Pakistan-Foodpanda Corporate Handout
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Transcript of Pakistan-Foodpanda Corporate Handout
A global venture by Rocket Internet GmBH6-A, 6th Floor, Executive Towers
Dolmen City, Clifton, Khi
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ONLINE LEAD GENERATION IS THE LATEST BUSINESS MODEL TO MATCH CUSTOMERS AND VENDORS ONLINE
IT WORKS FOR HOTELS, FLIGHTS AND VACATIONS
WHY LEAD GENERATION MAKES SENSE
Online lead generation platforms consolidate supply and demand in a smart way:
• Restaurants get an additional sales channel, backed by professional online marketing activities
• Customers use a one-stop solution to find new products, explore offers, and buy products in the most convenient way using the latest technology
Successful lead generation platforms you may know:
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ROCKET INTERNET EXCELS IN ONLINE COMPANY BUILDING
BACKED BY THE MOST SUCCESSFUL ONLINE VC FUND
WE HAVE A PROVEN TRACK RECORD TO MEET AMBITIOUS TARGETS THANKS TO COMPANY WIDE EXPERIENCE SHARING AND EXCELLENT FUNDING
Rocket Internet specializes in building strong brands in a short amount of time. Some of our ventures include:
This year we introduce foodpanda to Asia and make it the leading platform in more than ten countries all over the continent.
+10 COUNTRIES+5.000.000 ORDERS
2012 2013
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FOODPANDA FINALLY BRINGS THIS SALES CHANNEL TO ASIA
LEAD GENERATION WORKS FOR FOOD TOO
• Online food delivery platforms skyrocket the success of food delivery in the US and Europe:
1.6Mn customers order food twice per month in the UK from one of our European Competitors.
However there is no established platform in Asia.• We launch foodpanda in various countries in Asia and offer you to benefit from the very
beginning.
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NOW YOU CAN PARTICIPATE AS WELL
THE BIGGEST BRANDS USE THIS MODEL SUCCESSFULLY
INTERNATIONAL BRANDS
THE SALES CHANNEL WORKS FOR INTERNATIONAL BRANDS AND LOCAL STARS EQUALLY IN EUROPE AND US
AVERAGE INCREASE OF REVENUE AFTER JOINING A LEAD GENERATION PLATFORM
15-25%
ORDERING FOOD ONLINE – CUSTOMER JOURNEY
WE MAKE IT CONVENIENT FOR YOU AND THE CUSTOMER
CUSTOMERS SEARCH FOR FOOD DELIVERY ON FOODPANDA
THEY ENTER AREA ON THE WEBSITE OR THE MOBILE APP
WE LIST EVERY VENDOR DELIVERING TO THE CUSTOMER
YOU PREPARE AND DELIVER THE FOOD LIKE YOU ALWAYS DO
WE TRANSMIT THE ORDER TO YOU IN YOUR MOST CONVENIENT WAY
CUSTOMERS CHOOSE THEIR FAVOURITE FOOD AND ORDER ONLINE
1 2 3
456
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WE UPLOAD YOUR MENU
NO CHANGES NEEDED ON YOUR SIDE
OPEN TO INTEGRATE INTO YOUR CURRENT PROCESS I/II
We prepare your menu digitally, implement any changes immediately
We wait for your approval before publishing it online
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YOU STAY IN CHARGE AS TODAY
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WE OFFER A NO-HASSLE SERVICE TO YOU, SEND YOU ORDERS AS CONVENIENT AS POSSIBLE. ALL YOU DO IS DO BUSINESS AS USUAL – WITH MORE CUSTOMERS
WE MAKE YOUR ORDER MGMT CONVENIENT
2We can send order to you via phone, SMS, fax or email
Open to integrate our service into your existing order system
You are free to define the time you accept orders
You take care of the delivery as today and collect the cash from the customer. We will bill you at the end of every month
OPEN TO INTEGRATE INTO YOUR CURRENT PROCESS II/II
FAXPHONE EMAIL
POS SOFTWARE INTEGRATIONTERMINALSMS
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2
NO CHANGES NEEDED ON YOUR SIDE
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Order placement
POS SOFTWARE INTEGRATION
POS SW
Order basket
SMS Confirmation
Place order
Reply
• Confirm / Decline• Time for delivery / Reason
• Json/XML/custom format• codes of food items• Multiple aggregation levelCustomer
Foodpanda website
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PROGRESSIVE TECHNOLOGY EMBRACING THE LATEST USER EXPERIENCE
COVERING ALL MAJOR DIGITAL PLATFORMS
WE OFFER THE MOST CONVENIENT ONE-STOP CUSTOMER SOLUTION THROUGH AN ADVANCED TECHNOLOGICAL PLATFORM
Our users order your food through our website and mobile phone applications which we develop for every mobile operating platform.
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WE ARE THE EXPERTS IN ONLINE AND OFFLINE MARKETING
LEVERAGING ON ALL MARKETING CHANNELS
MARKETING MIX
ONLINE
PAID ORGANIC PAID ORGANIC
OFFLINE
• SOCIAL MEDIA• YOUTUBE• GUEST EDITORS• BLOGGING
• SEARCH ADVERTISING
• AFFILIATE• DISPLAY
ADVERTISING
• TV COMMERCIALS• OUT OF HOME• PRINT
ADVERTISING
• RESTAURANT TESTINGS
• FOOD MAGAZINES• EXPAT
ORGANIZATIONS
WE INVEST HEAVILY IN ONLINE MARKETING TO PROMOTE OUR PARTNER VENDORS, COVERING TRADITIONAL CHANNELS AS WELL
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SPECIAL OFFER FOR EARLY JOINER
CONTACT US TO GET LISTED
Talk to us to find out how your business can be listed with us
YOUR PERSONAL ACCOUNT MANAGER
DID YOU LIKE OUR FRIENDLY PANDA ?