Panel book - Netquest

Panel bookOur strong commitment to quality enables us to offer you data that is 100 % real, calculated in accordance with the ISO standard 26362.

netquest.com

A Symphony of DataOrchestrating data combinations to give you a 360° view of the consumer

OPINIONWhy?

BEHAVIORWhat is she doing?

AUDIO MATCHINGWhat is she listening to?

GEOLOCATIONWhere is she?

PROFILINGWho is she?

3

About us Since 2001 Netquest has provided market researchers with genuine, insightful data.

Netquest’s consumer-panel and data-collection capabilities in more than 20 countries makes us a trustworthy partner that helps institutions and businesses analyze the market, gain valuable insights and genuinely understand consumers.

Panel Size

The number of active panelists can vary over time. According to the ISO-Norm-26362, we consider active panelists those who have participated in a survey in the last 12 months. Additionally, at Netquest we only estimate active those who have responded to at least one of the 11 invitations received; considering that we send invitations every 15 days approximately.

Why does the size of our

panel vary?

Our goal is to be able to cover all the research needs of the industry. For this reason, we are constantly reviewing the profiles of our panelists and adjusting the recruitment and retention strategy of our community members. Remember that a quality panel like Netquest generates higher response rates. To measure actual research capabilities, the product of the response rate and panel size must be taken into account. We could come to observe that the size of the panel decreases, but the response rate increases and that the investigation capacities are actually increased.

3

#2 A Closed Panel: A unique way to recruit.

Participants receive one-time personal invitations reducing the risk of self-selection and duplication.

#4 Diverse Targets: The most profiled.

Each time panelists participate, we collect more profile information on different topics. Minimizing unnecessary invitations, and offering a more efficient use of the panel and a better price for you.

What makes our panel unique?

#1 Genuine Data: The panelists as the center of attention. The best way to collect quality data is to treat participants fairly. That is why in Netquest all panelists receive their award, even discarded ones.

#3 Transparency: ISO certification is no small thing.

We are the first panel in the Ibero-American region endorsed by the ISO 26362 standard, specific por online access panels. Furthermore, as of October 2020, we will be certified by the ISO-Norm-20252 standard for market studies.

#5 High Tech:

We develop our own dashboard technology, our incentive system and our data collection software. Surveys are responsive, and panelists have access to an all-in-one app.

3

Our worldwide panelThe Americas

Panel: Panel size calculated according to ISO-

Norm 26362. Number of panelists who have

participated in, at least, one survey in the last year.

Rest of Central America: Costa Rica, Dominican

Republic, El Salvador, Guatemala, Honduras,

Nicaragua, Panama and Puerto Rico.

Rest of South America: Ecuador, Bolivia,

Paraguay, Uruguay and Venezuela.

Data: October 2020.

The number of profiled panelists grows daily.

netquest.com 5

United States

7,631Panel

Rest of Central America

1,712 Panel

Mexico

153,772Panel

Colombia

108,575Panel

Brasil

158,778Panel

Peru

60,407 Panel

Rest of South America

17,824Panel

Chile

61,638Panel

Argentina

124,657Panel

6 The number of profiled panelists grows daily. Data: October 2021. Panel size calculated according to ISO-Norm

26362. Response rate calculated as the % of panelists who participated in the last project to which they were invited.

United States

Panelists: 7,631

Average response rate: 50-55%

Country profile:

Population: 324,118,787 Est. Online Population: 286,942,362 Internet Penetration Rate: 88%

East North Central 17%

East South Central 7%

Middle Atlantic 16%

Mountain 6%

New England 5%

Pacific 11%

South Atlantic 22%

West North Central 7%

West South Central 9%

Regions

Age

Ethnic group

Socioeconomics

Gender

1

2

3

4

5

6

7

8

9

3,749Travelers

7,205Household decision maker

4,103Mothers

5,424Main source of income

5,796Information on financial products

3,473Actively working

Available profiling examples [+1000 panel attributes]

