SOCIAL CLASSPop music has a huge audience, of all different social classes. Despite this, I think that less people of a high social class would be interested in buying my magazine. Therefore, social classes in the range of c2- d would be suitable for my target audience.

The image I have included in my magazine all represent a typical teenage girl, not necessarily of a high social class. The clothes my artist is wearing are high street fashion, affordable to most social classes including students/teenagers. I chose to represent my artist in affordable clothing so that my target audience could relate and have the chance to get the same look/style.

3. What kind of media institution might distribute your media product and why?

IPC IPC distribute a wide range of different types of magazines, from sport to T.v guides to womens magazines. However, they only have one music magazine on their roster, NME. NME is a magazine that targets mainly males, that have an interest in contemporary music. NME features artists such as The Killers, The Maccabees, Lana Del Rey, Enter Shikari and The Horrors, etc. This shows that there is a space in their roster for a pop magazine such as mine, ‘Chart’. However, they may not have the right knowledge or ability to target a completely different audience such as a teenage girl interested in Pop.

However, despite not having a music magazine that targets females, IPC’s prints do reach at least two thirds of all UK women. Look, Now, Chat and Women magazines are all included in IPC’s roster. As these magazines are targeted in the mass market womens division, this showcases IPC’s knowledge in how to produce a magazine successfully for a female audience. This would be useful for the distribution of ‘Chart’.

BBC MAGAZINESBBC Magazines is the magazine publishing division of BBC Worldwide. Its roster has magazines that focus on Pre-school, Education, Pre-Teen, Teen and Adults. ‘Top of the Pops’ is distributed by the BBC, this magazine is very similar to ‘Chart’ as it has the same target audience and focuses on the same genre of music. It would seem obvious that the BBC would be ideal for producing my magazine as it has the right knowledge and is capable of targetting the same audience as ‘Chart’. However, as it already has a Pop magazine in its roster other distributers may be a wiser option, to broaden their range of magazines and have something completely new, targetting a different social group and gender.

BAUERBauer Media was founded in 1875, it has over 80 media brands, that reach over nineteen million adults in the UK. The music magazines that they distribute include 4Music, Kerrang, Mojo and Q. None of these target the same audience as my magazine ‘Chart’. They focus on appealing to adults, usually males with an interest in rock/contemporary music. As a result, this means that Bauer have knowledge within the music magazine industry and have room for a new genre of music magazine. Bauer media also distribute magazines such as Grazia and Heat. These magazines clearly target the female audience successfully, even though they are not based on pop music. This is a quality that is needed to produce ‘Chart’ successfully.