Pan iit09 pdn1-pub
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Transcript of Pan iit09 pdn1-pub
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Social Networking forSocial Networking for
Executives and EnterprisesExecutives and Enterprises
PanIIT 2009
Chicago, October 9, 2009
PanIIT 2009PanIIT 2009
Chicago, October 9, 2009Chicago, October 9, 2009
Professional Development:Professional Development:
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material Christopher S. RollysonChristopher S. Rollyson
• Managing Director, CSRA Inc., specialist firm
advising on strategy and programs for social
networks and Web 2.0
• Founder, Social Network Roadmap and the
Executive’s Guide to Web 2.0
• 20 years experience as management consultant
and line executive at PwC, KPMG and several
enterprise architecture consultancies
• Managed strategic alliances with IBM, Sun,
Rational, BEA..
• Thought leader: 3 blogs in global top 10
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material Will Transform Careers and BusinessWill Transform Careers and Business
• They change the economics of relationships
• Make connections and friends more accessible
• Smartphones put them in our pockets
• We can have more relationships
• Friends change how we make decisions (buy, vote,
work, love, play..)
• Social networks will transform society at every level
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material This Will Surprise CompaniesThis Will Surprise Companies
• Customers will expect companies to communicate
via social networks
• 21st century dialtone
• Word of mouth is digital and pervasive
• Unprecedented transparency due to customers
• Need to be more authentic and transparent
• The push to humanize
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material Opportunities/Threats: PeopleOpportunities/Threats: People
• Job tenures less than 2 years
• Connections the closest thing to “security”
• Your network helps to hit the ground running
when you have a new position
– I have thousands of experts in my LinkedIn, Facebook
and Twitter networks
– Thousands more read my blogs
– Advice on everything important... digitally, inexpensively
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material Opportunities/Threats: CompaniesOpportunities/Threats: Companies
• Understand how social networks affect business
• Engage customers and other stakeholders
• Apply social networks to business processes– Sales and business development
– Recruiting and talent management
– Public relations and marketing
– Customer service
– Product development, R&D
– …
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material ConnectingConnecting
• Web 2.0 thought leadership trove (library)
– http://executivesguide-web20.com
• Social Network Roadmap methodology
– http://socialnetworkroadmap.com
• Connect right now!
– http://twitter.com/csrollyson
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material Clara ShihClara Shih
• Author, The Facebook Era
• Managed Social Networking Alliances & ProductStrategy for Salesforce.com
• Led Salesforce.com’s formal partnership withFacebook
• Creator of Faceconnector, the first businessapplication on Facebook; it integrates Facebookprofiles and friend data into Salesforce CRM
• Expertise: emerging trends on Facebook, transitivetrust and other social and technical trends inFacebook, Twitter and Google
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Networking in the Facebook EraHow Facebook and Twitter are transforming business, relationships, and society
Clara Shih (@clarashih)
Author of The Facebook Era &
CEO, Hearsay Labs
“Clara’s book recognizes that we’ve come to a place where people can represent their real identity—and use the social filters on the Web to connect with the world around them.” —Sheryl SandbergChief Operating Officer, Facebook
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Tweet along
@clarashih#PANIIT
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Welcome to the Facebook Era
Over 300M active users
6 billion minutes spent each day
1M developers
from 180 countries
is email dead?
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Facebook’s growth is staggering
300 mm
250
200
150
100
Sept 06 Sept 07 Sept 08 Sept 09
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Winning mainstream audience appeal
Source: Nielsen Online Global Index, Dec 2008
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CMO Council – March
2009
“ Digital marketing and new media dominates demand generation and advertising spend allocation priorities for the coming year, with budgets aimed at online and Web 2.0 initiatives almost 50% higher than spend earmarked for traditional media. ”
CMOs are shifting dollars to social media
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Four Pillars of Facebook Marketing
Facebook Apps Facebook Pages Facebook Ads Engagement Ads
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Learn more about Facebook marketing
Buy on
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material Marc O GoodmanMarc O Goodman
• Director of Social Networking and Augmented
Reality, Alcatel-Lucent
• Company social networking resource for internal
and external usage
• Lead research on social networking applications
• Behavior of business, teen, and young adult
demographics
• Guidance for Alcatel-Lucent products and services
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All Rights Reserved © Alcatel-Lucent 2006, #####1 | Marc O Goodman PanIIT 2009
Great end-userinterface
Social networkingtools
Focus on concept of'hyperconnectivity'
Video Mobile Social Networking
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All Rights Reserved © Alcatel-Lucent 2006, #####2 | Marc O Goodman PanIIT 20092 | University Innovations Program | November 2008
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All Rights Reserved © Alcatel-Lucent 2006, #####3 | Marc O Goodman PanIIT 2009
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material Kevin P. RiceKevin P. Rice
• Director Social Networking Solutions, Allstate
• 20 years experience in Information Technology,
formerly Chief Architect at Allstate Financial
• Leading role in technology roadmaps, strategic
program delivery, architecture governance
• Enterprise guidance for service-oriented
architecture projects
• Thought leader for SOA within the Insurance
industry
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material Joseph PaulsenJoseph Paulsen
• Senior Vice President, Marketing Analytics,Experian Marketing Services
• Leads Experian’s expansion of the MarketingStrategy Consulting Services practice
• Helps clients understand their customers from salesdata and sophisticated analytics (including socialmedia data)
• Thought leader for integrating social networking intomarketing and analytics offerings
• Company resource for enterprise social networking
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material Q&AQ&A
Chris Clara Marc Kevin Joe
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material Thank you!Thank you!
• Christopher S. Rollyson
• Clara Shih
• Marc O Goodman
• Kevin P. Rice
• Joseph Paulsen