Panel Book Kenya

PANEL BOOKS A M P L E H O U S E A F R I C A

KENYA

R e a l i z i n g A f r i c a

I N T R O D U C T I O N


At Sample House, we take great pride in beinga pioneer in the African Online Sampling

industry.Our multipronged approach to recruitment andexcellent user experience has seen us acquireand retain an ever expanding database ofresearch panelists across the horn of Africa. We have established a grand network ofindividual internet users, SMEs, C Suites,website publishers, bloggers, prominent

personalities, social media communities andglobal partners in order to link the

Gap between online consumers andpersonalities who want to share their opinions

and marketResearchers who want to collect their opinions.

Our Panels give sampling firms ondemand accessto tens of thousands of optedin, Profiled and

readytosurvey respondents from all over Kenyaand other West African countries. Sample Houseoffers robust profiling and allows targeting ofconsumers based on over 15 demographic,geographic and IAO variables, as well as

employing strict quality control measures to ensurethe highest levels of data integrity. We havepartnered with the biggest sample technology

company on the globe to employ effective systemsfor quality control at all levels of sampling.

Using our extensive online reach and our procuredtools, we have assisted thousands, of brands,

agencies and organizations to obtain the researchdata they require to generate consumer insights.Our clients come from a variety of industries

including retail, electronics, finance, hospitality, andmany more. We also supply to a great extent other

sample suppliers without a panel in Kenya.

1. Strategy - Recruitment

An internet or social media userencounters an ad (google or yahoo

or facebook) inviting them formembership to one of our

communities for regular surveyparticipation as a way to earn great

redeemable virtual points.

A

A verified panelist has a uniqueoption to invite friends and family to

join a panel in which they arealready registered in by sending aunique invitation link to the kin/kithexplaining to them why they joined.When these receive the invite theymay then decide to join and theirreferee earns extra points once the

invitees verify membership bydoubleoptin method.

B


CProminent Personalities on social media

drop a note or two in description or praise ofour online communities and interested

followers signup for membership to one ofour communities for regular surveyparticipation as a way to earn great


A respondent participating in a F2F, CATI,Mobile CAPI is at the end of a survey asked ifthey would be interested in joining one of our

online communities for regular surveyparticipation as a way to earn great


D

• Active recruitment through telephone• Active recruitment through facetoface (F2F)interactions• Online recruitment using banners on differentportals and websites• Email recruitment through the newsletters• Specific invitations sent to the our databases• Email recruitment by sending invitations to apermissionbased database• Social networks• Affiliate traffic

Other Recruitment Approaches



3. Completed Survey

New Panelists complete theirprofiling questionnaire and are

then segmented by theirsimilarities and differences

making them easy to target withrespect to relevance for

surveys. They may also chooseto download their survey appcompatible with android andwindows smartphones thuskeeping real close to surveyopportunities. Custom panels

EG student panels offer freebiessuch as educational materials tokeep them engaged in between

surveys.

2. ProfilingUpon project launch, Targeted participants with qualified

criteria from several of our localized panels receive an emailinvitation either via email or application alert in real time. Theinvite has a unique link which they open and get filtered

through fingerprinting technology to eliminate the possibility ofduplication.

The responses are collected like a rainstorm with thefastresponders pouring in really fast and busy members tricklein for the last quota slots usually completing a survey within a

short period from launch.3.

3. Sampling

Upon survey completion, panelists are rewarded withpromised virtual points that they can redeem for their

pleasure.

Quality Control : Survey Start

Quality Control : Sampling

When selecting panelists to invite to a project (sampling), panelists cannot be invited more than once tothe same survey, and any other panelist using the same email address for more than one panelist

account is also excluded from sampling.

Our procured system tracks the status of each respondent, i.e. unique panelist invited to a specific project.Respondents can only start a survey if their status indicates that they have not previously responded or, if

they have responded, have not completed or have been ‘terminated’ for some reason.

Further, Our procured system relies on two deduping technologies, ‘Unique Respondent’ and‘RelevantId’ which can determine if a respondent has started the survey before.

Our procured system also has the ability to apply GeoIP validation on survey start to ensure therespondent is located in the panel’s stated country when responding.


Q u a l i t y C o n t r o l . I n S u r v e y

Q u a l i t y C o n t r o l . P r o j e c t C l o s i n g

Q u a l i t y C o n t r o l . S u r v e y C o m p l e t i o n

We use endpoints (redirect URLs) that the client can use for terminating respondents that don’tprovide quality responses (e.g. straightliners).

