Paris Region Magazine 7

8/14/2019 Paris Region Magazine 7

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OING BUSINESS IN PARIS REGION ENTREPRENDRE EN LE-DE-FRANC

ParisRegionS U E 7 - N U M R O 7

MAGAZINE

AEROSPACEA KEY ASSETARONAUTIQUEET SPATIALUN ATOUT DCISIF

A new office in Europe:choose the Paris Region

Implantation en Europe :prfrez lle-de-France

JUNE /JUIN 200


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Population of 11.7 million in 2008 GDP:534 billion in 2007

679,000 companies in 2007

The second popular location forthe worlds 500 largest companies

Europes second largest airportfacility: 87.1 million passengers and2.4 million metric tons of freightcarried by the 2 international airportsin 2008, 12 business aviation airports

Europes largest stock of commercial

real estate:50 million m of office space,30 million m of business space and29 million m of warehousing in 2008

11.3 million business travelersin 2007

The worlds largest hospitality center,with 150,000 hotel rooms in 2008

11,7 millions dhabitants en 2008 PIB : 534 milliardsen 2007

679 000 entreprises en 2007

2e ple dimplantation des 500 plusgrandes entreprises mondiales

2e plateforme aroportuaire dEurope :87,1 millions de passagers et2,4 millions de tonnes transportespour les deux aroports interna-tionaux en 2008, 12 plateformesdaviation daffaires

1er parc immobilier dentrepriseen Europe :50 millions de m de bureaux,30millions de m de locaux dactivits et29millions de m dentrepts en 2008

11,3 millions de visiteurs daffairesen 2007

La plus grande capacit daccueilau monde avec 150 000 chambresdhtels en 2008

Located at the crossroads of European and global business,the Paris Region is Frances leading economic region,and one of the most important in Europe.Situe au carrefour des changes europens et mondiaux,lle-de-France est la premire rgion conomique franaiseet lune des premires au niveau europen.

Close-up on the Paris RegionZoom sur lle-de-France

ParisTouristOffice/FabianCharaffi

PARIS REG ION MAGAZ INE 3

75 Paris

77 Seine-et-Marne

78 Yvelines

91 Essonne

92 Hauts-de-Seine

93 Seine-Saint-Denis

94 Val-de-Marne

95 Val-dOise

9375

95

7892

91

9477


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CONTENTS SOMMAIRE

N U M B E R 4 / N U M R O 4 - J U I N 2 0 0 8

B U S I N E S S E N T R E P R I S E

06 In Brief/ En bref06Diary

Agenda

06Val-dOise at the heart of innovationLe Val-dOise au cur de linnovation

Operation Romantic ParisOpration Paris romantique

07Siemens Grand Prize for innovationGrand Prix Siemens de linnovation

Paris Region leads all otherEuropean regionsLle-de-France en ttedes rgions europennes

Paris withstands the economic crisisParis fait face la crise conomique

08Paris, the movie capitalParis, capitale du cinma

Tax incentives for foreign moviesDes amnagements fiscauxpour les films trangers

Paris-made animation filmsgo internationalLe cinma danimation parisiensexporte

09The European forumfor innovationLes assises europennesde linnovation

The Arople incubator takes offLa ppinire Arople dcolle

Events at DisneylandLvnementiel Disneyland

A new office in Europe:choose the Paris RegionImplantation en Europe :prfrez lle-de-France

PARIS REG ION MAGAZ INE4

10

Paris, convention destinationParis, destination congrs

Cap Digital showcasesinnovative projectsCap Digital met les projetsinnovants lhonneur

11New freight station at Paris-OrlyNouvelle gare de fret Paris-Orly

Paris-Charles de Gaulle,5th airport worldwideParis-Charles de Gaulle,5e aroport mondial

New arrivalsImplantations

12 Talents : we meetKazuhide HorimotoTalents : la rencontre deKazuhide Horimoto

13 New arrivals of foreigncompanies in the Paris RegionLes implantations dentreprisestrangres en le-de-France

23

The aerospace sectorin the Paris RegionLe secteur aronautiqueet spatial en le-de-France

31 Val-de-Marne,land of diversityLe Val-de-Marne,terre de diversit

L I F E S T Y L E S A R T D E V I V R E

38 The world of Albert KahnLunivers dAlbert Kahn

39 Two very ParisianescapadesDeux balades trs parisiennes

N U M B E R 7/ N U M R O 7 - J U N E / J U I N 2 0 0 9

MichelDerouault

MichelDerouault

CNES/ESA/ArianeEspace


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Dear Reader /Chers lecteurs,

The Paris Region welcomes companies from around the world that are attracted

by an exceptional business environment. Facilitating their arrival, once theyhave decided to open an office, is a joint effort handled by a large number of operatorsand coordinated by the Paris Region Economic Development Agency. Our mainreport reiterates the assets of the Paris Region, as seen by our foreign clients, andincludes examples of successful setups. You will find the key steps and the impor-tance of having local support: connecting with partners, legal advice, office spaceproposals, recruitment assistance, etc., are all business services (provided free ofcharge by the Agency) that allow executives to focus on their sales objectives.Aerospace has a very strong presence in the Paris Region: as the Paris Air Show isbeing held, we remind our readers of the power of this industry and the key role ofits international players.Among the areas renewing their business real estate stock, Val-de-Marne, at thegates of Paris, serviced by the metro and supported by Orly Airport and the Rungis

market, has many hidden assets well worth knowing and that you will discoverhere... along with the beautiful walks along the banks of the Marne, where theimpressionists immortalized the guinguettesand their love of life.

Lle-de-France accueille des entreprises du monde entier, attires par un envi-ronnement daffaires exceptionnel. Faciliter leur arrive, une fois leur dcisiondimplantation prise, est un effort conjoint dun grand nombre doprateurs, coor-donns par lAgence Rgionale de Dveloppement Paris le-de-France. Notre dossiercentral rappelle les atouts de lle-de-France, tels que vus par nos clients trangers,et prsente des exemples dimplantations russies. Vous y trouverez les diffrentestapes cls et limportance de bnficier dun accompagnement local : mise en relationavec des partenaires, conseil juridique, proposition de locaux, aide au recrutement...autant de services professionnels (fournis gratuitement par lAgence) qui permettentau dirigeant de se focaliser sur ses objectifs commerciaux.Laronautique est particulirement prsente en le-de-France : alors que se tient lesalon du Bourget, nous rappelons le poids de cette industrie et le rle essentiel quyjouent les acteurs internationaux.Parmi les territoires renouvelant loffre immobilire aux entreprises, le Val-de-Marne,aux portes de Paris, desservi par le mtro et sappuyant sur laroport dOrly et lemarch de Rungis, dispose datouts trop peu connus que vous dcouvrirez gale-ment tout comme les splendides promenades en bord de Marne, dont lesimpressionnistes ont immortalis les guinguettes et le bonheur de vivre.

For any reactions, questions, congratulations or complaints...:Ractions, questions, flicitations, indignations :

[email protected]

DR

EDITO DITORIAL


40

Discover the banksof the MarneDcouvrez les bords de Marne

42Greater Paris by balloonLle-de-France en ballon

G U I D E B O O KG U I D E P R A T I Q U E

44 The Air and Space MuseumLe Muse de lair et de lespace

45 What legal form for yourcompany?Quel statut choisir ?

46 Business Case: SungrowCas pratique : Sungrow

47 Germans in ParisLes Allemands Paris

50Art DiaryAgenda culturel

CDTVal-de-Marne/DanielThierry

Musedelairetdelespace

Publishing Director

Directeur de la publication

Rgis BAUDOIN

Editorial Director

Rdactrice en chef

Frdrique de BAST


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VAL-DOISE AT THEHEART OF INNOVATIONLE VAL-DOISE AU CURDE LINNOVATION

EVENT_ VNEMENT

ROMANTIC PARIS / PARIS ROMANTIQUEOperation Romantic Paris, organized by the Paris Conventionand Visitors Bureau and the Paris City Hall, was held in February.The objective is to increase tourism by promoting the capital,which is internationally recognized as the ultimate romanticdestination. Lovers were able to choose from among four originalcultural itineraries, depending on the length of their stay: A day

in Paris, Spend a weekend, An unforgettable vacation andGreat opportunities. With the support of 70 hotel operators,restaurants and entertainment venues, visitors also receivedspecial discounts.En fvrier sest droule lopration Paris romantique , organisepar lOffice du tourisme et des congrs de Paris et la mairie deParis. Objectif : renforcer la frquentation touristique en valorisantla capitale, internationalement reconnue comme la destinationromantique par excellence. Les amoureux ont pu choisir parmiquatre itinraires culturels indits, en fonction de la dure de leursjour : Un jour Paris , Le temps dun week-end , Des vacances inoubliables et Grandes occasions . Grce au soutien de 70 hteliers, restaurants et lieux despectacles, les visiteurs ont galement bnfici doffres promotionnelles. GLdI

www.parisinfo.com

DIARY/AGENDA


IN BRIEF EN BREF

TOURISM_TOURISME

PARIS REG ION MAGAZ INE6

Paris Region Internationaltrade shows between June and November 2009Salons internationaux en le-de-Francede juin novembre 2009

June 03-05

European research & innovation exhibitionSalon europen de la recherche etde linnovationhttp://european-research-exhibition.com

June 15-21Paris Airshow / Salon international delaronautique et de lespace - Paris Le Bourgethttp://www.salon-du-bourget.fr/

September 03-06Whos next: International lab for fashion trendsLe laboratoire international des tendancesde modehttp://www.whosnext.com

September 04-08

Maison & Objet outdoor - indoor: The annualgathering for the art of indoor_outdoor livingLe rendez-vous annuel de lart de vivreoutdoor_indoorwww.maison-objet.com

September 13-16Beyond Beauty Paris: The 360 European eventon beauty and wellness / Lvnement europen 360 de la beaut et du bien-trehttp://www.beyondbeautyparis.com

September 15-18Premire vision pluriel: 5 top internationalevents for the textiles industry / 5 salonsinternationaux incontournables pour la filiretextilehttp:/www.premierevision-pluriel.com

September 17-20Silmo Paris: The international optics andeyewear exhibition / Mondial de loptiquehttp://www.silmo.fr

October 09-10The major financial show in EuropeForum de linvestissement et du placementhttp://www.foruminvest.com

October 13-18Equip auto: Worldwide meeting point forprofessionnals of the whole automotive industry- from design to maintenance / Rendez-vousmondial des professionnels de la filire auto-

mobile et vhicules spciaux - de la conception la maintenancehttp://www.equipauto.com

October 22-25The international modern and contemporary artfair / Foire internationale dArt contemporainhttp://www.fiac.com

November 02-07Batimat: The international construction tradeshow actor /Salon international de la constructionhttp://www.batimat.com

For more information / Pour en savoir pluswww.parisregion-tradeshows.com

The 6th edition of Research andInnovation Week in Val-dOise

(dpartement 95)was held last April.The purpose of this initiative was topromote innovation and technologicaldevelopment by creating exchangesand collaboration between institu-tions of higher education and busi-nesses (in particular SMEs and SMIs)in Val-dOise in the fields of research,technology transfers and continuoustraining. There were five themes:Eco-responsible development,Biology and advanced technologies,Art, Science & Technology, Embed-ded intelligence, Telecommunica-tions, and Developing innovation.This event has strengthened thedetermination of all industrial andacademic players to implementambitious R&D projects.

En avril dernier sest tenue la6e dition de la Semaine de la

recherche et de linnovation en Val-dOise (95). Cette opration a pourobjectif de favoriser linnovation et ledveloppement technologique, encrant des changes et une coopra-tion entre lenseignement suprieuret les entreprises (en particulierPME-PMI) du Val-dOise en matire derecherche, transfert technologique etformation continue. Ses 5 thmatiques :Dveloppement co-responsable ;Biologie et technologies avances ; Art,science et technologie ; Intelligenceembarque et tlcommunications ;Dvelopper linnovation. Cette mani-festation a confort la dterminationde tous les acteurs industriels etacadmiques mettre en uvre desprojets de R&D ambitieux.

Guillaume Lamotte dIncamps

BananaStock

www.sri-valdoise.fr


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The report by the DlgationInterministrielle lAmnagement etla Comptitivit des Territoires(DIACT)confirms the appeal of the Paris Region.The Gross Domestic Product (GDP) ofthe Paris Region ranks it far ahead ofLombardy and London at the Europeanlevel, and still in a dominating positioncompared to the other French regions.In addition, people under age 20 find theregion the most attractive for studyingand finding a job. The Paris Region isalso the leading European region whenit comes to research spending, which

represents 3.1% of its GDP. Finally,the region has the widest unbundledbroadband coverage.Le rapport de la Dlgationinterministrielle lamnagement etla comptitivit des territoires (DIACT)confirme le pouvoir dattraction delle-de-France. En effet, le produit intrieurbrut (PIB) de la rgion capitale la placeloin devant la Lombardie et Londres lchelle europenne, et toujours enposition dominante par rapport aux autresrgions franaises. De plus, les moins de20 ans la considrent comme la rgionla plus attractive pour tudier et y trouver

un premier emploi. Lle-de-France estaussi la premire rgion europenneconcernant les dpenses de recherchequi reprsentent 3,1 % de son PIB. Elleest enfin la rgion la plus largementcouverte en rseaux Internet de hautdbits dgroups . GLdI

PARIS REGION LEADSALL OTHER EUROPEANREGIONSLLE-DE-FRANCEEN TTE DES RGIONSEUROPENNES

SURVEY_ENQUTE


Grand Prizefor Innovation

CONTEST_ CONCOURS

For the 9th consecutive year, theSiemens Grand Prize for Innovation

awarded companies with the strongestResearch & Development programs, thistime by focusing on SMEs. The three sectorsobserved this year are Industry, Energy/Environment and Health. The threewinners, chosen by a jury of f igures fromthe economic and scientific communities,receive technical and moral assistance forone year, and a 5,000 prize. The ParisRegion Economic Development Agencyand SERI* are Siemens partners in thisoperation, identifying eligible candidates.

*European research & innovation exhibition.

Pour la 9e anne conscutive, le GrandPrix Siemens de linnovation arcompens les entreprises les plusperformantes en matire dinvestissementRecherche et Dveloppement, en valorisantcette fois-ci les PME. Industrie, nergie/Environnement et Sant sont les 3 secteursobservs cette anne. Les 3 laurats dsi-gns par un jury compos de personnalitsissues du monde conomique et scientifiquebnficient dune assistance technique etmorale dun an et dune dotation de 5 000.LAgence Rgionale de Dveloppement Parisle-de-France ainsi que le SERI* sont parte-naires de Siemens sur cette opration pouridentifier les candidats ligibles.

GLdI

*Salon europen de la recherche et de linnovation.

ECONOMY_ CONOMIE

PARISWITHSTANDS THECRISIS BETTERPARIS RSISTE

MIEUX LA CRISEIn the current tough environment, the 205international corporations polled by theCSA opinion research institute trust Paris(60%) over London (53%).The Paris Region has moved up in 2009:it is now as attractive as London in the eyesof business executives. In addition, it isbuilding on its lead through its ability todeal with the crisis thanks to a diversifiedeconomy and a stable banking sector,unlike London, which nevertheless ranksahead of Berlin, Moscow and Amsterdam.

Dans le contexte actuel difficile, les 205entreprises internationales interroges parlinstitut de sondage CSA font confiance Paris (60 %) plutt qu Londres (53 %).Lle-de-France progresse en 2009 puisquelleest maintenant aussi attractive que Londresaux yeux des entrepreneurs. Et elle creuselcart pour sa capacit faire face la crisegrce une conomie diversifie et unsecteur bancaire stable, contrairement Londres, qui se classe tout de mme devantBerlin, Moscou et Amsterdam. GLdI

ParisTouristOffice/DavidLefranc

VincentKowalski

ClaudeAvon/IAURIF

http://www.siemens.fr/gpi/

http://www.territoires.gouv.fr/indicateurs/

Grand Prixde linnovation


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8 PARIS REG ION MAGAZ INE

IN BRIEF EN BREF


The French National Assembly voted a tax credit for foreignproductions, which will attract foreign film shoots to France.This tax credit, intended for executive producers living inFrance and involved in the production of foreign f ilms (noteligible for funding by the National Cinematography Center),allows a 20% decrease in spending on the territory. In 2009,it will generate growth of more than 100 million that couldreach 200 to 250 million in 2010 and 2011. The number ofdays of foreign shoots should rise from 120 to 480, withrelated income of300 million for the restaurant andtransportation sectors. This does not even include theeconomic and tourism revenues generated by the release ofa film.

LAssemble nationale a vot un crdit dimpt pour les productionstrangres, qui permettra dattirer les tournages de films trangersen France. Ce crdit dimpt, au profit de producteurs excutifstablis en France et concourant la production duvrestrangres (non ligibles au soutien financier du Centre national dela cinmatographie), permet un allgement de 20 % des dpensesralises sur le territoire. Ds 2009, il gnrera une croissancede plus de 100 M pouvant atteindre 200 250 M en 2010et 2011. Le nombre de journes de tournages trangers devraitpasser de 120 480 avec des retombes dans le secteur de larestauration et des transports dun montant de 300 M.Et ce, sans compter les retombes conomiques et touristiquesengendres par la sortie dun film. GLdI

ATTRACTIVE TAX INCENTIVESDES AMNAGEMENTS FISCAUX ATTRACTIFS

With the nomination of Oktapodi to theHollywood Oscars, an entire Parisiananimation film community gains recognition.This short, which tells the story of twooctopuses, was made by six students at thecole des Gobelins, one of the best

animation schools in the world. The shorthas already won several prizes in Asia,the United States, Brazil and France, whichis in fact the 3rd producer of animationfilms worldwide behind the United Statesand Japan.Avec la nomination aux Oscars HollywooddOktapodi, cest toute la filire du cinmadanimation parisien qui a t honore. Eneffet, ce film court qui raconte lhistoire dedeux poulpes a t ralis par six tudiantsde lcole des Gobelins, lune des meilleurescoles danimation mondiales.Ce court mtrage a dj remport plusieursprix en Asie, aux tats-Unis, au Brsil et enFrance, qui est dailleurs le 3e producteurmondial de films danimation derrire lestats-Unis et le Japon. GLdI

http://www.gobelins.fr/index-flash.htm

PARISIAN ANIMATIONFILMS GO INTERNATIONALLES FILMS DANIMATIONPARISIENS SEXPORTENT

840 French and foreign films wereshot on the streets of Paris in

2008, i.e. a 10% increase over 2007. Onaverage, there were nine shoots per dayin the capital on more than 4,400 sites,for a total of 3,339 days. The earningsgenerated from fees for the use of certainpublic spaces and facilities exceeded650,000, compared to 450,000 in2007. Several points make the capitalspecial: shooting in the streets is free,but lump sums are negotiated for parkingshoot vehicles and the use of municipalfacilities such as museums, schools,parks and gardens. In France, one French

film out of two is shot in Paris.

840 tournages de films franais ettrangers ont eu lieu en 2008 dans

les rues de Paris, soit une augmentationde 10 % par rapport 2007. En moyenne,9 tournages par jour se sont droulsdans la capitale sur plus de 4 400 sites,pour un total de 3 339 jours. Les recettesgnres par certaines redevances pourlutilisation despaces et dquipementspublics ont dpass 650 000 contre450 000 en 2007. Les spcificits de lacapitale : tourner sur la voie publique estgratuit, mais des forfaits sont ngocispour les stationnements de vhicules detournages et lutilisation dquipements

municipaux, comme les muses, les coles,les parcs et les jardins. En France, un filmfranais sur deux est tourn Paris.

GLdI

MOTION PICTURES/ECONOMY_CINMA/CONOMIE

CINEMA_SEPTIME ART

THE ARTS_CULTURE

LesGobelins

Paris,the moviecapital

Paris, capitale du cinma

http://www.ficam.fr/fr/index.php

CheriProductionLtd/BrunoCalvo

CHERI / Stephen Frears with /avec Michelle Pfeifer


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9

The Cit des sciences et de lindustrie organized the firstAssises Europennes de l Innovation, a European forum

for innovation. Agenda: issues concerning the financing ofinnovative start-ups, the promotion of public research and thestimulation of European creativity. The creation of a Europeanacademy of science and technology, the creation of a Europeancontest for the emergence of science and technology universi-

ties, and the streamlining of research funding procedures arethe main proposals for a new innovation policy in Europe. Aspart of this forum, the President of France has earmarked theannual sum of350 million over five years for research onnanotechnologies.

La Cit des sciences et de lindustrie a organis les premiresAssises europennes de linnovation. Au programme : lesquestions concernant le financement des jeunes entreprisesinnovantes, la valorisation de la recherche publique et la stimu-lation de la crativit en Europe. La cration dune acadmieeuropenne des sciences et techniques, la mise en place dunconcours europen pour lmergence des universits des sciences

et technologies et la simplif ication des procdures de finance-ment de la recherche sont les propositions phares pour unenouvelle politique de linnovation en Europe. Cest dans cecadre que le prsident de la Rpublique franaise a annoncune dotation annuelle de 350 M sur cinq ans pour la recherchesur les nanotechnologies. GLdI

RESEARCH_ RECHERCHE

Paris takes the initiativeParis prend linitiative

THE TWO FACES OF DISNEYLAND

LES DEUX VISAGES DE DISNEYLANDDisneyland Resort Paris has an integrated event facility. Its infrastructures make itthe Number One business tourism site in Europe. It offers 23,500 m of coveredspaces, including two convention centers, five conference rooms, three eventstructures and 50,000 m of fields designed for installing booth or festival tents.After the theme parks close to the public, theme nights, activities and attractionsare organized for businesses.Disneyland Resort Paris possde un site vnementiel intgr. Ses infrastructures enfont le premier site de tourisme daffaires en Europe. On y trouve en effet 23 500 mdespaces couverts, dont deux centres de congrs, cinq salles de runions, troisstructures vnementielles et 50 000 m de terrains adapts linstallation de standsou de chapiteaux. Des soires thmatiques, animations et attractions dans les parcs thme sont proposes aux entreprises aprs la fermeture au public. GLdI

EVENTS_VNEMENTIEL

PARIS REG ION MAGAZ INE

CSI/D.

Simon

Disney

The international strategy of the businessincubator Arople, located at Roissy,has paid off. Three foreign companieshave set themselves up there these pastfew months: EHR (Great Britain,restaurant equipment), Beraca (Brazil,cosmetics industry) and Ewifoam(Germany, floor products). The incubatoralready has 22 residents.La stratgie linternational de la ppiniredentreprises Arople, situe Roissy, servle payante. Trois socits trangressy sont installes ces derniers mois :EHR (Grande-Bretagne, quipement pour

restaurants), Beraca (Brsil, industriecosmtique) et Ewifoam (Allemagne,produits pour les sols). La ppinirecompte dj 22 rsidents. GLdI

www.aeropole-roissy.com

AROPLE TAKES OFFAROPLE DCOLLE

STRATEGY_STRATGIE


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IN BRIEF EN BREF


CONVENTIONS_CONGRS

CAP DIGITAL MAKES HEADLINESCAP DIGITAL CRE LVNEMENT

INNOVATION_ INNOVATION

PARIS, CONVENTIONDESTINATIONPARIS, DESTINATION CONGRSOn April 9, the key players of the convention sector met at theParis City Hall. This business convention, organized by the ParisConvention and Visitors Bureau and the City of Paris, honoredten associations that promoted and won Pariss candidacy for

large association conventions. They were named ambassadorsof Paris, Convention Destination and received the City of Parismedal. Conventions are withstanding the current economicwoes because they are organized two to 10 years ahead of time.The joint involvement of the City of Paris, the competitivenessclusters, the project sponsors and professional and medicalassociations has made Paris an es sential destination. Itssuccess is mirrored by the success of this reception, but moreimportantly by the annual 900 conventions and 600,000 conven-tion visitors, which contribute to the capitals worldwide reach.

Le 9 avril dernier, les acteurs de la filire congrs se sont runis lhtel de ville de Paris. Cette convention daffaires, organisepar lOffice du tourisme et des congrs de Paris et la ville deParis, a mis lhonneur dix associations ayant port et gagn la

candidature de Paris pour de grands congrs associatifs. Ellesont reu la distinction dambassadeurs de Paris DestinationCongrs et la mdaille de la ville de Paris. Les congrs rsistentaux alas conjoncturels, car ils se gagnent entre 2 et 10 ans lavance. Limplication conjointe de la ville de Paris, des plesde comptitivit, des porteurs de projets et dassociationsprofessionnelles et mdicales a fait de Paris une destinationincontournable, russite illustre par le succs de cette rceptionmais aussi et surtout par les 900 congrs et 600 000 congres-sistes annuels, qui contribuent au rayonnement international dela capitale. GLdI

The first edition of Futur enSeine was held from May 29to June 7, 2009. This event ofinternational scale is orga-nized by the Cap Digital

competitiveness cluster and supported by the Paris Region and

the City of Paris. Intended for the general public and profession-als, the purpose of this program was to propose innovative tech-nologies and projects at several locations in the capital (Place dela Bastille, Cit des sciences et de lindustrie, Arc de Triomphe,etc.) and the outskirts (the Cube at Issy-les-Moulineaux, the ArtsCenter at Enghien-les-Bains, the Chteau de Vincennes, etc.).A living innovation showcase, Futur en Seine sought to highlight thetechnologies of Paris Region companies and laboratories throughdemonstrators and presentations (digital tour of city, robots,etc.). Through 300 events, including 15 public installations,30 conferences and a digital village, citizens could gain insightinto expected or possible trends related to the distribution ofdigital applications in their everyday environment.

Du 29 mai au 7 juin 2009 sest droule la premire dition deFutur en Seine, un vnement de porte internationale organispar le ple de comptitivit Cap Digital et soutenu par la Rgion

le-de-France et la ville de Paris. Destin au grand public et auxprofessionnels, ce programme avait pour objectif de proposerdes technologies et projets innovants dans plusieurs lieux de la

capitale (place de la Bastille, Cit des sciences et de lindustrie,Arc de triomphe) et de sa priphrie (Le Cube Issy-les-Mouli-neaux, le Centre des arts dEnghien-les-Bains, le chteau deVincennes).Vritable vitrine vivante de linnovation, Futur en Seine entendaitmettre en valeur les technologies des entreprises et laboratoiresde la filire francilienne au moyen de dmonstrateurs et prsen-tations (visite numrique de la ville, robots). travers 300 vnements dont 15 installations publiques,30 confrences et un village numrique, les citoyens ont pucomprendre les volutions attendues ou possibles lies ladiffusion des applications numriques dans leur environnementquotidien. GLdI

ParisTouristOffice/R.

Mesnildrey

www.futur-en-seine.org

http://www.parisinfo.com


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New arrivals / ImplantationsAll the following companies have chosen to locate inthe Paris Region:Ils ont choisi lle-de-France :

Facebook, the online social network that totals130 million users worldwide, opens a Paris office.In France, the number of users rose from 4 to

6 million in two months.Facebook, le rseau social en ligne qui compte130 millions dutilisateurs dans le monde ouvre unbureau Paris. En France, les utilisateurs sontpasss de 4 6 millions en deux mois.

The law firm Nixon Peabody comes to Paris.It already has 16 offices in the United States and hasexpanded its international presence the past twoyears by opening offices in London and Shanghai.Le cabinet davocats Nixon Peabody sinstalle Paris. Il compte dj 16 bureaux aux tats-Unis eta largi sa prsence internationale depuis 2 ans ensimplantant Londres et Shanghai.

Geotest-Marvin Test Sytems, an American instru-

mentation specialist, opened its first European officein Les Yvelines (dpartement 78). Geotest is one ofthe five subsidiaries of the Californian Group Marvin(1,000 people).Geotest-Marvin Test Sytems, spcialiste amricainen instrumentation, a ouvert son premier bureaueuropen dans les Yvelines (78). Geotest estlune des cinq filiales du groupe californien Marvin(1 000 personnes).

The British company Telehouse, the first Europeandata center service provider for hosting critical IT andtelecom infrastructures, opens a data center at Magny -les-Hameaux (dpartement 78). This subsidiary of theJapanese telecom giant KDDI will eventually be able tooffer 6,000 m of customer hosting rooms. Its French

business generated22 million in 2008.La socit britannique Tlhouse, premier prestataireeuropen de data centers pour lhbergementdinfrastructures informatiques et tlcoms critiques,ouvre un data center Magny-les-Hameaux (78).Cette filiale du gant des tlcoms japonais KDDIpourra accueillir terme 6 000 m de salles dhber-gement client. Son activit en France a reprsent22 M en 2008.

The Swedish Group H&M opens several retail outletsin Paris. The chain store inaugurated the first store forits high-end line COS (Collection of Style) in 600 mon Rue des Rosiers. 14 stores will be opened inFrance in 2009 and two in 2010, including one on

the Champs-Elyses.Le groupe sudois H&M ouvre plusieurs points devente Paris. Lenseigne a inaugur le premiermagasin de sa ligne haut de gamme COS (Collectionof Style)sur 600 m rue des Rosiers.14 magasins seront ouverts en France en 2009, etdeux en 2010, dont un sur les Champs-lyses.

Wincanton, the United Kingdom-based Europeanleader in logistics solutions, is going to create aParis Region distribution platform for Allergan(pharmaceutical laboratory) in Cergy-Pontoise (95).Wincanton, leader europen en solutions logistiquesinstall au Royaume-Uni, va crer une plateformede distribution francilienne pour Allergan (laboratoirepharmaceutique) Cergy-Pontoise (95).


