PAID SEARCH MANAGEMENT - FCA Digital Certified · to drive incremental traffic with positive ROI....

©2017 Force Marketing. All Rights Reserved.FORCEMKTG.COM · ATL · NYC · 678-208-0667

Dynamic Ad CopyWe harness your website’s content to deliver more relevant ads and landing pages to users based on their specific search queries. They are an efficient way to drive incremental traffic with positive ROI. Around-the-Clock Bid ManagementWe have developed an algorithm-based technology that monitors, analyzes and adjusts your PPC keyword bids around-the-clock to make sure you always hit the right zips with the right bids at the right times based on historical search and purchase data.

Client-Facing Real-Time ReportingWe developed a world-class reporting platform that integrates with Google Analytics and AdWords, along with daily lead and sales attribution data, to provide real-time daily ROI on all dedicated ad spends.

Dedicated Support TeamWe have a unique account management system that provides our clients with multiple contacts and search experts to review daily KPIs and make your account data actionable.

HIGHLY CERTIFIEDAll of our PPC specialists have

the highest certifications around!

134% INCREASE IN SALES

Johnson Dodge Chrysler Jeep Ram got unbelievable results with

our PPC campaigns and advanced digital strategies! You can too!

CONTACT USTo increase sales, get started with one of our PPC specialists today!

(866) 268-0667

PAID SEARCH MANAGEMENT

We generate content for your ad campaigns using offers and information unique to your dealership and optimize

campaigns down to the keyword level.


PPC STARTER

DYNAMIC PPC

§ Dynamic inventory paid search ads

§ Remarketing lists for search ad (RLSA) campaigns

§ Google AdWords and Bing Ads build out

§ Geotargeted, around-the-clock bid management

§ Customized ad copy and ad extensions

§ Quality score optimization

§ Transparent performance reporting

§ Google AdWords and Bing Ads build-out

§ Geotargeted, around-the-clock bid management

§ Customized ad copy and ad extensions

§ Quality score optimization


PACKAGE INCLUDES:

PACKAGE INCLUDES:

$950/month

$595/month

plus ad spend

plus ad spend

Ask your Force Marketing representative about our other marketing modules!


100% unique content that is optimized for search engines and tailored to your website’s needs. We stay current on the latest in SEO,

including schematic mark-up and rich snippet optimization.

SEARCH ENGINE OPTIMIZATION (SEO)

Website Content & User Experience AuditWe have a team of SEO experts that performs a user experience audit on your website during your first month, then creates a full report on all organic and experiential areas of opportunity. Schematic Markup and Citation Building Our SEO team will embed customer schematic markup codes to each page on your site and build out relevant citations to optimize the organic relevance of your site pages.

Social Media and ORM IntegrationWe deep link social media and online review sites into every relevant website page to ensure that visitingcustomers see your dealership’s positive reviews, as well as any social media promotion or community value propositions you offer.

Custom Landing PagesWe build out dynamic top model, sales special, competitor comparison and service landing pages with relevant calls-to-action into each client’s website each month to optimize the user experience of every customer and increase organic conversion rates.

Real-Time Performance TrackingEach campaign is tracked in Helix in real time, and each lead is injected into your CRM using Google Analytics API.

Dedicated Support TeamWe have a unique account management system that provides our clients with multiple contacts and searchexperts to review daily KPIs and make your account data actionable.


§ Website content and user experience audit

§ Custom content rebuild

§ Schematic markup and citation alignment

§ Three custom top model, comparison or service pages

§ Website content and user experience audit

§ Custom content rebuild

§ Schematic markup and citation alignment

§ Social media and ORM integration

PACKAGE INCLUDES:

PACKAGE INCLUDES:

SEO STARTER

SEO TRIFECTA

FORCE MOTORS

Ask your Force Marketing representat ive about al l our managed services!

M A N A G E D S E R V I C E S


Our display campaigns utilize custom creative that’s strategically designed to reach more customers while targeting the

right demographics, keywords and more.

Customized Audience SelectionWe design each display ad with custom creative that’s relevant to the client’s sales or service goals. Each ad is also built into all appropriate sizes for top performing display networks. Custom Ad CampaignsWe have developed an algorithm-based technology that monitors, analyzes and adjusts your PPC keyword bids around the clock to make sure you always hit the right zips with the right bids at the right times based on historical search and purchase data.

Helix Dynamic Inventory IntegrationWe developed a world-class reporting platform that integrates with Google Analytics and AdWords, along with daily lead and sales attribution data, to provide real-time daily ROI on all dedicated ad spends.

Device Agnostic AdsEach customer gets to experience their own advertising on whichever device they prefer to use, and each ad is served up with a scheduled frequency in a responsive format to increase click-through and conversion rates.

