PAKISTAN AUTOMOBILE INDUSTRY SURVEY
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Transcript of PAKISTAN AUTOMOBILE INDUSTRY SURVEY
ABOUTPAKWHEELS.COMFounded in 2003, PakWheels.com has become Pakistan's #1 Automobile Portal. Over the years, thewebsite has helped millions of Pakistanis buy & sell cars and bikes, read automotive reviews and news,check automobile prices and find solutions to all their automotive needs.
Think Wheels. Think PakWheels.
Automobile Industry Survey
650MILLION
VIEWS
30MILLION
VISITORS
450THOUSAND
CARS, BIKES & ACCESSORIES
LISTED FOR SALE
PROVINCEBREAK-UPThe data is proportional to population figures of allprovinces. Islamabad is the only exception with a muchhigher response rate than its actual population share.
Automobile Industry Survey
11,734Total Number of
Respondents
PROVINCEBREAK-UP
Automobile Industry Survey
AGEBRACKETS
74%Aged Between 22 & 49.
INCOMEBRACKETS
Income bracket division across all participants.
33% UNDISCLOSED
11% 0-30K
23% 30K-70K
13% 70K-100K
9% 100K-150K
11% 150K+
AGEBRACKETS
INCOMEBRACKETS
22% 21 & YOUNGER
21% 22-25
16% 26-29
28% 30-39
9% 40-49
4% 50+
AUTOMOBILECONSUMERS
Data from participants was used to gauge the industry from a thirdperspective related to Car Ownership, Car Drivers and Buying Influence.
Automobile Industry Survey
74%Car Owners
86%Car Drivers
95%Respondents playeda role if and when
buying a car.
DRIVINGLICENSE
LICENSING ®ISTRATION
A significant number of people do not follow the law as found in the survey. Themost alarming figure was the number of young drivers, driving without a licensein Pakistan.
Automobile Industry Survey
24%Drive without a driving license
41% Respondents aged 21 and younger drive cars without License
22% 22-25
12% 26-29
19% 30-39
5% 40-49
1% 50+
BUYING & SPENDING TRENDSMost of the participants claimed to have bought second hand cars.
Automobile Industry Survey
60%Respondents said their cars were bought
second hand
40% Respondents said their cars were bought brand new
5%Used Cars were bought through car financing or a loan
22%New Cars were bought through car
financing or a loan
CARPRICES
Automobile Industry Survey
12% spent under 0.5 Million
32% spent > 0.5 Million 1.0 Million
20% spent > 1.0 Million 1.5 Million
17% spent > 1.5 Million 2.0 Million
6% did not disclose this information
CARPRICES
81%Spent under PKR 2 million on buying a car
12% spent more than PKR 2 million6% did not disclose.
6% spent > 2.0 Million 3.0 Million
3% spent > 3.0 Million 5.0 Million
3% spent over 5.0 Million
MARKETOVERVIEW
Automobile Industry Survey
MARKETOVERVIEW
(BRANDS)25% HONDA
33% SUZUKI
31% TOYOTA
11% OTHERS
89%Market is dominated by Honda, Suzuki and Toyota
This number includes local & imported vehicles.
MARKETOVERVIEW
(MODELS)10% CIVIC
19% COROLLA
13% CITY
9% MEHRAN
7% CULTUS
42% OTHERS
IMPORTANT ASPECTSWHEN BUYING A CARParticipants were asked to rate the importance of the following 10 aspectswhen buying a car. Contrary to popular belief, safety scored less than exteriordesign and fuel efficiency.
Automobile Industry Survey
FUEL EFFICIENCY 4. RESALE5. COMFORT6. COST OF OWNERSHIP7. INTERIOR DESIGN8. AFTER SALES SERVICES9. SAFETY10.FEATURES & ACCESSORIES
123
VALUE FOR MONEY
EXTERIOR DESIGN
AUTOMOBILEBRAND PERCEPTIONParticipants were asked to rate local brands for the following criteria. Toyota andHonda made it to the top.