Upon reaching a survey endpoint ( redirect URL), responses are checked for duplicate completeswhile ‘Speeders’ and fraudsters are automatically detected and tracked (as suspicious).

As each respondent is associated with a unique identifier it is possible to compare IDs between Ourprocured system platform and the client. Any suspicious responses can then be investigated and,when required, excluded from the complete count to be marked as a bad response in our records.


KENYA Socio-Demographic Profile

182,456P A N E L I S T S I N K E N Y A

Realizing Africa Online

C O M B I N E D P A N E L D A T A B A S E

C O M P A N Y . C O M

Panel AgeC O M P A N Y . C O M



%


Household• How many children under theage of 18 live in your household?• When were your children born?• What is your accommodation

situation?• What pets/animals do you keep?• What is your marital status?

• How many live in the household?• What is the gender of your

child(ren)?

• Do you actively participate in stock trading?• If you actively participate in stock trading, how do you do your

trading?• Which of the following financial products do you currently have,

on your own or jointly with others?• Who do you have your main current account with?

• Who do you have other financial products with (other than currentaccount), including Mortgage, ISA’s, personal loans, savings etc.?

• What is your current household income? • What is your personal income, before tax?

Which of the following categories best describesyour organization's primary industry?

Which department do you primarily work within at yourorganization? (Field of expertise)

What is your professional position in the company you workfor?

Approximately how many employees work at yourorganization (all locations)?

What is your primary role in your organization?What brand of smartphone do you use for business

purposes?Which mobile operator/carrier do you use for business

purposes?If you work in the finance sector, which best describes your

position?Please choose which departments/products you have

influence or decision making authority onspending/purchasing

How many cars does your organization purchase/lease peryear for their employees?

Do you use a smart phone for business purposes? OS?

Occupation Deep Profiling


Computers & GamingWhich gaming platforms do you regularly use?

How many hours per week do you spend playing video/computer games?Do you participate in online or virtual gaming playing others in a live environment around

the globe (e.g. Xbox Live or World of Warcraft)?What kind(s) of video/computer games do you play?

What kind(s) of video/computer games do you play?On average, how many computer/video games a month do you purchase?

Which of the following devices do you use to play games?How do you play video/computer games?


Deep Profiling

Automotive Profiling Do you have access to a car?

If you own/lease a car(s), which brand are they?

How would you describe the car(s) you own/lease?

Do you own a motorcycle?

Are you the primary decision maker in your household for automotiverelatedpurchases?

What year was your main car (owned or leased) manufactured?

In which year did you purchase/lease your main car?

When do you estimate that you will purchase/lease your next car?

If you own/lease a car(s), did you buy them new or used?


Deep Profiling

Installing South Africa ...

Unpacking Panelists 12,138...


Nigeria is Loading ...

Present Panel Count- 9,007.


E S O M A R 2 8ESOMAR is the global organization that strives to enable

better quality research of markets, consumers and societies.

As part of their guidelines for conducting online research on

the Internet, ESOMAR has a series of questions designed to

help market researchers when purchasing and conducting

online research.

The primary aim of these 28 Questions is to increase

transparency and raise awareness of the key issues for

researchers to consider when deciding whether an online

sampling approach is fit for their purpose. Put another way,

the aim is to help researchers to ensure that what they

receive meets their expectations. The questions are also

designed to introduce consistent terminology for providers

to state how they maintain quality, to enable buyers to

compare the services of different sample suppliers. Notes on

the context of the questions explain why the questions

should be asked and which issues researchers should expect

to be covered in the answer.

COMPANY PROFILE

1. What experience does your company have in providing online samples for market research?

Context: Sample House was formed in August 2014 to act as a specialised branch of Afrovas & Research

Services Limited focusing on the development of online panels in Kenya and Africa in general in order to adapt

our methodological capabilities to changing global scene. Afrovas Research is a data collection firm with sole

purpose of providing third party data collection service to researchers and research suppliers alike. As such

providing a more general stable background that advises the establishment of our online panels.

2. Please describe and explain the type(s) of online sample sources from which you get respondents. Are these

databases? Actively managed research panels? Direct marketing lists? Social networks? Web intercept (also known as

river) samples?

� Active recruitment through telephone

� Active recruitment through facetoface (F2F) interactions

� Online recruitment using banners on different portals and websites

� Online recruitment through the signup portal using editorial space (media and publisher sources)

� Email recruitment through the own newsletters

� Specific invitations sent to the panel CATI & CAPI database.