Dedicated Support TeamWe have a unique account management system that provides our clients with multiple contacts and search experts to review daily KPIs and make your account data actionable.

Contact UsTo increase sales, get started with one of our digital specialists today. All of our specialists have the highest certifications around! (866) 268-0667

DISPLAY AND DYNAMIC REMARKETING


§ Google Display Network build-out

§ Geotargeted around the clock audience management

§ Customized ad creative

§ A/B testing on all audiences


§ Dynamic Inventory Integration

§ Remarketing Lists for Search Ad (RSLA) campaigns


§ A/B Testing on all audiences


DISPLAY STARTER Get started with Display & Retargeting with our basic package:

Dominate your market with our most advanced and popular package:



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DYNAMIC RETARGETING

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Capture the attention of your potential customers where they spend their time - on social media - and target them

across multiple demographics.

Customized Audience SelectionWe create custom in-market audiences that have the highest propensity to buy or service their vehicles at your dealership by using more than 1,000 demographical, behavioral and locational attributes. Custom Ad CreativeWe design each ad with custom creative relevant to the client’s sales or service goals and build it into all appropriate sizes for top-performing display networks.

Lead/Offer Ad UnitsWe build out ads that allow customers to submit form leads within the advertisement itself without having to visit any separate landing pages or manually complete any lead forms.

Real Time Performance TrackingEach campaign is tracked in Helix in real time, and each lead is injected into your CRM using a Facebook manager API that allows us to track sales attribution, ending any question of return on ad investment.


Contact UsTo increase sales, get started with one of our digital specialists today. All of our specialists have the highest certifications around! (866) 268-0667

FACEBOOK & INSTAGRAM ADVERTISING


§ Facebook in-market sales audience build-out

§ Around-the-clock budget management




§ Facebook audience build-out

§ New sales, used sales and service ads

§ Around-the-clock budget management




§ Customized in-market sales audience build-out

§ Dynamic inventory integration

§ New sales, used sales and service ads




PACKAGE INCLUDES: PACKAGE INCLUDES:

PACKAGE INCLUDES:

FACEBOOK STARTER

FACEBOOK ADVANCED DYNAMIC FACEBOOK

SALES SERVICE




Website visitors who are shown a video ad are 70% more likely to convert on a dealer site. On mobile alone, YouTube reaches more

consumers than any cable network in the U.S.

Customized Audience SelectionWe create custom in-market audiences that have the highest propensity to buy or service their vehicles at your dealership by using more than 1,000 demographical, behavioral and locational attributes. Custom Creative Campaigns We design each video with custom creative relevant to the client’s sales or service goals, showcasing unique sales or service value propositions.

Pay-Per-View vs. Pay for AllWe use YouTube TrueView as our primary video platform, and our clients only pay for prospective customers that view the majority of their ad, rather than all customers the ad is served to. This increases efficiency as well as conversions.

Real-Time Performance TrackingEach campaign is tracked in Helix in real time, and each lead is injected into your CRM using a YouTube API that allows us to track sales attribution, ending any question of return on ad investment.


Contact UsTo increase sales, get started with one of our digital specialists today. All of our specialists have the highest certifications around!

(866) 268-0667

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ONLINE VIDEO MARKETING

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VIDEO STARTER Advance your market with our most popular package available:

§ One 30-second sales preroll video production

§ YouTube audience build-out

§ Geotargeted, around-the-clock audience management


§ One 30-second sales preroll video

§ One 30-second service preroll video

§ YouTube in-market sales audience build-out

§ YouTube in-market service audience build-out



PACKAGE INCLUDES: PACKAGE INCLUDES:

VIDEO ADVANCED VIDEO ACCELERATE

§ YouTube audience build-out


§ Customized scriptwriting





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Not all social posts and review sites are created equal! We manage your dealership presence across social networking sites while making

sure your online reputation stays in-tact.

SOCIAL MEDIA & ONLINE REPUTATION

Social CampaignsComprising compelling campaigns, active communtiy management, and Facebook advertising, Advanced Social deepens your dealership’s presence across the top social networking sites for a more enriching and engaging experience

Around the Clock Reputation ManagementFrom Google to Facebook to industry-specific review sites, Force Marketing’s Helix technology can help your customers efficiently get to the sites that have the largest impact on your business.

Dedicated Support Team Dedicated social media professionals combine creative content with community management for a complete social presence.

Contact UsTo increase sales, get started with one of our PPC specialists today!

