Panamax MobiFinMicro InsurancePanamax MobiFin

Micro Insurance

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Market Need & Concept

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Penetration of insurance services in developing countries is low, primarily due to

Consumer awareness & education issues, and

High ticket size of annual (or half yearly) premiums (eg. $500 per year)

Market Need & Concept

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Possible to solve the 2nd issue by innovative technology & marketing, borrowing ideas from the success of prepaid mobile (prepaid has higher penetration vs post paid)

Introduce micro insurance policies, where premiums are lower & payable frequently (eg. Pay $5 per week) – challenge is collecting small amounts, frequently

Insurance companies create & sell prepaid vouchers (scratch cards), & distribute them widely via retail distribution outlets in target geography

The cards can have multiple differing denominations

Policy holders buy prepaid cards, which are used to pay these micro premiums

How Does It Work?

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MobiFin voucher management system creates PIN’s securely

• PIN’s can be printed on cards by external printing company, or, in house on double ply paper using MobiFin system

• Cards are sold widely via distribution outlets• Whenever customer buys a policy, his mobile number is collected & registered in MobiFin

system against the policy number• MobiFin system gives out a password (MPIN) to each registered user• Registered users buy prepaid card, scratch off PIN & send it by SMS to a short code (can also

use IVR, USSD & portal to send PIN)• System authenticates users phone number & PIN & applies the value of the scratch card to

their policy in the insurance company’s host system (MobiFin system is integrated with insurance host for this)

• Insurance company host sends transaction confirmation to MobiFin system, which then sends SMS notification of payment (with date/time stamp & transaction ID) to user

• Process is repeated every time the premium is due• MobiFin system can also send payment date reminders to users• Users can also check balance of their policy account by SMS

Benefits

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Insurance companies enter a new segment & increase penetration of insurance services

Insurance companies collect their premiums in ‘advance’ as a prepaid balance from retailers who buy these cards for further resale: no bad debts

Retailers get another product to sell & make commissions

Users get opportunity to buy an affordable insurance policy

Micro Insurance System

Agent A/C Customer A/C

Other Insurance System

Agent A/C Customer A/C

AgentMobile

CustomerMobile