� Email recruitment by sending invitations to a permissionbased database

� Social networks

� Affiliate traffic

SAMPLE SOURCES AND RECRUITMENT

SAMPLING AND PROJECT MANAGEMENT7. What steps do you take to achieve a representative sample of the target population?

We use a survey system that supports quota control. Thus right from the very beginning

before launch, we are able to set all regional, gender and income quotas for example such

that these will be used in our internal firstscreener of sorts to the end that only open quotas

are allowed through to the client’s survey.

8. Do you employ a survey router?

Yes but not always as this is an optional setting. The Optimizer increases panel reach and

sample efficiency by addressing deficiencies in first generation standalone router systems,

which can often result in poor panelist experience and higher panelist churn.

Benefits include:

Increased permissionbased profiling depth as the system can easily store routing

qualification data in a panel member’s profile. This results in the ability to better target

surveys to panel members;

A superior optimization and routing experience for panel members as the Optimizer

leverages existing panel member profile information when matching a panelist to a survey,

minimizing the number of qualifying questions and the time in the optimization and routing

process;

Keeping panel members incentivized, happy and continuing to take surveys.

The router can be controlled on both a source and project basis. The optimizer use at project

launch is entirely an optional setting.

9. If you use a router: Please describe the allocation process within your router. How do you

decide which surveys might be considered for a respondent? On what priority basis are

respondents allocated to surveys?

Every respondent experience with begins with a direct email invitation. If the respondent

does not qualify for the intended survey (screenedout, quota full, etc.), Optimizer will

attempt to match the respondent to Esomar 28 Questions v.1 – page 4of 8 – 20th Nov 2013

another open study by matching the stored profile of the respondent to open studies. If there

is a match, there are no qualifying questions asked. If there is a partial match, the panellist

will be asked the remaining qualifying questions. The respondent can optout at any time

during the Optimizer experience. Survey allocation is randomized although the match rate

between respondent and open studies is considered.

10. If you use a router: What measures do you take to guard against, or mitigate, any bias

arising from employing a router? How do you measure and report any bias?

We only use Optimizer on studies that are not likely to be affected by or likely will not

negatively affect the available routed traffic. . With high volume and a wide mix of target

populations, we mitigate the risk of router bias. Sample House does not utilize routing

methods that can create systematic prioritization of certain categories or studies which

would create bias. The randomization element used in the routing algorithm is key. In the

event a client wants measurement and reporting, we make available a full dataset of the

respondent’s entire preprofiling process in the router.

11. If you use a router: Who in your company sets the parameters of the router? Is it a

dedicated team or individual project managers?

Project managers decide whether a project will utilize routing. All routing parameters are set

globally by a centralized operations team from our procured system’s experts. A carefully

selected and limited number of administrators have access to view or change these

parameters. Project managers can neither view nor change the global routing preferences.

Cint – Our technology provider, does not offer the router on selfservice (DIY) work.

provide samples from more than one source: How are the different sample sources blended together to ensure

How can this be replicated over time to provide reliability? How do you deal with the possibility of duplication of

ents across sources?

gle source.

ur sample source(s) used solely for market research? If not, what other purposes are they used for?

r market research. Though some other activities may be involved, it is solely for panel engagement purposes Eg;

of relevant information like business tips to sme panellists and educational content for student panels.

o you source groups that may be hard to reach on the internet?

our PAPI, CAPI or CATI database of respondents of specific hardtoreach profiles to ensure proper

tation. These had been asked for consent in a past survey which was done by the traditional methods and they

nsent for repeated future contact.

a particular project, you need to supplement your sample(s) with sample(s) from other providers, how do you

ose partners? Is it your policy to notify a client in advance when using a third party provider?

er to stick to the samples we can supply which is basically within our capacity. However, should there arise a

supplement any demanding quotas, we pass the decision back to our clients and present them with a known

ve for approval failure of which we Can Not proceed beyond our capacity. Basically we prefer to keep the

ment simple and having the external provider deal directly with our client so the client has 100% control over their

12. What profiling data is held on respondents? How is it done? How does this differ across sample

sources? How is it kept uptodate? If no relevant profiling data is held, how are low incidence projects

dealt with?

Standard profile data stored includes: email address, name, address, phone numbers, gender, postal

code, year of birth, education level, occupation and all panelspecific profiling. Sample House system also

has a number of standard ‘global questions’ (90 questions with sub questions) which are used across all

panels and countries to obtain detailed standardized data on panellists. These ‘global questions” include

questions pertaining to: automotive preferences, healthcare, employment, travel, etc. This data is updated

every time panellists make changes to the profile information in their account, either proactively or through

panel communications (profile surveys, newsletters, etc). Also, after responding to a survey (as a

complete, quotafull or screenedout participant), panellists are presented with the opportunity to complete

additional questions from the global questions list, to ensure their profile is kept up to date.