16-2425-3435-4445-54

+55

2%9%17%19%53%

F 75%M 25%

White 85%African American 9%

Hispanic 1%Asian 1%

Other 4%

Upper class 2%Upper Middle class 20%

Middle class 39%Working/Lower class 39%

1

2

34

56

6

7

8

9

7

East North Central 17%

East South Central 7%

Middle Atlantic 16%

Mountain 6%

New England 5%

Pacific 11%

South Atlantic 22%

West North Central 7%

West South Central 9%

Brazil

Panelists: 158,778


Country profile:


North 5%

Centre-west 6%

Northeast 19%

Southeast 54%

South 16%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5

90,129Healthcare information


44,639Mothers

15,707IT influencers


5,782Managers


16-2425-3435-4445-54

+55

19%32%24%14%11%

11%45%35%9%

Female 50%

Male50%

AB1/B2C1/C2

D/E

1

2

3

4

5

Sources: www.sidra.ibge.gov.br | www.censo2010.ibge.gov.br | www.census.gov | www.cetic.br (2013)



Mexico

Panelists: 153,772


Country profile:


Northeast/Pacific 7%

North 15%

Bajío 14%

Center 16%

DF 34%

Southeast 14%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5



22,573Car drivers

59,282Mothers

66,066E-commerce



16-2425-3435-4445-54

+55

31%34%19%11%5%

44%33%14%9%

Female 73%

Male27%

ABC+C/C+

D+D/E

6

1

2

3

4

5

6

Sources: www.asociaciondeinternet.mx | www.inegi.org.mx | Online survey AMIPCI 2007, 2009 and 2010.

7

Northeast/Pacific 7%

North 15%

Bajío 14%

Center 16%

DF 34%

Southeast 14%

Argentina

Panelists: 124,657


Country profile:


NOA - Northwest 10%

Cuyo 10%

Humid Pampa 53%

NEA - Northeast 11%

Patagonia 7%

A. C. of Buenos Aires 9%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5



34,170Amateur athletes

7,580IT influencers


17,512Car drivers


16-2425-3435-4445-54

+55

28%28%20%12%12%

11%24%23%19%23%

Female 74%

Male26%

ABC1C2C3D1

D2/E

1

2 3

4

5

6

Sources: www.indec.mecon.ar | www.cia.gov | www.census.gov/ipc | www.cnc.gov.ar

6



Colombia

Panelists: 108,575


Country profile:


Atlantic 15%

Eastern 8%

Central 63%

Pacific 12%

Orinoquia 2%

Amazonic 0%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5



35,949Mothers

7,735IT influencers


5,513Motocycle drivers


16-2425-3435-4445-54

+55

35%28%20%11%6%

17%35%35%10%2%1%

Female 67%

Male33%

Stratum 1Stratum 2Stratum 3Stratum 4Stratum 5Stratum 6

1

23

45

66

Sources: www.dane.gov.co | www.census.gov/ipc

7

Atlantic 15%

Eastern 8%

Central 63%

Pacific 12%

Orinoquia 2%

Amazonic 0%

Chile

Panelists: 61,638


Country profile:


North 20%

Metropolitant 51%

South 29%

Regions

Gender

Socioeconomics

Age

1

2

3




6,302IT influencers


11,854Car drivers


16-2425-3435-4445-54

+55

6%11%17%21%21%16%8%

Female 70%

Male30%

ABC1aC1bC2C3DE

1

2

3

Sources: www.ine.cl | www.census.gov

20%31%22%15%12%



Peru

Panelists: 60,407


Country profile:


Lima 59%

Arequipa 5%

Callao 5%

Lambayeque 4%

La Libertad 5%

Piura 4%

Cusco 2%

Resto 16%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5



3,088Car drivers





16-2425-3435-4445-54

+55

46%25%12%10%7%

8%34%37%15%6%

Female 70%

Male30%

A1/A2B1/B2C1/C2

DE

1

37

8

2

6

4

5

6

7

8

Sources: www.inei.gov.pe

Guatemala

GenderM 68% F 32%

Age5% 21% 32% 23% 19%

Costa Rica

GenderM 63% F 37%

Age1% 14% 18% 21% 46%

7

Lima 59%

Arequipa 5%

Callao 5%

Lambayeque 4%

La Libertad 5%

Piura 4%

Cusco 2%

Resto 16%

Rest of Central America

Panelists: 1,712


1

23

4

5

6

78

Sources: www.inec.go.cr | www.digestyc.gob.sv | www.ine.gob.gt | www.ine.gob.hn| www.inide.gob.ni | www.contraloria.gob.pa/censo | www.census.gov