PARIS ON THE RISE! / PARIS PROGRESSE !AIR TRANSPORTAT ION_TRANSPORT ARIEN

With 61 million passengers in 2008,Paris-Charles de Gaulle Airport climbs arung compared to 2007, becoming thefifth airport worldwide, according to theAirport Council International ranking. Up1.6% over one year, it exceeds the trafficat Los Angeles airport and moves closerto Tokyo, London, Chicago, and theleader, Atlanta. Aroports de Paris alsowins the prize for most powerful hub in

Europe (Air France KLM), offering passen-gers 24,000 transit options in less thantwo hours.Avec 61 millions de passagers en 2OO8,laroport de Paris-Charles de Gaullegagne une place par rapport 2007 etdevient le cinquime aroport mondial,selon le classement de lAirport CouncilInternational. En croissance de 1,6 % surun an, il dpasse le trafic de laroport deLos Angeles et se rapproche de Tokyo,Londres, Chicago et du leader, Atlanta.Laroport de Paris possde, en outre, lerecord du plus puissant hub dEurope

(Air France KLM) en proposant aux passa-gers 24 000 possibilits de connexion enmoins de deux heures. GLdI

www.lechotouristique.com

FRE IGHT_ FRET

Paris-Orly sur les railsParis-Orly on rails

Aroports de Paris (ADP) hasopened a new freight station at the

Paris-Orly Airport. With a total surfacearea of 14,700 m, the station is designedto meet the needs of freight operatorsand offers facilities for acceleratinggoods handling. It employs 200 people.With 100,000 metric tons of freighttransported per year, Paris-Orly isthe second ranking French airport(after Paris-Charles de Gaulle). ADPis Number One in Europe and seventhworldwide for air freight, with 2.41million metric tons handled, including90% at Paris-Charles de Gaulle.

Aroports de Paris (ADP) a ouvertune nouvelle gare de fret sur la-roport de Paris-Orly. Avec une surfacetotale de 14 700 m, cette gare estadapte aux besoins des oprateursde fret et dispose damnagementspermettant dacclrer le traitementdes marchandises. Elle emploie 200personnes. Avec 100 000 tonnes par an,Paris-Orly est le deuxime aroportfranais pour le transport de fret(aprs Paris-Charles de Gaulle). ADPest numro un en Europe, et septimemondial pour le fret arien, avec2,41 millions de tonnes traites dont90 % pour Paris-Charles de Gaulle.

GLdI

AroportsdeParis

www.aeroportsdeparis.fr


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TALENTS TALENTS


At age 59, Kazuhide Horimoto is Chairman & CEO of Daikin Airconditioning FranceSAS, the world leader in air conditioning with sites in some 50 countries.He moved to the Paris Region seven years ago. He is in charge of a dozen agencies in Franceand 300 employees. 59 ans, Kazuhide Horimoto est PDG de Daikin Airconditioning France SAS,leader mondial de lair conditionn avec une prsence dans une cinquantaine de pays.Arriv en le-de-France il y a sept ans, il a en charge une douzaine dagences en Francetotalisant 300 employs. Guillaume Lamotte dIncamps

Une rgion centraleen Europe

A central regionin Europe

WHY DID YOU CHOOSE THE PARIS REGION?POURQUOI AVOIR CHOISI LLE-DE-FRANCE ?It was an obvious choice. We set up our head office in Nanterre (92) because I travelall over France and I go regularly to Belgium, where we have a factory, and to the

Czech Republic, where we opened a new unit. I also travel frequently to Japan, and thanksto Paris-Charles de Gaulle Airport, I can fly very easily. For us, the Paris Region is thelargest market. This is where you have to be to make good deals!

Ce choix sest impos nous. Nous avons install notre sige social Nanterre (92),car je suis amen voyager dans toute la France et je vais rgulirement en Belgique,

o nous possdons une usine, ainsi quen Rpublique tchque, o nous avons ouvert unenouvelle unit. Je fais aussi de frquents dplacements au Japon, et grce Paris-Charlesde Gaulle, je peux voyager trs facilement. Lle-de-France reprsente pour nous le plusgros march, cest ici quil faut tre pour faire de bonnes affaires !

I live in Paris, and I enjoy the lifestyle here. People are less reserved than in Japan, butthe cultural differences are a source of enrichment. From an economic standpoint,

the French standards and certifications we have are recognized internationally. Thequality level is high, which gives our products high durability.

Jhabite Paris et je trouve que le mode de vie ici est trs agrable. Les personnalitssont moins rserves quau Japon, mais ces dif frences culturelles sont enrichis-

santes. Dun point de vue conomique, les normes et labels franais que nous possdonsbnficient dune reconnaissance internationale. Le niveau de qualit est lev, ce quiconfre une grande durabil it nos produits.

THE ADVANTAGESOF THE PARIS REGIONLES ATOUTSDE LLE-DE-FRANCEAccording to Kazuhide Horimoto, in additionto the excellent national and internationaltransportation system, you can find highlyqualified labor here vital for a businessto run smoothly and the best customers!

And to reward the hard work, the companyorganizes golf tournaments, where theplayers can win a Daikin air cleaner.Daprs Kazuhide Horimoto, outre unexcellent rseau de transports nationauxet internationaux, on trouve ici une mainduvre trs qualifie ce qui est vitalpour le bon fonctionnement de lentreprise ainsi que les meilleurs clients !Pour joindre lutile lagrable, lentrepriseorganise des tournois de golf, o les joueursgagnent un purificateur dair Daikin.

WHAT MAKES IT DIFFERENT?QUEST-CE QUI FAIT LA DIFFRENCE ?


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REPORT REPORTAGE

When it comes toestabl ishing your

European headquarters

or a French subsidiary, theParis Region looms as theobvious choice. Thatsbecause it has so manyadvantages, not least ofwhich is its geographiclocation, at the crossroadsof Southern, Northern andEastern Europe. The loca-tion is all the more remark-able in that the densityand quality of the transpor-tation infrastructure forgetting there are unrivaled.

Pour une entreprisequi souhaite implanter

son quartier gnral euro-

pen ou, tout simplement,sa filiale franaise, le choixde la rgion parisienne nefait pas dbat. Ses atoutssont en effet considrables. commencer par sa situa-tion gographique, au carre-four de lEurope du Sud, duNord et de lEst. Une situa-tion dautant plus remar-quable que les moyens dyaccder sont dune densitet dune qualit nulle autrepareilles.

Au bonheurdes entreprises

trangres

Whether for its geographic location, itsroad systems and means of transportation,the range of office spaces it offers or theexcellent recruiting conditions, the ParisRegion is the ideal spot for a foreigncompany to set itself up. In addition, thetax incentives and labor laws have becomevery favorable and the Paris RegionEconomic Development Agency (PREDA)provides all the help and support needed.Quil sagisse de sa situation gographique,de ses moyens daccs et de transport,de lventail des locaux quelle propose oudes facilits de recrutement quelle offre,la rgion le-de-France reprsente le lieu

dimplantation idal pour une socittrangre. Dautant que la fiscalit et ledroit du travail sont devenus extrmementfavorables et que lAgence Rgionale deDveloppement (ARD) assure toute laideet laccompagnement ncessaires.

Article written by/Dossier ralis par Guy Schwartz

ParisTouristOffice/JacquesLebarc

A bonanza forforeign companies


14/52


REPORT REPORTAGE


The Paris Region is not only thesecond largest airport hub on the

Continental Europe. It also has the mostdeveloped high-speed train system in theworld envied by Barack Obama and anextremely efficient urban and suburbantransportation system (subways, busesand trams). Nothing surprising, there-fore, that the region, which also has an

excellent road and highway infrastruc-ture, is the main space chosen by logisticsspecialists.Many foreign companies have recognizedthese advantages. An office in the ParisRegion is a virtual must, given how acces-sible the area is from both France and therest of Europe,explains, for example,Xavier Nicolas, Marketing and Communi-cations Manager for the French subsid-iary of the German firm Soleos Solar,specialized in photovoltaic systems. EricSurdej, Executive Vice-President of theSouth Korean firm LG Electronics, states

that his decision to locate his Europeanresearch center dedicated to cellularphones in Villepinte was mainly promptedby the central geographic location of theParis Region in Europe and the transpor-tation facilities offered by its rail system,highway infrastructure, and closeness toParis-Charles de Gaulle Airport.

Deuxime plateforme aropor-tuaire dEurope continentale, lle-

de-France, cest aussi le rseau de trains grande vitesse le plus dvelopp dumonde et envi par Barack Obama ou, encore, un systme de transportsurbains et suburbains (mtro, autobus,tramway, notamment) extrmementperformant. Pas tonnant, dans cesconditions, que la rgion, grce gale-ment ses dessertes routires et auto-routires, soit le principal espace retenupar lensemble des logisticiens.

De nombreuses socits trangres ontbien compris ces atouts. Limplantationen le-de-France est quasi obligatoireen raison de laccessibilit du territoireen France et en Europe , indique, parexemple, Xavier Nicolas, responsablemarketing et communication de la filialefranaise du spcialiste allemand dins-tallations photovoltaques, Soleos Solar.

Vice-prsident excutif du sud-corenLG Electronics, Er ic Surdej raconte,pour sa part, que sa dcision dinstal ler Villepinte son centre de rechercheeuropen ddi la tlphonie mobiletait notamment justif ie par la situa-tion gographique centrale de la rgionle-de-France en Europe et les faci litsde transport offertes par son rseauferroviaire, ses axes autoroutiers et laproximit de laroport Paris-Charles deGaulle .


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15PARIS REG ION MAGAZ INEPARIS REG ION MAGAZ INE

Simplified incorporation andformalities

Another advantage of the region is theease with which you can now create anentity. A new legal form of corporation hasbeen created: the Socit par ActionsSimplifie(SAS), or simplified corpora-tion. Main advantages: no seed money orstatutory auditors are required (see

comparison between the main legal formsof corporations in this issue, page 45).Administrative formalities have also beenstreaml ined. Today, they only take sevendays. In addition, they can be completedonline through a one-stop service offeredby the Centre de Formalits des Entre-prises, a branch of the Paris Chamber ofCommerce and Industry.

Des structures et des dmarchessimplifies

Autre intrt dune installation dans largion : la facilit avec laquelle il estdsormais possible de crer sa structure.Un nouveau statut juridique a ainsi faitson apparition : la socit par actionssimplifie (SAS). Ses principaux avan-tages : pas dobligation de capital au

dpart ni de commissaire aux comptes(cf. la comparaison entre les principauxstatuts dans ce numro, page 45). Dans lemme temps, les dmarches administra-tives ont t considrablement rduites.Aujourdhui, elles ne prennent que septjours. En outre, elles peuvent tre effec-tues en ligne par le biais dun guichetunique propos par le Centre de forma-lits des entreprises, une manation de laChambre de commerce et dindustrie deParis.

