The pancake theory Reading time : 57 seconds

…and how to make your Native Advertising campaigns profitable

To make good pancakes you first need to have a good mixture

Your traffic

A process for filtering the mixture like a fine mesh sieve

Optimisation process

And, of course, you’ll need to work hard to reach the best results Your clients

You need a good processand to work hard on optimisation

Managing your native ad campaigns is the same thing

Native Advertising is the alternative to Display

Native advertising first appeared in the US towards the end of 2012 as an alternative to the classic Display advertising

The effectiveness of classic forms of advertising (banners, pop-ups…) is in free fall, with average click rates falling from 9% in 2000 to less than 0.1% in 2014

20082000 2012

Click rate % for Display (banners)

Convertize has been managing campaigns on Ligatus since 2008, and on Outbrain and Taboola since 2012!

Based (loosely) on the pancake theory we have created T.U.B.E

T.U.B.Ea fully optimised process

for native advertising

T.U.B.E…

TimeUser segmentsBehaviourExperiment

Time The right message at the right time

User segments Identify optimal user segments for each offer

Behaviour Measure and analyse behaviour

Experiment Constantly test new variations

Do you want to boost your native advertising campaigns?

Contact Usinbound@convertize.com+44 (0)20 3675 9000

http://www.convertize.com/native-advertising-agency.htmor take a look at our website: