Palo%Alto%Medical%Founda0on%linkAges™%Developer%Challenge%

%

Leveraging%Data%to%Connect%Community%

Workshop%!

July!1,!2014!

Agenda!for!Today’s!Mee8ng!An Introduction to “linkAges™ Developer Challenge “Leveraging Data to Connect Community”!

•  Presentations!•  The Developer Challenge Briefing!•  Overview of the linkAges System!•  Making a Successful Submission!

•  Workshop!•  What Are the Problems to Solve in Leveraging Data to

Connect Community?!•  Challenges to making a great submission!

 !Q&A About the Challenge!June!25,!2014!

linkAges™!Developer!Challenge!Partnership!between!Palo!Alto!Medical!Founda8on!

a!large,!notGforGprofit!integrated!healthGcare!provider!located!in!Silicon!Valley,!and!Health!2.0!

!!

May!3,!2012!

The%Innova0on%Center%acts%to%catalyze,%invent,%

and%deploy%breakthrough%innova0ons%in%

wellbeing%that%enable%PAMF%to%fulfill%its%vision%as%

a%health%partner%for%the%people%and%communi0es%

it%serves.%%!

We!apply!a!humanHcentered%design%approach!and!leverage%technology%as!an!enabler!to!create!scalable%

solu0ons%that!address!the!pressing%health%challenges%of!our!8me.!

!!

Druker!Center!for!Health!Systems!Innova8on!

The!Problem!to!Solve!G!Successful!Aging!in!Seniors!

“The!hard!thing!about!geSng!old!is!that!your!world!

dies!before!you!do.”!!!!

Lonely,!Isolated!and!at!Risk!!!!!June!25,!2014!

Successful!Aging!–!a!Significant!Challenge!•  Aims!and!Objec8ves!

–  Seniors!wish!to!age!independently;!in!homes!and!communi8es.!!

–  Loneliness!and!quality!of!life!significantly!impact!health!

•  Large!Scale!Problem!–  10,000!Baby!Boomers!in!the!U.S.!turn!65!daily!

–  By!2030!1!in!4!residents!of!Santa!Clara!County!will!be!over!60!

!

June!25,!2014!

Successful!Aging!–!a!Significant!Challenge!•  Barriers!

–  Array!of!challenges;!complex!health!issues,!social!isola8on,!and!difficulty!accessing!support!and!resources!

–  Health!service!for!seniors!G!fragmented,!high!cost,!and!subop8mal!outcomes!

–  Breakdown!in!community!and!families!scabered!across!the!Na8on!

•  Impact!on!Families!and!Caregivers!–  Family!and!friends!are!the!sole!caregivers!for!78%!of!seniors!–  Annual!economic!impact!of!caregiving!:!$17.1!to!$33.6!billion!!

! June!25,!2014!

Disrup8ve!Innova8on!Through!Human!Centered!Design!

Ethnography!–!Iden8fying!the!Problem!to!Solve!

Unsupported and at Risk

Trapped in Suburbia!

June!25,!2014!

!!!!!!!!!!!!!!!!!!!!!!–!Dynamic,!Integrated!System!to!Support!Successful!Aging!

•  Shij!from!focus!on!responses!to!crises!and!trea8ng!an!acute!health!event!

•  Shij!to!systems!that!enable!seniors!to!age!successfully!in!the!community!!

•  Drive!community!support!for!individuals!at!home!•  Change!the!health!behaviors!of!individuals!•  Enable!preemp8ve!ac8on!through!signal!detec8on!•  Expand!horizons!•  Support!the!Caregivers!

•  Support!and!care!in!the!context!of!an!individual’s!life!

1

2 4

3linkAges Profile

linkAges Connect

linkAges List

linkAges TimeBank

Capturing your needs and interests to identify personalized resources and services.

Discovering elder-friendly services and resources through community-generated reviews.

Proactively detecting changes in an elder’s physical and social health status.

Building community and social engagement through neighborly service exchange.

linkAges™!is!Data!Rich!–!How!to!Leverage!the!Opportunity!

June!25,!2014!

Developing Solutions

1

2 4

3linkAges Profile

linkAges Connect

linkAges List

linkAges TimeBank

Capturing your needs and interests to identify personalized resources and services.

Discovering elder-friendly services and resources through community-generated reviews.

Proactively detecting changes in an elder’s physical and social health status.

Building community and social engagement through neighborly service exchange.

linkAges™!a!Dynamic,!Community!Focused!System!to!Support!Successful!Aging!

linkAges!Senior!Personal!Profile!–!Capturing!Social!Situa8on,!Needs,!and!Interests!

linkAges!Senior!Personal!Profile!–!Capturing!Social!Situa8on,!Needs,!and!Interests!

