Sean Jean Paris HiltonA description of the advertisement The advertisement of Sean

Jean the fragrance is designed for men, and looks like it has a very masculine smell to it and makes you smell nice, as in the advertisement it has women around him.

The advertisement of Paris Hilton is designed for men looks like an expensive fragrance as it is in a very pretty bottle & looks like it has a nice smell to it.

Who created the advertisement? Sean Jean created the advertisement for this product.

Carson Pirie Scott created the advertisement for this product.

What the product is trying to sell – a lifestyle? Better looks? This product is trying to sell you a fragrance that has a nice smell to it. The advertisement is trying to tell the audience that the fragrance attracts people.

This product is trying to sell you a fragrance with a smell that people like Paris Hilton would like. Paris Hilton is wearing pearls in the advertisement so this fragrance may smell expensive.

What colours are used – why? The advertisement is black and white because it is saying the perfume is

The advertisement uses plain colours like black and light beiges on the clothes she wears. The

‘’Unforgivable’’ unforgivable means not forgiven, this may mean he has done something bad.

clothes look new and expensive, the advertisement is trying to tell the audience the fragrance is ‘new’ and ‘expensive’.

What picture is used – why?

What fonts are used –why?

What you like about the advertisement? I like the black and white background and the way the picture is taken, as it makes it look like he has done something that is ‘unforgivable’

I like the colours used in the advertisement, as it makes the advertisement look classy and expensive.

Where you would see the advertisement? I would see the advertisement in Selfridges as advertisements like this usually are held on screen in expensive shops

I would see this advertisement in a drug store, as ‘Paris Hilton’ is a well known celebrity and she has fans who would want to buy her perfume, a drug store usually sells cheaper perfumes, from well

known celebrities