E P A D

CREATEYOUR COMPANYIN 7 DAYS

CREZVOTRE ENTREPRISEEN 7 JOURS


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Managing Director of CBRE Investors

Directeur gnral de CBRE Investors

CBRE Investors is an independent real estate investment firm that isa subsidiary of CB Richard Ellis. It manages 8.7 billion euros in assetsin Europe, mainly professional (offices, retailers, hotels, etc.), fromseven offices, including the Paris office, which is the largest one alongwith the London office. In France, we do a lot of work in the ParisRegion, especially to raise capital from institutional investors thatwe invest in office buildings that are either new or to be rehabilitated,currently representing close to 150,000 m in the Paris Region.The Paris Region real estate market is very dynamic. With a stockof 50 million m, it absorbs on average between 2 and 2.5 mil lioneach year. In addition, from an environmental standpoint, things areimproving. We now work with the developers to improve the qualityof our buildings in this area and we achieve excellent HQE (environ-mental quality) targets, somet imes even achieving the THPE energyperformance standards, while maintaining rents of around 250 / m2.Lastly, we develop Five-Star ser vices in the buildings we manage suchas fitness rooms, caretaker serv ices, company restaurants, cafeterias,nurseries, wellbeing spaces, etc. These services are not only availablefor the employees of large corporations.

CBRE Investors est la filiale indpendante dinvestissementimmobilier de CB Richard Ellis. En Europe, elle gre 8,7 milliardsdeuros dactifs, principalement professionnels (bureaux,commerces, htels, etc.), partir de sept bureaux, dont celui deParis, le plus important avec celui de Londres. En France, noustravaillons beaucoup en le-de-France, en particulier pour lever descapitaux auprs des investisseurs institutionnels afin de les placerdans des immeubles de bureaux neufs ou restructurer quireprsentent aujourdhui, en rgion parisienne, prs de 150 000 m.Ce march francilien de limmobilier fait preuve dun grand dynamisme.Avec un parc de 50 millions de m, il en absorbe en moyenne entre2 et 2,5 millions chaque anne. En outre, il tire vers le haut enmatire environnementale. En effet, nous travaillons dsormais avec

les promoteurs pour amliorer la qualit de nos immeubles dans cedomaine et obtenir des cibles trs performantes en HQE, voireatteindre le THPE, tout en maintenant des loyers autour de 250/ m2.Enfin, nous dveloppons dans les immeubles que nous grons desservices Five Stars comme des salles de sport, des conciergeries,des restaurants dentreprise, des caftrias, des crches, desespaces bien-tre, etc. Des serv ices qui ne sont pas seulementofferts aux salaris des grandes entreprises.

PERSONAL VIEWTMOIGNAGE

CHRISTINE SONNIER

DR



REPORT REPORTAGE

BUSINESS CENTERS FOR STARTERSDES CENTRES DAFFAIRES POURCOMMENCERBefore establishing a permanent office in the Paris Region,a company can begin by renting fully equipped offices in abusiness center. There are many such centers in the region.They are mainly found in the main business districts, whether

in Paris itself, at La Dfense, at La Plaine Saint-Denis or atMarne-la-Valle. They can also be found near the Paris-Charlesde Gaulle and Paris-Orly airports.Avant de simplanter de manire prenne en le-de-France,une entreprise peut commencer louer des bureaux toutquips dans des centres daffaires. Ils sont trs nombreuxdans la rgion. On en trouve, en particulier, dans les princi-paux quartiers daffaires, que ce soit Paris intra-muros, LaDfense, la Plaine Saint-Denis ou Marne-la-Valle. Maisgalement proximit des aroports de Paris-Charles deGaulle et Paris-Orly.

www.centres-d-affaires.fr/trouvez-des-bureaux/centredaffaires/France/le-de-France-56

Offices for all types of needsOnce your company has been incorporated, you mustdecide where you want to be located. The possibilit ies arevirtually unlimited. As the second site worldwide for theheadquarters of large corporations, behind Tokyo but aheadof New York and London, the region offers offices of all sizesin both world class business districts (the triangle dorinParis itsel f, or La Dfense, just west of the capital) or enter-prise clusters that are expanding (Plaine Saint-Denis,Roissy, etc.) or emerging (vry-Snart, Cergy-Pontoise,Marne-la-Valle, etc.). Not to mention the industrial eco-parks and eco-clusters in particular Snart that aredeveloping, and the many business centers spread all acrossthe region.

Des locaux pour tous les besoinsUne fois la socit juridiquement constitue, se pose la

question de sa localisation. Ici, on na que lembarras duchoix. Deuxime site mondial daccueil de siges de grandsgroupes derrire Tokyo, mais devant New York et Londres,la rgion offre des locaux de toutes tailles, aussi bien dansles quartiers daffaires prestigieux ( le triangle dor dansParis intra-muros, La Dfense, lOuest de la capitale) quedans les ples en plein dveloppement (Plaine Saint-Denis,Roissy, etc.) ou mergents (vry-Snart, Cergy-Pontoise,Marne-la-Valle, etc.). Sans compter les coparcs et lescoples, notamment celui de Snart, qui se dveloppent,et les nombreux centres daffaires dissmins sur tout leterritoire.


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DR

Compared to Great Britain, realestate is less expensive,reports

Benot Heitz, Chairman of the SAS IFBFrance. This is an important criterion forthis German company that employs some500 consultants specialized in workingwith the IT and financial departments ofcorporations, with 1,600 customers todate. Thats why, end 2007, they decidedto open an office in the Paris Region. Inthe end we chose Neuilly because its quite

central, midway between the famoustriangle dor business district in Paris,and La Dfense.The location is all themore advantageous for IFB in that itsFrench subsidiary can use the services ofthe 10 employees it has now hired, as wellas the 40 French or French-speakingemployees who ply their craft in othercountries, such as Luxembourg.In general, PREDA is available to foreigncompanies to help them look for offices,proposing land and buildings suited totheir needs, and to facilitate the set-upprocess, such as obtaining the requiredadministrative permits.

En comparaison avec la Grande-Bretagne, limmobilier est moins

coteux , constate Benot Heitz, prsi-dent de la SAS IFB France. Pour cettesocit allemande qui emploie au totalquelque 500 consultants spcialiss dansle conseil auprs des directions informa-tiques et surtout financires des entre-

BENOT HEITZ

prises 1 600 clients ce jour le critreest important. Cest pourquoi, la fin de2007, elle a dcid de simplanter enrgion parisienne. Finalement, nousavons choisi Neuilly, car il sagit dun lieuassez central, mi-chemin du clbretriangle dor des affaires de Paris et de LaDfense . Un lieu dautant plus intres-sant pour IFB que sa fili ale franaisepeut non seulement sappuyer sur les 10collaborateurs quelle a aujourdhuiembauchs, mais galement sur laquarantaine de Franais ou francopho-nes exerant leurs talents dans dautrespays, notamment au Luxembourg.Dune manire gnrale, lARD se tient la disposition des socits trangrespour les accompagner dans leur recher-che de locaux en leur proposant desterrains et des btiments adapts leursbesoins, mais galement en facilitantleur installat ion. Par exemple, pour lob-tention des autorisations administrati-ves ncessaires.

DR

JEAN-MARC DE HAAN

Facilitated recruitment

To help these companies recruit, thehelp of PREDA can also be quite precious.The Agency signed a par tnership withPle Emploi, a public organization createdin part to promote recruitment. Theagreement concluded between the twopartners provides companies that aresetting themselves up with a singlecontact intended to facilitate the hiring ofscientific personnel. Another agreement -this one with APEC, an agency specializedin recruiting managers - allows freeaccess to its entire file of job seekers. Andfor 2,800 euros excluding VAT per desired

profile, it helps companies draft their joboffers and selects three to eight potentialcandidates. Special training programscan also be set up.

In terms of recruitment, the regionscapacity to offer a pool of potential multi-lingual candidates is often a decisiveadvantage for foreign companies. Jean-Marc de Haan, consultant and managerof the office opened in Boulogne-Billan-court in 2006 by Prorseau, an Alsatianhuman resources consultancy firm, tells

his story. To recruit for German compa-nies, we opened an office in the ParisRegion, since there are many Germancompanies here.In fact , the 18 Pror-seau employees conduct more than 200assignments, of which more than aquarter between France and Germany,for both SMEs and large multinationals.We look for people who speak bothlanguages, and especially who are famil-iar with both cultures, particularly thosewho have lived a long time in the countrythat is not their homeland,explainsJean-Marc de Haan.

Un recrutement facilitPour aider ces entreprises recru-

ter, le soutien de lARD peut tre galementprcieux. cet effet, lAgence a sign unpartenariat avec le Ple Emploi, un orga-nisme public dont lun des rles est defavoriser, justement, ce recrutement. Laconvention conclue entre les deux parte-naires permet aux socits en coursdinstallation de disposer dun interlocu-teur unique destin faciliter lembauchede personnels scientifiques. Un autreaccord, cette fois avec lAPEC, un orga-

nisme spcialis dans le recrutementdes cadres, permet laccs gratuit len-semble de son fichier de demandeursdemploi. Et, pour 2 800 euros hors taxespar profil souhait, il aide les entreprises rdiger leurs offres et leur slectionnetrois huit candidats possibles. En outre,des formations spcifiques peuvent tremises en place.

En matire de recrutement, la capacitde la rgion disposer dun rservoir decandidats potentiels multilingues consti-tue un atout souvent dcisif pour des


18/52


REPORT REPORTAGE


entreprises trangres. Jean-Marc deHaan, consultant et responsable dubureau implant Boulogne-Billancourtdepuis 2006 de Prorseau, un cabinetalsacien de conseil en ressources humai-nes, raconte : Afin de recruter pour lecompte de socits allemandes, nousnous sommes installs en rgion pari-sienne dans la mesure o un trs grandnombre dentre elles y sont prsentes. Ilfaut dire que les 18 collaborateurs deProrseau ralisent plus de 200 missions,dont plus du quart entre la France et lAl-lemagne, pour des PME comme pour degrandes multinationales. Nous recher-chons des personnes parlant les deuxlangues et, surtout, connaissant bien lesdeux cultures, en particulier celles quiont sjourn pendant une longue priodedans le pays dont elles ne sont pas origi-naires , prcise Jean-Marc de Haan.

