Park Hyatt Mobile App, HYATTI

H YAT T IWorkshop 2: HYattitude - HYATTIThursday 6th December 2012

Project Leaders: Stefano Cardini, Chiari Bossili, Elena Pacenti and Claudio Moderini

By: Jenai KavaranaMA, VISUAL BRAND DESIGN

H Y A T T I the secret society of park hyatt

secret societiesfor centuries a selected few have formed and joined secret socities around the world. they reap the benefits of the group and have symbolic and recognisable logos.

Hyatti is a mobile phone application that uses an ambigous code that is designed to Look LIke ArT rather than your run of the mill code. It is essentially

meant to be ‘your life’ during your stay at any of the Park Hyatt hotels around the world as you are able to control everything with the scan of a code and the

tap of your finger...

H Y A T T I project overview

C o D e

I N T e r A C T I V eS e rV I C e /B r A N D I N G

e L e G a N te L i t e

e X c L U s i v e

h i D D e Nc o D e

s c a N N i N GL U X U rY

S P e C I A L I T YI N N oVAT I o N

w ow e f f e c tc o M f o rt

i N t e L i G e N c ee a s e / e f f o rt

t i M i N G

HYATTI

H Y A T T I overview

I N T e r A C T I V e

hayat ımın

m حيايت yl i f e HYATTI

H Y A T T I NaMe MeaNiNG / appLicatioN iDea

hyatti translates as my life in arabic and turkish which describes this app perfectly as it will guide the user’s life during their stay at Park Hyatt no matter where they are in the city/world.

H Y A T T I coDe DesiGN

the code is meant to be technical containing some information without looking like the codes we are so used to seeing. I used the Travertine marble as inspiration for the texture of the code.

H Y A T T I coDe pLaceMeNt / hyatti seLects

the code can be put into any surrounding: store walls, doors, furniture, objects etc. The code can be stitched, burnt, printed...

H Y A T T I fUNctioN

Park Hyatt’s alliances will now be categorized as being part of Hyatti selects. This will be to help guide the user to selected hotspots from culture to parties and everything in between. This will be linked to a website like TripAdvisor so

Hyatti selects the best options and alerts the user according to their preferences.

H Y A T T I hyatti seLects

T H E N I N O S

S T O R Y B O A R D S

T H E N I N O S

First time users, Mr. and Mrs. Nino from Greece have booked a PRESTIGE SUIT with an adjoining room for their two children Nick and Nina and have downloaded the Park Hyatt - HYATTI application

onto their iPhones so that they are able to access the amenities through the application and the ‘secret’ codes around their room, hotel and city. Their driver hands them an information booklet about how to unlock

the secret codes and how to use the app. Mr. Nino begins using the application in the car on the way to the hotel and sets everything up according to their preferences. He is able to connect to both rooms.

H Y A T T I story boarD 1 -the NiNos

Hyatti allows the Nino’s to check in on the go so that they can go straight to their rooms upon reaching the hotel. this allows the hotel to know exactly who is coming in and when as well as their preferances and personal issues such as allergies (Hyatti cloud)

First time users, Mr. and Mrs. Nino from Greece have booked a PRESTIGE SUIT with an adjoining room for their two children Nick and Nina and have downloaded the Park Hyatt - HYATTI application

onto their iPhones so that they are able to access the amenities through the application and the ‘secret’ codes around their room, hotel and city. Their driver hands them an information booklet about how to unlock

the secret codes and how to use the app. Mr. Nino begins using the application in the car on the way to the hotel and sets everything up according to their preferences. He is able to connect to both rooms.