(866) 268-0667


§ Daily social site management

§ Compelling campaign creation

§ Custom social content creation

§ Digital strategy alignment

§ Social community management


§ Daily social site management

§ Compelling campaign creation

§ Customer social content creation

§ Digital strategy alignment

§ Social community management

§ Online review management

§ Centralized review site build


PACKAGE INCLUDES:

PACKAGE INCLUDES:

SOCIAL MEDIA STARTER

SOCIAL MEDIA AND ONLINE REPUTATION MANAGEMENT




Retain, Reactivate and Acquire more customers through email marketing campaigns that deliver

measurable results in real-time.

TARGETED EMAIL MARKETING

Custom Audience SelectionCreate a custom double-opt-in audience from over 1,000 Demographical, Geographical or behavioral attributes. Custom Creative Force Marketing aligns custom creative with personalized vehicle information, sales and service offers to engage in-market customers and auto-intenders and drive low-funnel traffic back to your website.

Real-Time ReportingEvery open, click-through, page visit, appointment set and vehicle sold is measured in real-time in our Helix™ marketing platform.

DMS IntegrationHelix integrates with each client’s DMS to capture sales attribution through retention, reactivation or acquisition efforts on a nightly basis.

Performance GuaranteeForce guarantees that your cost per customer acquisition will be under $300 as long as DMS integration is set up prior to launching each campaign.

Dedicated Support TeamWe have a unique account management system that provides our clients with multiple contacts and marketexperts to review daily KPIs and make your account data actionable.


§ Trade Cycle

§ Equity Alerts

§ Service to Sales

§ Sales Thank You Follow Up

§ Lease Expiration

§ On demand Promotions

§ In-Market Alert

§ Custom creative and HTML 5 development

§ Custom audience development

§ UTM linking back to Google Analytics

§ 3 Deployments per month

§ Real-time performance tracking

§ Sales attribution reporting

PACKAGE INCLUDES:

PACKAGE INCLUDES:

SALES RETENTION EMAIL MARKETING

c@rs CONQUEST EMAIL PROGRAM




Create a VIP experience for your in-market database customers through a personalized Ownership Status Report encompassing equity, lease, upgrade

offers, service offers, warranty information, vehicle details, and specials.

Helix Audience Selection EngineWe create custom in-market audiences that have the highest propensity to buy or service their vehicles at your dealership by using more than 1,000 demographical, behavioral and locational attributes. Ownership Status Report Letter A customized letter with 30+ variable fields including equity, service history, warranty opportunities, vehicle upgrade recommendations and dynamic service offers.

Ownership Status Report EmailA responsive email with variable image upgrade opportunities and deep links to a personalized customer microsite.

Dedicated Support TeamWe have a unique account management system that provides our clients with multiple contacts and search

experts to review daily KPIs and make your account data actionable.

Because we value our customers, we want to provide you with the necessary information so you can make an informed decision. Choose the option below that best meets your vehicle needs!

1By visiting this personalized website, you agree to be contacted by [[Dealership]] via phone, email, text or direct mail communications. You may always opt-out of receiving future communications from our dealership. Please visit http://marketingremovalsystem.com/ to opt-out of further notifications. 2All prices are based on Black Book® [[condition]] trade-in value, less 40 cents per mile and reconditioning. Trade-in value based on 12k miles/year driving average. Vehicle condition, mileage, and equipment value could affect vehicle value. Value based on exact trim level, if available, or lowest trim level. Not an offer to purchase. This is an estimate from a third party source. See dealer for complete details. Certain restrictions apply. Dealer and agency are not responsible for incorrect Black Book® values. In the event of a misprinted trade offer, your local participating dealer will be able to give you the correct value. Black Book® is a regis-tered trademark of Hearst Business Media Corp. All rights reserved. 3Net purchase price derived from sale price less trade-in value for recipient’s vehicle & is subject to change based on appraisal. Payment amount shown above is based on net purchase price financed at 0.0% APR for 00 months. $00.00 per $1,000 borrowed. $0 down. Subject to change based on trade appraisal. Net purchase price and monthly payment include all manufacturer rebates, incentives, & dealer discounts. Excludes tax, title, dealer fees, & any negative equity on trade. Amount owed on trade added to finance amount for new vehicle at time of sale. All finance terms & rates subject to credit approval. Not all buyers will qualify. Expires [[00/00/00]].

BENEFITS OF EXTENDED WARRANTY

WANT TO KEEP YOUR <OLD YEAR> <OLD MAKE> <OLD MODEL>?If you love the <Old Make> you’re driving and are 3 or more years into owning your <Old Model>, consider extending your warranty to avoid paying expensive out of pocket costs for possible future repairs.

