April 8, 1950: Liaquat-Nehruagreement is signed in New Delhi forInter-Dominion problems.

April 18–24, 1955: Pakistanparticipates in the Bandung Conference.

April 22, 1961: Governmentinstitutes Film Awards.

April 6, 1970: First ordinance factoryis inaugurated at Ghazipur.

April 21, 1972: Martial Law lifted;constitutional rule is restored in thecountry. Hamoodu-ur-Rehman issworn in as Chief Justice of Pakistan.

April 10, 11973 : 1973 Constitution ofPakistan enacted by the NationalAssembly.

April 6, 1978 : First of the 13-volumeexhaustive Urdu Dictionary ispublished by Taraqqi-i-Urdu Board.

April 8,1982 : Jahangir Khan winsBritish Open Squash Championship.

April 20, 1988: Jahangir Khan winsseventh Squash title in a row.

April 25, 1991: Jahangir Khan createshistory by winning British OpenSquash title for the record tenthconsecutive time.

April 26, 1992: Pakistan's AlamChanna enters Guinness Book of WorldRecords as the tallest man in the world.

April 15,1999: Pakistan conducts testof a nuclear-capable short-rangeballistic missile, Shaheen.

April 16,1999: Pakistan wonCoca-Cola Cup final at Sharjahcrushing India by 8 wickets

April 26, 2006 : Pervez Musharraflays foundation-stone of Diamir-Bhasha dam.

Prime Minister Nawaz Sharifon Tuesday said PakistanArmed Forces is fully capable torespond to any spectrum ofthreat.

“Pakistan is a peace-lovingnation and has alwaysmaintained the policy of havingamicable relations with othercountries particularly itsneighbours,” Nawaz said in hisaddress at the passing outparade of cadets at the PakistanAir Force’s Asghar KhanAcademy in Risalpur.

The prime minister saidPakistan wanted peacefulrelations with its neighboursand upheld the country “willnever hesitate to extend thehand of friendship to all andwill never waiver from returninggoodwill with even moregoodwill.”

PM Nawaz Sharif lauds PAF’srole in safeguarding air frontiers

The premier went on to say thatcooperation rather than conflictand shared prosperity ratherthan mutual suspicion was thehallmark of his government’spolicy but “despite our desire forpeaceful coexistence, we can’tremain oblivious to defendingour sovereignty and protectingour independence.”

Noting that in today’s world,the war no longer remained an

exclusive sphere of militaryforces Nawaz said, “We areliving in a rapidly evolvingworld and the traditionalconcept of national security hasundergone a transformation.”

Sharing his views on the waragainst terror, the primeminister expressed hissatisfaction over what he calleda “tremendous improvement” inthe internal securityenvironment. “Pakistan AirForce has played a critical rolein Operation Zarb-e-Azb,” hesaid, adding the nationacknowledged the exemplaryvalour and outstandingprofessionalism by armed forcesat all tiers.

Earlier, the PM reviewed theparade and presented awards tocadets. PAF’s Sherdil Squadronalso displayed a splendid airdisplay on the occasion.Khyber - Pakhtunkhwa

Governor Iqbal Zafar Jhagra,Defence Minister Khawaja Asif,Air Chief Suhail Aman,diplomats and other civil andmilitary officials were alsopresent.

Courtesy: The Express Tribune

April in History

Positive Post is published to project positivity all around Pakistan amongst our youth and the entire nation. Our efforts are to inculcate patriotism and a sense of ownership in them. It is a compilation of news extracted

by the students of Mass Communications and Media Studies of Greenwich University.

Volume VII, Issue-IV, April 2017

F Painting exhibition at Zulfi’sArt Gallery

F Basking in the spotlight

F Pakistani - American autosupplier makes one of the largestinvestments in Detroit

F Honda Atlas launches BR-V inPakistan, starts from Rs2.23m

F Younis becomes first Pakistani toscore 10,000 runs in Test cricket

F Breaking the stereotype – one cupof tea at a time

F Pakistan signs 40-year dealwith China for Gwadar portoperation

F Dig-It 2017 – Exloring thepotential of Big Data

What’s inside:

Pakistan fully capable to respond to any spectrum of threat: PM

Musarrat Hasan’s RetrospectiveExhibition of painting waslaunched at the Zulfi’s ArtGallery was a major event in thefield of painting. It wasthronged by well-known artists,academics and art-lovers.

