Park City School District Bond Survey Results - Aug. 3, 2015 ·...

Education Bond Telephone Survey Report Prepared for The Park City School District

Lighthouse Research & Development, Inc. July 2015 A1

APPENDIX A: SURVEY RESULTS Hello. This is ____ calling on behalf of Park City School District. We are conducting a brief survey of residents in the Park City area. S1. First, I need to verify that you currently reside in the Park City area. Is that correct?

Count %

Yes 505 100%

No (Thank & Terminate) 0 0%

S2. Which of the following best describes your age?

Count %

0 = Younger than 18 [Ask for Adult] 0 0%

1 = 18 to 24 23 5%

2 = 25 to 34 72 14%

3 = 35 to 44 124 25%

4 = 45 to 54 136 27%

5 = 55 to 64 91 18%

6 = 65 or Older 59 12%

Average Mean 3.75

Median 4.00

S3. Record gender by observation.

Count %

Male 260 52%

Female 245 48%


A2 Lighthouse Research & Development, Inc. July 2015

1. Are you registered to vote in Park City?

Count %

Yes 492 97%

No 13 3%

2. If “no” in Q1, ASK: How likely are you to register to vote before November 2015? Would you say you

are “not at all likely,” “somewhat likely,” or “very likely?”

Count %

Not At All Likely (Thank & Terminate) 0 0%

Somewhat Likely 2 15%

Very Likely 11 85%

3. How likely are you to vote in the November 2015 election? Would you say you are “not at all likely,”

“somewhat likely,” or “very likely?”

Count %

Not At All Likely (Thank & Terminate) 0 0%

Somewhat Likely 62 12%

Very Likely 443 88%

4. Are you currently employed by the Park City School District?

Count %

Yes 31 6%

No 474 94%



5. How many children 17 years old or younger do you have living at home?

Count %

None 266 53%

One 92 18%

Two 114 23%

Three or More 33 7%

6. If “1 or more” to Q5: (Is your child / Are any of your children) old enough to attend public school?

Count %

Yes 194 81%

No 45 19%

7. If “yes” to Q6: Which public (school does your child / schools do your children) attend?

(Select All That Apply)

Count %

Jeremy Ranch Elementary 17 9%

McPolin Elementary 15 8%

Parley’s Park Elementary 24 12%

Trailside Elementary 28 14%

Ecker Hill Middle 43 22%

Treasure Mountain Jr. High 38 20%

Park City High School 54 28%

Weilenmann School of Discovery 12 6%

Private School 2 1%

Charter School 5 3%

Other (Specify) 19 10%

(For a list of verbatim ‘other’ responses, see Appendix D.)



8. What do you feel is the most important issue facing the Park City School District today?

Count %

(For a list of categorized verbatim responses, see Appendix A.)



9. Using a scale of one to seven, where one is “very dissatisfied,” and seven is “very satisfied,” please rate your overall satisfaction with Park City School District.

Count %

1 = Very Dissatisfied 9 2%

2 6 1%

3 11 2%

4 44 9%

5 120 24%

6 136 27%

7 = Very Satisfied 116 23%

Average Mean 5.56

Median 6.00

Don’t Know 58 12%



10. In your opinion, what are the three most important areas for Park City School District to fund? (Unaided – Select All That Apply)

Count %

Art and Music Programs 113 22%

Basic Skills (reading, math, writing) 78 15%

Career and Technical Education 6 1%

Classroom Materials 13 3%

Construction of New School Buildings 30 6%

Curriculum/Education Improvements 83 16%

Enrichment Programs (AP Classes, Gifted Education, etc.) 47 9%

Maintenance of School Buildings 28 6%

Professional Development for Staff 15 3%

Safety and Security 4 1%

Science Programs 76 15%

Smaller Class Sizes 46 9%

Sports and Extracurricular Activities 122 24%

Teachers and Their Salaries 139 28%

Technology 46 9%

Facilities 19 4%

Dual Emersion Program 24 5%

Foreign Languages Program 15 3%

Special Education 11 2%

Early Education (Pre-‐K and Kindergarten) 15 3%

Food / Nutrition 11 2%

Growth and Expansion 6 1%

Other (specify) 86 17%

Don’t Know 71 14%




11. Please tell me whether you agree or disagree with each of the following statements: (Rotate Statements) The Athletic Facilities at the High School Are Up to Par

