Home Plus® Brand Identity Manual Part I : Brand identity Keywords & Messages

How we look and how we talk !

Brand Mantras (Brand Essence)

•Position

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© Pakshoo Marketing and R&D Dep.

Home Plus

Pleasant Moments

Brand mantras

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In-door

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Brand Associations

Core Brand

Association

Lifestyle

Togetherness

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Brand Associations

Core

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Brand Associations

Core

Family Together

ONE.

Cooperation in Chores

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© Pakshoo Marketing and R&D Dep.

Celebrate Party time

Post –Party time Chores

TWO.

Celebrate

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(a(b

Party Time © Pakshoo Marketing and R&D Dep.

Fragrant eclectic

Smell Of Life…

•Direction

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© Pakshoo Marketing and R&D Dep.

Design Evoke Emotions

Style-always contemporary

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Indoor

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Sty

le

De

sig

n

Real Life True Stories Authentic

Real Life Stories

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–Narrative

Approach •