Tax incentives and more flexiblelabor laws

Contrary to commonly held beliefs,taxes and labor laws in France, and

therefore in the Paris Region, are nolonger a handicap. French tax lawshave been significantly reformed these

past few years based on a policy oflower corporate taxes, mainly forforeign investors but also for individu-als, through special arrangements inthe impatriate tax system,emphasizesGuil laume Glon, attorney at Landwell & Associates (PricewaterhouseCoopersGroup). For instance, tax benefits weregranted to companies participating incompetitiveness clusters and to innova-tive start-ups. In addition, the researchtax credit, the strongest incentive inEuropebased on research and devel-opment spending, reduces t he corpo-rate tax.

Likewise, in terms of immigration, theemployee on assignmentand skill sand talentsstatuses make it easier forforeigners to work in France. As for theproject-specific employment contract,it further faci litates this option. Lastly,the creation of the joint termination ofan employment contract gives employ-ers greater f lexibil ity. They dont havetofollow a cumbersome procedure in

case of a layoff ,says Ccile Debin, alsoan attorney at Landwell & Associates.

Une fiscalit allge et un droitdu travail assoupli

Contrairement des ides reues, lafiscalit et le droit du travail en France,donc en le-de-France, ne sont plus deshandicaps. La fiscalit franaise sestsignificativement rforme ces derniresannes en poursuivant une politique derduction vis--vis des entreprises,notamment au bnfice des investisseurstrangers, mais galement des particu-liers, par lamnagement du rgime desimpatris tient prciser GuillaumeGlon, avocat au cabinet Landwell & Asso-cis (groupe PricewaterhouseCoopers).Cest ainsi que des avantages ont tconsentis aux entreprises qui participentaux ples de comptitivit et aux jeunesentreprises innovantes. Par ailleurs, lecrdit impt recherche, le plus incitatifdEurope , bas sur les dpenses derecherche et dveloppement, allgelimpt sur les socits.

De mme, en matire dimmigration, lesstatuts de salar i en mission et

comptences et talents facilitent lapossibilit, pour les trangers, detravailler en France. Quant la cration

Cur dOrly project / Projet Cur dOrly La Dfense


19/52

Three questions for Ccile Debin and Guillaume Glon, attorneys at the law firm

Landwell & Associates.

Trois questions Ccile Debin et Guillaume Glon, avocats au cabinet

Landwell & Associs.

How would you qualify commercial law in the Paris Region? Comment qualifiez-vous le droit des affaires en le-de-France ?Thanks to a number of recent reforms, the laws have become much more flexible. The stepsrequired to set up a company have been streamlined and the waits are shorter. Today, you cancreate a company in one week. In addition, in terms of labor law, managing human resources hasbecome much more flexible. For example, an employment contract can be terminated by jointagreement between the parties. Also, the new project-specific employment contract, along withthe fixed-term contract, which is subject to certain constraints, can represent a stepping stoneto an open-ended contract, which is harder to terminate.Grce un certain nombre de rformes rcentes, ce droit a acquis une grande souplesse. Lesprocdures ncessaires aux implantations dentreprise ont t allges et les dlais raccourcispuisque, aujourdhui, une socit peut tre cre en une semaine. De mme, en matire de droitsocial, la gestion des ressources humaines est devenue beaucoup plus souple avec, par exemple,la possibilit de rompre un contrat de travail de manire conventionnelle entre les deux partiesou, encore, la cration du contrat de travail objet dfini qui, ct de celui dure dtermine,soumis certaines contraintes, peut constituer un pralable au contrat dure indtermin,plus difficile rompre.

What about the tax system for businesses? Que faut-il penser de la fiscalit laquelle sont soumises

les entreprises ?We need to do away with the preconceived notion that taxes are higher than elsewhere. With atax rate of 34%, it ranks among the top half of the OECD member states. In addition, there aredepreciation and cost deduction mechanisms that are much more flexible than in many otherdeveloped countries. Lastly, companies such as start-ups or those involved in R&D can betax-exempt for five years or benefit from tax credits through various available mechanisms(research tax credit, innovative start-ups, competitiveness clusters).Il faut couper court aux ides reues selon lesquelles elle serait plus lourde quailleurs. Avec untaux dimposition de 34 %, elle se situe en effet dans la premire moiti des tats membres delOCDE. En outre, il existe des mcanismes damortissement et de dduction des chargesbeaucoup plus souples que dans beaucoup dautres pays dvelopps. Enfin, les entreprises tellesque les start-up ou celles qui interviennent dans la R&D peuvent tre exonres dimpts

pendant cinq ans ou bnficier de crdits dimpt grce aux diffrents mcanismes mis en place(crdit impt recherche, jeunes entreprises innovantes, ples de comptitivit).

What about the immigration laws? Quen est-il du droit en matire dimmigration ?These laws are relatively harmonized across Europe. In addition, a lot of work has gone intosimplifying formalities for businesses wishing to set themselves up in the Paris Region these pastfew years. It is relatively easy to obtain visas and the administration has become very reactive.Ce droit est aujourdhui relativement harmonis en Europe. Par ailleurs, de gros efforts ont t consentisces dernires annes pour simplifier la vie des entreprises qui souhaitent simplanter en le-de-France.Lobtention des visas est relativement aise et ladministration est devenue trs ractive.

INTERVIEW

GUILLAUME GLON

DR

CCILE DEBIN

DR

19PARIS REG ION MAGAZ INE

du contrat de travail objet dfini, elleamliore encore cette possibilit. Enfin,linstauration de la rupture convention-nelle dun contrat de travail offre plusde flexibilit lemployeur qui na pas,ainsi, respecter la lourde procduredue en cas de licenciement , indiqueCcile Debin, galement avocate chezLandwell & Associs.

When you set up a company, espe-cially in a country where you dont

understand all the legal, regulatory andsocial subtleties, outsourcing certaintasks can be a good solution. Here again,the Paris Region offers many possibilities.ConseilRH is just one example of such afirm. With 16 years experience, wehandle all issues relative to employmentcontracts, in particular pay slips andemployment taxes, explains milieDelas, Marketing and DevelopmentManager. Generally speaking, we provideassistance to SMEs of less than 350employees that dont have in-house payrolland labor law expertise.For foreign

companies, the firm offers new arrivalsassistance on the specif ics of French laborlaws, in particular regarding work timeand contract termination. In addition, tofacil itate understanding, the companydraws up employment contracts inFrench and English since more than athird of our workforce is completelybilingual.A strong point that explainsits customer base: 120 Europeancustomers, as well as Austral ian, NorthAmerican and Taiwanese customers.

BernardTschumiArchitec


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REPORT REPORTAGE

DONT HESITATETO CALL ON

A SERVICEPROVIDER!

NHSITEZ PAS FAIRE APPEL UN PRESTATAIREEXTRIEUR !

Lorsquon commence simplan-ter, surtout dans un pays dont on

ne connat pas toutes les subtilits juri-diques, rglementaires et sociales, lex-ternalisation de certaines fonctions peuttre une bonne solution. Dans cedomaine encore, lle-de-France offre denombreuses possibilits. En tmoigne,par exemple, la socit ConseilRH. Forts dune exprience de 16 ans, nousintervenons sur tout ce qui a trait auxcontrats de travail, notamment les bulle-tins de paie et de charges sociales,indique milie Delas, sa responsablemarketing et dveloppement. Dunemanire gnrale, nous assurons uneassistance des PME de moins de 350salaris qui ne possdent pas, eninterne, les comptences en matire depaie et de droit social. Pour les entre-prises trangres, la socit propose audpart un accompagnement sur lesspcificits du droit social franais,notamment sur le temps de travail et larupture des contrats. En outre, pourplus de comprhension, la socit tablit

les contrats de travail en franais et enanglais, puisque plus du tiers de noseffectifs sont parfaitement bilingues .Une particularit qui explique ses rf-

rences : 120 entreprises clientes dorigineeuropenne, mais galement australienne,nord-amricaine et tawanaise.

The Paris Region EconomicDevelopment Agency is there

to help youRegardless of the issue, PREDA remainsavailable to companies wishing to setthemselves up in the reg ion, at everystep of their project. To successfully setup the company, build their teams,accelerate the required formalities, findthe right partners, and even get theircommunication started, its specialistsare there to listen. On this topic, see theCompanies and Talents pages of itswebsite, which provide testimonial sfrom entrepreneurs who decided todevelop their business in the region. Thesite is available in French, English,Chinese, and soon German.

LAgence Rgionale deDveloppement toujours l

pour vous aider

Quelle que soit la problmatique, lARDest en permanence la disposition desentreprises qui souhaitent sinstallerdans la rgion. Et ce, chaque tape de

Sanofi-Aventis/Vitry-sur-Seine - Val-de-Marne


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21PARIS REG ION MAGAZ INE

A FORUM FOR MAKINGAPPOINTMENTS

UN FORUM POUR PRENDRERENDEZ-VOUS For six years, the Paris Region Economic Development

Agency (PREDA) has been organizing the InternationalCompanies Forum every year. Its purpose is towelcome international companies by facilitating theirfirst contacts with large global groups and the ParisRegion competitiveness clusters. For its last edition inNovember 2008, 70 companies that recently openedoffices in the Paris Region were given the opportunityto make 200 formal professional connections using aspeed business dating systemwith first interviews of

10 to 15 minutes. Depuis six ans, lAgence Rgionale de Dveloppement

(ARD) organise chaque anne le Forum des entreprisesinternationales. Son but : accueillir ces dernires en leurfacilitant leur premier contact avec les grands groupesmondiaux et les ples de comptitivit franciliens.Lors de sa dernire dition, en novembre 2008, il a ainsit donn loccasion 70 dentre elles, rcemmentimplantes en le-de-France, dengager 200 mises enrelations professionnelles formalises de type speedbusiness dating , cest--dire des premiers entretiensde 10 15 minutes.

leur projet. Pour russir leur insta llation, constituerleurs quipes, acclrer les formalits ncessaires,trouver leurs bons partenaires et mme amorcer leurcommunication, ses spcialistes sont leur coute. Onnotera, ce sujet, la rubrique Entreprises et Talents de son site Web, qui propose des tmoignages dentrepre-neurs ayant dcid de dvelopper leurs activits dans largion. Un site accessible en franais, en anglais, enchinois et, bientt, en allemand.

www.paris-region.com

USEFUL WEBSITESDES SITES WEB CONSULTER

Paris Region Economic DevelopmentAgency (PREDA) / Agence Rgionalede Dveloppement Paris le-de-France (ARD)

www.paris-region.com

Office space / Locauxwww.cbre.fr/fr_en (in English) / (en anglais)

www.atisreal.fr

www.centres-d-affaires.fr/trouvez-des-bureaux/

centredaffaires/France/le-de-France-56

Legal and tax affairs / Droit et fiscalitwww.landwell.fr

Employment / Emploiwww.pole-emploi.fr

www.apec.fr

SILIC


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PARIS REGION TRADE SHOWSYOUR INTERNATIONALBUSINESS PLATFORM Give your business a boost! Get inspiration and observe the newest trends and innovations. Save time with an elaborate program of didactic and convivial events

and a practical segmentation of the shows. Enter the gateway to French and European markets as well asMediterranean and Middle East. Welcome to Paris Region! Experience the city's charm and make the most ofits exceptional setting to do business during and after trade shows.