Count %

1 = Strongly Disagree 29 6%

2 = Somewhat Disagree 22 4%

3 = Neither Agree nor Disagree 18 4%

4 = Somewhat Agree 129 26%

5 = Strongly Agree 183 36%

Average Mean 4.09

Median 4.00

Don’t Know 123 24%

The Schools Provide Quality Educational Programs and Services

Count %






Average Mean 4.48

Median 5.00

Don’t Know 29 6%



The District Spends Your Tax Dollars Wisely

Count %






Average Mean 3.72

Median 4.00

Don’t Know 46 9%

The District Does a Good Job Keeping the Community Informed

Count %






Average Mean 3.93

Median 4.00

Don’t Know 13 3%



The District Ensures Schools Are Safe Places to Learn

Count %






Average Mean 4.56

Median 5.00

Don’t Know 33 7%

12. Prior to this phone call, had you heard of the Park City School District grade realignment?

Count %

Yes 308 61%

No 197 39%

13. Prior to this phone call, had you heard of the proposed school bond initiative for the Park City

School District?

Count %

Yes 243 48%

No 261 52%



14. If “yes” to Q13: Where did you previously hear about the proposed school bond initiative? (Unaided – Select All That Apply)

Count %

Internet (non-‐social media) 9 4%

Newspaper 106 44%

Open House / District Meeting 19 8%

Park City School District Website 3 1%

Radio 76 31%

Social Media 1 0%

Television 1 0%

Word of Mouth (friend, family, co-‐worker) 51 21%

Email 9 4%


Don’t Remember 4 2%


Description of Proposed Bond Initiative I am now going to read a description of a proposed bond initiative, and then I’ll ask you some questions: The Park City School District has a need of approximately $56 million to expand and/or add school facilities in order to accommodate expected enrollment growth and the new grade realignment. The District has proposed issuing a school bond for the following changes:

• Demolish Treasure Mountain Junior High School • Relocate the High School Track and Football Field to the Junior High Site • Expand Park City High School to Accommodate the Addition of the 9th Grade • Build a New Upper Elementary School for the 5th & 6th Grades Next to Ecker Hill Middle School • Expand McPolin Elementary School • Transition to an All Day Kindergarten and Larger Preschool Enrollment



15. Overall, would you support or oppose the Park City School District issuing a bond to help pay for those proposed changes? (Interviewer: specify somewhat or strongly oppose/support)

Count %

Strongly Oppose 80 16%

Somewhat Oppose 46 9%

Undecided 33 7%

Somewhat Support 155 31%

Strongly Support 189 38%

16. Why do you _____(Response from Q15)_____ this bond initiative?

Count %

(For a list of categorized verbatim responses, see Appendix B.)



17. If the school bond amount were for $50 million, which would result in a tax increase of $7.18 per month on a $500,000 primary residence, would you support or oppose this bond initiative?

Count %



Undecided 18 4%



18. If a, b, c, d in Q17: If the school bond amount were for $40 million, which would result in a tax

increase of $5.74 per month on a $500,000 primary residence, would you support or oppose this bond initiative?

Count %



Undecided 19 7%



19. If a, b, c, d in Q18: What if the school bond amount were for $30 million, which would result in a tax

increase of $4.31 per month on a $500,000 primary residence, would you support or oppose this bond initiative?

Count %



Undecided 20 9%





Opposition/Support for the School Bond Initiative for at Least $30 Million

Count %

Strongly Oppose

Somewhat Oppose

Undecided

Somewhat Support

Strongly Support

20. Currently Park City School District has about $19 million in capital reserves. This money could be

used to help pay for the proposed changes, or the District could hold on to the money for future needs. Based on that information, which of the following scenarios do you prefer the most?

