New York London for clients

2 When you have competitive advantage you wish to exploit globally

Example lower cost of labor or high skilled workforce or raw material exclusive to region

Example India as tech outsourcing region with high tech workforce English fraction of cost

Manufacturing ndash export Service ndash sell abroad ndash doctors accountants etc

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Why go global

3 Enter markets before knockoffs International clones (copies of business

model) spread quickly so you need to launch GLOBALLY from the start (in multiple languages)

bull Yes you come up with a great idea in the USA and it works welland thensomeone in Germany copies it but offers it in multiple languages (which Europeans are good at doing) and next thing you know they are selling well all across Europe Latin America Asiaand are doing better than the original

bull This is an accelerated product life cycle

Why go global

4 Network effect = global dominance Example of Facebook vs MySpace

International Strategy ndash comparing Facebook with MySpace ndash 2 years ago

International Strategy ndash comparing Facebook with MySpace ndash 2 years ago

bullBack in 2008ldquoFacebook is now the largest social

network in the world But they continue to trail MySpace by a

massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them

International Strategy ndash comparing Facebook with MySpace ndash 2 years ago

International Strategy ndash comparing Facebook with MySpace ndash 2 years ago

bullBack in 2008ldquoFacebook is now the largest social

network in the world But they continue to trail MySpace by a

massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them

International Strategy ndash comparing Facebook with MySpace ndash 2 years ago

bullBack in 2008ldquoFacebook is now the largest social

network in the world But they continue to trail MySpace by a

massive 36 million users in the US and at current growth rates it will take them 18 years to overtake them

today

bullFacebook is the worldrsquos largest social network with over 400 million users 130 million unique visitors per month

bullMySpace = only 50 million unique visitors per month

bullWhat happened

International strategy = key

ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)

International strategy = key

ldquoMost of Facebookrsquos growth is international where theyrsquove executed on a brilliant strategy for quickly rolling out localized versions of sites by getting their users to do the translation work for them (MySpace by contrast expands via a command-and-control infrastructure that puts people on the ground in each new international market)

Facebook growth international

bullInternational GrowthbullMore than 70 translations available on the

sitebullAbout 70 of Facebook users are outside

the United StatesbullOver 300000 users helped translate the

site through the translations application

httpwwwfacebookcompressinfophpstatistics

Facebook growth international

bullInternational growh = key to winning vs competition

bullMassive growth in users

bullNetwork effect = value of companyhellip leads to more investmenthellipleads to better user experiencehellipleads to more users

Network effectbull In economics and business a network

effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it

bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case

bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join

Network effectbull In economics and business a network

effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people When network effect is present the value of a product or service increases as more people use it

bull The classic example is the telephone The more people who own telephones the more valuable the telephone is to each owner This creates a positive externality because a user may purchase their phone without intending to create value for other users but does so in any case

bull Online social networkswork in the same way with sites like MySpace and Facebook being more useful the more users that join

Opportunities ndash why

bullThe opportunities for international business dealings have grown dramatically as the traditional barriers associated with distance and cross-border transactions have been reduced through new technology and trade negotiations

httpwwwoecdorgdataoecd41737818332pdf

Homework for next class

Sorry

3-questions exercisebull Identify at least (1) major problem (1) major

trend and (1) transferrable idea in

bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or

worldwide

bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom

3-questions exercisebull Identify at least (1) major problem (1) major

trend and (1) transferrable idea in

bull (a) locally ndash Recifebull (b) locally ndash Brazilbull ( c) globally ndash some other part of world or

worldwide

bull Due next week ndash Maximum 1 page ndash word document ndash submit by email to briandbutlergmailcom

Class Schedule Topics to coverThe ldquoThree Questionsrdquo framework

bullThe ldquothree questionsrdquo framework1 ldquowhat is the problem

and what are you going to do about itrdquo

2 ldquoWhat is the trend and how are you going to get in front of itrdquo

3 ldquowhat is great here somewhere else and where else could it work how are you

going to localize it Where else could you bring this idea and find success

International IQ moment

Great stuff abroad you should know exists

Barcelona Sagrada Familia Cathedral

Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-

funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026

bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years

International IQ moment

Great stuff abroad you should know exists

Barcelona Sagrada Familia Cathedral

Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-

funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026

bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years

Barcelona Sagrada Familia Cathedral

Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-

funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026

bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years

Sagrada Famiacuteliabull Sagrada Famiacutelia is a massive privately-

funded Roman Catholic church that has been under construction in Barcelona Catalonia Spain since 1882 and is not expected to be complete until at least 2026

bull Considered the master-work of renowned Catalan architect Antoni Gaudiacute (1852ndash1926) the projects vast scale and idiosyncratic design have made it one of Barcelonas (and Spains) top tourist attractions for many years