“A comparative study of consumer preference for Parag milk and Kautuki milk In Ghazipur City”

Survey Project Report

Submitted to

VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR

In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By- Under the Supervision of Poonam Mrs. Fati shaffat BBA IV Semester (Assistant Professor) Roll No. -5460044

2013

Technical Education & Research Institute,

Post-Graduate College, Ravindrapuri

Ghazipur (U.P.) Pin-233001

CERTIFICATE

This is to certify that Poonam pursuing BBA 4th Semester from this Institute has

prepared the Research project report entitled “A comparative study of consumer

preference for Parag milk and Kautuki milk In Ghazipur City” in partial fulfillment

of the requirements of the degree of Bachelor of Business Administration from V.B.S.

Purvanchal University, Jaunpur, for the session of 2013-14.

This report is based on bona fide research undertaken by Poonam under my

supervision during the course of fourth semester and fulfills the requirements of

regulations relating to the nature and standard of B.B.A. course of V.B.S. Purvanchal

University.

I recommend that this research project report may be sent for evaluation.

http://paragmilkup.in/Static/Overview.aspx

Rahul Anand Singh Mrs. Fati Shaffat Associate Professor & Head, Assistant Professor,

Dept. of Business Administration Dept. of Business Administration

HTTP://WWW.SLIDESHARE.NET/SHAMI1988/FINAL-PROJECT-OF-PARAG-DAIRY

DECLARATION

I Poonam, hereby declare that this research project report entitled “A

comparative study of consumer preference for Parag milk and Kautuki milk In

Ghazipur City” has been prepared by me on the basis of survey done the course of my

fourth semester of BBA proramme under the supervision of Mrs. Fati Shaffat,

T.E.R.I., P. G. College affiliated to Veer Bahadur Singh Purvanchal University.

This research project report is my bona fide work and has not been submitted in

any university or Institute for the award of any degree or diploma prior to the under

mentioned date. I bear the entire responsibility of submission of this project report.

10th May 2014

Poonam BBA IV Semester

Department of Business Administration

Technical Education & Research Institute

P.G. College Ghazipur

INDEX OF CONTENTS

Preface

Acknowledgement

CHAPTER -1

Introduction to the topic

Objective

Importance

Scope

CHAPTER-2

Research Methodology

CHAPTER-3

Data Analysis & Interpretation

CHAPTER-4

Finding & Recommendations

CHAPTER-5

Conclusion

Limitation

Annexure ( Questionnaires )

Bibliography

PREFACE

The first real insight of an organization for management student comes only

during his preparation of project work because student first interacts with real practical

work. This is first introduction to industry and its working. This project work synthesize

the theoretical concept learn in the class room and its practical orientation in

organization.

In my project I have studied the “A comparative study of consumer preference

for Parag milk and Kautuki milk In Ghazipur City”.

The First chapter deals with the introduction of the topic, It also describes the

profile and history of Milk Industry.

In first chapter I have mentioned institute. This chapter also describes the

organizational structure of both the organization. The objective and need of research is

also mentioned in section of project work.

The Second chapter deals with research methodology. The process of carrying out

the whole research problem is defined in it. It contains information about the objectives

of the research, methods of data collection, sampling and sample design.

Third chapter is data analysis and interpretation. This is the most important

section of the project work. This section contains the analysis of all the data collected so

far and they are interpreted to produce the final conclusion. It contains all the tables and

charts which depicts the result.

Chapter four contains the finding and recommendation of the research. This is

based on the data analyzed and interpreted in the previous chapter. This is the most

important section of the research report for a report is evaluated on the validity ad

correctness of findings.

Chapter five depicted conclusion which concludes the whole report, that is, gives

a brief description of the process employed so far. And later chapters contain

bibliography. Which describes the list of sources from where the matter and information

is collected? It contains the list of books, authors, web sites use etc.

Poonam

B.B.A. IV Sem.

ACKNOWLEDGEMENT

Many thanks to the God, who has sent me on this earth and by mercy of him, I

would be able to accomplish this research.

