Presentation

PARLE PRODUCT

ROLL NO NAME

1 Amy Mary

4 Nishant Bhatia

17 Neha Kazare

22 Saumil Mehta

26 Neha Mundye

27 Affan Shaikh

36 Hussain Keda

HISTORY OF PARLE

Established in 1929

1st brands – Parle G

It has provided its products to the mass with the affordable range.

Multimillion US $ company

Market leader in many products

The products of Parle Products Limited are to be found in the remotest villages of the country

40% share of the total biscuit market

15% share of the total confectionery market

14 manufacturing units for biscuits & 5 manufacturing units for confectioneries

Parle has largest such manufacturing units in India

India’s first domestic FMCG brand that has crossed over 5000 crores in retail sales in a year.

Introduction

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Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years.

Makers of the world's largest selling biscuit, Parle-G, and a host of other popular brands.

The Parle name symbolizes quality, nutrition and great taste.

Parle has 10 mother units in India and more than 75 CMUs

The production units of Parle Products Limited are of world class standards with facilities for automatic packaging and printing.

The company maintains hygiene at every stage of processing in order to make sure that the products manufactured are of the best quality.

Major brands of Parle Products Limited are:

1. Melody

2. Parle- G

3. Hide and Seek Cookies

4. Mango Bite

5. Monaco

6. Parle Marie

7. Milk Shakti

Parle Product’s

Biscuits.. Confectionery.. Snacks

• Parle-G

• Krackjack

• Hide n Seek

• Magix

•Monaco

• Kreamz

• Milk Shakti

• Parle Marie

• Melody

• Kismi Gold

• Mango bite

• Kacha Mango bite

• Orange Candy

• Poppins

• Kismi Toffee

• Mazelo

• Parle Wafers

• Musst Bite

• Jeffs

• Cheesling

• Musst tix n Musst

Chips

• Sixer

• Sixer Zeera

• Full Toss

COMPETETORS OF PARLE

Parle Biscuties competitors in India

Britannia

Sunfeast

Priya Gold

Horlicks

Cadbury

Parle snacks Competitors in India

Pepsi Lays

Bingo

Haldirams

Kurkure

Diamond Wafers

Local wafers

Parle Confectionery

Cadbury India

Nestle India

Candico India

Lotte India

COMPETITION

PARLE

34%

BRITANIA

30%

SWOT Analysis

Product Level

BCG Matrix

Product Life Cycle

World’s Largest Selling Brand of Biscuits

Knowing the trick of tapping the Customers

Consumed by all age groups

Use of healthy Ingredients

Excellent marketing Strategy

Extreme distribution Channel

Material Department of Parle is efficient

Conclusion