S I G N U P

W E L C O M E

F I R S T N A M E

L A S T N A M E

E M A I L

M O B I L E

H Y A T T G O L D

Notify via mobile

Notify via email

S A V E

S K I P

CHECK-IN PERSONALIZE ROOM HOME

ROOMCOLOUR

ROOMFRAGRANCE

ROOMTEMPERATURE

UNPACKINGSERVICE

M E N U

S A V E

ROOMTEMPERATURE

ROOMTEMPERATURE

23


M E N U

S A V E

CHECK-IN PERSONALIZE ROOM EXIT

Send a bell boy to help unpackluggage into closet

enter personalized information personalization options Adjusting room temperature without having to physically be there

Unpacking service where a bell boy will help you unpack your bags

S U C C E S S F U L

P R O C E E D T O Y O U R S U I T

# 3 7 1

U N L O C K

S I G N U P

W E L C O M E

F I R S T N A M E

L A S T N A M E

E M A I L

M O B I L E

H Y A T T G O L D

Notify via mobile

Notify via email

S A V E

S K I P


ROOMCOLOUR

ROOMFRAGRANCE

ROOMTEMPERATURE

UNPACKINGSERVICE

M E N U

S A V E

ROOMTEMPERATURE

ROOMTEMPERATURE

23


M E N U

S A V E

CHECK-IN PERSONALIZE ROOM EXIT

Send a bell boy to help unpackluggage into closet

S U C C E S S F U L


# 3 7 1

U N L O C K

once they reach the hotel the bell boy follows the Ninos into their now personalized room to assist them with unpacking.

hyatti enables the family to unlock their rooms by using the app so that they do not need to fuss around with locks and keys.

this feautre can be extended into areas such as the spa for sections that are for hotel guests only.

M Y R O O M

M Y H O T E L

M Y C I T Y

MY CITYMY ROOM MY HOTEL

MENUS ACTIVE OBJECTS

ROOM SERVICE MINI-BAR

HOUSE KEEPING LAUNDRY


SCANCODE

PANORAMICVIEW


SCANCODE

PANORAMICVIEW

simple three main sections ‘My Room’ main options page Ability to choose panoramic view (in app) or scanning the code using the camera

Selecting the panoramic view option to view room in app

M Y R O O M

M Y H O T E L

M Y C I T Y






SCANCODE

PANORAMICVIEW


SCANCODE

PANORAMICVIEW

the active objects around the room can be accessed through a virtual panoramic display.

Mr. Nino wants to adjust the light settings and after clicking on the light he wants to adjust on the panoromic display he is able to change the brightness by simply scrolling up and down on an active icon.

Mr. Nino scans the code in the shower to control temperature, steam options, music syncing options etc. so that he can have a personalized shower ready for him before he enters the cubicle.

While Mr. Nino is in the shower, Mrs. Nino orders lunch for everybody using the ‘Room Service’ section of the app.

S A V E

R O O M S E R V I C E

P R E F E R A N C E S

S K I P

V E G E T A R I A N

V E G A N

P E S E T A R I A N

H I N D U

H A L A L

K O S H E R

J A I N

D I A B E T I C

L A C T O S E F R E E

G L O U T E N F R E E

A L L E R G I C T O N U T S

O T H E RR O O M S E RV I C E

S U C C E S S F U L

Y O U R O R D E R W I L L B E I N Y O U R R O O MI N A P P R O X I M A T E L Y

M I N U T E S 2 0

BREAKFAST LUNCH DINNER ALL DAY

S N A C K S M A I N S

Loreum Epsum €10 Loreum Epsum €10
















P R O C E E D

Room Service main page room service personalization options Room Service Menu (black options are the ones that are personalized)

Success! Tell the client how long the meal will take to arrive in the room

We can not forget about Sasha the Nino’s pet pug. She will be looked after by the VID program where Mrs. Nino is able to send her to doggy day care and is also able to order special doggy Room Service so the whole family is truly looked after.

V A L E R I O D O L C E

V A L E R I O D O L C E

Mr. Valerio Dolce, a successful young entrepreneur has been a loyal member of the Hyatt group and is a member of the Hyatt Gold Passport scheme. As he has been using HYATTI for a few years, the application lets him login and save his calendar of choice to the system so that he is

able to have a think free holiday in between his business meetings.

H Y A T T I story boarD 2 -vaLerio DoLce

Mr. Valerio Dolce, a successful young entrepreneur has been a loyal member of the Hyatt group and is a member of the Hyatt Gold Passport scheme. As he has been using HYATTI for a few years, the application lets him login and save his calendar of choice to the system so that he is

able to have a think free holiday in between his business meetings.