The exhibition includesMusarrat’s great range of worksspanning the sixties to thepresent day. Each work isunique in the sense that it ex-presses its own particular con-cern. The portrait gallery of herworks has an extraordinary di-versity. The portraits rangefrom men and women, youngand old, representing terriblesocial divide of our society.Occasionally individuals areassembled together in assortedcomposition. Musarrat abstainsfrom flattery. She observesintently but causally peeps inthe mind. The exhibition alsoincludes some refreshinglandscapes. These aresupplemented by intimately

painted still-life that appear asmoments captured in time.

Quddus Mirza maintains, thatMusarrat is an artist whoreaches the essence or ratherthe soul of things and portrayswhat takes place beyond thelense of the human eye. Herportraits defy the dependenceon a mechanical look to recordresemblances.

Accordingly to MarjorieHusain, “Dr Musarrat Hasan isan icon in the world of culturein Pakistan.” She is author ofsix books on Pakistan’s famousartists and art history. Theexhibition will remain open till7th of May, 2017.

Courtesy: Dawn

2

Painting exhibition at Zulfi’s Art Gallery The seventh Pakistan Advertis-ers Society (PAS) were held lastFriday on April 15, 2017 at theKarachi Expo Centre. Institutedin 2011, the Awards havebecome one of the marketingand advertising industry’s mostawaited events, and showcasethe best the industry has tooffer.

This year’s Awards Ceremonywas hosted by actor and model

Ahmed Ali and was attendedby well-known names from themarketing and advertising in-dustry. The award announce-ments were interspersed withperformances by musicianssuch as Noori, Sara Haider,Nausheen Shah, Junaid Akramand stand-up comediansKhawatoons and Mooroo.

Thirty three awards were con-ferred this year, and included twonew categories: ‘Campaign forGood’ and ‘Corporate Cam-paign’.

According to Qamar Abbas,Executive Director, PAS, thereason behind introducing the

Campaign for Good was to“recognise and honouradvertising that has a greaterpurpose... to acknowledgeefforts that aim to give back tothe society.”

On the other hand, the Corpo-rate Campaign category wasintroduced to acknowledge “thedramatic rise in the number ofcorporate campaigns launchedin the past couple of years.”

The PAS Lifetime Achieve-ment Award was given toAnwar Rammal, who hasdedicated more than 50 yearsto the ad industry and is theFounder-Chairman of AsiaticPublic Relations. The awardwas presented by AmirParacha, Vice Chairman, PAS,and Saqib Zia, GeneralSecretary, PAS.

The big winners were AdcomLeo Burnett who received sixawards, Soho Square got five,while J. Walter Thompson, IALSaatchi & Saatchi andMullenLowe Rauf bagged fourawards each. Courtesy: aurora.dawn.com

Basking in the spotlight

The Pakistan Railways has up-graded its all-economy class Pak-istan Express train, increasing itselectricity supply so that its fansand lights can function through-out its Karachi to Rawalpindiand vice versa journey.

Besides, the train’s old coacheshave been replaced with newones that will facilitate passen-gers with more comfortableseats and features.

The revamped train will be in-augurated by Federal RailwaysMinister Khawaja SaadRafique on April 26 at theRawalpindi Railway Station.

The locomotive begins its jour-ney from Rawalpindi with 11coaches. Later, eight additionalcoaches are added in Faisalabad.

By the time it reaches Karachi,it has 19 coaches. The train’s

ticket from Rawalpindi toFaisalabad costs Rs410 andRs1,400 is charged for aRawalpindi to Karachi trip.

Pakistan Railways to renovate31 more stationsThe train has stopovers inGojar Khan, Jhelum, LalaMusa ,Gujrat, Wazirabad,Hafizabad, Sangla Hill, Fais-labad, Gojra,Toba Tek Singh,Shorkot Cantt, Khanewal,Multan, Lodhran, Bahawalpur,Dera Nawab Shah, Khanpur,Rahim Yar Khan, Sadiqabad,Rohri, Tando Adam and Hy-derabad.