A person who has always encouraged me towards positive and used to say

“Nothing can be impossible if you are working hard with heart and soul.” The Word

regard is very small for him and I don’t know what word will be appropriate for him, that

person is my elder Brother Mr. Anand.

I express my deep sense of gratitude and regards to Mrs. Fati Shaffat (Lecturer,

Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer Bahadur

Singh Purvanchal University) under whose guidance I completed this project, I am

thankful to her valuable guidance, gentle encouragement and pains she took in guiding

me throughout the study.

Some of my Friend, Simmi and Sweta whose suggestion for ‘what is Right or

Wrong’ has shown my aim and objectives of life.

Again, I heartily express my regard to all the above person mentioned and pray to

the God ‘May live them long’.

Poonam

BBA 4th Sem.

Chapter 1

Introduction

MILK

INTRODUCTION

Milk is a white liquid produced by the mammary glands of mammals. It is the primary source

of nutrition for young mammals before they are able to digest other types of food. Early-

lactation milk contains colostrum, which carries the mother's antibodies to the baby and can

reduce the risk of many diseases in the baby. It also contains many other nutrients.

As an agricultural product, milk is extracted from mammals during or soon after pregnancy and

used as food for humans. Worldwide, dairy farms produced about 730 million tonnes of milk in

2011, from 260 million dairy cows. India is the world's largest producer and consumer of milk,

yet neither exports nor imports milk. New Zealand, the European Union's 28 member

states, Australia, and the United States are the world's largest exporters of milk and milk

products. China and Russia are the world's largest importers of milk and milk products.

Throughout the world, there are more than 6 billion consumers of milk and milk products. Over

750 million people live within dairy farming households. Milk is a key contributor to improving

nutrition and food security particularly in developing countries. Improvements in livestock and

dairy technology offer significant promise in reducing poverty and malnutrition in the world.

NUTRITION FACTS

1. % Daily Value*

Total Fat 1 g 1%

Saturated fat 0.6 g 3%

Polyunsaturated fat 0 g

Monounsaturated fat 0.3 g

Cholesterol 5 mg 1%

Sodium 44 mg 1%

Potassium 150 mg 4%

Total Carbohydrate 5 g 1%

Dietary fiber 0 g 0%

Sugar 5 g

Protein 3.4 g 6%

Vitamin A 0% Vitamin C 0%

Calcium 12% Iron 0%

Vitamin D 0% Vitamin B-6 0%

Vitamin B-12 8% Magnesium 2%

PARAG

A Milk Cooperative, perceived as a business organization, is simply a group of people who have

willingly pooled in resources and energies to pursue a common goal out of which they derive

mutual benefits.

Uttar Pradesh is the largest milk producing state of India contributing 17 % of the total

milk production of India. In the year 2010-2011, the total milk production in the state was

21033.3 thousand kg. per day

A milk cooperativ society in a village in Allahabad district set up in 1918 marked the

beginning of milk cooperatives in Uttar Pradesh

Successful efforts gave way to formation of Ghazipur Milk Union in 1938-the only Milk

Union in the country -giving Uttar Pradesh the credit of being a pioneer state in the

country in this segment

PCDF was the chosen agency to implement the World Banks prestigious Operation Flood

programme in the state

At present PCDF lends its support and services to 6,00,000 rural milk producers through

59 District Milk Unions and about 13,500 Village Dairy Cooperatives in the State

Parag is the brand name for a range of milk and milk products including- Milk , Skimmed

Milk Powder, Whole Milk Powder, Butter , Ghee, and an array of indigenous milk

products like Paneer,Curd,Peda,Milk Cake, Khoa, Laddu, Mattha and Chhachh etc.