13. Please describe your survey invitation process. What is the proposition that people are offered to take

part in individual surveys? What information about the project itself is given in the process? Apart from

direct invitations to specific surveys (or to a router), what other means of invitation to surveys are

respondents exposed to? You should note that not all invitations to participate take the form of emails.

The description of the process is best described in bulletins below.

• a general description of the purpose of the project

• the estimated length of interview

• a statement of the confidentiality and anonymity of each respondent’s responses

• the closing date for completed responses (if applicable)

• access to full disclosure of incentive terms and conditions applying to the project

• an explanation if the invitation is sent out on behalf of another research service provider

• for panel members, the opportunity to unsubscribe or opt out of future research

• an appropriate privacy policy or statement

There are also clear instructions within the invite if the respondent is required to undertake a particular

task, or is required to have a specific software or capability on their PC, laptop, mobile or other device.

For those who do not wish to take part in the survey, there is a ‘decline’ option that is embedded in the

email. The invite also includes a support email address for any queries relating to the survey.

14. Please describe the incentives that respondents are offered for taking part in your surveys. How does

this differ by sample source, by interview length, by respondent characteristics?

Sample House utilizes a reward system based on marketplace points. The number of points awarded is

driven by the length of interview (LOI). On reaching a redemption level set within the specific panel,

panelists can redeem their rewards through different online payment partners linked to the system. The

size of the redemption is based on the number of points earned. Panelists can receive their rewards in

cash sent to their mobile wallets (e.g. via MPesa/Airtel Money). Some Esomar 28 Questions v.1 – page 5

of 8 – 20th Nov 2013 panels include an option to make payments to a charity. Alternatively, the panel

owner can opt to provide the panelist rewards directly. Incentive levels have been set to encourage

longterm participation and to discourage professional respondents who seek to take surveys only to

obtain payment. A key feature that drives longterm participation is that we choose an incentive model

that works best for our members.

15. What information about a project do you need in order to give an accurate estimate of feasibility using

your own resources?

We would need:

• The demographics being sought (age, gender, regions, etc.)

• Any nondemographic targeting or behavioral criteria necessary to qualify

• Any quotas or subquotas which need to be achieved

• Additional sampling (deployment) criteria if applicable (i.e. census representative deployment or

balanced sendouts to initiate the survey)

• Estimated Length of the survey.

• The estimated Incidence ratio within the general or specific target group.

16. Do you measure respondent satisfaction? Is this information made available to clients?

Sample House has a panelist/respondent satisfaction program. Every respondent that completes a

questionnaire has the option to voice their opinion. They are asked set questions on survey length, logic,

language and are also able to give feedback in an open text box. This information is available to clients

in the insight exchange.

17. What information do you provide to debrief your client after the project has finished?

For each project, we provide standard information on number of responses, status of responses (i.e.

completes, screen outs, quota full and drop outs) as well as average length of interview and infield

incidence rate.We also offer on request other statistics to the depth of dropouts, screenouts, quality

terminates and any hits of bad geoIP.

18. Who is responsible for data quality checks? If it is you, do you have in place procedures to reduce or

eliminate undesired within survey behaviours, such as (a) random responding, (b) Illogical or inconsistent

responding, (c) overuse of item nonresponse (e.g. “Don’t Know”) or (d) speeding (too rapid survey

completion)? Please describe these procedures.

In general, Sample House does not host the questionnaires for data collection. Accordingly, Sample

House, mostly works with clients to have them deploy appropriate validation checks, including but not

limited to: analysis of questionnaire completion time, data outliers, unanswered questions and patterned

responses. We further encourage our clients to add straightlining, red herring questions and other data

quality checks to their surveys. Respondents who do not pass these checks do not qualify as completes

and do not qualify for an incentive. If a client reports cheaters in a survey, Sample House project

managers remove these from the survey through Our procured panel system and alert the Panel

management department with the list of (impacted panelist IDs). Sample House’s panel system also

maintains a record of these IDs internally. After a panelist receives “three strikes,” they are taken out of

the panel permanently and denied any future access.

19. How often can the same individual be contacted to take part in a survey within a specified period

whether they respond to the contact or not? How does this vary across your sample sources?

