Palouse Conservation District
-
Upload
renee-hausske -
Category
Environment
-
view
370 -
download
0
Transcript of Palouse Conservation District
![Page 1: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/1.jpg)
Communication Campaign Plan
Zamzam Abdulgani, Renee Hausske, Megan Mischaikov, Alyssa Mayeda, Karlie Pfluger
![Page 2: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/2.jpg)
THE GOAL
1) Increase student awareness of conservation districts
2) Increase student awareness of internship and job opportunities with conservation district
3) Increase student awareness and engagement with local conservation issues and needs
4) "Tell the story" of the conservation district
![Page 3: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/3.jpg)
THESISOur team has built a conceptual framework around comparing the current communication platform of the Palouse Conservation District to our experimental pages, which we have manipulated using theories and models learned in class. Therefore, an understanding of the best communication techniques for outreach and awareness will be available for the Palouse Conservation District to implement.
![Page 4: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/4.jpg)
CHALLENGES
Majority of students represented at Washington State University have no prior connection to the Palouse
Lack of social media presence
Website is hard to navigate
![Page 5: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/5.jpg)
RESEARCH QUESTIONMeasured an experimental message to see which type of emotion - negative, positive, or controlled - would increase recall of information presented on a website and which emotion would affect attitudes towards the Palouse Conservation District and environmental issues related to the Palouse region.
![Page 6: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/6.jpg)
EXEMPLIFICATION THEORY
Messages exemplify emotional recall to a message
Messages are commonly shown through illustrative form which are known as exemplars
Exemplars can influence judgment
Message is concrete rather than abstract, that message is more likely to be recalled
![Page 7: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/7.jpg)
HEURISTICS
Availability heuristic is a mental shortcut
Judgements are made based on the ease of recalling information
Availability heuristic will show whether students can easily recall information about the Palouse Conservation District after seeing the new website
![Page 8: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/8.jpg)
![Page 9: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/9.jpg)
![Page 10: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/10.jpg)
![Page 11: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/11.jpg)
METHODS
Online survey to measure experimental message
Only WSU students to partake
Created consent forms
Control, positive, and negative messages
![Page 12: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/12.jpg)
MEASUREMENT
Self-report method
Accurately label questions to adhere to construct validity
Operationalization independent and dependent variables
Convenience sampling offers threats to external validity
Self-selection
![Page 13: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/13.jpg)
SURVEY
![Page 14: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/14.jpg)
SURVEY
![Page 15: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/15.jpg)
SURVEY
![Page 16: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/16.jpg)
SURVEY
![Page 17: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/17.jpg)
PARTICIPANTS
![Page 18: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/18.jpg)
WHAT WE FOUNDIndividuals who felt the Palouse was their home and individuals who were aware of environmental issues affecting the Palouse
Individuals who feel they are aware of environmental issues affecting the Palouse and individuals thoughts that environmental conservation will benefit future generations
individuals who are aware of environmental issues affecting the Palouse and individuals who regularly seek information about environmental issue affecting the Palouse
![Page 19: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/19.jpg)
WHAT WE FOUNDPositive Message:Planning on seeking more information about environmental issues affecting the Palouse
Planning on seeking more information about the Palouse Conservation District
Finding the message useful
![Page 20: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/20.jpg)
WHAT WE FOUND
![Page 21: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/21.jpg)
WHAT THIS MEANS
Positive message website had higher recall and positive emotional response
![Page 22: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/22.jpg)
RECOMMENDATIONS
Modifying the current appearance of the Palouse Conservation District website:
• adding images of the Palouse
• making the website easier to navigate
• adding links to social media pages
• highlighting opportunities for community involvement
Improving Palouse Conservation District’s Facebook profile:
• updating the profile picture and cover picture
• creating a twitter profile
• implementing a brighter and uniform color scheme
![Page 23: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/23.jpg)
Social Media Channels (Facebook, Twitter, etc.)
![Page 24: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/24.jpg)
Internship & Job Opportunities
![Page 25: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/25.jpg)
Engagement with local conservation issues and needs
![Page 26: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/26.jpg)
“Tel
l the
stor
y”
![Page 27: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/27.jpg)
THE GOAL
1) Increase student awareness of conservation districts
2) Increase student awareness of internship and job opportunities with conservation district
3) Increase student awareness and engagement with local conservation issues and needs
4) "Tell the story" of the conservation district
![Page 28: Palouse Conservation District](https://reader033.fdocuments.net/reader033/viewer/2022052418/58a15b4a1a28abbe3c8b6e63/html5/thumbnails/28.jpg)
THANK YOU