Plants in Meerut and Varanasi, are in constant operation to supply balanced diet feed for

milch animals owned by farmers of the state

Training centres ,situated in Kanpur, Ghazipur, Meerut, Varanasi, Agra and Rae

Bareilly,impart both skill and awareness based trainings

A Jersey Cattle breeding unit is located in Rae Bareilly, for rearing of Jersey Bulls

At FFHC Unit in Moradabad ,Frozen Semen Doses of Good quality breed of milch

animals are prepared for Artificial Insemination Services

Fodder Seed Processing Plant located in Aligarh, produces good quality Fodder Seeds for

distribution to farmers for cultivation of good quality fodder feed for milch animals

Chapter-2

Research Methodology

Research Methodology

Research`

Research is a purposeful investigation. It is a scientific & systematic search for knowledge &

intimation on a specific topic research is use full & research objective can be achieved if it is done in

propose process

Methodology

The world methodology spell the meaning it self if the method used by the researches in

obtaining information . the data ( information can be collected from primary sources & secondary

sources.) By primary data we mean data collected by researches himself for the first time to collaborate

the data which has previously not been used is known as primary data By secondary data we mean the

data collected from various published matters, a Magazine newspapers status of previous research report

etc. In other words we can say that the data which as already been used your different purpose by

different people is know as secondary Primary data can be collected through questionnaire and personal

interview as for as concern my research is limited to dealers personality Secondary data are collected

from the various books journals new spapereditional expert suggestions web sites & internet & etc.

Research is a common language refers to a search of knowledge. Research is scientific & systematic

search for pertinent information on a specific topic, infect research is an art of scientific investigation.

Research Methodology is a scientific way to solve research problem. It may be understood as a science of

studying how research is don’t scientifically.

In it we study various steps that are generally adopted by researchers in studying their research

problem. It is necessary for researchers to know not only know research method techniques

The scope of Research Methodology is wider than that of research methods.

The research problem consists of series of closely related activities. At times, the first step determines the

native of the last step to be undertaken. Why a research has been defined, what data has been collected

and what a particular methods have been adopted and a host of similar other questions are usually

answered when we talk of research methodology concerning a research problem or study. The project is a

study where focus is on the following points:

RESEARCH DESIGN- A research design is defined, as the specification of methods and

procedures for acquiring the Information needed. It is a plant or organizing framework for doing the study

and collecting the data.

Designing a research plan requires decisions all the data sources, research approaches, Research

instruments, sampling plan and contact methods.

Research design is mainly of following types: -

1. Exploratory research.

2. Descriptive studies

3. Experimental

EXPLORATORY RESEARCH

The major purposes of exploratory studies are the identification of problems, the more precise

Formulation of problems and the formulations of new alternative courses of action. The design

of exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.

DESCRIPTIVE STUDIES

Descriptive research in contrast to exploratory research is marked by the prior

formulation of specific research Questions. The investigator already knows a substantial

amount about the research problem. Perhaps as a Result of an exploratory study, before the

project is initiated. Descriptive research is also characterized by a Preplanned and structured

design.

EXPERIMENTAL DESIGN:- A casual design investigates the cause and effect relationships

between two or more variables. The hypothesis is tested and the experiment is done. There are

following types of casual designs:

I. After only design

II. Before after design

III. Before after with control group design

IV. Four groups, six studies design

V. After only with control group design.

VI. Consumer panel design

VII. Exposit facto design

B) DATA COLLECTION METHOD

PRIMARY SECONDARY

Direct personal Interview

Indirect personal Interview

Information from correspondents Govt. publication

Mailed questionnaire Report Committees & Commissions

Question filled by enumerators. Private Publication

Research institute

Published Sources Unpublished Sources

PRIMARY DATA

These data are collected first time as original data. The data is recorded as observed or

encountered. Essentially they are raw materials. They may be combined, totaled but they have

not extensively been statistically processed. For example, data obtained by the peoples.

SECONDARY DATA

Following are the main sources of secondary data :

Official Publications.

Publications Relating to Trade:

Journal/ Newspapers etc.:

Data Collected by Industry Associations:

Unpublished Data: Data may be obtained from several companies, organizations,

working in the same areas like magazines.

Period of Study: This study has been carried out for a maximum period of 4 weeks.

Area of study: The study is exclusively done in the area of marketing. It is a process requiring

care, sophistication, experience, business judgment, and imagination for which there can be no

mechanical substitutes.

Sampling Design: The convenience sampling is done because any probability sampling

procedure would require detailed information about the universe, which is not easily available

further, it being an exploratory research.