Courtesy: The Express Tribune

Pakistan beat West Indies byseven wickets to take a 1-0 leadover the hosts in the three-match series on Tuesday. Afterbowling out the Windies for152 in the second innings, thevisitors lost three wickets en-route the comfortable 32-runtarget. Misbah-ul-Haq fin-ished the job with sixes offconsecutive deliveries. YasirShah was pick of the bowlers

for Pakistan as the leggiereturned with figures of 6/63 inthe second innings.

Courtesy:indianexpress.com

Pakistan beat West Indies by seven wickets in first Test, take 1-0 lead in three-match series

Pakistan Railways upgrades Pakistan Express train

3

US auto parts maker Flex-N-Gate, owned by Pakistanborn Shahid Khan, will build aplant in Detroit in what localofficials described on Monday asthe first new investment by anautomotive supplier in decadesfor Motor City, the cradle andformer beating heart of the carindustry.

US envoy asks expats to pourcapital into Pakistan

“This is the largest automotivesupplier investment in Detroit inmore than 20 years,” MayorMike Duggan said at a ground-breaking ceremony under a lightblue spring sky on Detroit’snortheast side. “We’re starting tocompete and win again.”

Urbana, Illinois-based Flex-N-Gate will invest $95 million inthe plant, which will employ 400to 700 people and supply partsto Ford Motor Co. It is sched-uled to open in the first quarterof 2018.

Khan said Ford was the “greatimpetus” behind locating theplant in Detroit and said it aimsto employ locals. Workers wouldearn up to US$27 per hour in-cluding benefits and the plantwill use state-of-the-art auto-mated technology “in order topay people a living wage,” hesaid.

The supplier makes plastic exte-rior parts, especially front ends,and headlights. A Fordspokesperson said the companywould not provide “specific pro-duction details at this time” onwhich models the plant’s partswould be used.

Pakistan-born Khan, who alsoowns the National FootballLeague’s Jacksonville Jaguars,came to the United Statesdecades ago to study mechanicalengineering at the University ofIllinois.

Auto plants once proliferatedacross Detroit, and many todayare empty red-brick hulks. OnlyGeneral Motors Co and FiatChrysler Automobiles NV[FCA] still have operationalplants in the city. Over decadesof decline, Detroit’s populationfell to 700,000 from a peak of1.8 million people in 1950, re-flected in the many vacant and

decaying homes in the areaaround the future Flex-N-Gateplant. Since going throughbankruptcy earlier this decade,Detroit has experienced a slightrenaissance with businesses andartists moving in.

Pakistan-born among richestsport team owners in the worldThe plight of American manu-facturing, as well as immigration,were the focus of RepublicanPresident Donald Trump’s elec-tion campaign. Trump has criti-cized automakers for buildingcars in Mexico and talked up an-nouncements of US investmentsby Ford, GM and FCA, includ-ing some that had been an-nounced before he took office.

Khan said the decision to investin Detroit predated Trump’spresidency. But he said that inthe US automotive industrytoday, “you have to have a socialconscience. You can do that andstill make investments like this.”

Courtesy: The Express Tribune

Pakistani-American auto supplier makes one of the largest investments in Detroit

Honda Atlas launches BR-V in Pakistan, starts from Rs2.23mHonda Atlas launched its firstlocally produced sub-compactSports Utility Vehicle (SUV) onFriday, comprising 45% localcomponents, stated the company.

The Bold Runabout Vehicle (BR-V) which seats seven people –costs about Rs2.23 million andRs2.33 million for its i-VTECand i-VTEC S variants, respec-tively. It features a 1.5-litre engine.

According to the company, thelow price is courtesy local com-ponents used in the manufactur-ing. Additionally, through thisprice, Honda is looking to boostits sales by attracting existing aswell as new customers who arewilling to enter the SUV family.

Honda to launch all-electricbattery car in China next year:executive

“SUVs in Pakistan are too costlyand are mostly out of range formany customers,” said HondaAtlas Cars Pakistan LimitedGeneral Manager Sales andMarketing Nadeem Azam.“With the price range we are of-fering, about 90% of customerscan now afford the new variants,which will attract new as well asexisting customers of other com-panies too.”

The company is also looking totap rural as well as urban marketswith the newly-launched SUV.“We are confident that BR-Vwill strongly appeal to the urbanand rural customers and acceler-ate our growth while strengthen-ing our brand presence in thecountry,” said Honda Atlas CarsPakistan Limited President andCEO Toichi Ishiyama. “Pakistanis a key market for Honda and as

part of our business expansion;we are focusing on increasing ourcustomer base and will be bring-ing a lot of new and innovativeproducts in the future.”

Honda Atlas posts Rs1.49bprofit, up 143%

Speaking at the launch ceremony,Azam ruled out the induction ofhybrid technology in locallymanufactured Honda variants,stating that the company is cur-rently not at the stage to intro-

duce hybrid engines for Pakistan.“Technologically, we are asadvanced as we would like to bewhere we can produce hybridengines for the Pakistanimarket,” Azam told The ExpressTribune. “Currently, there aresome imported and used hybridvehicles available in the market,but they are not that muchsuccessful.”

The general manager added thatthe company would neverintroduce any locally-producedvariant which might troublecustomers afterwards.

The company’s share priceincreased Rs28.77 or 3.5% onFriday, closing at Rs859.77 dur-ing a bullish run at the PakistanStock Exchange that saw theindex increase 1.98% as well.

Courtesy: The Express Tribune

4

Seldom have we waited for a sportingmilestone with such eagerness, and anxiety,as we did for master batsman Younis Khanto complete 10,000 runs in Test cricket atthe start of his farewell journey.

The Sabina Park in Kingston, Jamaica, fi-nally saw the stalwart become just the 13thman in the history of Test cricket, and thefirst Pakistani, to reach the five figure markon Sunday, the third day of the first Testagainst the West Indies.

The 39-year-old right hander from Mar-dan began his 116th Test with 9,977 runsfrom 207 innings and went to the elusivelandmark — only the fifth batsman fromAsia to do so — after tea. At the break hewas one tantalising run short of the dis-tinction.

The great man didn’t have to wait long ashe needed only two balls into the final ses-sion to get to the five figures, sweeping off-spinner Roston Chase for a boundary. Heraised his bat to the Pakistan dressing-room to acknowledge the applause of histeammates.

India’s Sachin Tendulkar leads the list of

most run-getters in Test cricket with 15,921in 200 matches. Other members of this ex-alted club are Ricky Ponting of Australia(13,378 runs in 168 Tests), South Africa’sJacques Kallis (13,289 in 166), RahulDravid of India (13,288 in 164), Sri Lanka’sKumar Sangakkara (12,400 in 134), WestIndies’ duo of Brian Lara (11,953 in 131),Shivnarine Chanderpaul (11,867 in 164),Mahela Jayawardene of Sri Lanka (11,814in 149), Australia’s Allan Border (11,174 in156), Alastair Cook of England (11,057 in140), Australia’s Steve Waugh (10,927 in168) and India’s Sunil Gavaskar (10,122 in125 matches) — the first player in Test his-tory to cross the 10,000-run mark in 1987.

It was only a question of when, and not if,Younis Khan would get there once he hadsurpassed compatriot Javed Miandad’slongstanding Pakistan landmark of 8,832runs; He had gone past Miandad — whoplayed 189 innings during a 124-Test ca-reer from 1976-77 till 1993-94 — in eightfewer innings and 22 fewer matches.

When Miandad broke the then standingPakistan record of 5,058 runs, held by theincomparable Zaheer Abbas, by scoring adouble century against Sri Lanka at Faisal-

abad in 1985, none would have envisagedthat it would be the ever-smiling Younisbeing the custodian of being the country’sleading Test run-maker.

Younis shared many fruitful partnershipswith Inzamam-ul-Haq and MohammadYousuf and together the trio formed themainstay of the Pakistan batting in thenew millennium.

Both Inzamam and Yousuf were the twomen thought capable of eclipsing Mian-dad’s tally, but it was eventually Younis whoultimately put all of them behind on daythree of this rain-hit first Test against theWest Indies.

Courtesy: Dawn

Younis becomes first Pakistani to score 10,000 runs in Test cricket

Pakistan Tennis Federation (PTF) onMonday congratulated Aisam-ul-HaqQureshi on winning the doubles title of thecoveted ATP 500 Series, World TennisChampionships held in Barcelona, Spain.

PTF President Salim Saifullah Khan alongwith the PTF management committee, ina statement, extended their heartiestcongratulations to Aisam.

