Pantaloons Southcity
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Transcript of Pantaloons Southcity
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KOJAGARI DASRUPSA CHAKRABORTY
SANGITA PAUL
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South City Mall is the largest mall in West Bengal.
Located on Prince Anwar Shah Road.
Gross Lease-able Area of 650,000 sq ft (60,000 m2)and parking for 2,500 vehicles.
Pantaloons,Southcity is the highest revenue earner in
India.
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PANTALOONS RETAIL FORMAT
Pantaloons is a Department store under General Merchandise outlets
It has a huge category mix which includes mainly apparel along with
cosmetics, footwear, luggage, accessories, watches ,handbag, sunglasses
and home decor
Pantaloons does not have food products
It is an Anchor store for South city mall along with few other stores like
Shoppers Stop and Spencers
In South city mall, Pantaloons is spread over more than one floor ( Ground
floor and First floor)
As an Anchor store, Pantaloons generates very high footfall in South city
mall which also gives opportunities for other stores to earn revenue
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POSITIONING
Pantaloons uses Mass Market Positioning
Positioned as 'India's family store.
It targets the middle and upper middle class
urban population of the country and offered a
wide range of garments, accessories and life
style products to meet the specific
requirements and preferences of all age groupsespecially the young Indians
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MAJOR VENDORS
Aditya Birla Nuvo Ltd.
Indus League
Biba Apparels
House of Anita Dongre
Gini & Jony Ltd
Pepe Jeans Ltd.Gili India Pvt. Ltd.
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LAYOUT
Pantaloons follows Spine Layout.Variation of grid, loop and free-form layouts
Based on single main aisle running from the
front to the back of the store (transportingcustomers in both directions)
On either side of spine, merchandise
departments branch off toward the back or sidewalls
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FLOOR DESCRIPTION
GROUND FLOOR Ladies Ethnic, Ladies Formal,
Ladies Western, Fashion
Jewellery, Fashion
Accessories, Shoes, Lingerie,
Ladies Night Wear
FIRST FLOOR Kids wear, Mens Formal,
Denims, Casual, Inner wear,
Sports Shoes, Mens fashion
accessories
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WINDOW DISPLAYS
All Traditional Windows (8 to 10 feet high)
Parallel-to-Sidewalk Windows
Closed-back Windows (customers cannot seeinside the store through the windows)
The windows are segregated and have differentthemes for different occasions.
Pantaloons believe in fresh fashion and bringssomething new to customers according to theoccasions and events.
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PRICING POLICY
Pantaloons uses Hi-Lo pricing policy
Sales are of two types, Spring Summer Sale
& Autumn Winter Sale. Duration is two
months.
Pricing strategy used are promotional pricing,
Bundle pricing, psychological pricing
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PROMOTIONAL PRICING
Pricing to promote a product is a very commonapplication. The application of this done by
BOGO (Buy one Get One), BTGO (Buy Two
Get One Free) etc
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BUNDLE PRICING
Bundling is pricing tool to sell two or morecomplementary product as a package with
attractive price. The price is much lesser
than individual selling price.
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PSYCOLOGICAL PRICING
In India this approach is called as Bata rating system.Organization utilizes this approach when product has
emotional value rather than rational value. Example a
T-shirt priced for 999 instead of 1000. Consumer
looks at 4 digits to 3 digits rather than exact value
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CATEGORY/ BRAND MIX
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Fixtures
The fixtures that are used in Pantaloons, Southcity :
Four way racks
Straight racks
T-stands
Waterfall arm stands
Nested tables
Gondola
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Straight Rack
Four Way Rack
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T - Stands
Waterfall
Arm Stand
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Nested Tables
Gondola
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LIGHTING
Spot Lights on mannequins
CDM-T Lights
70watts
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COLOR USAGE
Mostly white in color along with color blocking done mostly in
a shade of grey and bottle green.
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BIBLIOGRAPHY
http://www.adityabirla.com/businesses/Profile/Pantal
oons-profile
https://en.wikipedia.org/wiki/South_City_Mall
www.pantaloons.com
Jhelum Mukherjee - Assistant Department Manager
Avishek Maji - Assistant Department Manager
http://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttps://en.wikipedia.org/wiki/South_City_Mallhttp://www.pantaloons.com/http://www.pantaloons.com/https://en.wikipedia.org/wiki/South_City_Mallhttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profilehttp://www.adityabirla.com/businesses/Profile/Pantaloons-profile -
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THANK YOU