S U C C E S S F U L


# 5 2 0

U N L O C K

as Mr. Dolce is an experinced user he did not have to check in, but login and confirm details. He was also able to upload his calendar via Gcal, ical or any other supported calendar format so that hyatti is able to suggest how he should spend his free time according to what she already knows about his preferences and saved hyatti data history.

G E O T A G

A P P R O X I M A T E T I M E T OV U N 4 5 M I N U T E S

MY CITYMY ROOM

DINING SPA

GYM ACTIVITIES

CONCIERGE MAPS

MY HOTEL

VUN LA CUPOLA

PARK BAR DEHOURS


G E O T A G G I N G

S U C C E S S F U L

P R E O R D E R E DT A B L E F O R O N E

T O D A Y 1 3 : 0 0

‘My Hotel’ main menu page Hotel Dining Options pre-order personalized menu and reserve Restaurant uses geo-tagging to determine the time it takes to get reach VUN

G E O T A G

A P P R O X I M A T E T I M E T OV U N 4 5 M I N U T E S

MY CITYMY ROOM

DINING SPA

GYM ACTIVITIES

CONCIERGE MAPS

MY HOTEL

VUN LA CUPOLA

PARK BAR DEHOURS


G E O T A G G I N G

S U C C E S S F U L

P R E O R D E R E DT A B L E F O R O N E

T O D A Y 1 3 : 0 0

Ability to check into Vun by using the code on the table - this alerts staff where the client is seated

C R E D I T T O R O O M

B I L L

W A T E RS T A R T E RS P E C I A LM A I N SD E S S E R TC O F F E E

T O T A L

€ 0 4 . 0 0€ 0 6 . 0 0€ 1 0 . 0 0€ 1 7 . 0 0€ 0 9 . 0 0€ 0 7 . 0 0

€ 5 3 . 0 0

C R E D I T C A R D

A 1 5 % m a n d i t o r y s e r v i c e c h a r g eh a s b e e n a d d e d t o y o u r b i l l

M Y R O O M

M Y H O T E L

M Y C I T Y

HYATTI ALERT!

YOU ARE NOW FREE UNTIL 5PM TODAY

D I S M I S S

S U G G E S T I O N S

A R O U N D M E

H O M E

H Y A T T I S E L E C T S - F A S H I O N

Vun Bill - options to pay using credit card or hotel credit

hyatti alerts Mr. Dolce that he is free until 5pm and is able to suggest activities

Circle on the map around Mr.Dolce’s current location to choose how far he is willing to go. The top bar shows a list of

hyatti selects brands

2 versions of maps avaible, easiest way of getting to Prada (selected Hyatti selects)

H O M E

S U C C E S S F U L

P R A D A 6 3 / 6 5 G A L L E R I A V I T T O R I O E M A N U E L EI I M I L A N O G A L L E R I A V I T T O R I O E M A -

N U E L E I I , 2 0 1 2 1 , M I L A N O


C H E C K E D I N T O

A L E R T S T A F F

A C C E S S W I S H L I S T


P R A D A B A S K E TC R E D I T C A R D


C O N T I N U E

R E C E I P T


C R E D I T C A R D

C R E D I T R O O M

P R A D AT R U N K

V A T 1 7 . 5 % T O T A L

€ 2 3 5 0 . 0 0

€ 4 1 1 . 2 5€ 2 7 6 1 . 2 5

C O N T I N U E

S U C C E S S


G I F T W R A P

S E N D T O R O O M

R E C E I P T E M A I L E D

T H A N K Y O U F O R Y O U RP U R C H A S E


B I L L

W A T E RS T A R T E RS P E C I A LM A I N SD E S S E R TC O F F E E

T O T A L

€ 0 4 . 0 0€ 0 6 . 0 0€ 1 0 . 0 0€ 1 7 . 0 0€ 0 9 . 0 0€ 0 7 . 0 0

€ 5 3 . 0 0

C R E D I T C A R D

A 1 5 % m a n d i t o r y s e r v i c e c h a r g eh a s b e e n a d d e d t o y o u r b i l l

M Y R O O M

M Y H O T E L

M Y C I T Y

HYATTI ALERT!