Aisam, Pakistan's leading tennis player, haswon his second doubles title of the year and13th on the ATP Circuit, pairing with hisRomanian partner Florin Mergea.

Explore: Aisam-ul-Haq bags ATP doublestitle, credits win to family, friends andcountry

The pair outclassed Austrian-German duoof Alexander Peya and Philip Petzschnerin straight sets with a score of 6-4 and 6-3.

"We are delighted at his latest win," saidthe PTF president, adding that Aisam"continues to make the nation proud withhis achievements."

Aisam and his partner stormed to the finalof ATP 500 Series Championships whenthey outshined former world number onepair, Romanian Horia Tecau and Dutch

Julien Roject, after a thrilling 6-3, 5-7 and14-12 encounter.

The Dutch-Romanian pair saved fivematch points before conceding 12-14 inthe final tie-break.

In the quarterfinals, Aisam and Mergeasurprised everyone when they beat theworld number one pair of Henri Kontinenof Finland and John Peers of Australia.

Salim said Aisam is a real asset for tennisin Pakistan who has not only raised thecountry's flag at an international level butalso led Pakistan's Davis Cup team to AsiaOceania Davis Cup group two finals thisyear.

“We hope he would carry his good form inthe upcoming tie against Thailand inSeptember," said Salim

Courtesy:Dawn

Aisam on winning spree, bags doubles title at ATP 500 in Spain

Tapal's recent ad campaign aims to breakgender stereotypes and celebrate modern,independent women.

With 63% of the population under the ageof 25 (source: UNICEF), Pakistan has oneof the largest young populations in Asia. Ofthe 50 million people that fall in the 18 to25 age bracket, 55% comprise urbanisedyoung people. Furthermore, the rapid urban-isation witnessed in the past few years (40%in 2016 compared with 32% in 2011 accord-ing to the Ministry of Finance), along withincreased exposure levels, have resulted insignificant changes in the urban landscape.Notable among these changes is the per-centage of women now in employment andthe consequent increase in their purchasingpower – and at a deeper level, a gradualchange in conventional gender roles.

These changes form the key insight behindTapal Danedar’s recent campaigns. Tapal isthe market leader in Pakistan’s tea industry,accounting for 45% of the market (source:Nielsen); Unilever follows at 24% and East-ern Tea Company at 16%, with the balancecoming from smaller regional brands. OfTapal’s 45% share, Danedar (the company’spremium leaf brand) accounts for approxi-mately 18%, and based on the company’s in-ternal research, has a wider penetration inthe urban areas.

To further increase their market share, andkeeping in mind the significance of urbanpenetration for the brand’s growth, in 2014Tapal realigned its positioning with the ob-jective of drawing in a younger age bracketinto their consumer fold. The result was thecampaign ‘Tum, Mein Aur Aik Cup Chai’

featuring Fawad Khan and Momal Shaikhreleased in late 2014, and a follow-up cam-paign in January 2017, featuring SanamSaeed and Adeel Hussain.

The 2014 campaign promoted the bond be-tween husbands and wives, but with a gen-der role reversal theme, by showing thehusband helping his wife with householdtasks, such as making tea. The current cam-paign goes a step further and now the hus-band is not only helping out in the kitchen,he is also taking care of the child.

According to Nida Haider, Managing Part-ner and Brand Strategy Director, IALSaatchi & Saatchi (Tapal’s creative agency),changing mindsets have not only resulted inthe rise of nuclear families, but also changedthe dynamics of young marriages. “There ismore connection and friendship betweencouples now; the woman is not just thedaughter-in-law or mother in the family set-up, her opinion as an equal partner carriesmore weight now.”

Haider says that although tea has manyfunctional drivers (boosts stamina, revitalisesenergy), an emotional driver is that it buildsintimacy and helps people unwind. “Webuilt on this emotional driver and layered it

with an insight about acknowledging quiet,relaxed moments between couples.”

“No one talks about the exhaustion newmothers face, yet in those moments, if yourhusband offers to make you a cup of tea andhelps out with the child, it seems like pure bliss!”

Commenting on how the 2017 iterationevolved, Haider adds that “no one talksabout the exhaustion new mothers face, yetin those moments, if your husband offers tomake you a cup of tea and helps out with thechild, it seems like pure bliss!”

The campaign has been released across allmedia, and although the results will bereleased at the end of the first quarter,Zulfiqar Ansari, Head of Marketing, Tapal,says that the idea of “gender role reversal hasresonated really well with the young,especially on digital. The shares, likes,comments and general feedback suggest thatthis new approach has been well received.”

Ansari adds that beneath the seeminglysimple veneer of a friendly husband-wiferelationship lies a social message that Tapalhopes to convey.

“As a brand, rather than promoting wrongstereotypes, it is our responsibility to helpshape positive mindsets and attitudes. Weneed to show more independent modernwomen and supportive husbands. Not everybrand aims to win a Lion or an Effie bycommunicating the social message in anaggressive way; some just do it softly andsubtly.”

Courtesy: aurora.dawn.com

5

Breaking the stereotype – one cup of tea at a time

Minister of Ports and Shipping Mir HasilKhan Bizenjo on Thursday apprised theSenate that Pakistan had signed a 40-yearagreement with China for the operation ofGwadar port.

During the question and answer session,the minister said under the agreement,China would carry out all developmentwork on the port.

Gwadar steals attention as real estate mar-ket fluctuates

“As per the concession agreement, ChinaOverseas Port Holding Company has a

91% share in the gross revenue of terminaland marine operations and 85% share ingross revenue from operations of the freezone,” he said. “Provinces have no share inrevenue collection as per the current con-stitution.”

Meanwhile, Minister for National FoodSecurity and Research Sikandar HayatKhan Bosan said Rs1,500 million had beenallocated under the Public Sector Develop-ment Programme for fiscal year 2015-16.

Courtesy: The Express Tribune

Pakistan signs 40-year deal with China for Gwadar port operation

On April 14, Pakistan Advertis-ers Society held the ‘Dig-it2017’ a digital marketing andadvertising conference atMovenpick Hotel, Karachi. Thisconference’s objectives were tohighlight the potential of BigData and technology-assistedcreativity to help marketers ex-ecute successful omni-channelcampaigns.

The conference was divided intothree sessions, the first of whichfocused on the opportunitiesand possibilities of Big Data;speakers included Asad-ur-Rehman, Global Media Direc-tor, MEA, Unilever; ShahbazZobairi, Creative Director,MullenLowe, Dubai; AdnanShahid, Chief Commercial Of-ficer, PTCL; and Raza Matin,Marketing and Business Con-sultant, Google Pakistan.

Rehman, in an extremely inter-active session shed light on howdata mining can drastically af-fect business decisions and out-comes, and quoted a studycalled ‘The Data that turned theWorld Upside Down’ whichhighlighted how running datamining algorithms helped attainvotes for Donald Trump.

Zobairi spoke about Artificial

Intelligence (AI) and how itforms the basis of any Big Datainitiative. He focused on howAI is the future of consumer ex-periences, but was of the opin-ion that no matter howadvanced AI becomes, “the needfor human intuition will alwaysremain at the core of any devel-opment.”

Adnan Shahid of PTCL, amida lot of friendly banter aboutPTCL’s services, spoke abouthow the company has grownthanks to data collection andunderstanding consumer needsin a better way.

After the first session con-cluded, the audience was brokeninto three separate groups; eachgroup attended one of the fol-lowing lectures: ‘What doesdigital tells us about ConsumerBehaviour and Intent?’ by Rob

Thurner, Lead Trainer, GoogleDigital Academy; ‘Five effectivetechniques to boost success withdata-driven marketing cam-paigns’ by Michael Leander,CEO, GIDMA; and ‘Growthhacking for advertising effec-tiveness’ by Babar Bhatti, Headof Digital Intelligence,Shapiro+Raj, USA.

“Companies have to take digitalseriously – because it is 2017. Itis not an option anymore.”

Following the lectures, the au-dience again gathered in themain hall to attend the remain-ing sessions.

The second session focused ondata-driven marketing; speakersincluded Babar Bhatti, whodiscussed how well-designeddigital and data management

strategies can transformbusinesses; and Imtiaz Noor, anindependent digital marketingconsultant, who talked aboutdata-driven decision making forbusinesses, pitfalls to avoidwhen analysing and relying ondata, and why digital must betreated “as a mindset and notjust a platform.”

The last leg of the conferenceconcentrated on data-drivenbusiness models; speakersincluded Rob Thurner whotalked about targeting andretargeting content throughoutthe content consumption cycleand Omar Abedin, CEO,Starcom who stressed theimportance of data analytics.Abedin’s take-home messagewas clear: “Companies have totake digital seriously – becauseit is 2017. It is not an optionanymore.”

The panel discussion includedNadine Malik, MD, JovagoAsia; Imran Moinuddin,Founder & CEO, Overall, theconference was well-managedand well-attended, with profes-sionals from the media, variousdigital agencies, FMCGs, adagencies and software housesparticipating actively.

Courtesy: aurora.dawn.com

6

Dig-It 2017 – Exploring the potential of Big Data

For the first time in thecountry’s history, thegovernment has announced anationwide optional holidayfor Christians on the occasionof Easter Monday, on April 17.

The interior ministry on Fridayannounced: “On specialinstructions of the PrimeMinister, Monday will be anoptional holiday across thecountry for the Christiancommunity on account ofEaster.”

A resolution to declare Eastera national holiday for Chris-tians was presented by law-maker Dr Ramesh KumarVankwani in the National As-sembly last month.

The resolution, which waspassed unanimously by thehouse, said: “The house is ofthe opinion that the govern-ment should take steps to de-clare Holi, Diwali and Easternational holidays forminorities.”

Courtesy: Dawn

Easter declared national holiday for Christians Federal Budget 2017-18: Ishaq Dar announces good news for government employees

Finance Minister MuhammadIshaq Dar in a pre-budgetdiscourse apprised media herethat salaried class and com-mon man would get maximumrelief in the upcoming budgetwhile dispelling considerationsof drastic taxes.

Addressing a news conference,he said that Pakistan wasmaking an impressive headwayin financial and digitalinclusion by demonstrating ahope that GDP growth overfive percent would be achieved

during the current fiscalyear.Forecasting a stable econ-omy, Dar expressed con-fidence to achieve sevenpercent GDP growth in thecountry during next fiscal year.Courtesy: www.timesofislamabad.com

7

The Christian community onSunday celebrated Easter withgreat religious fervour and tra-ditional fanfare in the twin citiesof Rawalpindi and Islamabad.

People decked in their Sundaybest turned out in droves to at-tend mass and special prayerceremonies held at all churchesin the morning, hours after spe-cial midnight services were of-fered to mark the beginning ofEaster celebrations.

The annual festival marks theresurrection of Jesus Christ.Easter is the culmination of the40-day lent season, a time offasting, almsgiving, repentanceand spiritual renewal.

Khurram Roshan who lives inDhoke Syedan said that thecommunity gathers at theirhomes to share sweets such askheer to mark the festival. Henoted that new clothes are alsoprepared for children and otherfamily members.

However, Roshan pointed outthat Easter celebrationsremained muted in his localityon Sunday since they were

without power for the entiremorning.

SecurityThe law enforcement agencies,on the other hand, providedtight security to churches wherespecial services were offered.

Civil Lines SHO SI MianImran Abbas said that they hadtaken special security measuresat the three major churches lo-cated within his jurisdiction tothwart any untoward incident.

He added that they had in-stalled walkthrough gates at the

gates of St Paul’s Church,Christ Church and St Joseph’sCatholic Cathedral.

Moreover, women constableswere also deputed to friskwomen before they entered thechurches. SI Abbas added thatmajor roads in front of thechurches too had been blockedand cars were not allowed to

park owing to security reasons.

Easter in AJKChristians in Azad Jammu andKashmir (AJK) celebratedEaster with religious zeal andfervour.

The Christian community inMirpur held an Easter Massand prayed for the early successof the Kashmir freedommovement.

Participants of the Easter Dayservice prayed for the solidarity,integrity and prosperity of thecountry.

AJK Christian Welfare SocietyChairman Reverend Salik Gilltold people at a special service inthe District Council Hall thatminorities in Pakistan, includ-ing in AJK, should not lag be-hind in serving and strive forthe progress and prosperity oftheir homeland.

Reverend Gill added that therewere no curbs on religious free-dom and that Christians wereenjoying a life with equal rightsat par with other citizens.

