Par Lager - Communicative Leadership, PRilika
-
Upload
drustvo-srbije-za-odnose-s-javnoscu -
Category
Education
-
view
1.095 -
download
2
description
Transcript of Par Lager - Communicative Leadership, PRilika
Pär LagerCEO, Berghs School Communication
What company?
5,5 billion dollar in thurnover Q3 2009
Growth of 28%
The opposite may also be True!
Time
Choices
The Me, Me, Me Generation
• STORYTELLING - Visualizing• INVENTORS• EARNED MEDIA• PARTICIPATION – HELP ME TO EXPRESS MYSELF!• SUSTAINABLE – MAKING A MEANING• TRANSPARENCY•VIDEO – MOVING IMAGES• LIVE• GAMES / MOBILE
+ Organization
Communication Trends
PLANNING
Insight + Integrated + Digital + Storytelling
=
(Irl) (Logics)
(TrueMeaning)
(Life)
WinWin Communication
Communicative Leadership
Objectives
50%
15%Franklin Covey
Low skilled work
- 300%
Medium skilled work
- 1200%
Creative work
- Eternal
Same same, but different
Franklin Covey – from Journal of Applaied Psychology
1. Giving Feedback on a regular basis2. Receiving feedback and not react
negative3. Predicting how decisions affect others4. Demanding active feedback to improve5. Spending quality time with employees
What Manager Do Bad
Franklin Covey
Jim Collins
Bevara
- Kärnvärden
- Kärnsyfte Change
- Culture & operating practices- Specific goals & strategies
Preserve
- Core value- Core purpose
To say what you Do. And to Do what you Say.
1. Internal Communication2. External Communication
Communicative Leadership
1. Communication with the co-workers:– Listen– Explain– Motivate– Inspire – Release Energy– Feedback
2. Living the brand3. Target Group – Research and Planning4. Channels:
– Staff Meetings, – Personel Meetings– Mail, – Phone– Intranet etc
5. Dialog
Internal Communication – The Core
Call Text message
Pictures
Blog
????????
Stop flying airplanes
Start flying passangers
1. Represent: ”live”– Members– Voters– Partners– The public
2. Handle Crises3. The Media4. Dialog
External Communication
State Of the Art
The opposite may also be True!