Every&hour&of&service&that&you&spend&doing&something&for&another&member&earns&you&1&hour&(Time&Dollar).&&Everyone&gets&to&contribute.&&All&contributions&are&valued&equally.&&Builds&intergenerational&relationships.&&There&can&be&3&kinds&of&members&:&Individuals,&Organizations&(e.g.&YMCA),&businesses&(e.g.&Red&Rock&Coffee).&&&

A&communityLbased&service&exchange&network&which&connects&neighbors&with&neighbors&to&exchange&skills&and&interests&and&meet&needs.&

&

Offers!and!Requests!Between!TimeBank!Members!–!Take!Place!Online!

Member Account Page

Your Offers

Your Requests

Your Groups

Your Messages

Your Service History

About You

Your Calendar

LinkAges!System!–!Designed!to!Build!and!Sustain!Community!

Expanding!Across!the!Local!Communi8es!!

Driving!Connec8ons!to!Build!Community!

1

2 4

3linkAges Profile

linkAges Connect

linkAges List

linkAges TimeBank

Capturing your needs and interests to identify personalized resources and services.

Discovering elder-friendly services and resources through community-generated reviews.

Proactively detecting changes in an elder’s physical and social health status.

Building community and social engagement through neighborly service exchange.

linkAges™!is!Data!Rich!–!How!to!Leverage!the!Opportunity!

June!25,!2014!

Leveraging!Data!–!Lateral!Thinking!

June!25,!2014!

We!Are!Seeking!Your!Crea8ve!Solu8ons!!

!Think!“Intel!Inside”!!

linkAges™!Future!State!–!Smart!Access!to!Personalized!Connec8ons!

Driving!Engagement!&!Building!Community!Partnerships!

YMCA Garden

Y the

Community BBQ

Cooking Class

Red Rock Event

TimeBank

Growth

Deep$Dive$Data$Description$$$$

Sample'TimeBank'data'! Possible$analysis$goals$for$improving$member$participation$and$benefit:$$!  Find$and$present$relevant$service$listings$in$which$a$member$is$likely$to$participate$

!  Identify$communities,$influential$members,$and$inactive$members.$Find$members$with$common$interests$

!  Files$provided:$!  Service$listings$!  Completed$service$exchanges$between$members$! Messages$sent$between$members$!  Examples$of$matching$requests$and$offers$

Sample'Data'Service'lis4ngs'

Only$TimeBank$Members$can$participate$in$service$exchanges$

Sample'Data'Completed'Service'Exchanges'

Sample'Data'Messages'sent'between'members'

Sample'Data'Examples'of'matching'requests'and'offers'

Possible'Approaches'! Natural$Language$Processing$(NLP)$to$identify$matching$service$listings$and$find$interests$

! Topic$model$to$classify$listings$and$provide$recommendations$

! Adapt$recommender$system$algorithms$from$ePcommerce,$e.g.$collaborative$filtering$

!  Learn$from$member’s$interaction$with$the$website$!  Social$network$analysis$to$suggest$possible$interventions$to$increase$member$engagement$

Social'Network'Analysis'TimeBank$service$transactions$

Considera4ons'! Privacy$!  Is$interface$for$users,$administrators,$or$both?$! Messy$(realPworld)$data.$Misspellings,$duplications,$fragments,$etc.$

! Relatively$sparse$data$compared$with$ePcommerce.$Algorithms$may$not$work$“out$of$the$box”.$

! How$to$objectively$quantify$effectiveness?$$

Making a Submission

linkAges™!Developer!Challenge!Leveraging!Data!to!Connect!Community!

•  Show!crea8ve!approaches!to!mining,!interpre8ng!and!presen8ng!the!linkAges!System!data!!–  Engaging!Users!!–  Tracking!Community!Growth!

•  We!are!looking!for!the!op8mal!ways!of!automa8ng!the!process!of!matching!service!offers!to!requests!

•  Help!iden8fy!and!build!the!social!connec8ons!that!expand!the!linkAges!Community!

•  We!seek!solu8ons!that!focus!on!seniors!and!caregivers,!while!respec8ng!their!privacy!and!security!

Submissions!!Visualiza8ons!to!show!growing!connec8ons!within!the!community!of!linkAges!members!!!!

!Matching!the!explicit!and!implicit!needs!of!members!

June!25,!2014!

The!Abributes!of!a!Good!Solu8on!Solu8on!capable!of!becoming!a!seamless!part!of!the!linkAges!System!G!Data!Matching!or!Social!Network!Mapping!•  One!or!more!algorithms!•  An!applica8on!deployed!to!the!linkAges!

Plaporm!

•  A!webservice!or!cloudGbased!capability!!!

June!25,!2014!

The!linkAges!System!Plaporm!Development!Plaporm!•  linkAges!Timebank!–!PHP!/!MySQL!/!Joomla!•  linkAges!Profile!G!.Net!/!MS!SQL!

!Security!is!managed!using!open!systems!•  !Security!–!OAuth!and!OpenID!!

Interface!architecture!methods!•  JSON!/!REST!where!possible!•  XML!/!SOA!if!a!heavierGweight!capability!is!required!!!

•  Mobile!Capabili8es!•  !HTML5!

