Parle Products Presentation
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Transcript of Parle Products Presentation
PARLE PRODUCTS
SMBA25
Khushboo Shah
Akash DharTrilok Upadhyay
Harishyam Sharma
Prasad Kadam
FOCUSED CONTENTS
• Brief Introduction• Interesting Facts• Products• Brand Ambassadors• Production Process• 4P’s of Marketing• Product Life Cycle• SWOT Analysis• Market share of Parle• Corporate Social Responsibility (CSR)• Achievements• Conclusion
BRIEF INTRO
• A small company in 1929 to sell sweets and toffees.
• Original company split up into Parle Products, Parle Agro & Parle Bisleri
• Market Leader in Glucose Biscuits (Parle G)
• 40% share in biscuit market , 15% in confectionaries
• Parle has largest manufacturing units in India
• Ranked 7th in the as one of the most trusted brands.
INTERESTING FACTS
• 32 products including biscuits , toffee, candies .
• 10000 workers are employed in parle.
• 10 mother units and 65 manufacturing units
• Brand Ambassadors
• It has world’s largest machines at their
manufacturing plant.
PRODUCTS
BRAND AMBASSADORS
AMIR KHAN HRITIK ROSHANAMITABH BACCHAN
PRODUCTION PROCESS
RAW MATERIAL MIXING MOULDING
BAKINGCOOLINGPACKING
MARKETING MIX
PRODUCT PRICE
PLACE PROMOTION
TARGET MARKET
PRODUCT
• Associated with the positive values.
• Multitude of products
• Consistency of Products
• Earned as a renowned brand
• Enjoyable by all age groups
PRICING STRATEGY
• Market Penetration strategy with low price.
• Value for money positioning
• Appeals to all income groups
• Profit margin for distributors is 4% and for retailers is 10-12%
PLACE
• Extensive distribution network
• Reach to remote rural areas
• Value for money positioning
• 1500 wholesalers and 4.25 lakh retailers
• Setting up of factories at strategic locations
• Parle Products availablility
PROMOTION STRATEGY
• Advertised mainly through Press media
• Sales Promotion
• The Dadaji TV Commercial in 1989
• Using celebrities in AD to generate fantasy
• Public relations
PRODUCT LIFE CYCLE: Parle-G
Introduction
Growth
Maturity
Decline
Sale
Profit
PRODUCT LIFE CYCLE: Hide n seek
Introduction
Growth
Maturity
Decline
Sale
Profit
SWOT ANALYSIS
S W O TSTRENGTHS WEAKNESS OPPORTUNITIES THREATS
STRENGHTS
• Low Price
• Sizable market share
• Variety of products
• Deep & Effective Coverage
• Largest distribution system
• Better Understanding of consumer psyche
WEAKNESS
• Depends on Parle G
• Lacking schemes
• Replacement of Damaged stock
• Improper & irregular supply
• Packing of Biscuits
OPPORTUNITIES
• Demand for innovative packing
• Improving supply for brands
• Information through television
• Retaining loyal retailers
THREATS
• Hike in cost of production
• Competition from MNC’s
• Emerging substitutes like toast, wafers.
• Entry of various new entrant, ITC etc
MARKET SHARE
78
98.6
4.4
Market Share in Percentage for glucose biscuits in 2012
Parle GBritania TigerITC's SunfeastOthers
CORPORATE SOCIAL RESPONSIBILITY
• Golu Galata • My Green Planet• Saraswati Vandana • Installation of handpumps and celing fans • Distributing gifts to students • Empowering women
ACHIEVEMENTS
• Amongst the top best brands• Winning awards at Monde selection Since 1971• 111 gold, 26 silver and 4 bronzes• Parle G as the proudest product• Gaining popularity in international market• World’s largest selling biscuit
CONCLUSION
• Largest Selling biscuit brand• Knows the trick of tapping consumers• Healthy ingredients• Consumed by all age groups• Good distribution channel• Excellent marketing and promotions strategy
THANK YOU