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BUSINESS ANALYSIS
FLORISTTEE WAN NEE . LEE JIA MIN . GOH XINGXIN . TAN CHIN WERNG . GOH JYIA
WHEY
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Honeybee
Melia Florist
and GiftKLANG
KUALA TERENGGANU
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HoneybeeHome basis and online business
Klang Perth
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WHO IS THE FOUNDER ?‘ Own interest and deliver happiness to customers ’
Tan Yon Sern (Anson) • 7 June 1989 • 28 years old • Currently in Perth • Studied Master's
Degree at Royal Welsh College of Music & Drama
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5 EMPLOYEE
Valerie Lim
Tan Yenn Yenn
Ryuki Ng
Jasmine Low
Agnes Lau
MOSTLY ARE PART-TIMERS
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SERVICES PROVIDEDEvent PlannerFlorist Delivery
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PRODUCTS
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Hand Bouquet
Flowers in a box
Wedding Bouquet
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Flowers for opening ceremonies
Fruits basket with flowersPalm sized
bouquet
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CUSTOMERS
300 PER MONTH AND STILL GROWING
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RECENT DEVELOPMENT
November 2015
BUSINESS
START IN
HOME -BASED
BUSINESS
ONLINE SHOP
STILL IN LEARNIN
G PROCESS
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How many COMPETITORS
they have ?Memory Florist and Gift
7 COMPETITORS
Springo
Green Florist
Mutiara Florist & Gift Centre
Aliice Art Florist Shop
Star Florist
Kedai Bunga Cinta
Reiss Florist and Gift
Fiona Florist and Gift
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TOP 3 competitors
Green Florist & Gift Aliice Art Florist Shop Mutiara Florist & Gift Centre
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Cater the growing demand for Fresh Flowers in Malaysia
LOCATIONKota Kemuning, Shah Alam
BUSINESS EXPERIENCE10 years
SERVICESFresh flowers in a variety of flower arrangements and quality packaging
MISSION
Green Florist and Gift
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Small retailer of fresh-cut flowers and simple bouquets
LOCATIONJalan Goh Hock Huat, Klang
BUSINESS EXPERIENCE38 years
SERVICESFlower decorations and fresh flowers
How it Start?
Allice Art Florist Shop
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Mutiara Florist & Gift Centre
2000 square feet centreIn Klang
LOCATIONLorong Kampar KU/1, Klang
BUSINESS EXPERIENCE21 years
SERVICESperfect posy bouquet, hand bouquet and delivery services
SHOP
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STRATEGIES
Customize customer’s flowers
Affordable priceAdvertisement
Variety of design
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FACEBOOK PAGE
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OBSTACLES
• Limited customers• Difficult to handle the
growing orders• Not familiar with flower
arrangement skills
• Fluctuating product prices from supplier
• Time limitation as some of the workers are committed with a full-time job
• Pricing competition with the competitors
Early stage Now
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RECOMMENDATIONS
SHOP ADVERTISING
EVENT PLANNING SERVICE
MORE VARIETY OF FLOWERS
DOOR-TO-DOOR SERVICE
PROMOTION
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MELIA FLORIST AND GIFTJalan Tok Lam, Kuala Terengganu
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WHO ARE THE FOUNDERS ?TAN BEE
BENG
MOTIVEHer interest and experience in
making handicrafts
BIRTHDAY: 20 OCT 1974AGE: 42EDUCATIONAL LEVEL: SPM
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4 EMPLOYEE
Mirafe Peggy Low
MurianiRoshizawati
MOSTLY ARE FULL-TIMER
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SERVICES PROVIDEDEvent PlannerFlorist Delivery Hamper
Wrapping
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PRODUCTS
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Hand Bouquet
Hand Bouquet
Soft toy Bouquet
Snacks Bouquet
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Fruit & Flower Basket
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Wedding Bouquet & Flower Rosette
