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Bikes for Kidsvariety.org.nz

Fundraising Guide

AOTEAROA BIKE CHALLENGE

1-29 February 2020www.lovetoride.net/auckland

The Aotearoa Bike Challenge & Variety’s Bikes for Kids programme

Your chance to make a difference and share the love to ride!

Here’s everything you need to know about fundraising for Variety - the Children’s Charity, at the Aotearoa Bike Challenge 2020.

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Variety & the Bikes for Kids programmeVariety – the Children’s Charity gives disadvantaged Kiwi kids the childhood they deserve and the opportunity to reach their full potential through various programmes, including Bikes for Kids.

For many New Zealand children, learning to ride a bike is a rite of passage. However, for the 1 in 4 Kiwi kids that live in poverty, having a bike to call their own, is just a dream.

Variety’s Bikes for Kids programme provides disadvantaged Kiwi kids with the opportunity to have their own bike and be just like all the other kids. Each year, Variety presents brand new bikes and helmets to children at low decile schools allowing them to experience the freedom and independence that comes with owning a bike.

Individual children are nominated by their teachers, in recognition of being role models within their school and community, for having overcome adversity or just for being great kids who are missing out.

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Help us provide bikes to Kiwi kids in need!

Fundraise through the Aotearoa Bike Challenge, and every $250 raised will present a disadvantaged child with their very own brand new bike and helmet!

Those who meet this fundraising target will be invited to the bike presentation and be involved with presenting some very deserving Kiwi kids with their very own bike and helmet. 1

1 You will be notified of time and location of your presentation at least 2 weeks

prior to the event. This will be based in Auckland. Unfortunately, we are unable to accommodate specific date, time and location requests.

Just some of the many benefits of a bike:

Allows children to develop a love to ride they would otherwise miss out on

Provides disadvantaged children the same opportunities as their peers

Creates lifelong memories and makes a lasting, ongoing impact

Helps build confidence, independence and self-esteem

Delivers health and wellbeing outcomes

Encourages children to use a bike for basic transportation

Leads to children and extended family biking more often

Share the Love to Ride

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How it WorksFundraising through the Aotearoa Bike Challenge is simple, and takes just 4 easy steps:

Register yourself and/or your organisation for the Aotearoa Bike Challenge and sign up to fundraise at www.lovetoride.net/auckland

Create an Everyday Hero Fundraising Page (see instructions on next page)

Start collecting donations!

Challenge your colleagues and other organisations to see who can raise the most! 4

How to Create a Donation Page

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Visit www.everydayhero.co.nz/event/bikesforkids2020

Click on “Start Fundraising” and enter your details to create your page – please do not use the ‘sign in with Facebook’ option

Add a profile photo and any information you want to include in the pre-written story on your page (you can edit this at any time)

Share your page with your networks through email and social media, and word of mouth! 5

There’s lots of ways for you to collect donations and get your supporters involved. Here’s the most popular ones:

Prizes are awarded to the top 3 individuals who fundraise the most, and the top 3 organisations** overall.

Collecting donations per km cycled

Collecting donations for total distance cycled

Collecting donations for milestones achieved – e.g. Riding to work every day for a week

Collecting personal donations – e.g. Every time you would have paid to take the bus, or paid for petrol to drive to work, put that money aside to donate

Corporate matching – organisations matching donations received for each km cycled, total funds raised, milestones achieved etc.

Fundraising Tips & Tricks

* Please note, all donations must be made through Everyday Hero by 11:59pm 29th February 2020 to be eligible for fundraising category prizes.

** Organisations must raise a minimum of $250 for one bike to be

eligible for corporate prizes.

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Here’s a few tips and tricks to help you with your fundraising:

Personalise your page as much as possible - include photos and videos, and explain in your own words why you’re fundraising for Variety’s Bikes for Kids

Challenge your colleagues to get involved! Here’s some great ideas to motivate your workplace staff:

• Inter-office challenges – how many bikes can each department raise?

• Organise a shared lunch for those taking part

• Special drinks for those taking part at Friday staff drinks

• Organise an easily accessible bike storage or parking area at the office

• Have weekly challenges – who can raise the most each week?

Set a target goal and watch your tracker go up as you collect donations – this helps keep interest levels up

Try to get a few high value donations first - subsequent donors are then motivated to give you more

Fundraising Tips & Tricks

Email, email, email! Although sharing your page on Facebook is great, sending an email with a link is even better

Ask more than once – people need reminding, and remember, the more times you ask, the more donations you will receive!

Sometimes people feel uncomfortable asking for money, but remember you are asking on behalf of a child who needs a bike.

Aim high and set a big target - $1000 will provide 4 bikes, $3000 will provide 12 bikes and $5000 will provide 20 bikes! – how many children do you want to give the opportunity to ride?

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Looking for a great team building opportunity? Want to get your staff out of the office and get active? Want to help give disadvantaged Kiwi kids their first bike?

Compete against other Auckland businesses in your size category and win some great prizes, all while helping a child in need!

Get your team involved like Mackie Research!

“We wanted to encourage staff to ride to work but also help those less fortunate than ourselves,” Mackie Research’s Challenge Champion Julia shares.

“As an incentive for everyone, we agreed that the company would donate 50cents for every km ridden. We are a small company of 5 and had 100% participation. Between us we cycled 886km and raised $443!”

Julia also said that the team enjoyed participating in the challenge. “One of our employees had entered an event but hadn’t

Join the 500+ corporates who participated in last year’s challenge in their bid to get fit, help the environment and fundraise for Kiwi kids’ bikes!

Get your team involved

There’s lots of ways to get your business involved, here’s the most popular ones:

Donate a set amount for each km your team rides

Donate for each day your employees ride

Match the donations your employees receive

Offer a donation incentive for reaching a team km goal, full office participation etc.

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ridden a bike in years so we had a company outing on our bikes. Not only did it help with her confidence but was also a great team building exercise.”

Have questions or need help?

Contact events@variety.org.nz or 09 522 3740 Connect with us at www.variety.org.nz

Questions about the Aotearoa Bike Challenge?

Contact auckland@lovetoride.net

Thank you for your support

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