Count %

Issue a bond to cover the costs of ALL the proposed changes, and save the capital reserve money for later 132 26%

Use the capital reserve to pay for some of the proposed changes, and issue a smaller bond to cover the rest of the costs 218 43%

Use the capital reserve to pay for the more important needs, but do NOT issue a bond 68 14%

Save the capital reserve for the future and do NOT issue a bond 56 11%

Use a portion of the capital reserve, and issue a small bond 7 1%


Don’t Know 13 3%




Description of Additional Potential Changes The Park City School District has also identified the following potential changes:

• Construction of an Athletic Fieldhouse Near the New Football Field • Development of a Multi-‐Purpose Playfields Next to Park City High School • Repurposing of Park City District Offices & Learning Center on Kearns Blvd for Community

Services 21. If the school bond included those additional changes and the amount were for $100 million, which

would result in a tax increase of $14.35 per month on a $500,000 primary residence, would you support or oppose this bond initiative?

Count %



Undecided 24 5%





22. Where do you obtain most of your information about Park City School District?

Count %

Internet (non-‐social media) 47 9%

Newspaper 280 55%

Park City School District Website 19 4%

Radio 116 23%

Social Media 8 2%

Television 10 2%

Word of Mouth (friend, family, co-‐worker) 151 30%

Email 17 3%

Information Provided by the District / School / Faculty 22 4%

Employed by School / District 6 1%

Meetings 11 2%

Personal Experience / Children Attend 10 2%

Newsletter 7 1%


Don’t Know 4 1%




23. Have you visited the Park City School District website?

Count %

Yes 263 52%

No 242 48%

24. Have you visited the Park City School District Facebook page?

Count %

Yes 57 11%

No 447 89%

I just have a few final demographic questions. 25. What is the highest level of education you have completed?

Count %

Less than High School 2 0%

High School Graduate 24 5%

Some College or Technical School 95 19%

Bachelor’s Degree 212 42%

Graduate Degree or Higher 171 34%



26. What is the estimated value of your home? (Read if Necessary)

Count %

Less than $200,000 8 2%

$200,000 to $399,999 59 12%

$400,000 to $599,999 87 18%

$600,000 to $799,999 99 21%

$800,000 to $999,999 67 14%

$1 Million to $1.9 Million 79 16%

$2 Million or More 33 7%

Average Mean 4.22

Median 4.00

I Don’t Own a Home 38 8%

Don’t Know 13 3%

27. Which of the following best describes your annual household income before taxes?

Count %

Under $50,000 48 11%

$50,000 to $74,999 51 11%

$75,000 to $99,999 58 13%

$100,000 to $149,999 99 22%

$150,000 to $199,999 68 15%

$200,000 to $299,999 63 14%

$300,000 or More 64 14%

Average Mean 4.18

Median 4.00



28. Do you have any final comments, concerns, or suggestions for the Park City School District?

Count %

(For a list of categorized verbatim responses, see Appendix C.)

Those are all the questions I have today. Thank you very much for your responses.



APPENDIX A: MOST IMPORTANT ISSUES FACING PARK CITY SCHOOL DISTRICT

What do you feel is the most important issue facing the Park City School District today?



APPENDIX B: REASONS RESPONDENTS DO OR DO NOT SUPPORT THE BOND INIATIVE

Why do you _____(Response from Q15)_____ this bond initiative?



APPENDIX C: FINAL COMMENTS Do you have any final comments, concerns, or suggestions for the Park City School District?



APPENDIX D: ‘OTHER’ RESPONSES Which public (school does your child / schools do your children) attend?

• In your opinion, what are the three most important areas for Park City School District to fund?

• Where did you previously hear about the proposed school bond initiative?

• Currently Park City School District has about $19 million in capital reserves. This money could be used to help pay for the proposed changes, or the District could hold on to the money for future needs. Based on that information, which of the following scenarios do you prefer the most?

• Where do you obtain most of your information about Park City School District?

•

Park City School District Bond Survey Results - Aug. 3, 2015 ·...

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