Automobile Industry Survey
POPULARBRAND
UNIQUEBRAND
HIGH QUALITYBRAND
1. TOYOTA2. HONDA3. SUZUKI
1. HONDA2. TOYOTA3. NISSAN
1. TOYOTA2. HONDA3. SUZUKI
Automobile Industry Survey
CARINSURANCE
75%Do not have insurance
75% INSURANCE
25% HAVE CAR
INSURANCE
CARINSURANCE
25%Have insurance
22% EFU INSURANCE
16% ADAMJEE
10% TPL INSURANCE
7% ASKARI GENERALINSURANCE
6% IGI
INSURANCECOMPANIES
40% OTHER
Automobile Industry Survey
CARTRACKING
81%Do not have a car tracker.
19%Have a tracker.
81% TRACKER
19% HAVE CAR
TRACKER
TRACKERCOMPANIES
28% TRACKING WORLD23% C-TRACK20% FALCON-I
8% STAR TRACK6% U-TRACK
14% OTHERS
CARTRACKING
Automobile Industry Survey
CARTRACKING
POPULARITY RANKING
CARINSURANCE
POPULARITY RANKING
1. EFU
2. ADAM JEE
3. TPL INSURANCE
1. TRACKING WORLD
2. C-TRACK
3. FALCON-I
Automobile Industry Survey
AUTOFINANCING
73%Conventional Auto Financing
27%Islamic Auto Financing
23% BANK ALFALAH12% MCB11% HBLCONVENTIONAL
BANK 11% UBL10% BANK AL-HABIB33% OTHERS
47% MEEZAN BANK36% DUBAI ISLAMIC BANK10% BURJ BANK
ISLAMICBANK
7% BANK ISLAMI
Automobile Industry Survey
AUTOFINANCING
Conventional Bank Islamic Bank
1. BANK ALFALAH
2. MCB BANK
3. HABIB BANK LIMITED
1. MEEZAN BANK
2. DUBAI ISLAMIC BANK
3. BURJ BANK
POPULARITY RANKING POPULARITY RANKING
Automobile Industry Survey
MOTOROILS
57%Respondents prefer motor oil from ZIC, Caltex and Shell..
28% 3S DEALERS OIL
23% ZIC
17% CALTEX
17% SHELL
15% OTHER
MOTOR OILS
1. ZIC
2. CHEVRON (CALTEX)
3. SHELL
POPULARITY RANKING
Automobile Industry Survey
TYRES
62%Respondents prefer General Tyres, Bridgestone and Dunlop.
1. GENERAL TYRES
2. BRIDGESTONE
3. DUNLOP
TYREBRANDS
21% BRIDGESTONE
20% DUNLOP
21% GENERAL TYRES
16% YOKOHAMA5% MICHELIN
17% OTHERS
POPULARITY RANKING
Automobile Industry Survey
BATTERIES
65%Respondents prefer AGS & Exide.
1. AGS
2. EXIDE
3. VOLTA
BATTERYBRANDS
21% EXIDE
9% VOLTA
44% AGS
7% OSAKA5% PHOENIX
13% OTHERS
POPULARITY RANKING
Automobile Industry Survey
RADIOCHANNELS
74 %Listen to Radio while driving.
1. FM 106.2
2. CITYFM 89
3. FM 100
3% FM91
2% FM88.8
3% FM965% FM998% FM1007% FM1016% FM1034% FM10531% FM106.23% FM1078% FM107.4
19% FM89
RADIOCHANNELS
POPULARITY RANKING
OUR PRODUCTS
Automobile Industry Survey
CarsBikesAuto PartsAuto AccessoriesTyres
BUYING & SELLING MOREINFORMATION & TOOLSReviewsComparisonsNew Car & Bike PricesUsed Car Price CalculatorLoan Calculator & ComparisonsInsurance CalculatorCarSure - 200 Point Inspection Service
Auto ShowsMagazineForumsBlogs
ABOUT THESURVEYPakWheels.com has been conducting automobile industry surveys during recent years and is a pioneerin the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.
The data that gathered covers the spending habits, driving behavior, expectations androutine practices in the automobile sector in Pakistan. Products associated with the automobile sectorwere also included in the survey, including motor oils, insurance companies, tracking companies, tyrecompanies, battery companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings,which were entirely based on experiences, lead to the crowning of awards.
The second part of the survey included perceptions, regardless of what brands they used orowned. This gave us insights into viewpoints about different brands available in Pakistan.
This report analyzes all data collected and extracts useful information for consumers and stakeholdersof the automobile industry in Pakistan.
Automobile Industry Survey
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