Courtesy: The Express Tribune

Easter celebrated with traditional fervour

Military awards for gallantryAn investiture ceremony washeld at Malir Cantt onTuesday for military awards toarmy personnel for acts ofgallantry during operations,outstanding performance inrespective fields and for theirlong meritorious services, saida statement issued by theInter-Services PublicRelations (ISPR).

“A large number of militaryofficials and relatives ofShuhada and Ghazis attendedthe ceremony,” it said. “Totaleight officers were awardedSitara-i-Imtiaz (military), 22

officers were awardedTamgha-i-Imtiaz (military)and 22 officers and soldierswere awarded Tamgha-i-Bisalat. Medals of Shuhadawere received by their familymembers.”

Courtesy: Dawn

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to the editor, including your name, roll number and

your work atrizwana@greenwich.edu.pk

Patron: Ms. Seema Mughal

Vice ChancellorEditor:

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8 highlights from the Hum Awards 2017The fifth edition of Hum Awardstook place last Saturday andwhile much of the attention hasbeen stolen by an unfortunatejoke uttered on stage, the truth isthere was more to the award showthan that.

Here are some of the highlights ofthe night:

The Junaid Jamshed tributeA musical tribute to JunaidJamshed is likely to be a con-tentious addition to any eventmany followers of the late reli-gious TV host/former pop iconfirmly believe that music was achapter of his life that he irrevo-cably closed.

We were delighted to see that oneof the early performances of thenight was a moving tribute toJunaid Jamshed, featuring notonly his former bandmate andlong-time friend Salman Ahmedbut also his elder sons TaimurJunaid Jamshed and Babar JunaidJamshed.It was nice to see JJ's sons ownand acknowledge their father'smusical contributions to Pakistanon a public platform. In his briefopening words, Taimur Jamshedsaid, "My father loved Pakistan...Until his passing, I had no ideathat he was loved by so manypeople. The stories I heard aboutthe people he helped to the oneshe inspired, I've never been so

overwhelmed."

Sajjad Ali's performanceSajjad Ali's performance at theHum Awards was the 1ampick-me-up everyone needed.The performance kicked off with

Ali Sethi, Momina Mustehsanand Asim Azhar, but went intofull gear with the appearance ofthe 'Babiye' singer, who broughtthe house down with hits like'Chahe Jis Sheher Main Bhi Jaye'and 'Sohni Lagdi'. Sajjad just hada lot of fun on stage, so we en-joyed his energy too.

Ahsan Khan's shout-out to hisyoung co-star, Udaari's ZeboAreesha Ahsan, who played theyoung Zebo in Udaari, was giventhe Best Child Star award and

received a standing ovationwhen she came up on stage toreceive it.

Shahroz Sabzwari and SarishKhan's performanceShahroz Subzwari has proven hisdancing chops at several HumAwards, so all eyes were onSarish Khan who made herPakistani dance debut.

Now, we know she definitely hasthe chops. Sarish performed an

impressive solo before matchingthe steps of her Chein Na Ayeco-star.

Farida Khanum gets LifetimeAchievement AwardA lifetime achievement awardwas given to music legend FaridaKhanum, who as Hum NetworkCEO Sultana Siddiqui rightly

observed, "has no need for anaward; it's Hum who is honouredby her accepting our award."Farida Khanum also obliged a re-quest to sing a few lines.Mawra Hocane and OsmanKhalid Butt won an AC eachA lucky draw could get peopleexcited and the live audience waspromised a "chilling surprise" atthe Hum Awards. Turns out that

folks at PEL were only interestedin gifting free stuff to the celebsin attendance.

Mawra Hocane and OsmanKhalid Butt turned out to be thetwo lucky winners of an air con-ditioner from the Hum Awardsponsors.

Ayesha Sana's 'Bright Karein'momentHas Ayesha Sana ever attended anevent where she hasn't been askedto re-enact her infamous 'BrightKarein' catchphrase?

The TV host was goaded intosaying those lines at the HumAwards again by presenter NadiaKhan and she took the teasing inher stride.

Reema's danceCan there ever be anotherReema? In her trip back toPakistan, Reema has wowed uswith performance after perform-

ance, first as a surprise act at theLSAs, and then at Hum Awardswhere she danced to QB's'Saiyaan'.

Courtesy: Dawn