Parent EngagementPresented by Lisa Colton,

434.977.1170Lisa@See3.com

Chief Learning OfficeSee3 Communications

THIS IS AN ATTENTION ECONOMY

The Challenge

What do we mean by “Parent Engagement”?

What do we want? What is the goal?

(And what do the parents want?)

How will we know if we’re successful?

1. Make it easy

2. Be Social & Personal

3. Provide tangible value

4. Design into curriculum

5. Combine online/in

person

Make It Easy!Choose the right tool for the right purpose.

Build trust & confidence at every step.

Think like a business!

“We had tried social programming in the past but never got the turnout we hoped for, which led us to conclude (wrongly) that people did not want to make social connections through the Religious School. Measuring Success helped us develop a targeted follow-up survey to probe deeper about social connections. That led to an “aha moment” when we learned that people do want to make social connections, they just do not want us to add new events to their calendars. When we realized that, we took steps to build socializing and community-building into existing events.”

—Barri Waltcher VP and Chair of Religious School Committee, Temple Shaaray Tefila

Be Social & Personal

Tag to Invite into the Conversation

Understand the Stage of Networks, and Mature Them.

Ask questions!

How could you reframe this post to be more engaging?

#3 Provide Tangible Value

Idea: Pick monthly themes that parallel the curriculum

#4 Design Engagement into the Curriculum

#5 Combine in Person and Online

Use your listening as an excuse to create a toolbox of assets

Now:Your Questions,

Ideas, Converastion.