Paolo Boni, President & CEOVFM Interactive Inc.

Galileo Presentation

CONFIDENTIAL

Agenda

Brief Overview of VFM

New Galileo-VFM Hotel Image & Rich Media Partnership

Putting the Partnership into Perspective:

The importance of hotel visual content

The importance of distributing hotel visual content on all channels

Q&A

About VFM

VFM is a leading producer and distributor of hotel rich visual content (still images, virtual tours, videos and Flash presentations)

Vscape® - VFM’s online digital still image and rich media distribution platform - allows hotels to manage and distribute their visual content on thousands of travel sites and major travel intermediaries from a single point

– Growing distribution network includes all major travel sites such as Travelocity, Orbitz, Expedia, TripAdvisor, Yahoo!, Priceline, SideStep, Google and Kayak as well as GDSs and Pegasus

New VFM-Galileo partnership will allow Galileo-connected hotels to better leverage their digital visual assets to market their properties more effectively across Galileo-connected channels as well as thousands of other websites

New Galileo-VFM Partnership

Partnership provides significant benefits to Galileo partner hotels:

Free use of Vscape image management and distribution platform for Galileo hotels:

– Hotels can use Vscape to store, manage and distribute their images not only to Galileo but to VFM’s other distribution partners

– Galileo is first GDS to offer its connected hotels with a free, comprehensive image management and distribution tool that simplifies the distribution of hotel images across all electronic channels

Reduces costs, increases control over hotel visual displays across electronic channels & gives hotels ability to better leverage their visual assets to drive increased bookings

Galileo hotels can now also distribute richer media (videos, virtual tours and Flash) through VFM to thousands of Galileo (and Worldspan) connected travel agents worldwide

– Gives agents a new tool to help them make hotel selections for their clients

– Allows hotels to market their properties more effectively to them

About the Vscape Tool

Web-based hotel digital image and rich media management & distribution platform

Hotels can upload, store, manage, edit and distribute their still images and related metadata (captions, categories, short written descriptions) to thousands of VFM distribution channels

Sophisticated but intuitive and easy to use Functionality includes:

– Automated property matching to distribution channels

– Automated image conversion/reformatting to each distribution channel’s specs

– Quality control

– Automated image de-duping

– Ability to view exactly what images are distributed on what channels – allows for the identification and deletion of “rogue” images (outdated images that are still being displayed by some channels)

About the Galileo Free Vscape Service

Vscape Lite:- Galileo Chains can upload and distribute up to 10 images per

property at no cost

- Each Chain can have up to 3 registered Vscape users

- Chains can select to either distribute their images via Vscape to:

- Galileo and Galileo-connected agencies and channels only; or

- Galileo as well as all other VFM distribution channels

Implementation of Vscape

Galileo has sent out a notification to all its Hotel chains with instructions on how to register for, and access, Vscape

Galileo properties have been loaded into Vscape based on data in Galileo database for each Chain (ideally please send us your master property list)

Have commenced migration of all images currently on Galileo image servers to Vscape

– Once migration complete will be able to view all images through Vscape

– In meantime, can add new images in Vscape as required

If you have more than 10 images per property, existing images will be “grandfathered” until you wish to add new ones

For Chains utilizing Leonardo, Leonardo will continue to feed your images to Galileo via Vscape on your behalf

If you select to distribute to all VFM channels, distribution to channels beyond Galileo will be rolled out in 4-6 weeks

A few screen shots – Login page

A few screen shots – Property Tree

A few screen shots – Property Media Page

A few screen shots – Image Source/Rogue Images

Distributing Richer Media to Galileo

Vscape also allows you to distribute richer forms of media (video, virtual tours, Flash presentations) to Galileo:

Putting the VFM-Galileo Partnership into

Context:

- The Importance of Hotel Online Visual Content

STRICTLY CONFIDENTIAL

Key Drivers for Consumers’ Hotel Booking Decisions

Perceived Value

Perceived Value

LocationLocation

PricePrice

ExpectedExpected ExperienceExperience

Source: YPB&R 2004

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8%

13%

11%

14%

17%

28%

23%

0% 10% 20% 30% 40% 50% 60% 70%

Very Important

How Consumers Determine “Expected Experience”

What factors other than Price and Location are most important when selecting one hotel over another:

8% 23%

13% 31%

11% 42%

14% 45%

17% 44%

28% 41%

23% 48%

0% 10% 20% 30% 40% 50% 60% 70%

Very Important Important

Written Descriptions

Visuals (Photos, 360s, Video)

Destination Information

Star Rating

Hotel Brand

Customer Reviews

Loyalty Programs

Source: Harris Interactive, Nov. 2005

By the way…

A significant portion of consumers are not happy with the amount and quality of visual content currently offered by hotels online:

Source: Harris Interactive

Consumers increasingly expect/demand it:

– On your website:“Photo tours are now used by 1 out every 4 HWS site visitors. Photos were viewed 384 million times in 2006, equating to 4.7 million hours of photo tour viewing by our customers.”

“Customers have told us that hotel photography is the #1 most important determinant in making the final selection of a hotel on the web. Photos sell your hotel.”

Michelle Haas, Marriott eCommerce Hotel Web Sites Project Manager

– Even more so on third-party websites: 50%+ of third-party travel site hotel shoppers look at hotel images

– Traditional travel agents now also increasingly looking at visuals as part of their hotel research for clients

Visual content:– Addresses rational concerns, increases consumer confidence and conveys

value – “the features and amenities justify the price”

– Conveys the experience and creates desire - “I’m going to have a great stay at this hotel”

– Helps hotels compete on value rather than solely on price

– Supports higher ADR

Why Are Visuals Important?

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Most importantly…

Recent study showed that consumers who view hotel rich media are significantly more likely to book than those who do not :

– Viewed virtual tours only 36% more likely to book

– Viewed video only 120% more likely to book

– Viewed video and virtual tours 147% more likely to book

* Based on results of Media Usage and Booking Tracking Study completed by VFM and a US Hotel Brand in June, 2007 – 10 upscale hotels with video and/or virtual tours (over 120,000 consumers tracked over one month period)

Visual content increases bookings and the richer the content, the higher the impact on

look-to-book conversion rates:

Putting the VFM-Galileo Partnership into Context:

- The Importance of Ensuring Your Hotel Visual Content is distributed to All Electronic Channels

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It’s a Crowded World Out There…

40% of consumers use search to research hotels… then what?

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Online travelers are brand agnostic – 77% who go online to find a hotel don’t have a particular hotel or brand in mind (Jupiter Media)

75% of online travel research starts on a third-party travel site or search engine (ComScore)

Consumers visit 3+ sites when researching & booking travel (PhoCusWright)

44% of travel website visitors then go to another travel website (Hitwise)

The Online Travel Consumer

Consumers are entrenched in a supermarket mindset: They like to shop and compare hotels on a number of sites

before making a booking decision

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Where Consumers Shop for Hotels…

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What are they looking for and comparing?

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*50%+ of consumers look at hotel visual content

The True Value of Third-party Websites

75% of travel research starts on a third-party travel site or search engine (ComScore)

+

3+ out of 10 online travelers shop at online travel agencies but then buy direct from the supplier (PhoCusWright, 2007)

+

42% of consumers who research hotels online then book offline (usually, directly with the hotel) (Forrester, 2006)

=

Third-party sites are a key customer acquisition channel

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Why Visual Content Distribution is Critical

Ensuring that your hotels’ images and rich media is available for viewing by consumers on all electronic channels will:

Help your hotels stand out in the hotel online “Supermarket isles” - impacting consumers where and when they are researching

Differentiate your hotels from their competitors based on value, not price

Support higher ADR

Drive more bookings – not only on third-party sites, but on your own site and direct offline

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Vscape Distribution Channels

Q&A

Thank you!