Members:• Fatima Farooq•Wajahat Ali• Abdullah Khalil• Aqsa Riaz• Anum Durr-e-shehwar• Bilal Hussain• Rana Arif

Pakistan handicrafts

Tagline:Handicrafts depict cultural aspects of any

nation’s history

• Pakistan handicrafts 'Mission:• Promotion of handicrafts of Pakistan all over

the world at a price, A layman could afford

• Vision:• To facilitate our customers by providing

superior quality products at their doorsteps without delivery charges.

Business Introduction

• Products which are produce either by hand or with the help of tools.

• Products are artistic ,creative, culturally attached ,socially symbolic and significant .

• Pakistan’s handicrafts are the integrated part of Pakistani culture.

• 80 different kinds of handicrafts being manufactured in Pakistan are offered here at possible minimal prices.

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Objectives of Pakistan Handicrafts

• Our objective is to provide quality products to everyone

• Our aim is to help our customer by providing them products at low price so they can feel free to purchase them.

• We are going to make a website through which we can deal with our customers

Target Customers

• Elite class• Upper middle class • Middle class • People living abroad (Pakistani’s).• European nations fond of art and culture.

Rationale of Pakistan Handicrafts

• There are large number of internet users in the world so doing online business is the best way to get more customers.

• We provide our products at minimum cost that can afford by everyone easily.

• By taking online orders our time will save and customers order us online so it can save their time as well.

• We provide best quality in products so that people like our Products

Management

All the capital is to be invested by owner Loss is endured by the owner If profit is achieved, allowances has been given All the management decisions is to be

performed by a team. Our aim of this business is to provide handicrafts

with economical rates and hard work is to be done by the employees

Marketing strategy

4p’s product Price Place promotion Competitor analysis

Resourcing

People

• Web professionals needed• Development and maintenance of online

business (Pakistan Handicrafts).• Time required during this process?• Out of ordinary skills are required to

successfully implement online business of handicrafts.

Infrastructure in Pakistan handicrafts

• Computers are required in huge quantity• Best internet services required• Generators/ heavy ups are required for 24/7

availability.• Record keeping software.• Minimal cost labor required for production of

finished goods

Funding for development and maintenance

• Funds are required for business to go online• It requires around Rs.1 lakh for the development of

professional website• For the production, around Rs.5-6 lakhs are required.• To purchase raw material, estimated amount will be

Rs.2-3 lakhs.• Rs.1.5 to 2.5 lakhs are required for the maintenance of

business • Sources of funds

Out sourcing

• Outsourcing, how it is performed?• The areas of Handicraft business in which it

might be required.1.Web site development 2.Technology maintenance 3.Online stores4.Web housing

Benefits in Purchasing handicrafts online.

• Customer accessibility • No hustle of traffic • Minimized resources• Easily accessible information• Increased sales• Time reduces

Revenue stream in Business

• Prime monthly subscription

• E – Catalogues and contents

• Offer coupons

Efficiency gains• Email-to-fax and fax-to-email capabilities: Send and

receive faxes from any email client or email server, whether in the cloud or on premise.

• Print-to-fax functionality: Allows for printing to fax from any application that can print.

• Multiple email-to-fax formats: Document formats like doc, xls ,xlsx, pdf, html, txt, rtf, ppt and .pptx formats are supported when sending a fax via email.

• Easy-to-use administration portal: The online dashboard provides a clear view of usage and offers account management capabilities across departments and users.

Legal and technical challenges

• Hacking someone who hacks accounts and vandalizes people's property on computers

• Encryption means to scramble data in such a way that only someone with the secret code / key can read it.

• Censorship is the act and process of controlling ideas and information dispersed within a society

Cont..

• Defamation Any intentional false communication, either written or spoken, that harms a person's reputation; decreases the respect or confidence in which a person is held, or induces disparaging hostile feelings against a person.

• Copyright is the ownership of an intellectual property within the limits prescribed by a particular nation's or international law

• Privacy allows you to do things without other people seeing you or disturbing you