Find all the international trade shows in Paris and more at this websitewww.parisregion-tradeshows.com

INTERNATIONAL BUSINESS OPPORTUNITIESSOURCES OF INSPIRATIONWINDOWS ON THE FUTURE

Welcome to Paris Region!


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An Ariane 5 rocket launcher, thenose section of a Caravelle, a Rafale,

a Cornu helicopter, parts of the A380,or a Mirage: last October, all these hightechnology aircraft landed for a few dayson the Champs-Elyses to celebratethe 100th anniversary of the French aero-

space industry. There was somethingnatural about the event, given howclosely the Paris Region companies havebeen intertwined in the development ofthis cutting-edge sector over the pastcentury. One century after the creation ofthe first federation, designed to endowan industrial character on what untilthen had been just a sport,the aero-space industry totaled a workforce of120,500 people in France, of which 34 %are based in the Paris Region (source:GIFAS, as of January 1, 2008).In the Paris Region, this technological

sector is supported by quality train ingprograms, and research & innovation,both employment engines. The strengthof our region is its high capacity andpotential in multidisciplinary research,explains Jacques Lafaye, engineer at theONERA research institute and General

Secretary of the AsTech cluster.Created on July 5, 2007, the AsTech aero-nautics competitiveness cluster recentlygave a boost to a dynamic already drivenby research centers, universities, SMEsand large French corporations basednear Paris. The creation of the competi-tiveness cluster generated a synergybetween all the companies in the field,pointed out Alain Priou, former head ofthe Paris-10 IUT (university and techno-logical institute) and director of theapplied electromagnetism researchlaboratory. The cluster now includes

firms in engine manufacturing, spacetransportation and business aviation inthe Paris Region. Today, AsTech joins theAerospace Valley (Midi-Pyrnes) andPgase (Provence-Alpes-Cte-dAzur)clusters in their focus on three areas:business aviation, space transportation

and aerospace engines and equipment.

Un lanceur de la fuse Ar iane 5, lapointe avant dune Caravelle, un

Rafale, un hlicoptre Cornu, des picesdA380, un Mirage. En octobre dernier,tous ces appareils de haute technologiese posaient pour quelques jours sur lesChamps-lyses afin de clbrer lecentime anniversaire de lindustriearonautique et spatiale franaise. Unemanifestation comme une vidence tantle sicle dernier aura vu les entreprisesde la mtropole participer de trs prs au

100 ans dhistoire aronautiqueet spatiale en le-de-FranceFor a century, the aerospace industry has grown steadily in the Paris Region. Long considered a key

factor for national sovereignty, the industry is a major asset for the Greater Paris economy.Depuis un sicle, lindustrie aronautique et spatiale est en constant dveloppement en le-de-France.Longtemps considr comme un enjeu de souverainet, le secteur constitue un atout majeur delconomie francilienne.

Article written by/Dossier ralis par Olivier Bauer

100 years of aerospace

history in the Paris Region


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dveloppement de ce secteur de pointe. Unsicle aprs la cration de la premire

Chambre syndica le charge de donner un caractre industriel ce qui navait tjusque-l quun sport , on recensait enFrance un effectif de 120 500 personnesdans les industries arospatiale et aro-nautique, dont 34 % installes en le-de-France (source GIFAS, au 1er janvier 2008).En le-de-France, ce secteur technologiqueprofite la fois de formations de qualit etde Recherche et Innovation, vecteurs dem-plois. La force de notre rgion, cest sagrande capacit et son potentiel en matirede recherches multidisciplinaires ,expliqueJacques Lafaye, ingnieur lorganisme derecherche ONERA et secrtaire gnral ducluster AsTech.Cr le 5 juillet 2007, le ple de comptitivitaronautique AsTech a rcemment accen-tu une dynamique engage par les centresde recherche, les universitaires, les PME etles grands groupes franais implantsautour de Paris. La cration du ple de

comptitivit a permis de crer une syner-gie entre les diffrents acteurs du secteur ,

souligne Alain Priou, ancien responsable delIUT Paris-X et directeur du laboratoire derecherches dlectromagntisme appliqu.Le ple fdre dsormais les acteurs de lamotorisation, du transport spatial et delaviation daffaires en le-de-France. AsTechcomplte aujourdhui les clusters AerospaceValley (Midi-Pyrnes) et Pgase (Provence-Alpes-Cte-dAzur) autour de trois axesmajeurs : laviation daffaires, le transportspatial et la motorisation et les quipementsaronautiques et spatiaux.

Upstream, the sector is supportedby the universities and graduate

schools of the region that offer specializeddegrees. Programs in aeronautics tech-niques (engineering, construction andmaintenance) and air transportationservices (runway, stop-over, freight andlogistics) were created to meet the needsof airport hubs, manufacturers, aeronau-

tics maintenance workshops and theairlines. The fact is, with its three airports

(Paris-Charles de Gaulle, Orly and LeBourget), today the Paris Region repre-sents the Number One airport hub inContinental Europe. Some of the leadinginstitutions are University of Evry, theUniversity and Technological Institute(IUT) and University Paris-10 at VilledAvray, ESTACA (college of aeronauticstechnologies and automotive manufac-turing), SUPLEC (electrical engineeringcollege), the cole des Mines of Paris, thecole Centrale of Paris and the CFA ofAerospace Trades at Massy and Bonneuil-en-France. The demand meets the supplyand graduates are hired almost imme-diately,confirms Alain Priou. ESTACA,for instance, is the only engineering schoolin France to propose training in the fourtransportation sectors (aeronautics, space,automotive and guided transportation),and 83 % of its graduates find a job withintwo months after passing their exams.




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June 3 to 5, 2009, European Research &

Innovation Trade Show, Paris (SERI), under

the patronage of Nicolas Sarkozy, President ofFrance. With Portugal as the guest of honor,this 5th edition of the SERI will highlight theconcept of Open Innovation and the themeof nanotechnologies dedicated to innovation.

June 16 to 18, 2009, Technology Meetings,

Le Bourget. Created in 2007 as part of theParis Air Show, this space has generated6,000 individualized meetings whereexhibitors and professional visitors metcontractors and decision-makers from theaerospace industry. The organizers expectthis success to grow at these next Meetings,which will celebrate the 100 th anniversary ofaeronautics and space.

October 26 to 29, 2009, the Technological

Innovation and Transportation Systems

Colloquium,at ENSTA (school of advancedtechnologies) in Paris. Under the patronageof Valrie Pcresse, Ministry of HigherEducation and Research, and DominiqueBussereau, Secretary of State forTransportation, this internationalsymposium is designed to highlightcommon innovative solutions using skillsand technologies that correspond to realneeds and liable to be supported by thenational and European governments. It willbring together designers, developers and

researchers from the various fields incommercial and military transportation.

Du 3 au 5 juin 2009, Salon europen de la

Recherche & de lInnovation, Paris (SERI),

sous le haut patronage de Nicolas Sarkozy,prsident de la Rpublique. Avec le Portugalcomme invit dhonneur, cette 5e ditiondu SERI mettra en avant le concept de lInnovation ouverte sur le thme desnanotechnologies au service de linnovation.

Du 16 au 18 juin 2009, Rendez-vous

technologiques,Le Bourget. Cr en 2007dans le cadre du Salon international delaronautique et de lespace, cet espace aengendr 6 000 rendez-vous individualiss aucours desquels les exposants et les visiteursprofessionnels ont pu rencontrer les donneursdordres et les dcideurs du secteur aronau-tique et spatial. Les organisateurs prvoientun succs grandissant loccasion de cesprochains Rendez-vous, qui clbrent le 100eanniversaire de laronautique et de lespace.

Du 26 au 29 octobre 2009, Colloque

Innovation technologique et systmes

de transports, ENSTA ParisTech. Placsous le haut patronage de Valrie Pcresse,ministre de lEnseignement suprieur et dela recherche, et de Dominique Bussereau,secrtaire dtat aux transports, cesymposium international a pour ambition demettre en vidence des solutions communesinnovantes sappuyant sur des comptenceset des technologies correspondant aux

besoins et susceptibles dtre soutenues parles pouvoirs publics nationaux et europens.Il runira concepteurs, dveloppeurs etchercheurs issus des diffrents domainesde transport civils et militaires.

G

ifas

JULY 6 TO 9, 2009, EUCASS INTERNATIONAL CONFERENCE,PALAIS DES CONGRS OF VERSAILLESDU 6 AU 9 JUILLET 2009, CONGRS INTERNATIONAL EUCASS,PALAIS DES CONGRS DE VERSAILLESAfter Moscow in 2005 and Brussels in 2007, it

will be the turn of Versailles (Yvelines) to host

the 3rd European Conference for Aerospace

Sciences. Designed for scientists and

engineers in order to improve scientific

communication and to stimulate exchanges

between researchers and manufacturers from

all over the world, the conference should bring

together more than 500 participants this year.

For Jean-Pierre Taran, President of EUCASS,

the purpose of this 3rd edition is to make

researchers aware of the needs of agencies

and manufacturers.

Aprs Moscou en 2005 et Bruxelles en 2007,

cest Versailles (Yvelines) qui accueillera la

3e Confrence europenne pour les sciences

arospatiales. Conue pour les scientifiques

et les ingnieurs afin damliorer la communi-

cation scientifique mais galement stimuler

les changes entre les chercheurs et les

industriels venus de tous les pays, la conf-

rence doit runir cette anne plus de 500

participants. Pour Jean-Pierre Taran, prsident

dEUCASS, cette 3e dition a pour finalit

de faire prendre conscience aux chercheurs

des besoins des agences et des industriels .