Sample Procedure: In this study “judgmental sampling procedure is used. Judgmental sampling

is preferred because of some limitation and the complexity of the random sampling. Area

sampling is used in combination with convenience sampling so as to collect the data from

different regions of the city and to increase reliability.

Sampling Size: The sampling size of the study is 100 users.

Method of the Sampling

Probability Sampling

It is also known as random sampling. Here, every item of the universe has an equal chance or

probability of being chosen for sample.

Probability sampling may be taken inform of:

Simple Random Sampling A simple random sample gives each member of the population

an equal chance of being chosen.  It is not a haphazard sample as some people think!  One way

of achieving a simple random sample is to number each element in the sampling frame and then

use random numbers to select the required sample. Random numbers can be obtained using your

calculator, a spreadsheet, printed tables of random numbers, or by the more traditional methods

of drawing slips of paper from a hat, tossing coins or rolling dice.

Systematic Random Sampling

This is random sampling with a system! From the sampling frame, a starting point is chosen at

random, and thereafter at regular intervals.

Stratified Random Sampling

With stratified random sampling, the population is first divided into a number of parts or 'strata'

according to some characteristic, chosen to be related to the major variables being studied. For

this survey, the variable of interest is the citizen's attitude to the redevelopment scheme, and the

stratification factor will be the

values of the respondents' homes. This factor was chosen because it seems reasonable to suppose

that it will be related to people's attitudes.

Cluster and area Sampling

Cluster sampling is a sampling technique used when "natural" groupings are evident in a

statistical population. It is often used in marketing research. In this technique, the total

population is divided into these groups (or clusters) and a sample of the groups is selected. Then

the required information is collected from the elements within each selected group. This may be

done for every element in these groups or a sub sample of elements may be selected within each

of these groups.

Non Probability Sampling

It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,

every item in the universe does not have an equal, chance of being included in a sample.

It is of following type:

Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is done

easy. Convenience sampling does not represent the entire population so it is considered bias.

Quota Sampling

In quota sampling the selection of the sample is made by the interviewer, who has been given

quotas to fill from specified sub-groups of the population.

Judgment Sampling

The sampling technique used here in probability > Random Sampling.

The total sample size is 100 profiles.

I have selected Probability sampling method for this research study.

Data Collection: - Data is collected from various customers through personal interaction.

Specific questionnaire is prepared for collecting data. Data is collected with more interaction and

formal discussion with different respondents and we collect data about investment pattern of

people by face to face contact with the persons from whom the information is to be obtained

(known as informants). The interviewer asks them questions pertaining to the survey and

collects the desired information.

Chapter – 3

Data analysis

&

Interpretation

Q-1-Which packaged milk brand do you use?

Particular No of respondent Percentage

Parag 39 39%

Kautuki 31 31%

Others 30 30%

Total 100 100%

Parag Kautuki Others0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

39%

31% 30%

Analysis-

After the survey the researcher found that 39% customer used Parag

milk, 31% used Kautaki milk, 30% used other packaged milk.

Interpretation-

The above analysis shows that most of the respondent used Parag milk.

Q-2- From where do you get the information about this?

Particular No of respondent Percentage

Friends 29 29%

Doctor 31 31%

Advertisement 30 30%

Others 10 10%

Total 100 100%

Friends Doctor Advertisement Others0%

5%

10%

15%

20%

25%

30%

35%

29%31% 30%

10%

Analysis-

After the survey the researcher found that 29% respondent get information from the friends,

31% from the doctors,30% from the Advertisement and 10% from the others way.

Interpretation-

The above analysis shows that most of the respondents get information from the Doctors.

Q-3 Which milk company provides a variety of milk pack?

Particular No of respondent Percentage

Parag 57 57%

Kautuki 30 30%

Others 13 13%

Total 100 100%

Parag Kautiki Others0

10

20

30

40

50

6057

30

13

Analysis-

After the survey the researcher found that 57% respondent get variety of milk from the Parag ,

30% from the Kautaki, and 13% from the others.

Interpretation-

The above analysis shows that most of the respondents get variety of milk from the Parag.

Q-4 Does which company provides better promotional scheme?

