1) Social media is a great way to go “behind the veil” and share your personality and creative process. 2) People love handcrafted goods and webshops like Etsy because they feel like they are buying something that is unique from a real person. 3) Social services like Facebook, Pinterest and Instragram are designed specifically to share photos that are a perfect way to showcase what you are doing. 4) Social lets you include your fans in your process.

1) Who is your fan base? What do they like? What can you tell us about them? 2) How can you share with them? Which networks are you maintaining? Website? Email? 3) Content - What are some intermediate steps of your process you can share with your fan base other than your final product? 4) What kind of content can you create to share these “steps”? Photos, blogs, videos, podcasts. 5) Can you include your audience in your creative process?

Landing page test

Kickstarter/Presale test

Popup shop test

What is a major assumption your business makes?

What is your hypothesis to test?

Think about how you can test that assumption.

Run that test before next week’s class.

Popup shop test

Landing page testKickstarter/Presale test

Generally: People want to buy this product at this price