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En amont, le secteur sappuie sur les

universits et grandes coles de largion dlivrant des diplmes spcialiss.Ces formations aux techniques aronautiques(ingnierie, construction et maintenance) etaux services du transport arien (piste,escale, fret et logistique) ont t cres afinde rpondre aux besoins des plateformesaroportuaires, des constructeurs, desateliers de maintenance aronautique et descompagnies ariennes. Car, avec ses troisaroports (Paris-Charles de Gaulle, Orlyet Le Bourget), lle-de-France constitueaujourdhui la premire plateforme aropor-tuaire dEurope continentale. Parmi lestablissements les plus importants, citonsluniversit dvry, lInstitut universitaire ettechnique (IUT) et luniversit Paris-X Ville-dAvray, lESTACA (cole Suprieuredes Techniques Aronautiques et deConstruct ion Automobile), SUPLEC (coleSuprieure dlectricit), l cole des Minesde Paris, lcole Centrale de Paris et le CFAdes Mtiers de lArien Massy et Bonneuil-en-France. La demande rpond loffre et les dbouchs sont presque immdiats ,comme le confirme Alain Priou. linstar delESTACA, seule cole dingnieurs en France proposer une formation dans les quatresecteurs de transports (aronautique,

espace, automobile et transports guids),dont 83 % des diplms trouvent un emploidans les 2 mois suivant lobtention de leursexamens.

The aerospace sector has long repre-sented a sovereignty factor,reiterates

Jacques Lafaye. The objective to develop aworld-class technology generated mobiliza-tion around the French capital that goesbeyond the industries and weaponries.Alongside the university and graduate schoollaboratories, public research institutes suchas the National Center for Scientif ic Research

(CNRS), created in 1939, and the NationalOffice of Aerospace Studies and Research(ONERA), created in 1946, quickly gotinvolved in these challenges. The latter,which is an independent research organiza-tion, currently represents 2,000 persons including 230 doctoral students dedicatedto aeronautics, space and defense research.Since its creation, ONERA, which is head-quartered in Chtillon, represents France inmost international scientific projects, inparticular with Japanese, Russian andAmerican research laboratories (NASA, USAir Force, etc.).

PhilippeDelafosse/AirFrance

Gifas


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Le secteur aronautique et spatiala longtemps const itu un enjeu de

souverainet , rappelle Jacques Lafaye.La volont de dvelopper une technolo-gie de niveau mondial a donc entranautour de la capitale une mobilisationdpassant les simples industries et arse-naux. Aux cts des laboratoires desuniversits et des grandes coles, lemilieu de la recherche publique avec,entre autres, le Centre national derecherche scientifique (CNRS), cr en1939, et lOffice national dtudes et de

recherches arospatiales (ONERA), cren 1946, a rapidement t impliqudans ces enjeux. Ce dernier, organismede recherche autonome, regroupeaujourdhui 2 000 personnes dont 230doctorants ddies la recherche aro-nautique, spatiale et de dfense. Depuissa cration, l off ice dont le sige socialse trouve Cht il lon reprsente laFrance dans la plupart des cooprationsscientifiques internationales, notam-ment avec les laboratoires de recherchejaponais, russes et amricains (NASA,US Air Force, etc.).

Whether it be the schools, theresearch institutes or the large

corporations, today the community hasgone European, and in fact global. EADS(European Aeronautic Defense and Spacecompany that owns Airbus, Eurocopter,MBDA, etc.), Thales and Safran now haveramifications across the entire continent.But these industries continue to profit fromthe heritage of the French governmentsindustrial policy and their presenceremains strong in the Paris Region.According to the latest figures available for

the region (2005), Safran has 18,600employees (including 7,600 in RTD), Thales12,028 employees, EADS 9,710 employees(including 1,500 in RTD and Studies) andDassault Aviation 4,800 employees (includ-ing 1,500 in RTD). To this must be addedseveral hundred SMEs that currently makeup the regional fabric of the aerospaceindustry. These past few years, manufac-turers (Dassault, Airbus, Eurocopter) havetended to move back to their core business,i.e. assembling aircraft. They graduallychanged into integrators, leaving theequipment manufacturers to generate

2,000 PERSONSDEDICATED TOAERONAUTICS,SPACE AND DEFENSERESEARCH

2 000 PERSONNES

DDIES LA RECHERCHEARONAUTIQUE,SPATIALE ET DEDFENSE


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specialized added value. The SMEs usedthe development of their technologies and

subsystems to establish an increasinglysolid foothold in the production chain.As the only group in the world to design,produce and build combat aircraft andbusiness planes it is the leader on thehigh-end market Dassault Aviationleans increasingly on specialized SMEs inthe region. The approach is similar forthe blade production excellence site ofEADS Eurocopter which, seeks to createa modernization master plan designed tomake La Courneuve a leading worldinnovation cluster,as explains Jean-Claude Faradian, the site director. Euro-copter is the world lead in helicopterproduction and with the sites rehabilita-tion, the group needs a home that isworthy of its prize products.Today, 950people work on the site where the firstFrench helicopter took off in 1953, includ-ing roughly 200 subcontractors. It washistory in the making, since in 2008,Eurocopter delivered 588 helicopters andthe group plans to double its revenues by2020.

Que ce soit au niveau des coles,des inst ituts de recherche ou des

grands groupes, le mil ieu sest aujourdhuieuropanis, voire mondialis. EADS(European Aeronautic Defence and Spacecompany, qui dtient Airbus, Eurocopter,MBDA), Thals et Safran ont dsormaisdes ramifications travers lensemble ducontinent. Mais ces industries continuentde profiter de lhritage de la politiqueindustrielle de ltat franais et restenttrs prsentes en le-de-France. Selon lesderniers chiffres disponibles pour largion (2005), Safran regroupe 18 600salaris (dont 7 600 en RTD), Thals12 028 salaris, EADS 9 710 salaris(dont 1 500 en RTD et tudes) et DassaultAviation 4 800 (dont 1 500 en RTD). cela, il convient dajouter plusieurscentaines de PME formant aujourdhuile tissu rgional du secteur de laronau-tique spatiale. Car, ces dernires annes,les constructeurs (Dassault, Airbus,Eurocopter) ont eu tendance se recen-trer sur leur cur de mtier savoir,assembler des appareils. Ils se sont progres-sivement transforms en intgrateurs,laissant les quipementiers gnrer de lavaleur ajoute spcialise, les PMEprofitant de llaboration de leurs tech-nologies et des sous-systmes pour

prendre une place de plus en plus impor-tante dans la chane de production.

Seul groupe au monde concevoir,produire et raliser des avions de combatet des avions daffaires dont il est leadersur le march haut de gamme DassaultAviation sappuie de plus en plus su rles PME spcialises de la rgion. Unedmarche similaire est mene sur le sitedexcellence de production de palesdEADS Eurocopter qui, de son ct, alambition de raliser un grand plande modernisation visant faire de LaCourneuve un ple dinnovation incon-tournable au niveau mondial, commelexplique Jean-Claude Faradian, ledirecteur du site. Eurocopter est leaderdans le monde dans la production dhli-coptres et, avec la rhabilitation du site,le groupe doit se doter dun crin lahauteur du bijou . Sur le site o dcollale premier hlicoptre franais en 1953,950 personnes travail lent aujourdhui dont environ 200 sous-traitants. Unehistoire en marche, puisquen 2008,Eurocopter a livr 588 hlicoptres etque le groupe a lambition de doublerson chiffre daffaires dici 2020.


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FOUR QUEST IONS FORQUATRE QUEST IONS

ALAIN COUTROTChairman of the AsTech cluster and deputy manager

of research & technology at Safran.

Prsident du ple AsTech et directeur adjoint

de la recherche et technologie chez Safran.

What is the AsTech cluster?Quest-ce que le ple AsTech ?Alain Coutrot:AsTech (Aronautique Spatial Technologie) is anaerospace competitiveness cluster, accredited since July 5, 2007.Its goal is to increase the number of leading European positions inthe Paris Region in the transportation, space, business aviation,jet propulsion and equipment industries.Alain Coutrot : AsTech (Aronautique Spatial Technologie) est un plede comptitivit arospatial labellis depuis le 5 juillet 2007 aveclambition daccro tre en rgion le-de-France les posi tions de leadereuropen de lindustrie des secteurs transport, spatial, aviationdaffaires, propulsion et quipements.

Who are the cluster members?Qui sont les membres du ple ?A.C.: The cluster consists of some 100 members and includes roughly50 SMEs and 20 large groups including Safran, EADS and Dassault as well as institutions, schools, laboratories and territorial communities.A.C. : Le ple est compos dune centaine de membres, parmilesquels une cinquantaine de PME, une vingtaine de grands groupes dont Safran, EADS, Dassault, e tc. ainsi que des institutionnels,des coles, des laboratoires et collectivits territoriales.

Could you define the objectives of AsTech?Pouvez-vous dfinir les objectifs dAsTech ?A.C.: Since its creation, AsTech has launched 15 projects. After threeyears of research and work, each objective must produce what is called atechnology demonstrator. Regional SMEs are involved, along with largecorporations, university research labs and research colleges. We expectthe conclusions of the first projects by the summer of 2010.A.C. : Depuis sa cration, AsTech a lanc quinze projets. Aprs trois ansde recherches et de travaux, chacun dentre eux devra dboucher sur ceque lon appelle un dmonstrateur de technologie . Sont impliqus lesPME de la rgion, mais aussi les grands groupes du secteur ainsi que leslaboratoires de recherches universitaires et des coles de recherche.Nous attendons les conclusions de ces premiers projets dici lt 2010.

What fields do these projects involve?Sur quels domaines portent ces projets ?

A.C.: Six of the 15 projects we have initiated concern aircraf t electricsystems. One of our goals is to make AsTech a world leader in this area. Inthree other projects, we are working on reducing the noise and pollutiongenerated by jet propulsion. We are also seeking to develop materials tolighten aircraft, and there

Paris Region Magazine 7

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Transcript of Paris Region Magazine 7