Particular No of respondent Percentage

Parag 41 41%

Kautuki 28 28%

Others 31 31%

Total 100 100%

Parag Kautuki Others0%

10%

20%

30%

40%

50%

60%57%

30%

13%

Analysis-

After the survey the researcher found that 57% respondent says that Parag company provide

better promotional schemes, 30% respondent says that Kautaki company provide better

promotional schemes, and 13% says that others company provide better promotional schemes.

Interpretation-

The above analysis shows that most of the respondents says that Parag company provide better

promotional schemes.

Q-5-Which milk brand will you prefer for health point?

Particular No of respondent Percentage

Parag 38 38%

Kautuki 28 28%

Others 34 34%

Total 100 100%

Parag Kautuki Others0%

5%

10%

15%

20%

25%

30%

35%

40% 38%

28%

34%

Analysis-

After the survey the researcher found that 38% respondent uses parag milk for health point of

view, 30% respondent uses kautaki milk for health point of view, and 34% uses others milk for

health point of view.

Interpretation-

The above analysis shows that most of the respondents uses parag milk for health point of view.

Q-6 Which milk brands will you prefer for freshness and fragrance?

Particular No of respondent Percentage

Parag 43 43%

Kautuki 37 37%

Others 20 20%

Total 100 100%

Parag Kautuki Others0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

43%

37%

20%

Analysis-

After the survey the researcher found that 43% respondent uses parag milk for freshness and

fragrance point of view, 37% respondent uses kautaki milk for freshness and fragrance point of

view, and 20% uses others milk for freshness and fragrance point of view.

Interpretation-

The above analysis shows that most of the respondents uses parag milk for freshness and

fragrance point of view.

Q-8 Which milk brand is easily available in Ghazipur city?

Particular No of respondent Percentage

Parag 53 53%

Kautuki 29 29%

Others 18 18%

Total 100 100%

Parag Kautuki Others0%

10%

20%

30%

40%

50%

60%

53%

29%

18%

Analysis-

After the survey the researcher found that 53% respondent says that parag milk easily available

in ghazipur city, 29% respondent says that kautaki milk easily available in ghazipur city, and

18% says that others milk easily available in ghazipur city.

Interpretation-

The above analysis shows that most of the respondents says that parag milk easily available in

ghazipur city.

Q-9 Do you feel that your prefer brand of milk enhances the richness of Tea/Coffee?

Particular No of respondent Percentage

Yes 65 65%

No 35 35%

Total 100 100%

Yes No0%

10%

20%

30%

40%

50%

60%

70%65%

35%

Analysis-

After the survey the researcher found that 65% respondent says yes milk is enhances the richness

of Tea/Coffee, 35% respondent says no milk is not enhances the richness of Tea/Coffee.

Interpretation-

The above analysis shows that most of the respondents says that yes milk is enhances the

richness of Tea/Coffee.

Q-10 Which is the most popular brand of milk in City?

Particular No of respondent Percentage

Parag 38 38%

Kautuki 20 20%

Nestle 30 30%

Others 12 12%

Total 100 100%

Parag Kautuki Nestle Others0%

5%

10%

15%

20%

25%

30%

35%

40%38%

20%

30%

12%

Analysis-

After the survey the researcher found that 38% respondent says parag milk is most popular

brand in City, 20% respondent says kautaki milk most popular brand in City, 30% respondent

says nestle milk is most popular brand in City and 12% respondent says others milk most

popular brand in City

Interpretation-

The above analysis shows that most of the respondents says parag milk is most popular brand in

City.

Q-11 Are you satisfied with you chosen brand?

Particular No of respondent Percentage

Strongly satisfied 24 24%

Satisfied 63 63%

Strongly dissatisfied 00 00%

Dissatisfied 08 08%

Neither satisfied nor dissatisfied

05 05%

Total 100 100%

Strongly satisfied Satisfied Strongly dissatisfied Dissatisfied Neither satisfied nor dissatisfied

0%

10%

20%

30%

40%

50%

60%

70%

24%

63%

0%

8%5%

Analysis-

After the survey the researcher found that 24% respondent strongly satisfied with chosen brand

of milk, 63% respondent satisfied with chosen brand of milk, 0% strongly dissatisfied with

chosen brand of milk and 8% dissatisfied with chosen brand of milk and 5% neither satisfied nor

dissatisfied with chosen brand of milk.