YOU ARE NOW FREE UNTIL 5PM TODAY

D I S M I S S

S U G G E S T I O N S

A R O U N D M E

H O M E


H O M E

S U C C E S S F U L

P R A D A 6 3 / 6 5 G A L L E R I A V I T T O R I O E M A N U E L EI I M I L A N O G A L L E R I A V I T T O R I O E M A -

N U E L E I I , 2 0 1 2 1 , M I L A N O


C H E C K E D I N T O

A L E R T S T A F F

A C C E S S W I S H L I S T


P R A D A B A S K E TC R E D I T C A R D


C O N T I N U E

R E C E I P T


C R E D I T C A R D

C R E D I T R O O M

P R A D AT R U N K

V A T 1 7 . 5 % T O T A L

€ 2 3 5 0 . 0 0

€ 4 1 1 . 2 5€ 2 7 6 1 . 2 5

C O N T I N U E

S U C C E S S


G I F T W R A P

S E N D T O R O O M

R E C E I P T E M A I L E D

T H A N K Y O U F O R Y O U RP U R C H A S E

checks into the prada store using the code on the door - connects him to their server

Prada’s online store shows him his online wishlist and basket

Able to pay for the bag using stored credit details

requests prada to deliver his bags to his hotel room

Whilst walking past points of interests hyatti alerts Mr. Dolce that this maybe something he is interested in.

Friday 7th Dec €100 Saturday 8th Dec €100

Sunday 9th Dec €100 Monday 10th Dec €100

Tuesday 11th Dec €100 Wednesday 12th Dec €100

Thursday 13th Dec €100 Friday 14th Dec €100

Saturday 15th Dec €100 Sunday 16th Dec €100

Monday 17th Dec €100 Tuesday 18th Dec €100

Wednesday 19th Dec €100 Thursday 20th Dec €100

C O N T I N U EB U Y T I C K E T SB U Y T I C K E T S

ROMEO AND JULIET








C O N T I N U E








Friday 21st Dec €100 Saturday 22nd Dec €100

HYATTI ALERT!

YOU HAVE A DINNER BICE AT 9PM ON

MONDAY 10TH DECEMBER

B A C K

D I S M I S S

Teatro Alla Scala - main page Choosing tickets, chooses Monday 10th December 2012

hyatti alerts Mr. Dolce that he is not free that night

ability to choose another date and chooses tuesday 11th December








C O N T I N U EB U Y T I C K E T SB U Y T I C K E T S

ROMEO AND JULIET








C O N T I N U E








Friday 21st Dec €100 Saturday 22nd Dec €100

HYATTI ALERT!

YOU HAVE A DINNER BICE AT 9PM ON

MONDAY 10TH DECEMBER

B A C K

D I S M I S S






BUBBLE BATH MENU

GOOD MORNING MENU

GOOD NIGHT MENU


B U B B L E B A T H M E N U

F I L L T U B

T E M P E R A T U R E

F R U I T B A S K E T

W I N E S U G G E S T I O N

G E O T A G

‘My Room’ main page, selects ‘Menus’

‘Menus’ main page, selects ‘bubblebath Menu

Mr. Dolce is able to organize and fill the perfect bubblebath without being there physically


T U R N O F F L I G H T S

C L O S E C U R T A I N S

S E T A L A R A M

B R E A K F A S T

N E W S P A P E R

G O O D N I G H T M E N U

S U C C E S S F U L

G O O D N I G H TS W E E T D R E A M S

C I A O

Mr. Dolce scans the code on the bed to view options

‘Goodnight Menu’ main page, ability to adjust saved settings (alarms, breakfast order). Turns

off all lights and draws curtains

What better way to get ready for bed than to make the room do it

for you?

the best way to

preDict the

fUtUre is to create

it

the future potentials of this app are endless as the client data keeps growing and the technology is getting stronger and faster.

this app will not only be the future of Park Hyatt, but will set the example for their example making them the pioneers in innovation.

Park Hyatt Mobile App, HYATTI

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Transcript of Park Hyatt Mobile App, HYATTI