Paing attention

25
SUBMISION PEDRO RUIZ ALDASORO 29/10/12 1 6 SHOPS in Bilbao

description

Is a work of the course Creativity crush by Tina Seelig

Transcript of Paing attention

Page 1: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/121

6 SHOPS in Bilbao

Page 2: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/122

It is dedicated to selling quality food

products. Fundamentally seasonal

vegetables.

The back color is predominantly

black, with white letters of

different sizes. These graphics

supply idea of the potential

through the store.

The product presentation is very elegant colorful and

achieve impact.

Page 3: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/123

VEGETALIA attracted by the impact of the

showcase. Seasonal products, in this case

mushrooms, are the hook they use for calling

attention.

It is located in Bilbao, on a downtown street.

View through the window is like looking at a

painting you can access their products ..

Page 4: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/124

Is accessed directly from the street and

the entire store is seen from the very

nmoment you enter the premises.

VEGETALIA offers excellent

products, relevant sensory experiences

and a friendly atmosphere. It's more

than shopping.

Page 5: Paing attention

• Offer a tasting of fruit to the passer-by.

• Prepare a new recipe of fruit.

• Organize a recipe contest among the clientele.

• Offer door to door service for purchases over € 15

• Prepare baskets with different fruits and quantities that

make up a healthy diet.

• Do special children's preparations.

SUBMISION PEDRO RUIZ ALDASORO

29/10/125

Page 6: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/126

The Animal Hospital is located on the

outskirts of Bilbao. In an industrial

area, surrounded by small business

spaces.

Nothing especially identify the shop. It

has plenty of customers and is

designed to give good customer

support. Employs about ten

people, mostly women. They are young

professionals.

It has good parking and easy access. If

customers do not fit in the store may be out

with pets.

Page 7: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/127

The interior is designed to attend

pets. The clinic is at the bottom of

the hall. The corridor leads to the

consults.bIn the hall owners of

pets are waiting to be called.

The reception serves both for

administration and for the sale of

products. It’s a little

upset, depriving more effectively

than aesthetics.

Page 8: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/128

People working in TARTANGA help

the public their pets with

professionalism and efficiency

The design and aesthetics do not

count in this business. The model is

designed to give good service and

best prices.

Customers come for the quality and

prices and therefore are willing to

wait to be served.

Page 9: Paing attention

• Establish a database of customers with the days of

vaccination of pets.

• Prepare a short document with tips for pets.

• Prepare tastings of food for pets.

• Create a space for photos of pets.

• Establish a system of Kangaroo pet daycare.

SUBMISION PEDRO RUIZ ALDASORO

29/10/129

Page 10: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1210

It is a business dedicated to the

sale of wine and some

accessories.

It is located very close to the

Guggenheim museum. It is

easily accessible and attracts

for the large number of wines

available to their customers.

The decor is mainly pine. It goes well with the essence of the business. It has a

small space for wine tastings. Its appeal is that you see everything and attends

the owner, very well known wine expert.

Page 11: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1211

The business identification is made by

classical typography. The logo´- in the

picture - is surrounded by wine and

other delicacies.

The products are not available to

customers. You need to talk to the

owner to request products. It is the

essence of business: Manu’s advise

knowing client preferences.

We must call to enter. The owner is in and treated immediately.

Page 12: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1212

The large window allows watch the

entire shop with lots of bottles.

We see Guggenheim Visitors watching

the shop. No need to go into the store

to make eye contact with the products.

The atmosphere is like the inside of a wine storage cellar. Wood, soft light

giving a sense of caring for the wines.

Page 13: Paing attention

• Put an obstacle that stop at the store.

• Have a bottle of white wine and one red open, so that the

costumers can try.

• Create a quote of the month paying € 25 /month with

wines to promote.

• Propose sales systems classifying wines with different

criteria: strong, soft, for fish, meat...

• Keep a container of wine service for clients. They pay for

it in advance and then the wine is taken when necessary.

So the wine is always right.

SUBMISION PEDRO RUIZ ALDASORO

29/10/1213

Page 14: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1214

Joker is dedicated to the sale of

comic books. At the time that offers

complementary items - role playing

games-

It is located in the Centre of Bilbao. It

has about 250 m2. Its logo is a

classic comic cartoon on a blue

background.

Its location allows Joker you to be a meeting place for people

interested in the world of the comic.

Page 15: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1215

El espacio está decorado con

tonos azules The space is

decorated with blue tones

combined with black furniture.

Everything is at the disposal of

customers: can browse comic

books, search subscriptions. It is

well rated and hand.

It has, even a small space for conferences and workshops.

Page 16: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1216

Four young people move through the

store to carry out two functions:

monitoring and advisory.

Electronic surveillance systems are

weak. Furthermore, gives the

impression that the owners do not want

to. Even the comics have not electronic

protection.

Its aim is to create a space of confidence, and they get it. In addition, they

have created a small publisher of comics.

Page 17: Paing attention

• Sort customers by tastes: manga, graphic novel...

• Offer a day so that the fans may explain something that

they liked.

• Have a day to care for the children.

• Create and maintain a database.

• The day of the super heroes.

SUBMISION PEDRO RUIZ ALDASORO

29/10/1217

Page 18: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/12

It is a shop of fair trade. It belongs to

a nonprofit organization with the

same name. They try to sell products

from developing countries at best

price.

It has the logo with white letters

on a green background. In the

showcase have products and

political slogans

There are no people looking at the shop Windows. Those who come to this

business do so because they are supportive persons.

Page 19: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1219

When you access to the inside, you

are offering chocolate. There is only

one person attending, and a customer

buying chocolate.

It has about 60 m 2 and offers from

sweets to clothes; going through

articles in bsuteria.

The colors that predominate are the white, green and something

orange. It creates a good atmosphere and you feel good.

Page 20: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1220

Products, even though it isn't of great value

are treated with care and attention.

Everything in sight and can be seen quickly.

It’s thought for people who will buy

something specific.

If we could use something that defines the local store is testimony. It

is more a club for solidarity as a business in itself.

Page 21: Paing attention

• Set the day in which the products changes occur.

• Create the day of bargains.

• Put a space for special offers.

• Put a space for special offers.

• Prepare catalog so people can buy in different locations.

SUBMISION PEDRO RUIZ ALDASORO

29/10/1221

Page 22: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1222

It is a pastry with 160 years old. It is

situated in the main street of Bilbao. It has

about 50 m 2 and still maintains the

traditional decoration.

The entrance is in the form of

chamfer, giving two streets. That is why

the influx of customers is constant.

Page 23: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1223

Customers are selecting the cakes they

wish.

Products are constantly renewed so always

are purchased sweets freshly made.

It is the value of the tradition over any other circumstance.

Page 24: Paing attention

SUBMISION PEDRO RUIZ ALDASORO

29/10/1224

Potential customers see the

showcase, designed make more of

one century and always with the

same sweet.

With red letters on a white

background is the logo of the

trade, along with the 160 years old.

It is a trade that is lately starting to grow, taking some branches in the

city.

Page 25: Paing attention

• Put a moment of happy hour.

• Special sales late in the night; before closing.

• Children's day 1 day a week with small and cheap cakes.

• Make cakes with lots of fruit.

• Make cakes without fat.

• Make products for people with allergies.

SUBMISION PEDRO RUIZ ALDASORO

29/10/1225