Pagination Guide
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paginati on rel=”next” rel=”prev” Menachem Rosenbaum http://luckyboo st.com @ luckyboos t <link rel=“next” href=“pagination- guide/2”> http://luckyboo st.com 1
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Make SEO and pagination go together. A full guide of the options you have to deal with the pagination problem.
Transcript of Pagination Guide
paginationrel=”next” rel=”prev”Menachem Rosenbaumhttp://luckyboost.com
@luckyboost
<link rel=“next” href=“pagination-guide/2”>
http://luckyboost.com
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What is the problem?
Search engines see pagination as separate entities, searchers might be sent to a different page that might not be the most relevant.
links and anchor text, can be diluted into the different component URLs rather than being consolidated to the one article or to the one product category.
<link rel=“prev” href=“pagination-guide/”><link rel=“next” href=“pagination-guide/3”>
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http://luckyboost.com
Article divided into several component pages
Where is the problem?
Forum thread divided into a sequence of
URLs
Product category with items spread across
several pages<link rel=“prev” href=“pagination-guide/2”><link rel=“next” href=“pagination-guide/4”>
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http://luckyboost.com
<meta name=“robots” content =“noindex, follow”> - allows crawling but not indexing
rel=”next” and rel=”prev” - indicate the relationship between component URLs in a paginated series
rel=”canonical” - acts a strong hint for duplicate content
How to deal with the problem?
<link rel=“prev” href=“pagination-guide/3”><link rel=“next” href=“pagination-guide/5”>
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http://luckyboost.com
Article divided into several components + noindex, follow
Article
Page 1/3
Article
Page 2/3
Article
Page 3/3
content =“noindex, follow”content =“noindex, follow”
<link rel=“prev” href=“pagination-guide/4”> <link rel=“next” href=“pagination-guide/6”>
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http://luckyboost.com
Article divided into several components + noindex, follow
Article
Page 1/3
SE can see only page 1 SE will only return page 1No control over inbounded seo
<link rel=“prev” href=“pagination-guide/5”><link rel=“next” href=“pagination-guide/7”>
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http://luckyboost.com
Article divided into several components + canonical
Article
Page 1/3
Article
Page 2/3
Article
Page 3/3
rel=“canonical“ href=“page 1/3”rel=“canonical“ href=“page 1/3”
<link rel=“prev” href=“pagination-guide/6”><link rel=“next” href=“pagination-guide/8”>
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http://luckyboost.com
Article divided into several components + canonical
Article
Page 2/3
Article
Page 3/3
Article
Page 1/3
SE can see all page SE will most probably return only page 1Partial control over inbounded seo (all goes to page 1)
<link rel=“prev” href=“pagination-guide/7”><link rel=“next” href=“pagination-guide/9”>
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http://luckyboost.com
Article
Page 1/3
Article
Page 2/3
Article
Page 3/3
rel="next" href=“page 2/3”
rel=“prev" href=“page 1/3”
Article divided into several components + rel="next“ and rel="prev"
rel=“prev" href=“page 2/3”
rel=“next" href=“page 3/3”
<link rel=“prev” href=“pagination-guide/8”><link rel=“next” href=“pagination-guide/10”>
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http://luckyboost.com
Article divided into several components + rel="next“ and rel="prev"
Article
Page 1/3
Article
Page 2/3
Article
Page 3/3
SE can see all pages SE can return all pages most probably page 1 Most control over inbounded seo
<link rel=“prev” href=“pagination-guide/9”><link rel=“next” href=“pagination-guide/11”>
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http://luckyboost.com
rel="next“ and rel="prev“ + canonicalView all page
category
Page 1/3
category
Page 2/3
category
Page 3/3
categoryall
nextnext
prev
prev
<link rel=“prev” href=“pagination-guide/10”> <link rel=“next” href=“pagination-guide/12”>
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http://luckyboost.com
rel="next" and rel="prev“with parameters and canonical
URL: http://mysite.com/category/2?sort=popular
URL: http://mysite.com/category/subcategory/2?sort=price
<link rel=”canonical” href=“http://mysite.com/category/2”>
<link rel=“prev” href=“http://mysite.com/category?sort=popular”><link rel=“next” href=“http://mysite.com/category/3?sort=popular”>
<link rel=”canonical” href=http://mysite.com/category/subcategory/2>
<link rel=“prev” href=“http://mysite.com/category/subcategory?sort=price”><link rel=“next” href=“http://mysite.com/category/subcategory/3?sort=price”>
<link rel=“prev” href=“pagination-guide/11”> <link rel=“next” href=“pagination-guide/13”>
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http://luckyboost.com
1. The chain can’t be broken
2. Each url can be in only one pagination
chain
3. The pagination attributes can only link
together URLs with matching parameters
Rules for rel="next“ and rel="prev"
<link rel=“prev” href=“pagination-guide/12”><link rel=“next” href=“pagination-guide/14”>
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http://luckyboost.com
Thank you
<link rel=“prev” href=“pagination-guide/13”>
Menachem Rosenbaum
http://luckyboost.com
http://bit.ly/paginateFind presentation and more explanation at
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http://luckyboost.com