We monitor the frequency of participation of all panel members on Sample House. Every panelist is also

given a score based on their responsiveness.

We hold detailed data for each panelist on which survey they have taken part in; therefore, a panelist can

easily be included or excluded in another survey. We also set a minimum quarantine period (i.e. the time

between survey invitation mailings) to ensure panelists do not receive too many invitations. Regardless of

sample source, the policy allows for one invite and one reminder to a single survey opportunity. Typical

lockout periods for inviting to a new survey opportunity is seven days, but this can be vary depending

Esomar 28 Questions v.1 – page 6of8 – 20th Nov 2013 on the country and panel.

20. How often can the same individual take part in a survey within a specified period? How does this vary

across your sample sources? How do you manage this within categories and/or time periods?

Depending on the quarantine settings on both the panel and the panelist, this ranges from once a month

to three times per week.

Panelist may only complete the same survey once. Deduplication, reuse and the lockout period for

quotafulls or terminates is set on a perproject basis based on clientpreference. The default allows no

reentry once an official status (complete, terminate, etc.) is achieved. For tracking surveys,

deduplication, reuse or lockout period for subsequent waves is set according to client preference.

DATA QUALITY AND VALIDATION

21. Do you maintain individual level data such as recent participation history, date of entry, source,

etc., on your survey respondents? Are you able to supply your client with a project analysis of such

individual level data?

Sample House saves detailed panelist participation data which includes: panelist join date, last

participation date, transaction history on all surveys, redemptions, reward points transactions, etc.

As Sample House strictly adheres to all applicable privacy law and regulation, personally identifiable

information is never made available.

Sample House includes an automated system that ensures all panelists are ‘quarantined’ after

participating in a survey, meaning they cannot be sent another survey for a certain amount of time..

The standard quarantine period on Sample House is seven days; however, this can vary by panelist.

Sample House utilizes an indexing system which gives each panelist a score depending on how active

they are with respect to survey participation. A participation history is recorded and additional exclusion

can be applied on a subject category.

Sample House uses an advanced subjectcategory quarantine capabilities which is available to those

clients who need it. Respondents can also be excluded from future surveys by excluding previous

projects when we are selecting sample.

Upon request Sample House can provide participation history reports to clients on request.

22. Do you have a confirmation of respondent identity procedure? Do you have procedures to detect

fraudulent respondents? Please describe these procedures as they are implemented at sample source

registration and/or at the point of entry to a survey or router. If you offer B2B samples what are the

procedures there, if any?

Sample House’s has a range of features to deal with professional/ duplicate respondents. The system

includes stratified sampling to get various types of respondents, including active and lessactive

panelists. The length of the survey is evaluated and compared against individual answers. Sample

House identifies and excludes multiple panel respondents both through email address and by name.

Postal address and bank data is also investigated if the payment method supports this.

Sample House has a panel quality team that continuously analyzes panel data to identify ‘fraudulent’ or

‘inattentive’ panelists. Panelist status is updated periodically. All panelists who remain entirely inactive

for over a year are automatically quarantined until they reactivate their account by logging in once

more.

As all research stakeholders would agree, quality of response is also affected by the quality of the

questionnaire. Sample House project managers provide feedback to clients of all potential issues

which could affect fieldwork, both before project launch as well as on project completion.

23. Please describe the ‘optin for market research’ processes for all your online sample sources.

At the time of panel recruitment, panelists are made aware of the purpose of the panel (i.e. to take part

in market research). Each panelist is doubleopted in. When invites are sent out to panelists, they are

notified of the confidential nature of their responses and given the opportunity to ‘opt out’ of the panel.

As part of the registration process, panelists are asked to fill out several key profiling questions,

including a confirmation of their consent to join the market research panel. Upon confirmation, the

panelist will receive an automatic email sent directly to the email address they provided in the

registration process, allowing them to double optin to the panel. The email contains a link within it, as

well as a user name and password. The link will direct them back to the panelist site, hosted on our

tech. partner’s servers where the panelist signs in with their username and password.

24. Please provide a link to your Privacy Policy. How is your Privacy Policy provided to your

respondents?

Sample House’s Privacy Policy privacy policy is included on panelist invites.

Sample House Panelist Privacy Policy: http://www.samplekenya.com/privacypolicy/

POLICIES AND COMPLIANCE

5. Please describe the measures you take to ensure data protection and data security.

Sample House and its clients are all required to adhere to local data Esomar 28 Questions v.1 – page 7of8 – 20th

Nov 2013 protection laws and legislation. All panelist information is treated in the strictest of confidence and follows

all applicable national law and regulation, ISO documentation requirements.

