Parfums Christian Dior Appoints New Brand General Director ... · Parfums Christian Dior Appoints...
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1/3/2020, 8:31 PMParfums Christian Dior Appoints New Brand General Director – WWD
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Parfums Christian Dior NamesParfums Christian Dior NamesNew Brand General DirectorNew Brand General DirectorClaudia Marcocci has been appointed to the position, succeedingClaudia Marcocci has been appointed to the position, succeedingVéronique Courtois.Véronique Courtois.
BEAUTY / BEAUTY FEATURES
By Jennifer Weil on February 25, 2020
PARIS — PARIS — Claudia Marcocci has been appointed brand general
director of Parfums Christian Dior.
She took up the position on Feb. 15, succeeding Véronique
Courtois, who had held the job for more than seven years before
moving to steer Guerlain, another LVMH Moët Hennessy Louis
Vuitton-owned brand.
Marcocci was formerly senior vice president of Gucci Beauty,
beginning in 2017, at Coty Inc. She also served as vice president
of global for that brand, starting in 2016, and the year prior
Claudia MarcocciCourtesy Photo
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became associate director of Gucci Beauty global design after
the Procter & Gamble beauty brands were acquired by Coty.
Marcocci held numerous positions at P&G, including global
digital and e-commerce director for its prestige division.
LVMH’s Perfumes and Cosmetics Division closed 2019 with sales
of 6.84 billion euros, up 12 percent year-over-year in reported
terms and 9 percent on an organic basis. The company cited
Dior as a main growth driver for the branch, and said the brand’s
business grew much faster than the beauty market.
“In addition to the strength of its iconic perfumes J’Adore, Miss
Dior and Sauvage, makeup and skin care contributed
significantly to the excellent performance of the maison,” LVMH
said in a statement.
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