1 2 3 4

Guatemala

GenderM 68% F 32%

Age5% 21% 32% 23% 19%

Costa Rica

GenderM 63% F 37%

Age1% 14% 18% 21% 46%

5 6 7 8

El Salvador

GenderM 59% F 41%

Age12% 22% 28% 19% 19%

Panama

GenderM 59% F 41%

Age18% 12% 14% 21% 35%

Honduras

GenderM 52% F 48%

Age11% 19% 29% 24% 17%

Dominican Rep.

GenderM 32% F 68%

Age 9% 44% 27% 13% 7%

Nicaragua

GenderM 62% F 38%

Age9% 19% 26% 22% 24%

Puerto Rico

GenderM 22% F 78%

Age2% 10% 18% 30% 40%

Age bands

16-24 / 25-34 / 35-44 / 45-54 / +55

14

Rest of South America

Panelists: 17,824


1

2

3

4

5

Sources: www.inec.gob.bo | www.inec.gov.es | www.ecuadorencifras.com | www.dgeec.gov.py| www.ine.gub.uy | www.ine.gov.ve/censo | www.census.gov

1 2 3

Venezuela

GenderM 55% F 45%

Age3% 14% 18% 25% 40%

Paraguay

GenderM 55% F 45%

Age13% 23% 16% 16% 32%

4 5

Ecuador

GenderM 29% F 71%

Age45% 19% 19% 11% 6%

Uruguay

GenderM 44% F 56%

Age4% 15% 21% 22% 38%

Bolivia

GenderM 58% F 42%

Age14% 23% 33% 19% 11%

Age bands

16-24 / 25-34 / 35-44 / 45-54 / +55

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Our worldwide panelEurope

Italy

12,657Panel

France

16,182Panel

Spain

119,130Panel

Portugal

24,486Panel

United Kingdom

7,780Panel Germany*

19,838Panel

15

Panel: Panel size calculated according to ISO-Norm 26362. Number of

panelists who have participated in, at least, one survey in the last year.

*Panels currently being developed and pending for ISO-Norm 26362

confirmation : Austria, Belgium, Netherlands, Poland and Switzerland.

Data: October 2020. The number of profiled panelists grows daily.

Rest of Europe*

235,643Panel

Bolivia

GenderM 58% F 42%

Age14% 23% 33% 19% 11%



Spain

Panelists: 119,130


Country profile:


Northwest 9%

North Centre 9%

Northeast 11%

Centre 10%

East 13%

South 17%

Canary Isl., Ceuta & Melilla 3%

M. A. Madrid 17%

M. A. Barcelona 11%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5



47,734Amatheur Athletes



60,007Car drivers


16-2425-3435-4445-54

+55

10%21%26%25%18%

32%18%26%10%14%

Female 63%

Male37%

iA1/iA2iBiCiD

iE1/iE2

1

4 8

5

6

2

39

7

6

7

8

9

Sources: www.ine.es | www.newmediatrendwatch.com | www.aimc.es | www.census.gov

7

Northwest 9%

North Centre 9%

Northeast 11%

Centre 10%

East 13%

South 17%

Canary Isl., Ceuta & Melilla 3%

M. A. Madrid 17%

M. A. Barcelona 11%

Portugal

Panelists: 24,486


Country profile:


North 32%

Center 22%

Lisboa & TagusValley 34%

Alentejo 6%

Algarve 4%

Azores 1%

Madeira 1%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5



8,906Travelers



6,237Car drivers


16-2425-3435-4445-54

+55

15%24%26%21%14%

45%39%12%4%

Female 66%

Male34%

A/BC1C2D

1

2

3

4

5

6

7

6

7

Sources: www.ine.pt | www.newmediatrendwatch.com | www.aimc.es | www.census.gov



HighMedium HighMedium Low

Low

United Kingdom

Panelists: 7,780


Country profile:


North East 5%

North West & Isle of Man 12%

Yorkshire and The Humber 9%

East Midlands 8%

West Midlands 8%

Eastern 9%

London 9%

South East 13%

South West & Channel Islands 14%

Northern Ireland 1%

Scotland 8%

Wales 4%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5

7

8

9

10

11

2,825Travelers


3,250Mothers





16-2425-3435-4445-54

+55

2%7%14%20%57%

Female 61%

Male39%

30%23%21%26%

12

3

45 6

7

89

10

11

12

6

12

7

North East 5%

North West & Isle of Man 12%

Yorkshire and The Humber 9%

East Midlands 8%

West Midlands 8%

Eastern 9%

London 9%

South East 13%

South West & Channel Islands 14%

Northern Ireland 1%

Scotland 8%

Wales 4%

CSP+ CSP-

Inactifs

France

Panelists: 16,182


Country profile:


RP 16%

BPE 8%

BPO 10%

North 9%

East 8%

West 15%

Southeast 11%

Southwest 11%

Mediterraneé 12%

Regions

Gender

Socioeconomics

Age

1

2

3

4

5

7

8

9

5,208Travelers


6,478Mothers


11,373Mobile



16-2425-3435-4445-54

+55

7%14%22%23%34%

Female 71%

Male29%

36%37%27%

1

2

5

63

8

7

4

9

9

6



Italy

Panelists: 12,657 Average response rate: 65-70%

Country profile:


Area 1 30%

Area 2 17%

Area 3 22%

Area 4 31%

Regions

Gender

Socioeconomics

Age

1

2

3

4

7,197Travelers


5,152Mothers


4,758Mobile



16-2425-3435-4445-54

+55

4%17%27%27%25%

2%9%59%30%

Female 71%

Male29%


Low

1

2

3

34

4

Sources: www.ine.pt | www.newmediatrendwatch.com | www.aimc.es | www.census.gov

7

Area 1 30%

Area 2 17%

Area 3 22%

Area 4 31%

Germany

Panelists: 19,838


Country profile:


Gender

Socioeconomics

Age

7,377Travelers


5,814Mothers


7,295Mobile


16-2425-3435-4445-54

+55

6%11%15%21%47%

19%17%56%8%

Female 50%

Male50%


Low

1

2

3

45

6

7


Hamburg, Bremen, Schleswig-

Holstein, Niedersachse 15%

Nordrhein-Westfalen 22%

Hessen, Rheinland-Pfalz, Saarland 13%

Baden-Württemberg 11%

Bayern 16%

Berlin, Mecklenburg-Vorpommern,

Brandenburg, Sachsen-Anhalt 14%

Thüringen, Sachsen 9%

Regions

1

2

6

3

7

4

5

14

Rest of Europe

Austria

Panelists: 20,583

Response Rate: 35-40%

Gender: F 51% M 49%

Age: 12% 15% 17% 20% 37%

Poland

Panelists: 39,815


Gender: F 67% M 33%

Age: 11% 39% 28% 11% 11%

Belgium

Panelists: 29,468


Gender: F 58% M 42%

Age: 9% 14% 17% 20% 40%

Switzerland

Panelists: 47,293


Gender: F 56% M 44%

Age: 11% 14% 17% 21% 37%

Netherlands

Panelists: 98,484


Gender: F 59% M 41%

Age: 8% 13% 14% 18% 47%

Age bands

16-24 / 25-34 / 35-44 / 45-54 / +55

1 2 3

4 5

1

23 4

5

3

USA & [email protected]

[email protected]

Portugal [email protected]

[email protected]

[email protected]

[email protected]

United [email protected]

[email protected]

[email protected]

Brazil [email protected]

Southern [email protected]

Mexico [email protected]

netquest.com

Panel book - Netquest

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