If any research results or confidential information is provided by a client, it is not used in any other research project

unless the client authorizes it.

Other security measures in place include:

Sampling security:

Access to project information is only granted to the project manager who runs each project.

Users are automatically logged off after a given period of nonactivity.

Users must sign in using a username and password.

Respondents reach their surveys by GUIDS (globally unique identifiers).

Panel management security:

Access panel and panelist information is not granted to any outside company except for the technology provider

who maintains the system. This does not include any personally identifiable data.

Users are automatically logged off after a given period of nonactivity.

Security Assessments, the SaaS Environment:

The SaaS environment has been designed with security, highavailability and performance in mind.

All servers, services and networks are monitored 24/7 by both Our tech partner and their hosting partner with

operation teams on continuous availability.

The system uses Secure Sockets Layers (SSL) for all sampling, panel management and critical panelist

information.

26. What practices do you follow to decide whether online research should be used to present commercially sensitive

client data or materials to survey respondents?

Sample House performs a quality check on every survey before it is made available to panelists.

Project managers thoroughly test survey links for:

Correct implementation of redirects

Appropriate survey logic

Appropriate language

Accurate quota set up

Appropriate interview length

Whether or not there is any personal, sensitive or prohibited questions being asked

Whether or not panelists can choose a ‘prefer not to answer’ option with any income or ethnicity questions

Overall quality and flow.

If the survey contains any sensitive material or content, that is clearly cited in the survey invite and, where appropriate

within the survey, giving panelists the opportunity to optout. As required, Sample House exercises NonDisclosure

Agreements (NDAs) with clients and panelists, highlighting the sensitivity of the material. These NDAs mandate that

all information within the survey must be kept confidential and any breach of proprietary information may be cause for

legal action.

Sample House maintains a detailed inventory of all relevant national privacy law and regulations to ensure uptodate

compliance.

If any item in the questionnaire or its fielding are not to compliance with Sample House quality standards, the project

manager will promptly communicate with the client making recommendations for any necessary changes. All such

interactions are logged.

27. Are you certified to any specific quality system? If so, which one(s)?

As Sample House No. However we use a panel management system from Cint

(www.cint.com ) which is certified to ISO 20252 and complies with ISO 26362 where

possible. Accordingly, Cint can ensure that all controls and procedures for project

execution meet the requirements of ISO 20252 and where possible, ISO 26326.

This includes:

Organisational structure and responsibilities

Confidentiality of research

Research documents and records management

Outsourcing of services

Project management

Recruitment measures

Access panel structure and size

Access panel management

Access panel usage

Client reporting

Data collection, validation, management and processing

Professional rules of conduct

We are required to sign an agreement that binds us to comply with relevant Swedish

legislation (where Cint AB is headquartered) with respect to the protection of personal

information. In addition, Cint complies with European Data Protection legislation. In

addition, panel owners are asked to Esomar 28 Questions v.1 – page 8of8 – 20th Nov

2013 Cint Sveavägen 20 11157 Stockholm Sweden Tel: +46 854 638 300 www.cint.com

work comply with ESOMAR and Cint’s ISO quality program. We inform panelists that any

personal information gathered is kept strictly confidential, is never passed onto a third

party without the panelist’s permission, all information is used for market research only

and panelists can optout at any point.

Sample House also recognizes and adheres to CASRO, MRA and applicable national MR

association guidelines and standards. Further, Sample House has put in place procedures

to ensure high quality services from our project managers or subcontractors.

28. Do you conduct online surveys with children and young people? If so, do you adhere

to the standards that ESOMAR provides? What other rules or standards, for example

COPPA in the United States, do you comply with?

As per the Kenyan law that does not allow interviewing of unsupervised minors (13yrs

and below), All our panels do not allow registration of anyone younger than 14yrs. Sample

House follows all applicable national law and regulation for conducting surveys with

children, only performing online surveys with children and young people after receiving

parental consent.

All surveys with children are addressed to parents who are asked to grant permission and

make the survey available to their child. Survey invites inform the panelist (parent) of the

length of interview, survey topic and encourages parents to sit with their child as they

fillout the survey.

+254 (0)202 411 164.

Suite 43, 2nd Floor, Vision plaza,Mombasa Road,

P. O. Box 55449-00200Nairobi, Kenya

[email protected]

Panel Book Kenya

Data & Analytics

Transcript of Panel Book Kenya