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FRESH FLOWERS
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FLORISTRY
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ARTIFICIAL FLOWERS
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Wedding Dinner
Decorations
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Wedding Gift ‘ Hantaran ‘
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CUSTOMERS20 – 30 PER DAY
50 – 60 CUSTOMERS PER DAY WHEN
FESTIVAL SEASON
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RECENT DEVELOPMENT
5 AUGUST 2000
BUSINESS
START IN
MOVE TO NEW
SHOP ON 25TH
AUGUST 2013
STARTED THEIR FIRST
ONLINE BUSINESS IN 2015
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How many COMPETITORS
they have ?Ratu Sehari7
COMPETITORS
Low Florist
Sri Bunga
Era NonaNatural
Reiss Florist and Gift
Bunga Sayang
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TOP 3 competitors
Low Florist Bunga Sayang & GiftRatu Sehari Handycraft Enterprise
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Low Florist
to cater the growing demand for Fresh Flowers in Malaysia
LOCATIONJalan Sultan Ismail, Kuala Terengganu, Terengganu
BUSINESS EXPERIENCE9 years
SERVICES• One-stop delivery• Have orders like
cake to deliver it with the bouquet of flowers
MISION
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Bunga Sayang & Gift
to cater the growing demand for Fresh Flowers in Malaysia
LOCATIONJalan Tok Lam, Kuala Terengganu
BUSINESS EXPERIENCE10 years
SERVICES•Wedding accessories wholesaler, retail, wedding planner•Sells door gift, handicraft, vases & basket supply.
MISSION
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Ratu Sehari Handycraft Enterprise
to cater the growing demand for Fresh Flowers in Malaysia
LOCATIONKampung Chabang Tiga, Kuala Terengganu
BUSINESS EXPERIENCE14 years
SERVICES MISSION•Sells handicrafts, marriage gifts, flowers, vase and etc •Receive orders of bouquet of flowers and also wedding gifts.
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STRATEGIES
Reduce Price for frequent customersAdvertisement
Variety of productsFriendly service
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FACEBOOK PAGE
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OBSTACLES
LIMITED CUSTOMERS COMPETITORS
LIMITED DEMAND
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RECOMMENDATIONS
BRANCHES ADVERTISI
NG
HIRE TRAINED WORKERS
DIY TUTORING
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COMPARISON
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SIMILARITIES
Type of service provided
Have online shop
Selling Fresh
flowers
Type of business
Every age group customers
Both owners have same interest in handicrafts
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DIFFERENCES
Average number of customers per day
Capital
Different race of
employees
Number of branches
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MELIA FLORIST AND GIFT DIFFERENCES HONEYBEE
DIFFERENT RACE OF EMPLOYEES
20 - 30 AVERAGE NUMBER OF CUSTOMERS PER DAY 10
RM 50,000 BASIS CAPITAL RM 3,000 – RM 5,000
NUMBER OF BRANCHES
CHINESEMALAY
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Product Differentia
tion
Many firmsIndependent decision
making
Imperfect informatio
n MONOPOLISTIC COMPETITION
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MELIA FLORIST
AND GIFTHONEY
BEEVS
WHICH IS MORE COMMERCIALLY SUCCESSFUL ?
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WHY?
NUMBER OF CUSTOMERS SHOPS
CAPITAL USED
GOOD REVIEW
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INTERVIEWEE&
REFERENCES
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Honeybee
Melia floristi. Name : Linda Lim
ii. Job position : Florist
iii. Contact : +0193367717
iv. Email Address : [email protected]
i. Name : Tan Bee Beng
ii. Job position : Owner
iii. Contact : +0129575858
iv. Email Address : -
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REFERENCES1. Security Check Required. (2016). Facebook.com. Retrieved
22 May 2016, from https://www.facebook.com/Melia-Florist-Gifts-628262573943694/?fref=ts
2. Security Check Required. (2016). Facebook.com. Retrieved 22 May 2016, from https://www.facebook.com/honeybeeklg/?fref=ts