WARRANTY EXPIRATION: ON AVERAGE 3-5 YEARS

SHOPPING FOR A NEW VEHICLE?<PurchaseVerbiage/LeaseVerbiage>

<PURCHASE/LEASE> A <NEW YEAR> <NEW MAKE> <NEW MODEL> <TRIM> WITH A

MONTHLY PAYMENT

STARTING AT: $<PMT>/MO3

Stock#: <Stk#>. MSRP: $<MSRP>

SALE DATE: <DEALBOOKDATE>

Upgrade to a new <New Year> <New Make> <New Model> <Trim>! CURRENT TRADE VALUE: UP TO $<CLEAN>2

<PURCHASE/LEASE> FOR: $<SPLTV/SALEPRICE>3

EQU

ITY

+

VARIABLE IMAGE

[[Dealership]] | [[Phone]] [[Address Street]] | [[City]], [[State]] [[ZIP]] | [[Website]]

NEED SERVICE? After 5 years, your vehicle typically requires costly manufacturer recommended maintenance to powertrain and other components beyond your typical oil change to maintain its reliability.

Please refer to your owner’s manual or call your service advisor for more details.

LAST SERVICE DATE: <SERVICE DATE>ESTIMATED MILEAGE: <MILEAGE>

YOUR NEXT SERVICE AT [[DEALERSHIP]].<SVC%> OFF

SER

VIC

E

Up to $100 total discount. Excludes tires.

WA

RR

AN

TY

• BUMPER TO BUMPER COVERAGE FOR [[#OFYEARS]] YEARS

• ROADSIDE ASSISTANCE

• DENT & DING REPAIR

• TIRE & WHEEL REPLACEMENT

Ownership Status Report - [[Month]] [[Year]]

Ownership Status Details:

Vin: *************<VIN>

Sale Date: <DealBookDate>

Sale Type: <DealType>

Last Payment Date: <Expiration>

Current Payment: $<VehiclePayment>

Estimated Payments Remain: <PMTSRemaining>

Estimated Mileage: <Mileage>

Estimated Value: $<Clean>2

Estimated Equity: $<Equity>

Your vehicle is in <Positive/Negative>

Last Service Date <Service Date>

Current Vehicle<Old Year> <Old Make> <Old Model>

<First Name> <Last Name><Address><City>, <State> <ZIP>

Prepared for <First Name> <Last Name> by[[Dealership]] [[Phone]] | [[Website]][[Address Street]] | [[City]], [[State]] [[ZIP]]

[[Dealership]][[Phone]] | [[Website]]

<First Name>,

We hope you are enjoying your <Old Year> <Old Make> <Old Model>. As a courtesy of being a customer of [[Dealership]], we have prepared your quarterly Ownership Status Report to provide insight on gaining the most value for your vehicle.

In our experience, providing clear information about our customer’s vehicle helps eliminate the unknown of what your current vehicle’s equity, recommended service and warranty status is.

Visit your personalized website1 to view additional offers:

<FirstNameLastName.testPURL.com>If you would like more information on the enclosed offers and details regarding your vehicle’s ownership, please contact our friendly staff:

We look forward to providing service to you, your friends and family in the future. Thank you for choosing [[Dealership]] as your preferred automotive retailer.

Your Friends and Family at [[Dealership]].

<EQ/Lease> Information[[Name1]]

[[Title1]][[Email1]][Phone]]

Warranty Information[[Name2]]


Service Information[[Name3]]


VARIABLE IMAGE

FORCE MOTORSPO BOX 11869ATLANTA, GA 30355

TIME SENSITIVE MATERIALPLEASE DELIVER AS SOON AS POSSIBLE.

Ringless VoicemailDirect Mail Dynamic Email PURL Microsite

Ownership Status Ringless VoicemailA voicemail dropped to all available opt-in customers notifying them of their current upgrade opportunities in-market.

Ownership Status PURL MicrositeA responsive microsite with details of each customer’s trade-in, upgrade and service opportunities specific to your dealership.

Real-Time Lead & ROI Performance Track every lead, sales and service transaction in real-time in one centralized location. Helix allows you to see your eXact Match ROI with one click of a button.


Engage your customers in a VIP experience with this program, which includes:

CHANNELS:

$158AVERAGE CPU55% NET NEW CUSTOMER AVG.

246 EXACT MATCH CLIENTS

RECENT EXACT MATCH RESULTS

PA CHRYSLER DEALERFirst 90 days

$10K/mo INVESTMENT

EXA

CT

MA

TCH

UNITS SOLD156

#CR

US

HED

IT

COST PER UNIT$192

MD CHRYSLER DEALERFirst 90 days

$6,958/mo INVESTMENT

COST PER UNIT$164#C

RU

SH

EDIT

UNITS SOLD127

EXA

CT

MA

TCH



PAID SEARCH MANAGEMENT - FCA Digital Certified · to drive incremental traffic with positive ROI....

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