Interpretation-

The above analysis shows that most of the respondents satisfied with chosen brand of milk.

Q-13 Are you satisfied with the package of the milk brands?

Particular No of respondent Percentage

Parag 67 67%

Kautuki 20 20%

Others 13 13%

Total 100 100%

Parag Kautuki Others0%

10%

20%

30%

40%

50%

60%

70%

80%

67%

20%

13%

Analysis-

After the survey the researcher found that 67% respondent satisfied with the package of the

parag milk brands, 20% respondent satisfied with the package of the kautaki milk brands and

13% respondent satisfied with the package of the others milk brands.

Interpretation-

The above analysis shows that most of the respondent satisfied with the package of the parag

milk brands.

Chapter - 4

Finding

&

Recommendation

Finding

The researcher found that 39% customer used Parag milk, 31% used Kautaki milk, 30%

used other packaged milk.

the researcher found that 29% respondent get information from the friends, 31% from the

doctors,30% from the Advertisement and 10% from the others way.

The researcher found that 57% respondent get variety of milk from the Parag, 30% from

the Kautaki, and 13% from the others.

the researcher found that 57% respondent says that Parag company provide better

promotional schemes, 30% respondent says that Kautaki company provide better

promotional schemes, and 13% says that others company provide better promotional

schemes.

The researcher found that 38% respondent uses parag milk for health point of view, 30%

respondent uses kautaki milk for health point of view, and 34% uses others milk for

health point of view.

the researcher found that 43% respondent uses parag milk for freshness and fragrance

point of view, 37% respondent uses kautaki milk for freshness and fragrance point of

view, and 20% uses others milk for freshness and fragrance point of view.

the researcher found that 43% respondent uses parag milk for freshness and fragrance

point of view, 37% respondent uses kautaki milk for freshness and fragrance point of

view, and 20% uses others milk for freshness and fragrance point of view.

The researcher found that 65% respondent says yes milk is enhances the richness of

Tea/Coffee, 35% respondent says no milk is not enhances the richness of Tea/Coffee

the researcher found that 38% respondent says parag milk is most popular brand in City,

20% respondent says kautaki milk most popular brand in City, 30% respondent says

nestle milk is most popular brand in City and 12% respondent says others milk most

popular brand in City

the researcher found that 53% respondent says that parag milk easily available in

ghazipur city, 29% respondent says that kautaki milk easily available in ghazipur city,

and 18% says that others milk easily available in ghazipur city.

the researcher found that 24% respondent strongly satisfied with chosen brand of milk,

63% respondent satisfied with chosen brand of milk, 0% strongly dissatisfied with chosen

brand of milk and 8% dissatisfied with chosen brand of milk and 5% neither satisfied nor

dissatisfied with chosen brand of milk.

the researcher found that 67% respondent satisfied with the package of the parag milk

brands, 20% respondent satisfied with the package of the kautaki milk brands and 13%

respondent satisfied with the package of the others milk brands.

Recommendation

After completion of the research work the researcher came to some conclusions which could help

the company in development & improvement of service process. This is helpful in future

development of the company. The following points come in the suggestion parts which came

after the analysis and conclusion of the research:-

The company should improve the quality of the product.

The company should improve its promotional activities through advertisement, free gifts

coupons etc. Since the price of the product is also an important factor which influence the

purchasing decision so the company should design the products price according to the

customer affordance level.

Company should instruct the sales representatives not to make extra ordinary

commitments on behalf of the company for sale.

The distribution channel should be arranged according to the convenient of the customer.

Chapter - 5

Conclusion

&

Limitation

Conclusion

From the above study it can be concluded that Parag and Kauaki is performing well in the

existing market condition in the area of Ghazipur, but the market of Ghazipur is highly

competitive and there is a scope of huge improvement with the changing scenario an marketing

condition of less developed area of Ghazipur, so there is an extensive need of improving

company image and better utilization of resources to utilize the market potential.

The results of current time are satisfactory but the company should try to attract more

customers towards the company.

