PAIGE ZUBOK MENSWEAR DESIGN INTERN€¦ · H. Best Ltd 1411 Broadway, 8th Floo New York, NY 10018...
Transcript of PAIGE ZUBOK MENSWEAR DESIGN INTERN€¦ · H. Best Ltd 1411 Broadway, 8th Floo New York, NY 10018...
PAIGE ZUBOK MENSWEAR DESIGN INTERN
2XIST CUSTOMER
Understanding the 2xist customer was crucial to my overall understanding of the designs of both styles
and prints. I was given a copy of the ‘Jack Morton Playbook’ that was created in order to further explain the target
customer and overall brand identity. The photo to the right is a direct screen shot from the playbook that references each of the three customers of 2xist. I was also given
the opportunity to attend the fashion show of the previous creative directors. This gave me an ideal understanding
of the two brands similarities as well as differences.
DESIGN INSPIRATION / SEASONAL COLOR PALETTES
I was given the opportunity to visit the Nautica design showroom with the design team in order to hear the head designer propose
their Fall 2018 collection concept. It will be their 35 year anniversary, so they were focusing on their retro roots. Following the showroom tour, we were sent the color palette for the season as well as copies of their trend/mood boards. Since we design
the men’s underwear for Nautica, the color palette needed to be produced for our files and colors matched for the development
of prints. This was an excellent experience to see how another company sources their designs.
FALL 2018
H. Best Ltd 1411 Broadway, 8th Floo
New York, NY 10018 Tel. 212-741-7731 Fax. 212-741-7932
BRIGHT WHITE 11-0601 TCX
MARSHMALLOW 11-4300 TCX
PLATINUM GREY 18-4005 TCX
TRUE BLACK CSI-02-VC-1000198-CK
BRIGHT COBALT 19-3952 TCX
OCEAN LAPIS CSI-27-CW-0501348-MC
J NAVY 19-3933 TCX
TRUE NAVY CSI-27-CW-0501083-CO
SEA MIST CSI 27-CW-0500357-CO
RIVIERA BLUE 17-4027 TCX
ENSIGN BLUE 19-4026 TCX
BLUE STERN 18-4026 TCX
SEA SPRAY 17-6212 TCX
CONVOY GREEN 18-0420 TCX
TIDAL GREEN CSI-27-CW-0900384-MC
KELP FOREST 19-5350 TCX
PACIFIC PINE 19-6311 TCX
LIME SURF 15-0545 TCX
BRIGHT GREEN 15-5534 TCX
BISCAY TEAL 18-5128 TCX
BUOY YELLOW 14-0754 TCX
BLAZING YELLOW 12-0643 TCX
RUSTIC SUNSET 17-1452 TCX
ORANGE POPPY 17-1558 TCX
NAUTICA RED CSI 02-VC-0305153-MC
RESCUE RED CSI-27-CW-0303672-CO
SUNBAKED RED 18-1648 TCX
TREND FORECASTING
The main resource used for trend forecasting at 2xist is WGSN, a trend forecasting website. I spent a lot of time working with this resource as it was beneficial in acquiring inspiration and ideas for the upcoming season. Since I was interning during the development of the Fall 2018 collection, there were many instances in which trend forecasting was required. I was also able to attend the trade show, TexWorld, where I got to learn about new innovations in materials and grasp an idea of out sourcing fabrications and trims. Trade shows are an excellent source for trend forcasting
that I will hopefully be able to utilize in the future.
GARMENT + PRINT DESIGN
These are a few examples of garment and print design that I have worked on. The
holiday print was proposed for the Fall 2018 collection and the grey colorway
was actually chosen for the holiday line. I made a few design
adjustments to the robe and hoodie in the other
two line sheets.
DESIGN PRESENTATION
These photos were taken during the design presentation for the Fall 2018 Collection. The left and center photos show my supervisor (design director) and the assistant designer
presenting the line sheets to the president, vice president, and marketing manager. The photo on the right shows mens sportswear designer presenting her linesheets as well.
This experience was valuable to me because it gave me first hand experience of how to present in this industry. I have also learned to always do more than what is expected and that most of the time things come together at the last minute but it is best to stay calm and focused.
TECHNICAL DESIGN
These are photos that were taken during various fit sessions. The top two were the first fitting that I had participated in by helping to take
photos of each sample. I was given a copy of the line sheets to reference because I was not yet familiar with the collection for this
season. The bottom photos show our fit model, Bill, analyzing the lounge
samples and responding to the technical designer, Tina.
TECHNICAL PACKETS
H. Best Ltd.
NOT TO SCALE PRIDE COTTON / SPANDEX WAISTBAND
Fax. 212-741-7932
36mm
FRONT VIEW
BACK VIEW
47 mm 2mm
2mm
LOGO SCALE 161mm
32mm
STRIPE MEASUREMENTS
5.33 mm 5.33 mm 5.33 mm 5.33 mm 5.33 mm 5.33 mm
COLORS 1 2 3
6 5 4
1
NOT TO SCALE EVOLVE PRIDE WAISTBAND
51 mm
34 mm
11.5 mm
11 mm
11.5 mm
LOGO SCALE
100 mm
11 mm
COLORS
1 2 3 4 5 6 FIERY RED
SAFETY
VIBRANT
JELLY BEAN
LAPIS BLUE
PURPLE
GROUND: BLACK 18-1664 TCX ORANGE
C-115516 YELLOW 13-0858 TC
17-6030 TC 19-4045 TCX 19-3847 TC C-N10
These are a few examples of the work that I have done regarding technical packets. I have assisted in creating artwork pages for prints as well as trims (waistbands
specifically). Each artwork page contains details such as measurements, color call outs, logo information, and print repeats. These artwork pages are then uploaded to DeSL
for everyone to access.
MULTI STRIPE
Revision Date: Creation Date: 6/12/2017 Name: MULTI STRIPE Program: 51300
1411 Broadway, 8th Floor New York, NY 10018
Tel. 212-741-7731
Print Artwork
PURPLE 19-3847 TC
LAPIS BLUE 19-4045 TCX
JELLY BEAN 17-6030 TC
VIBRANT YELLOW
13-0858 TC
SAFETY ORANGE C-115516
FIERY RED 18-1664 TCX
32 mm
PAR
T N
UM
BER
: WB-
B-47
100-
001
PAR
T N
UM
BER
: WB-
B-51
300-
001
Rep
eat 2
5 m
m
Each
Stri
pe 4
mm
FIERY RED
2
SAFETY
3
VIBRANT
4 JELLY BEAN
5 LAPIS BLUE
6 DEEP BLUE
GROUND: BLACK 18-1664 TCX ORANGE
C-115516 YELLOW 13-0858 TC 17-6030 TC 19-4045 TCX 19-3847 TC C-N10
MATERIALS + TRIM DEVELOPMENT
I was able to get a lot of hands-on knowledge about materials and trim development by helping out
with product development. I created trim cards to send out
to international buyers for the PRIDE collection. I was also
able to sit in on a meeting with a fabric company based out of Pakistan. Although we already work with factories
in China, my supervisor thought that it would be
beneficial for me to sit in on the meeting. I also updated
some of the showroom samples with a new waistband
in order to reflect changes made to the logo or coloring.
COSTING
These photos were taken while my supervisor, the design director, was proposing the new Fall 2018 collection to the E-Com team. She started by introducing the collection’s
overall mood, fabrications, and color palette to give them an idea. She then went over every line sheet, that I helped to update following the design presentation, giving
specific information on fabrications and design details. This experience was valuable to me because I had heard so much about this team but never actually got to meet
them until this presentation. I now understand how the teams interact and why it is imporant to include color options, prints, and styles that will view well on a screen by the customer.
PRODUCT DEVELOPMENT
The top photos show a swatch being taken from a sample fabric. First it is cut using this press cutter, and then
the circular swatch is placed on the scale in
order to measure the weight. The bottom left photo was
taken during a meeting with a label company that specializes in heat transfer logos and debossed labels.
The bottom right image is an example of the care labels that I worked on
for the factory.
INK COLOR : METALLIC GREY
PLEASE FOLLOW FOR COLOR ON ALL
48mm
34 mm
NOT TO SCALE SIZES
PART
: CL-
X-TH
-474
00-F
17-0
01