!!

June!25,!2014!

linkAges™!G!Systems!Architecture!

User Interface and System Access

Interconnected System ComponentsSpecifications for:

Systems interfacingSecurity

TerminologyData Models

Signal Source

Intelligent Engines EPIC EHR and PHR

DataData

TIMEBANKINGSocial Support

PAMFSLISTResource Matching

Available!Resources!Restricted!Data!Set!indica8ve!of!linkAges!data!!•  TimeBank!service!lis8ngs!•  Service!exchanges!between!TimeBank!members!

•  Representa8ve!pairs!of!matching!service!lis8ng!offers!and!requests!

•  Profile!ques8ons!Available!on!signing!Restricted!Data!use!Agreement!

June!25,!2014!

Submissions!G!Key!Requirements!Text!descrip8on!of!the!solu8on!!•  Describe!the!submission,!the!data!used,!the!problem!solved!and!the!proposed!method!of!deployment!and!use!

PowerPoint!presenta8on!of!10!–!15!slides!!•  Outline!the!solu8on!and!how!it!meets!the!goals!of!the!challenge!

Func8onal!working!prototype!•  Demonstra8ng!the!proposed!solu8on’s!capabili8es!and!func8onality!

June!25,!2014!

Judging!and!Prizes!Judging!criteria!for!the!proposed!solu8on!•  Addresses!one!or!more!explicit!problems;!engaging!users!OR!

tracking!community!growth!(30%)!•  Poten8al!to!have!a!material!impact!on!the!problem!(25%)!

•  Innova8on!and!crea8vity!(20%)!•  Socially!acceptable!(15%)!•  Affordable,!sustainable,!&!scalable!(10%)!!

Prizes!•  First!$10,000,!Second!$5,000,!Third!$1,000!•  Poten8al!for!winning!team!to!work!in!PAMF!accelerator!for!6!

months!

!!June!25,!2014!

linkAges™!Leveraging!Data!Use!Case!1!

•  Mrs!Fonseca!is!a!75!widow!living!alone!in!a!3!bedroom!house!in!Mountain!View,!CA!

•  She!recently!became!a!linkAges!member!in!the!hope!she!could!meet!new!friends!and!contacts!so!she!could!get!“out!and!about”!

•  She!no!longer!drives,!but!likes!like!classically!music!and!would!love!to!find!people!who!could!be!companions!to!concerts,!par8cularly!outdoors!in!summer!

•  Solu8ons!–  How!to!make!direct!matches!!G!rides,!light!classics!concerts!–  How!to!make!fuzzy!matches!–!other!music!interests,!geSng!outGandG

about!–  How!to!make!relatedness!matches!–!compa8ble!companionship!

June!25,!2014!

linkAges™!Leveraging!Data!Use!Case!2!

•  The!San!Francisco!Bay!Spiritual!Society!recently!joined!the!linkAges!System!as!a!Community!Partner.!

•  They!have!700!members!who!all!took!the!linkAges!Profile.!Only!30!of!them!have!so!far!joined!the!linkAges!Timebank!

•  Local!company!“GoogBook”!has!15,000!employees!looking!for!community!service!opportuni8es!4!hours!per!month!!

•  Challenge!–  How!do!we!iden8fy!and!represent!opportuni8es!for!SBSS!members!

within!the!TimeBank,!so!they!get!excited!and!become!ac8ve!members?!–  How!do!we!iden8fy!opportuni8es!for!GoogBook!staff!to!know!and!

respond!to!linkAges!opportuni8es?!–  How!do!we!show!these!growing!community!connec8ons!in!a!way!that!

helps!drive!MORE!posi8ve!connec8ons?!June!25,!2014!

Timeline!KickGoff!!•  June!11th!

Briefing!Webinar!•  !June!24th!!

DeepGdive!Workshop!!•  Silicon!Valley!July!1st!

Submissions!•  Deadline!September!8th!!•  5!teams!present!to!judges!Oct!11th!

June!25,!2014!

Need!Help?!

Do!you!need!help?!Do!you!have!further!ques8ons?!Would!you!like!to!be!in!a!team?!

!Ask!!

June!25,!2014!

The!PAMF!Innova8on!Center!is!looking!for!expansive,!outsideHtheHbox%thinking,!so!

this!is!a!place!for!BOLD!ideas.!!!!

Unprecedented!opportunity!for!teams!to!demonstrate!!!!!!!!!!!!!!!!!!!!!!!solu8ons!and!work!in!partnership!with!a!na8onally!recognized!health!

care!provider.!

Join!This!Challenge!!

disruptive

June!25,!2014!

Create!Connec8ons!&!!Ac8vate!Community!

Show!us!how!!

SignGup!Now!!Contact:!!Jennifer!David,!Health!2.0!jenniferd@health2con.com!Challenge!Website:!hbp://bit.ly/pamfchallenge!

!!

!

Follow us on Twitter : !@pamfinnovation and @paloaltomedical!

#linkAges!