From above analysis and survey we can conclude as follows

The researcher found that the market position of Parag and Kauaki is good.

The customers are satisfied with the promotional activities of Parag and Kauaki.

The result shows that the companies which are providing more facilities are leading in

the market.

The researcher found that the companies, who are spending more money on their

promotional activity & market attractive schemes with low price, are successful in the

market.

The result shows that the most of the respondent used Parag milk

The result shows that the most of the respondents get information from the Doctors.

The result shows that the most of the respondents get variety of milk from the Parag.

The result shows that the most of the respondents say that Parag Company provides better

promotional schemes.

The result shows that the most of the respondents use parag milk for health point of view.

The result shows that the most of the respondents use parag milk for freshness and

fragrance point of view.

The result shows that the most of the respondents say that parag milk easily available in

ghazipur city.

The result shows that the most of the respondents says that yes milk is enhances the

richness of Tea/Coffee.

The result shows that the most of the respondents say parag milk is most popular brand in

City.

The result shows that the most of the respondents satisfied with chosen brand of milk.

The result shows that the most of the respondent satisfied with the package of the parag

milk brands.

Limitation

The research is confined to a certain parts of Ghazipur and does not necessarily shows a pattern

applicable to all of Country.

1. Some respondents were reluctant to divulge personal information which can affect the

validity of all responses.

2. In a rapidly changing industry, analysis on one day or in one segment can change very

quickly. The environmental changes are vital to be considered in order to assimilate the

findings.

3. Sometime the customer did not give right information about himself.

4. Sometime the gap of communication was come in between the interaction.

5. The study is confined to the existing customers of Parag and Kautaki only.

QUESTIONNAIRE

QUESTIONNAIRE

DEAR RESPONDENT,

Myself Poonam Kumari Pursuing B.B.A at TERI P.G. GHAZIPUR. I seek your responses and kind co-operation for the purpose of successful of my survey project report.

THANK YOU POONAM KUMARI

B.B.A.4th Sem T.E.R.I . P. G. College, Ghazipur

Name:…………………………………………………………Education:

……………………...Age:

…………………………………………………………..Occupation………………………

Gender:………………………………………………………MonthlyIncome…………………

Address:………………………………………………………………………………………......

Q-1-Which packaged milk brand do you use ?

a-Parag b-Kautiki

c-Others

Q-2- From where do you get the information about this?

a-Friends b-Doctor

c-Advertisement d-Others

Q-4 Which milk company provides a variety of milk pack ?

a-Parag b-Kautiki

c-Others

Q-5 Does which company provides better promotional scheme ?

a-Parag b-Kautiki

c-Others

Q-6-Which milk brand will you prefer for health point ?

a-Parag b-Kautiki

c-Others

Q-7 Which milk brands will you prefer for freshness and fragrance?

a-Parag c-Kautiki

c-Others

Q-9 Which milk brand is easily available in Ghazipur city?

a-Parag b-Kautiki

c-Others

Q-10 Do you feel that your prefer brand of milk enhances the richness of Tea/Coffee?

a-Yes b-No

Q-11 Which is the most popular brand of milk City?

a-Parag b-Kautiki

c-Nestle d-Others

Q-12 Are you satisfied with you chosen brand?

a-Strongly satisfied b-Satisfied

c-Neither satisfied nor dissatisfied d-Dissatisfied

e-Strongly dissatisfied

Q-13 Are you satisfied with the package of the milk brands?

a-Parag b-Kautiki

c-Others

Bibliography

Bibliography

BOOK REFERRED

1 : Collis J & Hussey R, Business Research (Palgrave,2003)

2:Beri G C -Marketing Research ( Tata McGraw-Hill ), 1993,2nd Edition

3 : Philip Kotler – Marketing Management ( Pearson Edition ), 12th Edition4 : Kothari C

R – Research Methodology (New Ghazipur, Vikas Publication House) 11th Edi.

NEWS PAPER 

1) The Hindu

2) Times of India

3) Dainik Jagaran

4) Business Standard

WEBSITE

•www.indiandairy.com

•www.amulindia.com

•www.indiainfoline.com

•www.webindia123.com